Social media marketing in Kansas City can be powerful and can grow your business in measurable ways if done correctly. Just like any activity the results you get will directly correlate to the level of planning, effort and attention put into it. Getting started without a background in Social Media Marketing (SMM) or someone internally with a background in SMM to help you along the way can be hard if not downright overwhelming.
So what do you need to know to build your social media marketing strategy in Kansas City?
- Be Intentional / Identify Your Audience / Choose A Few Personas It’s is important to remember why you are doing this. To increase your bottom line right? So every social media marketing activity needs to be intentional and play into your overall Kansas City social marketing strategy of gaining and converting consumers. Know your Kansas City audience and then research them. What are they sharing? What platforms do they use? What do they follow? Who do they follow? Make a portfolio of different types of customers called Personas. At first you will struggle with content remember you can’t be everything to everyone. It is important that you choose a few personas that you want to attract to your brand and focus on those targeted personas at first. You can always build out more content for additional personas as you have a better understanding of social media marketing in Kansas City.
- Personal Marketing Not Shotgun Marketing
Social Media Marketing in Kansas City is not “shotgun marketing.” A social media marketing strategy allows you to have the ability to build meaningful relationships between your brand and your followers. It is important to remember social media marketing is a “personal marketing” approach. Keep asking does this content relate to my target personas. Will they share this content? How can I replicate that in my brand?
- Ready to Post
Now that you know your target and only now do you start to create content and interact with your social followers. You want your posts to seem seamless in their feeds. If your posts are aggressive or don’t appear to fit the users natural social feed you will get passed over as an ad or worse unfollowed.
- Marathon Not a Race
Social media marketing and content marketing success won’t happen overnight. You have to build a meaningful content backlog before meaningful followers will follow you. Be consistent with you posts and the followers will come.
It will happen and it may happen on the post you expect it to, but one day you will post something and it will catch like on like wildfire. If you are publishing high quality social content marketing in Kansas City and working to build a quality audience this will start to happen more and more. Kansas City social media marketing is still young compared to other markets. There is still plenty of time for you to make waves in the Kansas City social media marketing arena.
Don’t underestimate the power other influencer have on your target audience. Do your research and find the online influencers in your market who have your target audiences and may be interested in your products, services and business. Then connect with those people and work to build a relationship. If you can build a trusted relationship and they follow you and share your content your own social influence is increased through the relationship.
- Quality Not Quantity
You will hear marketers say they will build you 1,000’s of new followers each month. What use is a huge follower network if they are not your target audience? I would take 10 active followers who share my posts to their network who likely are the same or similar demographic as my target persona over a 100 or more follows with no interaction with my brand.
- Spoken to Not Spoken At
If all your posts are about yourself and your brand are you worth following? Remember social media marketing is a personal approach. You have to add value and be a leader in your industry. Not only share your content, but share other influencer’s thoughts and content. They just may repay you by sharing one of your posts. Be part of the conversation and become the brand people turn to when news about your industry is breaking.
- Build Your Network
When someone reaching out to you online reply to them as if they met you at a networking event. Social Networks are a big networking event. Remember this is a personal approach. Building relationships is one of the most important parts of social media marketing success. I relate this to when I first started in sales and I attended the Kansas City Chamber of Commerce. The group I met there and grew relationships with are all now VP of Sales, VP of Marketing, CEO’s, and many other positions of influence. What I’m saying here is when I met them they were like me just a new guy on the block trying to get a meeting, but like me they grew their influence and now we speak at large conferences and people listen when we speak. Building your professional network is very similar to building your social network. Who you connect with now may be your greatest allies and influencer’s later.
- Follow First, Share First
People who do social media marketing remember what it took to become an influencer and they didn’t get their by themselves. You can’t expect others to share your content first, but if you share their content and reach out to let them know you did you will be amazed how often they will share or reference you or your content in a future post or blog.
The golden rule of social media marketing is that it is personal. When someone replies to your post or blog reply back! You went through all the blood, sweat, and tears to create this amazing article when someone interacts with it you interact back. Most consumers expect a 2 hour reply to questions and comments.
- Social Media Marketing Is Not Part Time
Just as you wouldn’t turn off your company’s phones for days at a time or turn off your company email. Social media marketing is the same you can’t take a day off. When someone calls your pick up the phone. When someone emails you reply. When someone comments on your posts you reply. You went through all the blood, sweat, and tears to create this amazing article when someone interacts with it you must interact back otherwise it was all for not. Most consumers expect a 2 hour reply to questions and comments.
CEO of Social Managed a Kansas City social media marketing company. Social Managed specializes in social media marketing, social media management, and social media advertising.