Short Film Content > Long Film Content
According to a Cisco study done in 2022, 82% of all online content will be video content by the end of the year. This clearly shows how important it is to start utilizing video content to stay relevant in the social media domain. Instagram Reels, Facebook Reels, YouTube Short Films, and TikTok are more popular than ever. A popular song, a fun filter, or a recognizable voiceover are all ways that users stay on top of their social media game and drive engagement rate amongst followers and subscribers. For example, the popular TikTok dance to the song “Renegade” grossed 29.7 million users attempting the fast-paced choreography to share on their feed for others to see. All in all, long-format video content is seemingly not the right direction for most companies to use to attract new viewers.
“Geotagging” is Becoming a Large Part of Local Targeting
One way in which brands attract a local audience is by geotagging their posts and stories. Just like SEO, local targeting is an organic way to reach more users. For example, when users add their location to an Instagram post, it will automatically draw in a local audience or market. According to Social Insider, posts with a tagged location receive 79% higher engagement than posts without a tagged location. And, like user-generated content, it is a free feature on Facebook, Instagram, Twitter, and LinkedIn to tag your location!
Time They are a Changin’
Posting on your social media account at the right time can be crucial to the success of your business. Knowing the best time to post can increase the likelihood of the number of likes, comments, saves, shares, and re-posts your account will receive. Some may think, “why does it matter when I post if my followers are scrolling through their feed? Won’t mine just show up in the order it was posted?” Unfortunately, due to the algorithms that most social media companies employ, that is not the case. According to Indeed, these are the best times to post for followers to see your content: