A website is crucial to any business – big or small. If you are a small business owner, you especially want a proficient web design to gain the approval of consumers to receive their business. Here are four common small business website mistakes our website company in Kansas City sees on a daily basis.
Not Hiring a Website Company
Unless you have web design experience, we recommend not attempting to design your own website. As a small business owner, you may try to create your own site to save money, which is understandable. However, a poorly designed website can actually cost you in the long run.
People typically view businesses with a beautiful website as more professional and trustworthy than a business that has a bad site. For instance, if you were looking around online for a roofing company, which roofer would you choose – the one with a nice, navigable website or the one with a website that lacks any design and has hidden contact information? We can likely assume you’ll choose the first roofer.
For the best website company in Kansas City, contact us at Social: Managed. We help many small businesses succeed with beautiful, user-friendly, and affordable websites!
Not Incorporating SEO
One of the most common small business website mistakes is not incorporating an SEO strategy. This is especially true for companies who don’t hire a website company. Search engine optimization (SEO) is critical in getting to the first page of search engines, like Google. Without SEO, a company practically doesn’t exist in the eyes of the Internet.
As an SEO company in Kansas City ourselves, many business owners come to us without having any knowledge of SEO, which is unfortunate for how important it is. To learn more about it, our digital marketing agency in Kansas City keeps our blog page updated with loads of information regarding SEO.
No Call To Action
A call to action (CTA) may be the most critical piece of any website. But just like SEO, many small business websites forget to include one. It has been proven that websites with a CTA gain more business from site visitors than ones who don’t.
No Website Maintenance Plan
As a Kansas City web design company, we have noticed that many small business owners mistakenly believe they don’t have to touch their website once it is launched; however, this is one of the worst mistakes one could make. Every small business must have a website maintenance plan. Technology advances all the time, which is why you need a plan to keep your website up-to-date with the latest trends.
Looking for a Kansas City SEO company or need WordPress website help in Kansas City, contact us at Social: Managed.