The Importance of Blogs for Your Website

Blog writing has changed immensely over the years. Just a few years ago, blogging seemed to be a thing primarily for people who blogged as a hobby. However, that changed when Google updated its algorithm, making blogging a critical piece for website ranking and website traffic. As a digital marketing agency in Kansas City, and one of the best website companies in Kansas City, we’re going to explain the importance of blogs for your website and why you need them.

1. Improve Google Ranking

One of the most important reasons for business blogging is to improve Google ranking. Google loves fresh content and positions websites that post relevant information frequently higher in search ranking. The more you blog posts you write, the more pages Google has to crawl and ultimately show up in search engines. If you need help optimizing your website and blogs for SEO, contact a Kansas City SEO company to do it for you.

2. Presents Authority

Blogging is a great way to offer informative material to visitors to your website. Business blogs with content that visitors find helpful will establish a sense of authority in their eyes. Think about it – have you ever had a question that you found the answer to online? We can likely assume that you viewed that website with the answer as authoritative. You can do the same to your site with the help of a website company in Kansas City. Additionally, the longer a visitor stays on your website, the more your website will deem reliable to Google.

3. Drive Traffic to Your Website

Blogs can be shared among many platforms with the potential of going viral. This is an excellent way to market your business for free! According to SEO companies in Kansas City, the more your blog posts are shared, the more relevant they seem in the search engines (even if they’re old), and ultimately drive traffic to your website.

If your marketing strategy doesn’t include blog writing, now is a great time to make it. As one of the best SEO companies in Kansas City, we could go on and on about the importance of blogs for your website. Like we mentioned above, Google looks for sites that offer relevant information. If you find that your website is struggling SEO wise and you have trouble writing informative blog content, our digital marketing agency in Kansas City can help.