It can be hard enough to build your own site without the help of a website company in Kansas City, but optimizing it is a whole different world. Speaking as the experts, your website is relatively useless if you do not take the time to optimize your blog with backlinks and each page to serve your SEO needs. We want to share a few ways you can optimize your blogs with the use of backlinks, but you have to do it right. Even the best website companies in Kansas City struggle to find the right groove with backlinks, but it is a system of trial and error for each blog and website. First, let’s chat about the basics.
What is a backlink, and do I need them?
A backlink is a link that goes from one website to yours. Whether it be linked in an image or text itself, it is something that can direct the readers back to your site. Even place where the original information or image came from. These benefit SEO companies in Kansas City and those who use them because it creates more domain authority and better traffic for your site.
How Can I Get Backlinks?
While some have found unsecured ways to get backlinks, it can quickly backfire if they are not used correctly. As a Kansas City web design company, we suggest using the experts to help you ethically and adequately obtaining backlinks rather than tackling the issue yourself. Use these three tips to boost your backlink traffic.
Claim Unlinked References
There is software available to scan websites for certain words, including the name of your brand. If you find content that has referenced your brand, you can reach out. See if they can integrate a backlink to your website. Liking your company enough to reference is a good sign that they will be willing to link your site back to their information. A digital marketing agency in Kansas City strongly encourages using this method and utilizing the resources that are already integrated.
A riskier method is writing blogs referencing other brands in your niche. Then letting them know you will be using their link in your information. If you feel like your blog has adequately represented the brand and supported their cause, let them know. They may also reference you in another blog. This creates a good relationship between another company as well as building a stronger network within your niche.
Broken Link Association
This last tip does take some more work. But it does gain more backlinks that you would have gone without before. Searching for broken backlinks in your specific niche is a good way to find relevant information without a reliable reference. For instance, if you are a bakery and you see a website talking about how cookies are made with broken links. That could mean you have the ability to earn that reference by the webmaster. You can semd a friendly email letting them know the link is broken. This can let them to get to know your brand and possibly use them in the future.
Backlinks are a tricky topic. However, as one of the best website companies in Kansas City, we are eager to share our tips with you to help build your website. Are you ready for some help with your website, or even looking at SEO companies in Kansas City? Give us a call to see what we can do for you!