As a business owner, your website design is a critical component in getting leads from potential clients. How appealing your site is will essentially be the deciding factor on whether someone wants to do business with you. As a Kansas City web design company, we’ve compiled six key elements every web design needs.

Web Design - Six Key Elements

Mobile-Friendly Web Design

We live in a mobile world, which means every business owner with a website must consider their mobile design. A mobile-friendly web design is the first of the six key elements every site needs. Many people today access the Internet through their smartphone rather than a desktop, which is why making your web design compatible with different operating systems and browsers is crucial.

SEO

Search engine optimization (SEO) is something every business owner should understand. By not optimizing your website, your business won’t be visible on search engines (like Google). Because Google’s algorithm is so intricate and SEO is relatively tricky to understand, we suggest hiring a Kansas City SEO company to do it for you.

If you’re a small business in the Kansas City area, we are an SEO company in Kansas City that can bring your website to the first page of Google fast.

Navigation

When planning your web design, navigation needs to be at the forefront of your mind. Your website needs to be easily navigable for any site visitor, and they should have access to a menu bar at all times. There’s nothing worse than getting lost in a website and not being able to find your way back to the home page.

Call-To-Action

Every website needs a call-to-action (CTA). A CTA shows visitors that you are ready to sell but are willing to provide more information. Websites that have a CTA are also much more likely to generate and convert leads. Examples of a CTA include subscribing to a newsletter, receiving a free price estimate, requesting more information, etc.

Content

According to our digital marketing agency in Kansas City, content is king. Not only will content keep visitors on your page, but it also plays a significant role in search engine placement. We recommend incorporating a blog page to your website, as it is the easiest way to provide consistent information, be optimized for search engines, and prove authority in your industry.

Don’t have time to write blog posts every month? Contact us for WordPress website help in Kansas City. That’s what we’re here for!

Multimedia

While plenty of web content is important, multimedia is too. Visuals such as photos and videos can help visitors to your site grasp information quickly and retain it better. However, you don’t want to go overboard with graphics and animations, as it can be too overwhelming and cause visitors to go to another site.

Need a new website? Contact Social: Managed – the best website company in Kansas City – for help! With numerous awards for web design and SEO under our belt, our digital marketing company in Kansas City can provide you a website containing the six elements mentioned above, as well as bring you to the first page of Google.