When will Social Media Advertising Shadow Newspaper Advertising? We are closely monitoring Kansas City social media marketing trends since we are based in Kansas City. However, we also need to be watching the trends on the coasts and worldwide. As the experts in social media marketing we get asked often what is the future of advertising for a social media marketing company in Kansas City?
Let’s turn to Zenith Optimedia and the research they released on December 5th of 2016. They are predicting global ad spend on social media channels will account for 20% of all online advertising by 2019! They also are estimating that 20% will equate to over $50 billion in social media advertising spend. This estimate puts social media advertising slightly less than the advertising spend on newspaper ads in 2019.
So when will social media advertising overcome newspaper advertising? Zenith Optimedia expects social media spend to take a large lead over newspaper advertising by the end of 2020.
In 3 years they are predicting a major shift on how we interact with our customers. It is a prediction that most agree with as advertisers are looking to get away from large shotgun type marketing and take advantage of micro marketing were we can drill into the exact profile of our ideal customer and put our advertising in front of more people who find value in our product or services.
It is commonly agreed with this new digital age that the print market is shrinking and the digital market is growing, but what this tells us is that over the next decade at least we will see marketing campaigns that will involve both mediums heavily.
CEO of Social Managed a Kansas City social media marketing company. Social Managed specializes in social media marketing, social media management, and social media advertising.