Whether you’re a brand new SEO company in Kansas City or are currently one of the best SEO companies in Kansas City, link building is incredibly critical to the success of your SEO strategy and business. The landscape and rules of search engine optimization and link building are always changing, so its essential to stay up to date on current trends and techniques that your Kansas City SEO company is using. So, why is link building so crucial for SEO companies in Kansas City?
Definition Of Link Building
Link building is the process that the best Kansas City SEO company uses to acquire hyperlinks from other websites to your own website. This is a way for users on your website to navigate between pages on the internet, jumping from website to website. Search engines, like Google, crawl the web and crawl the links that are directing users from page to page. Having these hyperlinks ready for Google to crawl them is essential when operating as the best Kansas City SEO company. The best SEO companies in Kansas City will all agree that link building is one of the hardest parts of the job, but it is essential when weeding out the competition.
Why Is Link Building Important?
There are two critical ways that search engines, like Google and Yahoo!, use links:
1. To discover new website pages
2. To help determine how well a page should rank in their results.
Once a search engine has crawled a web page, they are able to index that page and its content. This is how they decide which page is sufficient to rank highest in a search query. They don’t just look at the content on each page, but also the number of links pointing to other pages on the internet. This shows Google that your web page is relevant.
Using links as a ranking factor is what set Google apart in the search engine market back in the 1990s. One of their earliest systems to rank web pages, PageRank, used the number of links pointing to it as its crucial factor. They found it was a great way to determine the quality of a page. Using hyperlinks to show Google the quality and relevance of your web page is still essential in today’s SEO landscape. Take the extra step, go the extra mile, and build backlinks today!