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5 Top Tips for Social Media Video Marketing in Kansas City5 Top Tips for Social Media Video Marketing in Kansas City

Social Media Video production in Kansas City is overgrowing. Learn the 5 top tips for social media video marketing in
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Facebook Rolls Out a New Way to Measure Organic ReachFacebook Rolls Out a New Way to Measure Organic Reach

Earlier this year, Facebook made a few changes to the way they measure the organic reach of a post. As
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Google’s Trust in the SSL CertificationGoogle’s Trust in the SSL Certification: Google’s July Algorithm Update

July will mark a change in Google’s trust in the SSL Certification.  This summer will mark a lot of significant
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When your company decides to start a marketing campaign on Facebook, it can take some time to determine how different types of advertising work and which type will give you the best return on your initial investment. That’s where Social: Managed. comes in. As one of the best social media marketing companies in Kansas City, we can help you determine whether boosting posts or a targeted Facebook ad campaign is the best course of action for your business. Below, we will answer some fundamental questions about Facebook marketing that can help you get started. We can even explain how social media video production in Kansas City can give your business an additional edge in Facebook advertising. For starters, what exactly does Facebook mean when it asks you if you want to “boost” a post? Facebook makes post boosting extremely easy, which can make it tempting to boost every post you make. There is a simple button that reading “Boost Post." Once you click it, Facebook will guide you through a quick series of questions to determine your target audience and your budget. After that, your boss has been boosted. You pay a small fee, and your post will show up more often and on more potential customers’ news feeds than it would have without the boost. As a business owner, you may have even noticed that Facebook will send you a notification, in the form of a private message, to let you know that you have a favorite post that may benefit from a boost. Sometimes Facebook is right, but not always. As a top digital marketing agency, we have noticed that boosted posts will show up in your follower's news feeds more frequently. However, it does not necessarily gain you more or new followers. When is it a good idea to boost a Facebook Post? • If you think your current followers do not regularly see the posts you are making, boosting may help. • If you do not have much experience with advertising, boosting your post is a low cost, low-risk way to get more views on a particular post. • If you are not up to date on Facebook’s newest updates and algorithms, boosting a post can help. (As one of the best social media marketing companies in Kansas City, we can help make sure your company is always up to date on each new Facebook algorithm update.) • If you created a post that is already doing great and providing your page more traffic, boosting it may help the post do even better. However, as we stated above, boosting posts is excellent to make sure your followers see your posts, but it is not the best choice for gaining new followers. This means it is not always the number one choice that digital marketing agencies will recommend for advertising on Facebook. Moving on, what is a Facebook ad campaign? If you want to create a full ad campaign for Facebook, it can be more complicated than boosting an already established post. In fact, if you are new to digital advertising, we recommend working with one of the best social media marketing companies in Kansas City to create your Facebook ad campaign, as you will need to start from the very beginning and utilize a great deal of advertising experience and expertise. Below, we will cover some central questions you will need to answer before you begin creating your Facebook ads, whether you create the ads yourself or hire a digital marketing agency to help you. 1. What is the goal of your Facebook ad? By identifying your target before you create your ad, you can save time and money in the long run. 2. Who is the target market for your ad? Facebook will allow you to specify your target audience based on many factors, and being specific will get you better results. 3. What do you need for your ad? Social media videos can be an excellent resource for a Facebook ad campaign. If you are new to social media video production in Kansas City, Social: Managed. can help. 4. What budget do you have for your ad? Make sure you set and stick to a budget. This will keep you from overspending. When is it a good idea to invest in a Facebook ad campaign? • If you have advanced digital advertising knowledge, you could create a great Facebook ad. • If you have the help of an experienced social media marketing company in Kansas City, creating a Facebook ad campaign could greatly benefit your company. • If your goal is to reach new potential customers, precisely at a local level, an ad campaign can be a great resource. • If you are interested in looking into social media video production in Kansas City, a Facebook ad campaign can be a great place to use your videos. Keep in mind, while a Facebook ad campaign will have a broader reach than boosting a post, you will need a larger advertising budget to cover the costs. In conclusion, boosting posts on Facebook and creating ads on Facebook both have different benefits and different drawbacks. Give Social: Managed. a call at (913) 222-9617, and we can help you determine which path is right for your business.Facebook Advertising vs. Post Boosting: What is the Difference?

When your company decides to start a marketing campaign on Facebook, it can take some time to determine how different
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As a small business owner, growing or at least maintaining, your business is significant. To do this, you need to have a website. Here at Social: Managed., we offer Wordpress website help in Kansas City. In this article, we will discuss why having a website as a small business owner is a necessity, not an option. Additionally, we will show you how important custom website design can be to your business, and how easy it is to work with us to have an online presence and even an online store or showroom for your company. 1. A website allows you to show off your services or your products. By having a website, you can direct current customers or potential customers to your site through your social media platforms and other avenues. This will give them an opportunity to view the products and services you offer. If you use professional corporate photography in Kansas City, you will have high-quality digital images to introduce your visitors to your products and services. 2. Custom website design offers a high return on your investment. Through your website, you will have the ability to reach thousands of potential new customers. The cost of a custom website with Social: Managed. is significantly less than the value of utilizing print marketing in Kansas City to reach the same number of people. 3. Becoming a web company allows you to keep up with your competitors. Studies have shown that an overwhelming majority of consumers will use internet-based research before purchasing a product or service. To make sure your company is a viable option, you need to be included in their research. Your competitors will have websites letting consumers know why they should pick their companies, so you need to make sure you have a website, too. 4. A website allows you to control your reviews. While you have little control over the ratings you receive through Facebook, Google, Yelp, and other social media channels, you can control the public opinion of your business through your own web company. By using Social: Managed. for Wordpress website help in Kansas City, you can have a page that will filter negative reviews directly to your company for internal review and positive reviews to Google, Facebook, and other channels. 5. Having a website will help you show up in a Google search. Consumers are using the internet, and in large part, Google, to find the products and services they need. If you want your company to be considered in their search, you need to make sure your company is showing up in the Google search results. Having a website allows you to use SEO in Kansas City to increase your business’s ranking on a Google search. Most people will not look past the first page of a Google search, so using one to the top SEO companies in Kansas City will help you ensure your company is on that first page. 6. Your current and potential customers expect you to have a website. One of the top reasons to have a web company is that your customers, and potential future customers, expect you to have a website and an online presence. Over 60% of consumers assume, and expect, companies to offer online content and an active website to share information about their products and services. In today’s technologically advanced age, failing to have an online presence means customers will ignore, or not even find, your business. Custom website design not only makes your company look professional, but it also allows your customers to find your business and gain insight and information about your products and services before they even step foot in your store or call you on the phone. If you are in need of assistance in getting a website up and running for your business, give Social: Managed. a call at (913) 222-9617. As one of the best website design companies in Kansas City, we would love to help with custom website design for your company. Need help setting up a website for your business? If you haven’t created a website for your business, you can get set up with a web hosting service, like Bluehost. Bluehost offers 24/7 support from in-house experts, as well as guides, video tutorials, and more. Learn more about Bluehost here. Want to outsource your website management? Constant Contact has a partner program with hundreds of small business and marketing services. Check out the list of marketing services — along with reviews — on the MarketPlace website.Why You Need a Website for Your Small Business

As a small business owner, growing or at least maintaining, your business is significant. Learn why you need a website
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15 Essential Steps to Social Media Marketing SuccessHow Often to Post on Each Social Network

What is the best way to maximize your reach and engagement on social media?  Is a question often asked by
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15 Essential Steps to Social Media Marketing Success15 Essential Steps to Social Media Marketing Success

Whether just getting started, or revamping your online marketing strategy, social media marketing has become an essential element to modern
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Did Cambridge Analytica Steal Your Facebook InformationDid Cambridge Analytica Steal Your Facebook Information? Here is How to Find Out!

Did Cambridge Analytica Steal Your Facebook Information?  If so, why?  While Facebook is quickly approaching 2 billion members, approximately 87
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Kansas City Did You Notice LinkedIn’s Redesign

LinkedIn just did a complete overhaul of their social networking site and we love it! The old site was dated,
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6 Reasons Why Your Kansas City Business Should Use Facebook Advertising

Kansas City Digital Marketing Kansas City digital marketing has be growing by leaps and bounds year over year.  We can
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How to Make User Personas for Your Kansas City Social Marketing Campaign

When building a Kansas City social media strategy it is important to build personas of your audience. When you guess
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When will Social Media Advertising Shadow Newspaper Advertising?

We are closely monitoring Kansas City social media marketing trends since we are based in Kansas City.  However, we also
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Best Website Leadership in Kansas City!

David Alexander Named Owner Of Top 25 Website Company By Ingram’s Magazine

Our mission is to provide our customers with a seamless marketing experience across all of their digital assets. We want to be the best digital marketing agency in Kansas City. We will achieve this through over communication, excellence in execution, and becoming a trusted advisor to our customers.