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Google Display Ads are ads shown to users across two million+ websites, videos, and applications that are part of the Google Display Network (GDN). GDN is based on the user’s previous online activity. In marketing terms, display advertising attracts the audience of a website, social media platform, or other digital mediums to take a specific action. These are often text-based, image, or video advertisements that encourage the user to click through to a landing page and take action.