Oh, it gets better! I also want to target a geographical area or areas specifically! Here is a great example.
Own a roofing company? Target “homeowner”, “household income over $150,000”, “Female”, and “Age 28-40.” Now that we have our persona let’s now run our ad in the areas that a hail storm just hit.
Let’s get dig into this a little bit.
So we just build an ad that will only be seen by people affected by hail damage and we have limited it to only those who own a house and based on income we are targeting larger roofs. Impressed yet? Now unlike radio or billboard ads, your ad is seen can be seen on a person’s cell phone. We can make the assumption that the prospect is not doing anything else like driving to distract them. Also, we already have the device they need to call us in their hand! Are you kidding me could we make it any easier for them to call you? They have a need, we have proactively provided them a solution on their Facebook feed and all they have to do is click one button to call. Man, I love social media marketing!