Digital Marketing Agency In Kansas City
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PRESENCE
Your company’s presence
We Research
At Social: Managed., a digital marketing agency in Kansas City, we believe the more work you do up front, the higher your probability of success. Understanding the needs of your customers, where they visit, and what keywords are proven to be searched all help us execute our marketing campaigns with a high level of success on Google AdWords, Facebook, and other social media marketing platforms.
We Optimize
An area that even the best digital agency in Kansas City misses is optimizing your website for the keywords of all your marketing activities. Each time you run a new marketing campaign, it is important to have a unified face, to Google. If you have ever run your own campaigns, you may have seen a relevance score. This is important to note, as that is how relevant Google believes your ad is to your website. If that score is low, you may not be shown, or you may have to pay a higher cost per click than your competitors. This is what sets Social: Managed. apart!
We Measure
Each month we meet to review tangible data based on reach, impressions, clicks, calls, and conversions. We believe strongly in reviewing the story the data tells us and using that information to make changes each month until we have a strong lead funnel built. This is not something that happens over the course of a few months, and it takes experts to understand what the data is telling us. It means paying attention to the detail data that makes us one of the best Google AdWords, Facebook Ad consultants, and the best digital marketing agency in Kansas City.
At Social: Managed. Kansas City and Pensacola our expert marketing team can create and implement digital marketing campaigns across various platforms. We help our clients use the best methods possible to increase brand awareness and ROI.
Google
Adwords
Consumers have various media methods at their fingertips, but using search engines is something every consumer uses. Working with a Kansas City SEO company to capitalize on this platform is essential to growing your business and brand.
The many benefits a Google Adwords consultant in Kansas City can bring your brand is astounding. One of those things they can help you with is PPC (Pay-Per-Click) marketing. Paid search ads are only growing more popular, so here are 5 reasons why PPC should be part of your marketing strategy.
Facebook Advertising
Frees Up Your Time
Our certified professional Facebook marketing team members save customers money through advanced tools on the back-end of Facebook. Let’s look at the refinement available.
Are you Business to Business? then lets target users with interests in “business”, “marketing” and “advertising”. Let’s narrow it down even more to “Small Business Owners”. Let’s only target those between 35-55 who are most likely to be in a position of authority and can make a purchasing decision or at least influence the decision.
Sell custom cutting boards online? Target online females whose interests include “shopping and fashion”. Let’s choose an age range of 18-55 and use the behavioral targeting to market to those who tend to shop online. Yes, Facebook has information on your digital activities and much more.
Own a wedding photography agency? Target “engaged” and have separate ads for your male and female demographics.
Oh, it gets better! I also want to target a geographical area or areas specifically! Here is a great example.
Own a roofing company? Target “homeowner”, “household income over $150,000”, “Female”, and “Age 28-40.” Now that we have our persona let’s now run our ad in the areas that a hail storm just hit.
Let’s get dig into this a little bit.
So we just build an ad that will only be seen by people affected by hail damage and we have limited it to only those who own a house and based on income we are targeting larger roofs. Impressed yet? Now unlike radio or billboard ads, your ad is seen can be seen on a person’s cell phone. We can make the assumption that the prospect is not doing anything else like driving to distract them. Also, we already have the device they need to call us in their hand! Are you kidding me could we make it any easier for them to call you? They have a need, we have proactively provided them a solution on their Facebook feed and all they have to do is click one button to call. Man, I love social media marketing!
Save on Advertising Costs
Tips on Increasing Social Media Engagement Digital marketing company in Pensacola | Digital marketing company in Kansas City
Measure Performance and ROI
The total number of times your ad was shown (Impressions, the number of different people who saw your ad (Reach) and the average number of times (Frequency).
The number of clicks or other actions people took, such as page likes, engagement, comments and shares.
Cost data including average Cost per Click (CPC), Cost per Like and Cost per Conversion based on your specific goals and tracking.
Ready to take your business to the next level? Contact us today for a free marketing review!
