Kansas City SEO Company: 6 Common SEO Mistakes to Avoid and Best Practices to Follow – A leading Kansas City SEO company understands that many small businesses know the importance of search engine optimization (SEO) but have limited knowledge.
At Social: Managed., we strive to be the best SEO company in Kansas City, and we want to help your business improve its Google standing. We believe that all businesses can thrive no matter how small, and having an effective SEO and digital marketing strategy is a big part of that.
SEO companies in Kansas City understand that while understanding SEO can be tricky, avoiding common mistakes and following best practices are essential to its success. Here are seven of the most common SEO mistakes that small businesses make and how to avoid them:
Using Relevant Keywords Improperly
According to a leading Kansas City SEO company, it is crucial for small business owners to understand the importance of relevant keywords when optimizing their websites for search engines. Inaccurate keyword research or implementation can result in an irrelevant website that does not appear in search results at all, thus causing a decrease in traffic and conversions.
To avoid this, use relevant keywords throughout your website content – from titles and tags, to headings and categories – as well as ensuring that the content is accessible to both readers and search engines. This will help your website show up more often in organic searches related to those keywords.
Not Optimizing URLs
According to a leading Kansas City SEO company, creating organized and optimized URLs can greatly help search engines discover your pages easier and faster, which can lead to higher rankings on SERPs (search engine result pages). Use simple keywords, numbered lists, or bullet points that accurately describe the post or page content.
Additionally, use permanent redirects instead of temporary ones when you create new pages or move existing ones – this way, visitors won’t be met with a dead link if they click on your old URL address.
Not Writing Unique Content
According to the best Kansas City SEO company, customers often skimp out on creating unique content for their sites, either by copying material from different sources or rewriting existing text available online. While this may seem like an easy solution for web admins to save time and money, it does nothing beneficial for SEO purposes since search engines don’t reward duplicate content with higher rankings on SERPs.
Instead, focus on writing original articles, blog posts, product descriptions, company bios, etc. Make sure each piece of information is unique yet still conveys the same message intended by including related topics within it while excluding any copyright issues resulting from plagiarism.
Poor Link Building Strategies
According to a leading Kansas City SEO company, implementing poor link-building strategies will do more harm than good when trying to increase visibility through organic searches. Low-quality links produced through spammy backlink techniques could lead to Penguin penalties (a penalty imposed by Google), causing a sudden fall in rankings even if websites had created quality content before then!
According to the best SEO company in Kansas City, to avoid getting penalized heavily by Google, focus on natural link-building approaches like creating high-quality white hat backlinks through creating relationships with reliable websites with mutual interest rather than exploiting low-quality black hat methods aimed at fooling major search algorithms.
Ignoring Site Performance
According to a leading Kansas City SEO company, webmasters often overlook how quickly their site can load onto users’ browsers due to heavy images taking longer time downloading into view, cashing errors occurring during download process restrictions on port numbers used, etc. All these factors contribute towards lower rankings as most major search algorithms use loading speed as one major factor influencing ranking position.
To ensure optimal site performance try compressing images used throughout the webpage, adjusting JS / CSS scripts going through hosting plans offered, evaluating existing plugins, if any are running automatically, background processes periods where higher server response times occur, etc. This not only helps improve overall user experience but also boosts the website’s visibility & rankings simultaneously over time!
Not Optimizing Images Properly
According to a leading Kansas City SEO company, it’s a well-known fact that having visuals within a webpage increases engagement levels significantly while driving sales growth and remaining consistent across multiple devices simultaneously. However, optimizing images should go beyond uploading image file size, photo resolution, aspect ratio, file type, etc. Additionally, include alt text, meta descriptions, and related caption descriptions below each photo used throughout the page, information about context, mentioning the photographer’s name, etc.
According to the best SEO companies in Kansas City, this is done without wasting too much time, ensuring an ideal balance between aesthetic appeal & key being conveyed concisely without redundant details present, further contributing towards lower site performance & loss of attention span!
Call a Leading Kansas City SEO Company Today
At Social: Managed. we strive to be the best SEO company in Kansas City, and we want to help our customers meet their goals. We can evaluate your business’s current SEO plan and develop a strategy tailored specifically to your needs. We strive to ensure our clients receive their desired results.
If you are interested in hiring an SEO company for your business, contact us online, or give us a call at (866) 324-9700 to discuss a free social life audit.
