Do you own a small business that specializes in roofing, construction, HVAC repair, lawn care, or something similar? Your website plays a critical role in reaching new customers. Don’t miss out on potential clients because your website is difficult to understand or overly complex. As a favorite website company in Kansas City, we want to help you build the most practical––and attractive––site possible.

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Tip #1 – Keep Your Design Simple

Simple Kansas City website design can help your customers quickly find what they need. Keep the visuals on your website minimal, and don’t overcrowd it with text or images. Too many fonts, colors, and other details will confuse visitors. Instead, offer a pleasant navigation experience that allows visitors to easily access the information most relevant to them.

Tip #2 – Use a High-Resolution Logo and Images

Your website is your first introduction to most of your clients. Low-quality images are noticeable and don’t present your business in a positive light.

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Tip #3 – Keep Your Website Mobile-Friendly – Website Company in Kansas City

It’s essential to remember that most people view your website on a mobile device. Optimize for the best user experience by building a responsive website and ensuring all text and images appear correctly across different devices.

Tip #4 – Use Two Primary Colors and One Accent Color

When selecting colors for your website, stick with two primary hues and one accent color. Excessive colors tend to make your page look disorganized and messy.

Tip #5 – Include Clear Calls-to-Action.

If you want your website to convert visitors into customers, you’ll need to ensure that your calls-to-action (CTAs) are clear and visible. Place CTAs in prominent locations on the page, such as the header or footer, so they’re easily accessible, and use language that encourages users to take action, like “Learn More” or “Sign Up Now.” Ask your Kansas City web design company for help creating effective calls-to-action.

Tip #6 – Incorporate Video Content

Well-produced video content is engaging and informative. Custom video content of your employees in action or your final product are an excellent way to showcase your services.

Tip #7 – Keep Text Brief and To-the-Point.

Many small business owners feel compelled to write long, detailed descriptions of their services. However, website visitors rarely spend enough time on a single page to read a long paragraph, much less 1,000 words or more. Describe your services with bullet points, simple sentences, and images. Anything else is a waste of time.

If you have a large website (10 pages or more), include a search bar in the top menu or footer. Make it exceedingly easy for visitors to find the content they want. Your website company in Kansas City can help you build a new site with a search function.

Tip #9 – Prioritize Home Page Content.

Website visitors rarely read beyond the home page. Don’t expect them to read complex text on subordinate pages. Any visitor should be able to find the information they need or a link to the information they need within one click from the home page.

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Tip #10 – Don’t Put Too Much Content on Your Site––It’s Not Worth It

While adding more content to your website may seem like a great idea, it is rarely a good use of your time or advertising dollars. Excessive content slows loading times and requires visitors to sift through useless information.

Tip #11 – Create Unique Landing Pages for Your Services

Dedicated landing pages for each of your services are a great way to capture leads and increase conversions. They are useful for both advertising and SEO.

Tip #12 – Demonstrate to Clients Why They Should Trust You

Your website should demonstrate why customers should prefer you over your competition. Include customer testimonials, showcasing awards or certifications, a portfolio of previous work, or even FAQs to help reassure potential customers.

Social Media pages with updated content demonstrate to potential customers that your business is booming and active (even if it isn’t). These links can also help drive customer engagement across different channels and improve brand awareness.

Tip #14 – Write Content for Your Client Base, Not Your Peers

Your website should be written for your target audience. Avoid using industry jargon or overly complex words; these can make it difficult for visitors to understand what you’re offering.

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Tip #15 – Design Your Site with SEO in Mind

Search Engine Optimization is an essential tool for small businesses that helps potential customers find them with search engines like Google and Bing. Don’t waste time when you build your new site. Integrate SEO best practices from day one.

Tip #16 – Use Digital Advertising to Launch Your New Website

A new website won’t help you find new clients if no one knows it exists. A carefully crafted digital advertising campaign is the best way to launch your website.

Tip #17 – Hire an Experienced Website Company in Kansas City

Hire an experienced website company in Kansas City. As a website company, we have been hired by many business owners who attempted to build their own website and failed. With our expertise, you can build a website that appeals to customers and drives conversions.

Tip #18 – Monitor Your Site for Errors and Performance Issues

Once your website is built, you should check for errors and performance problems periodically. If you aren’t technologically inclined, many website companies also offer maintenance and hosting services.

Tip #19 – Invest in a Professional Copywriter

Unless you are an experienced copywriter, don’t write your own web content. Copywriters know how to keep content simple, easy to understand, and persuasive. A skilled website company in Kansas City should have a few copywriters on their staff.

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Tip #20 – Hire a Professional Photographer

Professional images on your website are more important than most website customers realize. A skilled photographer can capture the essence of your business, its products or services, and your team’s personality. Professional photos also go a long way towards helping visitors trust you as a business.

Looking for the Best Website Company in Kansas City? Call Social: Managed

At Social: Managed, we have a team of talented and experienced SEO experts who want to help you succeed.

Not Every Company Offering Custom Website Design in Kansas City is the Same

Social: Managed offers more than just Kansas City website design and WordPress website help in Kansas City. We can help you with SEO, copywriting, digital marketing, social media, and more. At Social: Managed, we do it all.

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If you want to improve your online presence, call our team of experts today at (866) 324-9700, or contact us online. We look forward to working with you!