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A Digital Marketing Agency in Kansas City Gives 8 Tips for Designing Inclusive Websites for All Users – According to a leading digital marketing agency in Kansas City, web accessibility is necessary to have in this digital world. Web accessibility ensures that people with disabilities can effortlessly navigate, comprehend, and interact with websites and digital content. We can empower people with disabilities to access information, products, and services just like everyone else by designing inclusive websites.
At Social: Managed., we are a leading digital marketing company in Kansas City, and we want to help your business improve its Google standing. We believe that all businesses can thrive no matter how small, and having an effective SEO and digital marketing strategy is a big part of that.
That’s why we will look at eight tips for creating accessible and user-friendly websites. This will make your online presence welcoming to all users.
Recognize the Web Accessibility Guidelines
According to a leading digital marketing agency in Kansas City, understanding web accessibility guidelines is critical for creating inclusive websites. The World Wide Web Consortium’s Web Content Accessibility Guidelines provide a comprehensive set of standards for making web content accessible to everyone. The WCAG categorizes accessibility into three levels: A, AA, and AAA, each with its own set of requirements.
Make use of Semantic HTML
According to a leading website company in Kansas City, semantic HTML is the use of HTML elements that reflect the structure and meaning of content. The proper use of headings, lists, and semantic tags makes it easier for users of screen readers and other assistive technologies to understand the organization of the content.
It also improves everyone’s overall user experience because semantic HTML improves search engine optimization and ensures content displays correctly across multiple devices and platforms. By concentrating on semantic markup, you can lay the groundwork for an inclusive website design.
Provide Image Alternative Text
According to a leading digital marketing agency in Kansas City, images are important in web design. Alternate text (alt text) should be descriptive for each image on your website. Screen reader users, for example, use alt text to convey the meaning and context of an image to users who cannot see it. Keep the descriptions brief, informative, and relevant to the purpose of the image. Alt text not only makes your website more inclusive, but it also improves your website’s SEO by giving search engines context.
Create a Keyboard-Friendly Navigation System
According to the best website company in Kansas City, keyboard navigation is essential for users who navigate websites using keyboards or other alternative input devices. Make sure that all interactive elements are easily accessible and operable with the keyboard.
Make it clear to users where they are on the page by using CSS to highlight the focused elements. To identify and resolve navigation issues, test your website using only the keyboard. Users with motor disabilities can fully interact with your website if it is designed to be keyboard-friendly.
Accessible Audio and Video Content
According to a leading digital marketing agency in Kansas City, audio and video content are common on websites, but they can pose difficulties for users with hearing impairments. Closed captions or subtitles should be provided for videos so that users can understand the audio content through text. Include a transcript or text alternative for audio content. This is beneficial for users with hearing impairments.
This also helps individuals who are in noisy environments or in situations where audio cannot be played. Furthermore, including captions and transcripts boosts SEO and makes your content more discoverable.
Check for Color Contrast Compliance
According to experts of Kansas City website design, color contrast is essential for users with low vision or color blindness to comfortably read content. Ascertain that the contrast between text and background colors satisfies the WCAG contrast requirements.
Use additional cues such as icons or text labels instead of just color to convey important information or instructions. Color contrast compliance on your website can be checked using tools and browser extensions. Maintaining adequate color contrast will improve your content’s readability and usability for all users.
Accessibility Should be Tested and Validated
According to a leading digital marketing agency in Kansas City, you should use assistive technologies such as screen readers, keyboard navigation, and voice recognition software to conduct manual tests. In addition, use online accessibility tools and validators to identify any accessibility issues and ensure WCAG compliance.
Solicit feedback from people with disabilities to learn about potential barriers and areas for improvement. Validate your website’s accessibility on a regular basis to ensure that any updates or changes do not jeopardize its inclusive design.
Educate Your Employees
According to experts of custom website design in Kansas City, creating an inclusive website necessitates team collaboration and awareness. Educate your developers on the value of web accessibility and best practices for achieving it.
Encourage everyone to include accessibility features in the design and development process from the start. Conduct workshops and training sessions to raise awareness and understanding of accessibility guidelines and techniques. A web accessibility-focused team will create more inclusive websites that benefit all users.
Web accessibility is not an option; it is a necessary component of inclusive and ethical web design. You can create websites that welcome all users, regardless of their abilities or disabilities, by following the eight tips outlined in this article.
Implementing semantic HTML, providing alternative text for images, and ensuring keyboard-friendly navigation are all necessary steps toward accessibility. Making audio and video content accessible, adhering to color contrast guidelines, and thoroughly testing for accessibility issues all contribute to a more inclusive web experience. Educating your team on web accessibility fosters an inclusive culture and equips you to create websites that are truly welcoming to all users.
Call a Leading Digital Marketing Agency in Kansas City
At Social: Managed. we are a leading digital marketing company in Kansas City, and we want to help our customers meet their goals. We can evaluate your business’s current SEO plan and develop a strategy tailored specifically to your needs. We strive to ensure our clients receive their desired results.
If you are interested in hiring an SEO company for your business, contact us online, or give us a call at (866) 324-9700 to discuss a free social life audit.
