A Leading Digital Marketing Agency in Kansas City on 6 Ways to Craft Effective Landing Pages for Increased Conversions – A leading digital marketing agency in Kansas City believes that creating effective landing pages is an essential part of any successful digital marketing campaign. Landing pages are specialized webpages designed to capture the attention of your target audience and encourage them to take a desired action. Whether you’re aiming to get someone to sign up for your newsletter, purchase a product, or fill out a form, landing pages are key for optimizing conversions. Here are six strategies you can use to craft effective landing pages and increase conversions:
At Social: Managed., we strive to be the best digital marketing company in Kansas City, and we want to help your business improve its Google standing. We believe that all businesses can thrive no matter how small and having an effective SEO and digital marketing strategy is a big part of that.
The best SEO company in Kansas City understands how important landing pages are for your business’s website. That’s why our team of digital marketing professionals compiled a list of 6 ways to craft effective landing pages to increase your business’s conversions.
1. Keep it Simple
According to a leading digital marketing agency in Kansas City, when creating a landing page, you want to make it as simple and direct as possible. Focus on one primary message and make sure that all elements of the page tie into that message. You don’t want the user getting distracted by too many competing messages or too much text and visuals.
2. Avoid Distractions
A leading Kansas City SEO company believes that one way to keep users focused on taking action is to eliminate any distractions on the page. This means keeping navigation menus hidden and removing sidebars or other content that could potentially divert attention away from your call-to-action (CTA).
3. Optimize for Mobile
With more than half of all web traffic now coming from mobile devices, a leading digital marketing agency in Kansas City believes that it’s essential that you optimize your landing pages for mobile users. Make sure that all elements are clearly visible on small screens, and use buttons rather than text links for your CTAs, so they’re easy to tap with a finger.
4. Include Visuals
According to one of the best social media marketing companies in Kansas City, using visuals such as images, videos, or infographics can help reinforce the message of your landing page and capture the attention of visitors more effectively than plain text alone.
5. Highlight Benefits
Rather than just listing features about what you’re offering, a leading digital marketing agency in Kansas City suggests focusing on highlighting the benefits users will get if they take action on your landing page. Doing so helps make it clear why prospective customers should care about what you’re offering them in order to convert more effectively.
6. Use A/B Testing
Once you have created multiple versions of your page, a leading digital marketing agency in Kansas City suggests running A/B tests by sending different versions of the page out to test audiences and see which performs best at converting visitors into customers or leads…
This allows you to analyze specific metrics such as click-through rate (CTR), average time spent on page, bounce rate, etc., compare them across different versions of your landing page, then decide which ones need further optimization in order to maximize conversions going forward.
Hire A Leading Digital Marketing Agency in Kansas City
At Social: Managed. we strive to be the best digital marketing company in Kansas City, and we want to help our customers meet their goals. We can evaluate your business’s current SEO plan and develop a strategy tailored specifically to your needs. We strive to ensure our clients receive their desired results.
If you are interested in hiring an SEO company for your business, contact us online, or give us a call at (866) 324-9700 to discuss a free social life audit.