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A Digital Marketing Agency in Kansas City Uses Facebook Advertising–Here are 6 reasons why your Kansas City business should use Facebook Advertising! Our Kansas City digital marketing agency has been growing by leaps and bounds year after year. We can see this clearing with the Google AdWords bids raising each year. What used to cost $2.50 a click now is well over $14.00 a click. If you have a 10% conversation rate, that means for each customer you convert; you paid $140 plus any management fees if you have outsourced it to a specialist.
That’s an increase of $115.00 per conversion. Social Media is one of the best – if not the best – ways to market your brand and connect with consumers digitally. Nearly every business utilizes social media in its digital marketing strategy. Not all fully appreciate its power or understand how to use it to maximize the company’s benefits. Whether a large corporation or small business, social media is an ideal way to connect with your consumers, market your brand, and build customer loyalty.
Use Facebook Advertising
1. A Digital Marketing Agency in Kansas City Explains Kansas City Social Media Marketing Costs Are Still Low
The minimum spend on Facebook advertising is just $1 a day, but let’s use a $ 5-a-day investment. Even with this small budget, you can reach thousands of people that meet specific targeting categories. With Google AdWords, your ad wouldn’t yet be shown with a budget of $150/mo. Some too many people will outbid you. Let a Facebook Ad Company in Kansas City work on this for your company and show you how to do this right.
Let’s talk about the multiple bid types available; you can choose the most appropriate bidding structure for your campaign objectives.
Facebook Bid Types:
- Cost per mille (CPM)
Increase exposure and brand awareness by bidding per thousand impressions, helping more people see your ad and potentially go on to engage with your brand. - Cost per click (CPC)
If you’re more interested in getting users to actively click on your ad through to your page or site, you can choose to maximum bid per click, with CPC bidding.
- Optimized cost per mille (oCPM)
This type of CPM bidding is when Facebook shows your ad to the people which they believe are most likely to take action on your ad. - Cost per action (CPA)
This bid type is best if you are looking for users to take a specific action when they see your ad, such as like your page.
This is where most people hang out their hopes of doing social media marketing themselves like this all sounds Greek to them. This is also where the most mistakes are made when building a long term strategy. It’s essential that you choose the correct approach for your advertising goals to maximize your campaign.
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2. A Digital Marketing Agency in Kansas City Explains the Difference Between AdWords and Facebook Ads
The most significant difference between AdWords and Facebook ads is that Facebook advertising is targeted to the users’ demographic and interests, not what keywords they typed into a Google search. This difference makes all the difference in the world between these two digital strategies. One is reactive, while the other is proactive.
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With Google AdWords, a user does a Google search for your service or product, and the user has presented 12 organic results and 4-6 paid results. At this point, your competition is the cream of the crop and it’s a tossup on who the user will call as everyone is a good choice. What is likely to happen is the 3 to 4 companies who spent the most on their website will get the phone call. We know consumers make quick decisions based on emotions, so at this point, you are in a beauty competition based on your website. If you are lucky enough to make the list of companies called, it will likely turn into a price war between you and your competitors.
Don’t get me wrong I’m not saying dump Google AdWords. In fact, I, a Google AdWords consultant in Kansas City, believe Google AdWords is the 2nd most effective way to advertise and gain business. What I am saying is with social media advertising, we could have gotten in front of your target prospect and removed the competition altogether.
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3. A Digital Marketing Agency in Kansas City Explains Using Facebook Advertising – Audience Is Amazing
Let’s look at the refinement available on Facebook when you build an ad using advanced back-end tools.
- Are you Business to Business? Then let’s target users with interests in “business,” “marketing,” and “advertising.” Let’s narrow it down even more to “Small Business Owners”. Let’s only target those between 35-55 who are most likely to be in a position of authority and can make a purchasing decision or at least influence the decision.
- Sell custom cutting boards online? Target online females whose interests include “shopping and fashion.” Let’s choose an age range of 18-55 and use behavioral targeting to market to those who tend to shop online. Yes, Facebook has information on your digital activities and much more.
- Own a wedding photography agency? Target “engaged” and have separate ads for your male and female demographics.
Oh, it gets better! I also want to target a geographical area or areas specifically! Here is a great example.
- Own a roofing company? Target “homeowner,” “household income over $150,000”, “Female,” and “Age 28-40.” Now that we have our persona let’s now run our ad in the areas where a hail storm just hit.
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Let’s get dig into this a little bit.
So we just built an ad that will only be seen by people affected by hail damage, and we have limited it to only those who own a house and based on income, we are targeting larger roofs. Impressed yet? Now unlike radio or billboard ads, your ad is seen can be seen on a person’s cell phone. We can make the assumption that the prospect is not doing anything else like driving to distract them. Also, we already have the device they need to call us in their hand! Are you kidding me? Could we make it any easier for them to call you? They have a need, we have proactively provided them with a solution on their Facebook feed, and all they have to do is click one button to call. Man, I love social media marketing! It is so cool!
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4. A Digital Marketing Agency in Kansas City Explains Knowing Your Target Audience Is On Facebook
Your target audience is on Facebook. Unless your target prospect doesn’t own a phone or have access to a computer, I will not accept that we can’t build a campaign to help you target your audience. 79% of online adults use Facebook. To put that differently 68% of all Americans use Facebook according to PewResearchCenter.
5. A Digital Marketing Agency in Kansas City Explains Measuring Performance and ROI
Facebook allows you to track your advertising and can show you the results of each campaign.
Taking your site to the top of Google’s ranking. Digital marketing agency in Kansas City
Measure Performance and ROI:
- The total number of times your ad was shown (Impressions, the number of different people who saw your ad (Reach), and the average number of times (Frequency)
- The number of clicks or other actions people took, such as page likes, engagement, comments, and shares.
- Cost data includes average Cost per Click (CPC), Cost per Like, and Cost per Conversion based on your specific goals and tracking.
Make sure you spend some time analyzing your advertising performance and try out different ads and targeting to see what works best and gives you the biggest ROI.
6.A Digital Marketing Agency in Kansas City Explains Early Adoption
We are past the early adoption stage, but your not late to the party. Facebook reports that 10% of small businesses that have an active business profile on Facebook are using the Facebook ads features. We are still in the stage where it is affordable compared to Google PPC, which has seen the average bid per click grow higher each year. As powerful as Facebook’s advertising platform is, it’s surprising how many businesses are still not using it, or at least not correctly. As a result, if your competitors are not advertising to your target market or if they are not doing it well, you gain a fantastic advantage.
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If one is engaged in business operations or responsible for the administration of a website in Kansas City, it is highly likely that they possess a certain level of familiarity with the concept of “Search Engine Optimization” (SEO). If not, or if you have hesitated to inquire, allow a digital marketing company in Kansas City to provide you with a concise overview.
Search Engine Optimization (SEO) in Kansas City is something a digital marketing company in Kansas City uses. It emerged in the mid-1990s with the rapid growth of the Internet. This term can also encompass individuals or for example employees of Social: Managed. who engage in the practice of SEO, commonly known as Search Engine Optimizers.
The objective of search engine optimization or SEO in Kansas City is to enhance the relevance of a specific website by optimizing various elements of the site to improve its search engine and user friendliness. This process aims to elevate the website’s position in search rankings, which is why you need Kansas City website design to help.
It thereby increases Kansas City website visibility and exposure. When internet users enter a specific keyword that an organization aims to rank for, such as “wedding catering Des Moines,” the objective is to optimize the organization’s Kansas City website design to achieve a higher ranking in search results on popular search engines like Google, Yahoo, or Bing.
Using the Best SEO Company in Kansas City
There are several key considerations to bear in mind regarding search engine optimization (SEO).The process of search engine optimization (SEO) requires a significant investment of time. Using a digital marketing agency in Kansas City for your business would provide considerable help in this area.
If the SEO company in Kansas City or web development firm you are currently engaged with has made assurances of swift outcomes from their SEO program, it is likely that illicit strategies are being employed on your website. When referring to “illegal,” that specifically alludes to actions that contravene the guidelines established by:
- Yahoo
- Bing
They are for webmasters to adhere to. Unethical strategies, commonly referred to as black hat tactics, such as keyword stuffing, excessively lengthy page titles, and the acquisition of low-quality backlinks with the intention of deceiving search engines into perceiving a strong site connection, can detrimentally impact a website and result in adverse consequences for its search rankings. No one wants to worry about that, and it’s why people often turn to a digital marketing company in Kansas City.
Within a digital marketing agency in Kansas City and our continuous SEO clientele, a significant number of clients who have achieved favorable outcomes in their SEO endeavors have engaged in a monthly collaboration with our digital marketing company in Kansas City for a duration ranging from three months to one year. The process of achieving effective SEO strategies and attaining higher search rankings is not immediate, but rather requires a significant investment of time in order to reach the desired level of brand visibility and recognition.
Digital Marketing Agency in Kansas City Explains Competitive SEO
It is worth noting that your competitors also engage in search engine optimization (SEO) practices.
Individuals may perceive themselves as the sole practitioners of rigorous search engine optimization (SEO) efforts within their locality, yet this assumption is likely to be inaccurate. Your competitors may engage in search engine optimization (SEO) practices, albeit with suboptimal strategies and limited dedication. Despite their mediocre approaches and time investments, they are actively undertaking actions to achieve higher rankings. A digital marketing agency in Kansas City consider the aspect above and monitor the rankings of your website about those of your primary competitors. This enables our digital marketing company in Kansas City to identify the necessary actions required to elevate the position of your site above theirs.
Digital Marketing Agency in Kansas City: SEO Fluctuations
The phenomenon exhibits a perpetual state of fluctuation, constantly changing and evolving in fascinating and intricate ways.
Regrettably, the search algorithms employed by Yahoo and Bing are not highly sophisticated. They lack the advanced capabilities that are often necessary for precise search results. An interesting observation is that Yahoo and Bing can be considered as essentially the same search engine. This is because they utilize a common algorithm for the development of their search directory, which leads to a comparatively lower level of accuracy in their search outcomes. In contrast to the precision achieved by Google, Yahoo and Bing often fall short when it comes to delivering the most relevant and accurate results.
In contrast, Google has established itself as a prominent player in the field of internet search engines, consistently at the forefront of innovation and technology. The company releases a substantial number of updates annually, sometimes reaching a frequency of two to three updates per day. These updates are meticulously designed to disrupt the search results, targeting and eliminating low-quality websites, and ensuring that users receive the most relevant information.
One of the challenges associated with search engine optimization (SEO) involves determining which specific updates have significantly influenced search rankings. It requires a keen understanding of the algorithm changes and devising strategies to adapt SEO practices accordingly in order to maintain a prominent position for one’s website. This can be a complex task that demands both expertise and experience. That is what our digital marketing company in Kansas City is here to help you with. We specialize in navigating these challenges, offering tailored strategies to keep your website at the top of search engine results, ensuring your business remains competitive and visible in the digital landscape.
SEO Company In Kansas City: Keeping up
Search engine optimization (SEO) requires effort and dedication.
Achieving effective search engine optimization (SEO) and attaining optimal search rankings is not a process that can be expedited within a short span of time. It involves a series of strategic actions and adjustments aimed at improving a website’s visibility on search engines like Google. As previously stated, SEO is a process that demands a significant investment of time and attention. This complex task is often undertaken by a digital marketing agency in Kansas City, skilled in navigating the intricacies of search algorithms.
Moreover, it is crucial to consider the requirement of effort and labor. At Social: Managed., we firmly believe that allocating a monthly budget of hours dedicated to enhancing your custom website design in Kansas City is the most efficient strategy for improving search results over time. This method allows us to steadily implement changes and monitor outcomes throughout the month. The endeavor does not require a full-time commitment of 40 hours per week; instead, it involves a substantial time investment strategically spread out over the course of a month, allowing for continuous improvement and adaptation to evolving search engine criteria.
Digital Marketing Agency in Kansas City: You Never Stop Marketing
Search engine optimization (SEO) is a continuous and iterative procedure.
There is a common belief among individuals that search engine optimization (SEO) is a singular and conclusive undertaking for their website. It is imperative to promptly dismiss this notion. Certainly, it is crucial to commence the launch of your Kansas City website design with a robust initial search engine optimization (SEO) configuration and a well-organized content framework.
However, neglecting to consistently maintain and update your SEO services in Kansas City thereafter will not go unnoticed by Google, potentially resulting in punitive measures against your website. Continuous search engine optimization (SEO) is imperative for ensuring that your best website companies in Kansas City will achieve and maintains its desired position in search engine rankings.
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What are the reasons for investing in ongoing SEO services provided by a digital marketing agency in Kansas City?
A significant number of clients frequently inquire about this matter prior to committing to continuous search engine optimization (SEO) services for their website. Regardless of whether a digital marketing company in Kansas City were responsible for constructing their custom website design in Kansas City initially, we are still capable of assisting in enhancing its rankings. Our SEO team employs a comprehensive approach that encompasses effective SEO strategies, content development, and programming modifications to enhance the search rankings of your Kansas City website design on Google. Consequently, this approach also fulfills the SEO criteria for Yahoo and Bing. For individuals who possess an inclination or a sense of curiosity, presented here are additional justifications for engaging in continuous search engine optimization (SEO) efforts.
When conducting a search query for your company name on a popular search engine, it is observed that the initial search results predominantly display the website of another corporate entity rather than your own company’s official website.
In the event that you input your primary service and geographical location, such as “wedding catering in Kansas City” or “carpet cleaning in Kansas City, Kansas,” and discover that your competitors are ranked higher, or you fail to appear within the first three pages of search results.
If the web development company or SEO company in Kansas City you are currently engaged with has not previously discussed the topic of search engine optimization (SEO) with you, or if they claim to have made efforts on your custom website design in Kansas City but you have not observed any tangible strategies or outcomes.
Digital Marketing Company in Kansas City: Results
- If your company is eager to secure a prominent position for its website on the first page of search engine results but lacks the time to delve into the complexities of search engine optimization (SEO) or the resources to enhance its quality, it would be beneficial to choose a digital marketing company in Kansas City for expert assistance. Such companies can provide comprehensive SEO strategies tailored to your business needs, ensuring your website stands out amid the competition.
- If your company’s PPC campaign or advertising efforts are falling short in generating the desired increase in business, consider the continuous implementation of SEO strategies by Social: Managed. Their focus is on enhancing organic search outcomes, which have proven to be effective over the long term. Unlike magazine advertisements and radio commercials, which have a limited lifespan, organic search results maintain their impact due to ongoing SEO efforts, providing a more enduring return on investment.
- If your company takes pride in its recently developed Kansas City website design but faces issues where customers or clients struggle to find the website, it may be time to reassess your online visibility strategies. Ensuring your website is optimized for search engines can drastically improve its discoverability, making it more accessible to your target audience.
- If your company finds it challenging to allocate sufficient time for writing, whether for content creation, blogs, or press releases, our digital marketing agency in Kansas City is equipped to handle all your writing needs. With skilled writers on board, we can produce engaging and informative materials that resonate with your audience and elevate your brand’s message across various platforms.
Why hire a digital marketing agency in Kansas City?
- Our digital marketing agency in Kansas City meticulously conducts all research internally, ensuring that we have a deep understanding of your market and audience.
- The enhancement of your Kansas City website design will be an ongoing process, with continuous updates and improvements to keep your site engaging and user-friendly.
- In academic settings, your company can rely on the availability of a designated contact person. They are easily reachable via phone or email, ready to provide prompt and detailed responses to your inquiries with our SEO services in Kansas City, ensuring a seamless communication experience.
Are you ready to see your website jump to page one? We are ready to make that a reality! In today’s digital world, your online presence is crucial. That’s where Social: Managed., the premier digital marketing agency in Kansas City, steps up. We’re not just a digital marketing company in Kansas City; we’re your partner in the digital landscape.
Our team, known as one of the best website companies in Kansas City, crafts compelling social media strategies, manages your SEO services in Kansas City, and offers proficient custom website design in Kansas City. We also specialize in SEO optimization. Do you need WordPress website help in Kansas City? Our Kansas City website design company has got you covered.
We believe in transparency at Social: Managed., and provide detailed reports and analytics to show how our strategies boost your business. From crafting a compelling social media strategy locally to managing your blogs, we’re here to ensure your message is heard loud and clear. As the best website company in Kansas City, we create sites that don’t just look great but also reach the right audience. Don’t just take our word for it; join the businesses that have experienced the benefits of Social: Managed.
Reach out to our Kansas City website design experts today and let our digital marketing expertise make your online presence remarkable.
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