Your business’s website is essential to your online presence and digital outreach to new customers. A poorly designed website signals to potential clients that your business is disorganized and behind the times. If you are building a new website, don’t make any of these common Kansas City website design mistakes.
- Mistake #1 – Don't Make Your Site Too Big
- Mistake #2 – Don't Use Too Many Stock Images
- Mistake #3 – Don't Write All Your Own Content (Hire a Copywriter)
- Mistake #4 – Don't Forget Mobile Responsiveness
- Mistake #5 – Don't Ignore Security – Kansas City Website Design
- Mistake #6 – Don't Skimp on Site Speed
- Mistake #7 – Don't Forget About SEO - Kansas City Website Design
- Mistake #8 – Don't Make Content Hard to Find
- Mistake #9 – Don't Make Your Site Too Generic
- Mistake #10 – Don't Forget to Add Contact Information – Kansas City Website Design
- Mistake #11 – Prominently Display Positive Customer Reviews
- Mistake #12 – Don't Use Auto-Playing Music
- Looking for the Best Website Company in Kansas City? Call Social: Managed
Mistake #1 – Don’t Make Your Site Too Big
Oversized websites can be slow to load and difficult for visitors to navigate. Make sure each page only contains the essential information that your customers need. Avoid using large graphics and video files, as these will significantly increase loading time. Be conscious of how many plugins you use; too many can slow down your website’s performance.
Mistake #2 – Don’t Use Too Many Stock Images
Using stock images can be a fast and easy way to enhance your website’s appearance. However, too much of it can end up looking generic. Try to use original photographs or illustrations that are unique to your business whenever possible. Photography that reflects your brand’s personality will be more memorable for visitors than using the same stock images as everyone else.
Mistake #3 – Don’t Write All Your Own Content (Hire a Copywriter)
Quality web content is concise, informative, and written in a tone that speaks to your audience. Hire a professional copywriter who knows how to craft website copy that persuades and drives conversions.
Mistake #4 – Don’t Forget Mobile Responsiveness
Mobile web traffic surpasses desktop traffic in most industries. Make sure your website looks great across all devices––mobile, desktop, tablets, etc.
Mistake #5 – Don’t Ignore Security – Kansas City Website Design
Website security should be taken seriously, as many actors are constantly looking for vulnerabilities. Most security weak points are found in third-party apps and plugins. Be careful which add-ons you utilize.
Mistake #6 – Don’t Skimp on Site Speed
Slow loading times are one of the quickest ways to lose a customer. If your website takes more than three seconds to load, site visitors are likely to abandon ship.
Mistake #7 – Don’t Forget About SEO – Kansas City Website Design
Search engine optimization (SEO) is critical for reaching new clients. Don’t build a new site and then immediately have to rework its content for SEO purposes. Do both at once. Not every Kansas City web design company understands SEO, so find one that does.
Mistake #8 – Don’t Make Content Hard to Find
Navigation menus should help visitors find what they’re looking for quickly and easily. Avoid having too many menu items, as this can overwhelm visitors. Keep your design simple and easy to navigate.
Mistake #9 – Don’t Make Your Site Too Generic
A generic Kansas City website design does nothing to differentiate your business from the competition. Never copy a competitor’s site, and design your site to stand out.
Mistake #10 – Don’t Forget to Add Contact Information – Kansas City Website Design
Your Kansas City website design should have detailed contact information in an easy-to-find location. This helps customers reach out to you if they want your services.
Mistake #11 – Prominently Display Positive Customer Reviews
Positive customer reviews build trust with potential customers. Make sure to display positive feedback from satisfied clients on your website prominently. A website company in Kansas City can help you choose the best reviews and locate them strategically on your home page.
Mistake #12 – Don’t Use Auto-Playing Music
The best website companies in Kansas City will never suggest adding auto-play music to your site. This is primarily because auto-playing music can be jarring for visitors and slows downloading times. Instead, create a simple page that makes it easy for customers to find what they need.
Looking for the Best Website Company in Kansas City? Call Social: Managed
At Social: Managed, we have a team of talented and experienced SEO experts who want to help you succeed.
Not Every Website Company in Kansas City is the Same
Social: Managed offers more than just custom website design in Kansas City and WordPress website help in Kansas City. We can help you with SEO, copywriting, digital marketing, social media, and more. At Social: Managed, we do it all.
If you want to improve your online presence, call our team of experts today at (866) 324-9700, or contact us online. We look forward to working with you!
