As an established SEO company in Kansas City, we have been helping small businesses succeed for many years. Many of our clients are businesses that offer their professional services to their clients. If that sounds like your business, consider these search engine optimization tips for businesses that work in service industries.

SEO Tip #1 – Maintain Simplified Content on Your Website

Your website’s content should be simple and easy to understand. It should convey who you are and what you do––and it should do so without any fluff. Clear content helps search engines identify what your page is about so they can accurately rank it with their algorithms.

SEO Tip #2 – Include Keywords in the Web Address of Your Landing Pages

Including keywords in the URL of your landing pages is a great way to signal to search engines what your site is intended to communicate. Keywords are a big part of search engine optimization. Don’t choose the wrong terms, or your SEO efforts will be worthless. An experienced SEO company in Kansas City can help you select the best SEO keywords.

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SEO Tip #3 – Pay an SEO Company in Kansas City for Professional Keyword Research

The process of keyword selection is more nuanced than most people realize and requires more than SEO software. Experienced SEO companies in Kansas City understand exactly how SEO works and which keywords are worth pursuing. 

SEO Tip #4 – Focus On Local SEO – SEO Company in Kansas City

If you only offer your services locally, don’t pay for a national or international SEO campaign. Most service-oriented businesses will only benefit from reaching clients within their region. Before contracting the services of a Kansas City SEO company, confirm that they understand the dynamics of local SEO.

SEO Tip #5 – Publish New Content At Least Once a Week

Search engines love fresh content, so keep your website and blog up to date with new posts at least once a week. This will help keep search engines coming back to crawl your website and index the latest updates. Regularly publishing new content can give you more opportunities to target different keywords and topics. If you need help coming up with ideas for new content, check out competitor sites or search for websites that offer lists of blog topics related to your industry.

SEO Tip #6 – Use Structured Data on Your Website

Structured data is a type of markup language for websites that allows search engines to understand the content on your website better. This helps search engines index and display your website correctly on their results pages.

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SEO Tip #7 – Create a Blog and Participate in Blogging Communities

Creating content for your business blog can help drive more organic traffic to your website. It’s also important to join existing blogging communities and participate in conversations related to your industry. This will help build your brand’s presence online and boost search engine rankings. An SEO company in Kansas City can help you create content if you don’t have the time or skills to do it on your own.

SEO Tip #8 – Create Social Media Profiles

Creating social media profiles on sites like Twitter, Instagram, and Facebook can help you reach more potential customers. Complete all the relevant profile fields and post regularly to boost your website’s performance.

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SEO Tip #9 – Use SEO-Friendly Images – SEO Company in Kansas City

Images can help draw attention to your content, but they must be optimized for the web to benefit from SEO. This means using descriptive file names and image alt tags with relevant keywords.

Looking for the Best SEO Company in Kansas City? Call Social: Managed

At Social: Managed, we have a team of talented and experienced SEO experts who want to help you succeed.

Not Every Company Offering SEO Services in Kansas City is the Same

Social: Managed offers more than just SEO services in Kansas City. We can help you with SEO, copywriting, digital marketing, social media, and more. At Social: Managed, we do it all.

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If you want to improve your online presence, call our team of experts today at (866) 324-9700, or contact us online. We look forward to working with you!