Choosing the BEST Digital Marketing Agency in Kansas City! Social: Managed. Your SEO Company in Kansas City!

Best Kansas City SEO Company Talks About #1 Video Marketing –Social media video marketing in Kansas City is always growing and is becoming more and more essential for businesses. If you feel that you’re already behind the curve on video marketing, our digital marketing company in Kansas City can help! We want to answer all of your questions about video marketing. How do you create a great video? How do you keep your viewers engaged? What makes a good story? How do you reach the right audience? Below, we can explore the answers to all of these social media video marketing questions.

1. Best Kansas City SEO Company –Focus on the first few seconds

If your attention span online is short, you can bet that your viewers’ attention spans are even shorter. Studies show most people will only focus on one thing online for approximately 8.5 seconds. That does not give you much time to catch your viewer’s attention. Therefore, if you are aiming for successful video production in Kansas City, you need to make sure you get the point quickly and keep your viewer interested as he or she scrolls through the News Feed.

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The first few seconds of your video are the most crucial, as they set the tone and grab the viewer’s attention. It’s essential to ensure that these opening moments clearly convey the video’s topic and purpose. By doing so, you make the viewer aware that investing their time to watch the entire video will be worthwhile. This can be achieved through engaging visuals, a compelling hook, or a concise introduction that highlights the key points you intend to cover. Remember, a strong start can significantly impact viewer retention and engagement.

2. Best Kansas City SEO Company Don’t Forget the Hook

Following Tip 1, a great way to get your potential customer’s attention right off the bat is through the use of a hook at the beginning of your video. A hook is nothing more than a fun, quick preview showing what the rest of the video will be about. In fact, companies that provide the most successful social media video production in Kansas City say that a hook is one of the most critical parts of your entire video.

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3. Best Kansas City SEO Company Pick an Eye-Catching Thumbnail

Facebook allows you to choose an upload a thumbnail for your video. Do not take thes

e for granted, as they can be a great wa

y to get the attention of your viewer as they scroll through their News Feed. They are a great first impression, so choose carefully. Studies have shown that a catchy thumbnail can drastically improve play rates. Most top digital marketing agencies know not to miss out on an opportunity to pique the interest of potential customers. Using a right thumbnail is a great way to do this and to start telling your story before the video even begins.

4. Best Kansas City SEO Company Tell a Story, Don’t Sell a Product/Service

In the past, with TV ads and commercials, it was hard to skip the advertisements to focus on entertainment. With social media video production, advertising videos compete with entertainment videos on social media platforms. This means, that if you want consumers to stop and watch your video, you have to make it worth their while. If your video focuses solely on sales and branding, it is unlikely many people will take the time to watch it. However, if you can create a video that tells a story and connects you to your potential customers, you have a much higher likelihood that they will watch your video. Make sure it is concise and cohesive to keep their attention.

5. Best Kansas City SEO Company Your Video Should Be Understandable With and Without Sound

Facebook has undergone numerous changes over the years regarding how videos are presented to users. Initially, videos would auto-play without sound, allowing users to scroll through their feeds without interruption. This feature was later adjusted to include sound, making the content more engaging for some but also potentially disruptive for others. The platform’s approach to video playback is not set in stone and could change at any time, reflecting Facebook’s ongoing experimentation to optimize user experience.

Moreover, it is beneficial to create videos that are easily understood without sound, as a significant portion of users have the audio turned off on their computers or mobile devices, whether due to preference or situational constraints. In fact, studies have indicated that upwards of 80% of all videos on Facebook are watched without sound. By focusing on visual storytelling and incorporating text or captions, content creators can ensure their message reaches a broader audience, regardless of audio settings.

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When working on video production for your business, it’s important to create content that engages viewers both with and without sound. This means producing a video that captivates the audience visually while also incorporating audio that enhances the overall experience. Techniques such as captions, overlays, or creative signage can effectively convey your message without sound, ensuring your video is accessible and engaging.

At the same time, thoughtful sound design or background music can add depth and context to your video, enriching the viewer’s experience.

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If you’re ready to dive into the world of social media video marketing, Social: Managed. is among the top social media marketing companies in Kansas City. We are equipped to help you achieve your video production goals with expertise and creativity. Whether you need consultation, strategy development, or full-scale production services, we are here to assist.

Reach out to us at (913) 222-9617 or contact us here to start transforming your video marketing approach today!

At Social: Managed. We are a digital marketing company in Kansas  City our process is to design and manage an email campaign that can engage and inspire your customers. Our creative team has years of experience with custom website design in Kansas City, measuring, and executing one of the best social media marketing companies in Kansas City. We aim to increase interactions between your business and your followers. We are your Best Kansas City SEO Company

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