Top Digital Marketing and SEO Services in Kansas City: Your Go-To Agency for Web Design, WordPress, and Custom Solutions
#1 Digital Marketing Agency in Kansas City: SEO Glossary – The {ULTIMATE} Basics–Trust us – as a reputable SEO company in Kansas City and a leading web design company in Kansas City, we understand firsthand how bewildering and complex the world of SEO can be. With its jargon and technicalities, it can seem like a foreign language, especially to those with no prior experience. However, for small business owners, grasping the fundamentals of SEO is absolutely essential if you want your website to gain visibility on search engines like Google.
To aid you in this challenging journey, our dedicated team at the Kansas City SEO company has gone the extra mile to compile a concise yet comprehensive SEO glossary, covering the basics that every entrepreneur needs to know. With our extensive expertise and desire to help businesses thrive, we aim to demystify this intricate field, empowering you to make informed decisions and elevate your online presence.
Digital Marketing Agency in Kansas City:Backlink
A link placed on another website that brings a person back to your site. When it comes to SEO, the more backlinks you have on the web, the better.
Black Hat
Search engine optimization practices that are unethical and violate search engine quality guidelines. Examples include keyword stuffing, hidden text, duplicating content, paid links, etc.
Digital Marketing Agency in Kansas City: Crawling
The process where search engine robots discover new and updated content on the web to be visible on search queries.
Indexing
The storing and organizing of information and content found on the Internet during the crawling process.
Digital Marketing Agency in Kansas City: Keyword
A single word or phrase that a business or brand wants to be found for when searched. For example, if you’re looking for a digital marketing agency in the Kansas City area, you may search the keyword “digital marketing agency in Kansas City”.
The tactic of repeating a particular keyword or phrase in a piece of text, ultimately making the content unreadable.
Digital Marketing Agency in Kansas City: Off-Page SEO
Search engine optimization tactics that occur outside of your website. A common example includes backlink building.
On-Page SEO
All search engine optimization efforts that take place on your website. Examples include optimizing content with keywords, improving title tags, and improving the HTML structure. Many of the best website companies in Kansas City utilize blog pages to help with on-page SEO.
Digital Marketing Agency in Kansas City: Ranking
Your website’s position on the search engine result page (SERP) when someone searches for a particular keyword.
White Hat
Search engine optimization practices that are ethical and comply with search engine quality guidelines – the opposite of black hat.
While this list is in no way comprehensive, it does highlight a few of the most common words you’ll hear when you’re first learning about SEO. For more information about SEO, check out our blog page! If you need help incorporating SEO on your custom website design in Kansas City, contact our SEO company in Kansas City for help.
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