Social: Managed. Your KC Choice for Facebook Advertising in Kansas City and Digital Marketing Agency in Kansas City

#1 Digital Marketing Agency in Kansas City Weighs in on Amazing Facebook Advertising vs Post Boosting--Below, we will answer some fundamental questions about Facebook marketing that can help you get started. We can even explain how social media video production in Kansas City can give your business an additional edge in Facebook advertising.

Originally starting as a Facebook marketing company, we have extensive experience on how to be successful on all social media platforms. Our social media specialists have vast knowledge and years of experience managing successful business pages and designing creative, shareable content.

As an award-winning social media agency, we understand that running a business social media account is very different than running a personal account. Social media marketing is constantly changing and progressing, which means you need someone dedicated to keeping up with the trends in order to gain new followers and generate revenue.

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What does it mean to “boost a post?” asks a digital marketing company in Kansas City

Boosting a post on Facebook is a straightforward process that allows businesses to increase the visibility of their content. Facebook has designed the boosting tool to be user-friendly, which can be quite tempting for businesses to utilize frequently for every post. The process begins with a simple click on the “Boost Post” button located at the bottom of your post. Once you select this option, Facebook will take you through a brief series of questions to help you define your target audience, specify the duration of the boost, and determine your budget.

After finalizing these details, your post gets boosted, meaning you pay a small fee, and in return, your post appears more frequently and prominently on potential customers’ news feeds compared to posts that have not been boosted. This increased visibility can significantly enhance your post’s reach, potentially attracting more engagement and interest from your target market.

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As a business owner, you may have even noticed that Facebook will send you a notification, often in the form of a private message, to inform you that one of your posts has the potential to perform well and might benefit from a boost. This is Facebook’s way of encouraging you to increase engagement by spending a bit on advertising. Sometimes Facebook’s suggestions are spot-on, and boosting a post can increase its visibility effectively. However, it’s important to remember that these recommendations are not always accurate.

As a top digital marketing agency, we have observed that boosted posts indeed appear more frequently in your followers’ news feeds, increasing the chances of engagement with your current audience. This increased visibility can lead to higher interaction rates, such as likes, comments, and shares, which can be beneficial for strengthening brand loyalty. However, it does not necessarily translate to gaining more or new followers, as these boosts primarily target existing audiences rather than reaching out to new demographics. To truly expand your follower base, a more strategic approach involving targeted ads and content strategies might be required.

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When is it a good idea to boost a Facebook post? Asks our own Digital Marketing Agency in Kansas City

• If you think your current followers do not regularly see the posts you are making, boosting may help.
• If you do not have much experience with advertising, boosting your post is a low cost, low-risk way to get more views on a particular post.
• If you are not up to date on Facebook’s newest updates and algorithms, boosting a post can help. (As one of the best social media marketing companies in Kansas City, we can help make sure your company is always up to date on each new Facebook algorithm update.)
• If you created a post that is already doing great and providing your page more traffic, boosting it may help the post do even better.

However, as we stated above, boosting posts is an excellent way to make sure your followers see your posts, but it is not the best choice for gaining new followers. This means it is not always the number one choice that digital marketing agencies will recommend for advertising on Facebook.

Digital Marketing Agency in Kansas City What is a Facebook ad campaign?

Only the best social media marketing companies in Kansas City can tell you! 

If you want to create a full ad campaign for Facebook, it can be more complicated than boosting an already established post. In fact, if you are new to digital advertising, we recommend working with one of the best social media marketing companies to create your Facebook ad campaign, as you will need to start from the very beginning and utilize a great deal of advertising experience and expertise.

Below, we will cover some central questions you will need to answer before you begin creating your Facebook ads, whether you create the ads yourself or hire a digital marketing agency to help you.

1. What is the goal of your Facebook ad? By identifying your target before you create your ad, you can save time and money in the long run.
2. Who is the target market for your ad? Facebook will allow you to specify your target audience based on many factors, and being specific will get you better results.
3. What do you need for your ad? Social media videos can be an excellent resource for a Facebook ad campaign. If you are new to social media video production in Kansas City, Social: Managed. can help.
4. What budget do you have for your ad? Make sure you set and stick to a budget. This will keep you from overspending.

Digital Marketing Agency in Kansas City Explains When is it a good idea to invest in a Facebook ad campaign?

• If you have advanced digital advertising knowledge, you could create a highly effective Facebook ad with engaging content and precise targeting to maximize your reach and impact.
• If you have the help of an experienced social media marketing company in Kansas City, creating a Facebook ad campaign could greatly benefit your company by leveraging their expertise in crafting compelling ads that resonate with your audience.
• If your goal is to reach new potential customers, precisely at a local level, an ad campaign can be a great resource for targeting specific demographics and increasing brand awareness in your community.
• If you are interested in looking into social media video production in Kansas City, a Facebook ad campaign can be a great place to use your videos, allowing you to showcase dynamic content that captures attention and drives engagement.

Keep in mind, while a Facebook ad campaign will have a broader reach than simply boosting a post, you will need a larger advertising budget to cover the costs, as more comprehensive campaigns require investments in both creative assets and ad spend to achieve optimal results.

Are you ready to see your website jump to page one? We are ready to make that a reality! In today’s digital world, your online presence is crucial. That’s where Social: Managed., the premier digital marketing agency in Kansas City, steps up. We’re not just a digital marketing company in Kansas City; we’re your partner in the digital landscape.

Our team, known as one of the best website companies in Kansas City, crafts compelling social media strategies, manages your SEO services in Kansas City, and offers proficient custom website design in Kansas City. We also specialize in SEO optimization. Do you need WordPress website help in Kansas City? Our Kansas City website design company has got you covered.

We believe in transparency at Social: Managed., and provide detailed reports and analytics to show how our strategies boost your business. From crafting a compelling social media strategy locally to managing your blogs, we’re here to ensure your message is heard loud and clear. As the best website company in Kansas City, we create sites that don’t just look great but also reach the right audience. Don’t just take our word for it; join the businesses that have experienced the benefits of Social: Managed.

Reach out to our Kansas City website design experts today and let our digital marketing expertise make your online presence remarkable.

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