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Dos and Don’ts for Successful Campaigns by a Leading Digital Marketing Agency in Kansas City – As a leading digital marketing agency in Kansas City, we know that influencer marketing has taken the digital marketing space by storm. Brands all over the world are looking to collaborate with influencers to grow their businesses and stay ahead of the competition.

However, many businesses have made mistakes when it comes to executing their influencer campaigns. In this article, we will be discussing the dos and don’ts of influencer marketing. We will also talk about key considerations that can help you run successful campaigns that bring measurable ROI.

Digital Marketing Agency in Kansas City: The Dos of Influencer Marketing

1. DO select influencers who align with your brand values and messaging: When selecting influencers to work with, it’s important to choose ones who align with your brand values. Doing this ensures that your messaging remains consistent with your overall brand message. For instance, if you’re a vegan brand, it makes sense to engage influencers who promote a vegan lifestyle.
2. DO set clear goals for your campaign: As an experienced digital marketing agency in Kansas City, we know that before launching your campaign, make sure you have clear objectives that you want to achieve. This will help you measure the success of your campaign and make necessary adjustments based on data. Some common goals include increasing brand awareness, generating leads, and driving conversions.
3. DO collaborate with micro-influencers: Micro-influencers are influencers with a smaller following, usually between 10k-100k followers. Collaborating with them can yield better engagement rates because they have smaller but highly engaged audiences. They’re also relatively less expensive than macro-influencers.
4. DO provide creative control to influencers: A digital marketing agency in Kansas City explains that influencers know their audience better than anyone else. Giving them creative control ensures that the content resonates with their followers. However, make sure to set clear guidelines to ensure that the content aligns with your brand message and values.
5. DO measure the success of your campaign: It’s important to track the performance of your campaign to determine if you’re getting a return on your investment. Use KPIs like click-through rates, engagement rates, conversions, and social media mentions to measure performance.

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Digital Marketing Agency in Kansas City: The Don’ts of Influencer Marketing

1. DON’T rush into collaborations: Take your time to research and identify influencers who align with your brand values. Rushing into collaborations can lead to ineffective campaigns that damage your brand image.
2. DON’T overlook audience demographics: Make sure that the influencers you choose have audiences that are similar to your target market. Otherwise, your campaign may fail to achieve its objectives.
3. DON’T ignore FTC guidelines: The Federal Trade Commission (FTC) has guidelines that all influencer campaigns should adhere to. Failure to adhere to these guidelines could lead to legal trouble for your brand.
4. DON’T rely solely on follower count: A digital marketing agency in Kansas City knows that while having a large following is great, it doesn’t always translate to a high engagement rate. Make sure to analyze an influencer’s engagement rate before collaborating with them.
5. DON’T hesitate to adjust your strategy: If your campaign isn’t performing as expected, don’t be afraid to adjust your strategy. Identify areas that need improvement and make necessary changes.

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Digital Marketing Agency in Kansas City: Key Considerations for Successful Influencer Marketing Campaigns

1. Budget: Determine your budget before launching your campaign. This will help you identify the influences you can afford to collaborate with and what goals you can feasibly achieve.
2. Audience targeting: Make sure to identify who your target audience is. This should inform your selection of influencers and messaging.
3. Influencer selection: Consider factors like the influencer’s niche, personality, and style when selecting them. Look at their past campaigns to see if they align with your brand message.
4. Measurement of ROI: As highlighted earlier, it’s important to track the performance of your campaigns. This will inform future influencer campaigns and overall strategy.

In conclusion, influencer marketing can be a highly effective way to reach your target audience. However, it’s important to do it right. Choosing the right influencers, setting clear objectives, and tracking performance are steps that can help ensure a successful campaign. By following the dos and don’ts outlined in this article, you’ll be on your way to running effective influencer campaigns that drive measurable ROI.

If you’re interested in getting professional help with your influencer marketing campaign or other digital marketing efforts, consider working with a  digital marketing agency in Kansas City like Social: Managed. With over 10 years of experience in the industry, we specialize in Kansas City web design and offer a wide range of digital marketing services that can help you meet your business goals.

The creation of a unified marketing experience that spans all our clients’ digital assets is the primary goal of our company. Our goal is to establish ourselves as the most trusted digital marketing company in Kansas City. We intend to accomplish this goal by effectively communicating with our clients, flawlessly executing our plans, and becoming their Kansas City SEO Company.

Social: Managed. is a digital marketing company in Kansas City and one of our processes involves the creation and management of email marketing campaigns that can engage and inspire your clients. Our creative team has years of experience with custom website design in Kansas City, we are also widely known as one of the best social media marketing companies in Kansas City. Our goal is to increase the amount of interaction that takes place between your company and your followers. We are the SEO Company in Kansas City that is here for all your needs.

To get started, give us a call at 866-324-9700, or you can contact us online for more information. We look forward to touching base with you soon and helping your business find success through digital marketing, SEO, social media, and so much more!