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Google PPC Basics: Keywords

When focusing on your marketing strategy, it is very important to understand the basic concepts of Google PPC. The first topic we will review are the keywords. Whether you do it on your own, or use a GoogleAd Consultant in Pensacola, it is essential that this concept is something that you not only understand but also know the common mistakes that are made with this topic. Our team at Social: Managed, the best GoogleAd company in Pensacola, is here to help you learn about keywords and how you can use them in your Ad campaign. Join us throughout this article to navigate this interesting topic. 

Table of Contents

What Is a Keyword? 

By definition, GoogleAd keywords are words or phrases describing your product or service that you choose to help determine when and where your ad can appear. The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers. When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person’s search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads. 

Google PPC Basics: Keywords

Types of Keywords 

  • Exact  

A search must be typed in exactly  

  • Exact (Close Variant)  

A search must be typed in exactly but can include misspellings or other variants  

  • Phrase  

A search must be typed in the correct order, even if there are additional terms before or after the search  

  • Phrase (Close Variant)  

A search must be typed in the correct order, even if there are additional terms before or after the query. Search can include misspellings or other variants  

  • Broad  

Search can be typed in any order and will potentially show ads for similar searches  

  • Modified Broad  

Search can be typed in any order but must include terms that contain a plus sign  

  • Broad (Session-Based)  

A form of broad match that takes into account other queries from that user’s search session  

Common Keyword Mistakes 

A common mistake we see with individuals seeking to navigate keywords on their own is that they choose keywords that are too broad. This often leads the wrong customers to spend your ad budget, leading to empty conversions. You want to be as specific as you can to ensure the right people are seeing your ads. Another mistake that is common when using keywords is not utilizing all match types. While it’s important to choose the right keyword, you can cripple your performance drastically if you choose the wrong match type. 

You must at all times at least utilize two match types: 

  • Broad Match Modifier 
  • Exact Match 

Need GoogleAd Help in Pensacola? 

Do you need GoogleAd help? Our team at Social: Managed. Pensacola is made of qualified GoogleAd Consultants who are ready to help you navigate your campaign. We are excited to provide AdWords help in Pensacola to the businesses who need assistance. Call today at (913) 222-9617 to discuss your options with GoogleAds.