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#1 Kansas City Website Design: Is Pay-Per-Click Marketing Right For You?—Have you ever noticed that when you search for something on Google, little advertisements appear right at the top of the page? These advertisements, my friend, are known in the vast marketing world as Pay-Per-Click (PPC) marketing. Now, let’s dive a bit deeper into this intriguing concept.
For some, these PPC links may be the first ones they click on when searching for information or products. Others may simply overlook them and move straight to the organic search results. But if you happen to be a small business owner looking to boost your online presence, then this is for you! In this enlightening article, we, the esteemed Google Ad company in Kansas City, will thoroughly dissect the world of PPC marketing. We’ll uncover what it entails, how it works, and most importantly, help you determine if pay-per-click marketing is the right strategy for your business aspirations. So grab a cup of coffee, buckle up, and let’s embark on this insightful journey together!
Kansas City Website Design: What is PPC?
Pay-per-click (PPC) marketing is a non-organic way to generate clicks to your website through the use of search engines, like Google. When we mean “non-organic,” we mean clicks that were “not earned.” Essentially, one must pay for PPC ads.
Take our dog food search, for example. According to this screenshot, the first results you see are five images for dog food from various brands. In small font in the top right corner, you see the word sponsored. Down below, the first text result has “ad” written in small text in the top left corner. Those two search results are both at the top of the search result page and are great examples of PPC ads.
Kansas City Website Design: How Does PPC Work?
Now that you know what those sponsored ads you always see on Google are, you may be wondering how they work. Like we said earlier, PPC ads are not organic. This means every time someone clicks that ad, that business who ran the ad pays a small fee (hence the word “pay-per-click”). Make sense?
Now, this is where it gets a bit tricky because not everyone pays the same fee for a PPC ad. There is quite a bit that goes into PPC costs, including campaign budgets, auctioning, ad quality and relevance, and much more. However, understanding PPC cost isn’t what this article is about. So, let’s move on.
Kansas City Website Design: What are the Benefits of PPC Ads?
As a digital marketing agency in Kansas City, clients often ask us how PPC ads will benefit their business. The truth is, PPC marketing is beneficial for every kind of business and anyone looking to generate leads. Here are just a few benefits of pay-per-click:
Kansas City Website Design: Generate Leads at Low Cost –
Pay-per-click marketing is what some would consider a bargain since you only pay when someone clicks on your advertisement. When it comes to generating leads at a low cost, let’s say you spend $10 for every PPC ad click you receive. That could seem like a high price to pay for a click. However, if one of those clicks results in a $500 sale, our Kansas City SEO company would say PPC marketing is practically a no-brainer, especially if you were struggling to achieve sales beforehand.
Kansas City Website Design: Domain Authority –
At Social: Managed., where we are known as an SEO company in Kansas City, we help our clients achieve domain authority on search engines, and PPC marketing is an excellent way to do just that. How so? Well, by being on page one of Google, you automatically receive much more exposure and opportunities for your business compared to those on page two, three, etc. So, since PPC ads are displayed at the top of page one, you will instantly draw more people to your business.
Kansas City Website Design: Boost Website Traffic –
A significant advantage of pay-per-click marketing is the boost of traffic to your website, especially when you have trouble getting to the first page of Google organically. For example, your industry may be very competitive, so ranking number one for specific search terms may be quite tricky. This is where PPC ads play to your advantage.
Kansas City Website Design: How to Make a PPC Ad
Now, unless you are a Google Ad company in Kansas City, we highly recommend hiring a digital marketing company in Kansas City to run your PPC ads for you. Like we mentioned earlier, there is a lot of strategy that goes into PPC marketing, so having a company dedicated to your ads will help you save a tremendous amount of time and money.
Contact Social: Managed.
Ready to start pay-per-click marketing for your small Kansas City business? Give our SEO company in Kansas City a call today at (913) 222-9617 to learn more about how PPC works and to have your ad running in just a few days from sign-on!
In today’s digital world, your online presence is crucial. That’s where Social: Managed., the premier digital marketing agency in Kansas City, steps up. We’re not just a digital marketing company in Kansas City; we’re your partner in the digital landscape. Our team, known as one of the best website companies in Kansas City, crafts compelling social media strategies, manages your SEO services in Kansas City, and offers proficient custom website design in Kansas City and SEO optimization. Need WordPress website help in Kansas City? Our Kansas City website design company has got you covered.
We believe in transparency at Social: Managed., and provide detailed repo35rts and analytics to show how our strategies boost your business. From crafting a compelling social media strategy locally to managing your blogs, we’re here to ensure your message is heard loud and clear. As the best website company in Kansas City, we create sites that don’t just look great but also reach the right audience. Don’t just take our word for it; join the businesses who have experienced the benefits of Social: Managed.
Contact our Kansas City website design experts today and let our digital marketing expertise make your online presence remarkable.
