Are Facebook Ads Worth the Investment?
Like everything else in life, advertising on Facebook has its advantages and disadvantages. Many people believe that Facebook has run its course and isn’t popular anymore but social media marketing companies in Kansas City disagree. Here at Social: Managed., we have seen great results from Facebook advertising. As a leading Facebook marketing company in Kansas City, we want you to understand the advantages and disadvantages of investing in Facebook ads.
Advantages of Facebook Advertisements
A Facebook ad company in Kansas City wants you to know that, despite what people on social media might say, Facebook advertising has plenty of benefits. Facebook advertisements let you target your audience, test your advertisement images, create ads especially for mobile users, and use conversion tracking.
Targeting Your Audience
A premier Kansas City Facebook ad company will likely recommend running advertisements on Facebook because of how easy it is to target your ideal audience. With this feature, you can brand yourself to your ideal customer by creating a sales funnel. Facebook allows you to choose your ideal audience’s:
- Age
- Location
- Relationship status
- Gender
- Work
- Financial status
- Education level
- Interests
- Behaviors
So as you can see, investing in Facebook ads can ensure that you are reaching your target audience.
Testing Advertisement Images
Facebook advertisements with images generate double the interactions than advertisements without images. The more visually appealing your advertisement is, the more likely someone is to click on it.
You can use multiple pictures for a single ad, so it’s sometimes hard to decide which pictures to use. Be sure to use the preview feature before posting your ad and double-check it. It is important to ensure that the sizing of the images is correct and that you can see everything that you want your audience to see.
When choosing your pictures for your Facebook ad, keep your audience in mind. Ask yourself, “How do I want my audience to view my service or product?” or “What type of pictures will catch my audience’s eye?”
Mobile-Specific Advertisements
Facebook also lets you design advertisements specifically for mobile advertising. This is a huge advantage because you can optimize these ads differently than you would for a regular advertisement.
A well-respected Facebook marketing company in Kansas City may recommend investing in both mobile-specific and general advertising to ensure that you are promoting your business on all platforms.
Conversion Tracking
Conversion tracking measures how effective your advertisements are, so you know when and where to make changes. It tracks the number of people who click on your Facebook ad and then redirects it to your website. This helps you grasp if your Facebook ads are generating customers.
Disadvantages of Facebook Advertising
Although Facebook advertising has proved to help promote businesses, it’s not perfect. Common downfalls to Facebook advertising include:
- Some metrics can be misreported
- Users have to be logged into their account to see your advertisement
- Facebook is still popular, but other social media sites are stealing their traffic
However, with those disadvantages in mind, it’s important to remember that Facebook advertisements have been proven to work. Facebook might not be quite as popular anymore, but the platform is still used frequently and is a great way to promote your business and interact with customers.
Are You Looking to Work with One of the Best Social Media Marketing Companies in Kansas City?
At Social: Managed, a company specializing in Facebook ad management in Kansas City, we want to help our customers reach their goals. We help them evaluate their current SEO plan and develop a new strategy. We also strive to ensure our clients receive their desired results. Contact us online or at (866) 324-9700 to discuss a free social life audit and to get an idea of where your company’s potential growth lies.
