As one of the most established SEO companies in Kansas City, Social: Managed. knows just how critical it is to use the right keywords to achieve the highest rankings possible on Google. Keywords cannot be overly used in your content, whether it’s a blog or a landing page, and they must ready naturally within the text.
In this article, we will cover the four most important qualities of the most successful keywords on Google. By following these suggestions from one of the best SEO companies in Kansas City, you will be sure to increase your website’s visibility and traffic.
Use Words With That Generate Search Volume
If you see that a specific keyword has a high volume over a specific period of time, that might be a good option for your particular business. However, be careful how high you aim with your first set of keywords, especially if you are a new business trying to establish a name and brand in your area.
A good Kansas City SEO company will not let a new company jump right into the deep end with the toughest competition when it comes to keywords, or else you’ll get buried in the search results by companies that are much more established. Try dipping your toe in a “medium search volume” pool and continue to add regular content that features your keywords.
“A good Kansas City SEO company will not let a new company jump right into the deep end with the toughest competition when it comes to keywords…”
Keywords Must be Relevant to the Subject
Be sure that your keywords are relevant to what your business is all about, or Google may not recognize your content on their search results. So if you are selling greeting cards, you may want your keywords to feature, “Best Greeting Card Company in Kansas City” or something similar.
SEO companies in Kansas City know that Google is always looking at what content is available on the web. Google is constantly adjusting its rankings based on the relevance of the content, and a website can get penalized if Google believes the keywords and content are not a good match.
Be a Good Match with the User’s Intent
If a user is browsing the internet to shop for something like shoes or clothing, then your keywords should take a user to your page to buy these items. If they are looking for information about your business, then the keywords should take them to a landing page or a blog about your business operations.
Taking users to the correct pages is what sets the best SEO companies in Kansas City apart from the competition. That’s what we strive to do here at Social: Managed.
If your business needs to further establish itself on the Google rankings, look no further than the best Kansas City SEO company, Social: Managed. Not only does our team specialize in SEO and keywords, but our award-winning social media ads, digital marketing, and Kansas City website design strategies can help take your business to levels you never thought possible.
To get started, contact us online or give us a call today at (866) 324-9700. We look forward to working with you.