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Digital Marketing Agency in Kansas City: Who is Gen Z?
If you search online for the years of Gen Z, you will find that the cutoff varies. However, for the sake of this article, we are going to define Gen Z as anyone born between 1996 to 2010, as stated in this article from Business Insider. This generation has grown up in a world with the most significant advancements in technology the world has ever seen. Characteristics that comprise this generation as a whole include entrepreneurial, independent, diverse, competitive, technologically-advanced, multi-taskers, believers, educated, and environmental. However, those nine words barely scuff the surface for defining Gen Z, but knowing who they are will help your digital marketing strategy towards them tremendously.
Now that you know a little bit about Gen Z let’s discuss some of the best ways to target them digitally.
Digital Marketing Agency in Kansas City: Get Straight to the Point
Because Generation Z has matured in an environment characterized by constant mobility and rapid pace, they tend to exhibit shorter attention spans and a preference for concise content when perusing social media platforms on their mobile devices. Gen Z individuals generally opt for direct and upfront communication styles. Essentially – as indicated by our Facebook marketing agency in Kansas City – it is crucial to ensure utmost clarity in all communication, steer clear of technical language, and capitalize on visual aids like charts and images whenever feasible. This approach not only enhances engagement but also aligns perfectly with the preferences of the Gen Z demographic.
Digital Marketing Agency in Kansas City: Stay Up-to-Date with Pop Culture and Technology
Snapchat, TikTok, Instagram, Whatsapp, Twitter – you name it, Gen Z is on it. This is why staying up-to-date with technology is extremely important if you are a digital marketer, even if you have no interest in it for you personally.
Additionally, knowing all the trends and what’s going on in pop culture will also be extremely beneficial when it comes to strategizing for content that Gen Z will find appealing. For instance, Gen Z loves to use social media (specifically Twitter) for humor. A few well-known brands on Twitter that do a great job of incorporating humor in their posts to target Gen Z are Wendy’s, Netflix, and even Charmin!
Digital Marketing Agency in Kansas City: Sell Experiences
Unlike generations before, members of Gen Z aren’t interested in hearing about how amazing a product is. Instead, they want to know how a product or service will benefit them, or what kind of experience it will bring them. When a brand can accomplish this, Gen Z’s are more likely to invest their money into their product or service – more so than millennials.
Engage, Engage, Engage
If your main target market is Generation Z, then engagement should be at the forefront of your marketing strategy. This includes developing engaging content that resonates with the values and interests of Generation Z individuals, encouraging them to actively participate with your brand through polls, surveys, and interactive posts. Moreover, it involves fostering a community where consumers feel heard and valued, thus building a sense of loyalty and connection with your brand.
This generation desires authentic interactions and meaningful engagement. Therefore, it is crucial to not only solicit feedback but also to actively engage with them on various social media platforms. This entails responding promptly to both positive and negative comments, addressing concerns, and showcasing genuine interest in their opinions. By establishing a two-way communication channel, you can cultivate trust and loyalty among your Gen Z audience.
As emphasized by our digital marketing company in Kansas City, prioritizing consumer engagement is pivotal regardless of your target demographic. Engaging with consumers fosters brand loyalty, increases brand awareness, and allows for valuable insights into consumer preferences and behaviors. By implementing strategies that prioritize interaction and relationship-building, you can create a lasting impact and establish a strong brand presence in today’s competitive market.
Digital Marketing Agency in Kansas City: Utilize Influencers
One popular way digital marketers target Gen Z is through the use of influencers. Influencers play a significant role in consumer purchasing as they provide honest reviews on products and services, and usually offer an incentive such as a discount code. In fact, 49% of people strongly depend on influencer recommendations before making a purchase! (Source: Digital Marketing Institute)
Influencer marketing might not be suitable for every brand, as its effectiveness can vary based on the target audience, brand identity, and campaign goals. However, for brands looking to resonate with Gen Z consumers who value authenticity and relatability, leveraging influencers in their marketing strategy can be a strategic approach worth exploring. By collaborating with influencers who align with the brand’s values and have a genuine connection with their audience, brands can tap into the power of influencer marketing to drive engagement, credibility, and brand awareness among Gen Z demographics.
Contact Social: Managed.
Times have changed – whether you like it or not – and you would be a fool to ignore the fact that Gen Z is here and ready to buy. As one of the best social media marketing companies in Kansas City, we would say now is the time to adapt your marketing strategy to appeal to this newer generation.
If you’re a small business in the Kansas City area looking to incorporate the tips above for targeting Gen Z with digital marketing, give our digital marketing agency in Kansas City a call at (913) 222-9617. Not only do we specialize in social media marketing, but we are also one of the best website companies in Kansas City as well as specialize in digital ads and SEO.
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We believe in transparency at Social: Managed., and provide detailed repo35rts and analytics to show how our strategies boost your business. From crafting a compelling social media strategy locally to managing your blogs, we’re here to ensure your message is heard loud and clear. As the best website company in Kansas City, we create sites that don’t just look great but also reach the right audience. Don’t just take our word for it; join the businesses who have experienced the benefits of Social: Managed.
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