Every good website has a blog page. Blogs are a great way to show that a website is authoritative and relevant, but they are also critical when it comes to being visible on search engines. However, there are specific rules you must follow when writing a blog for ranking purposes. This is what’s known as an SEO article. You may have heard of this before, but not many people know what an SEO article is and how to write one.
In this blog, we are going to discuss what SEO articles are, how they differentiate from other blog articles and some of our best tips for writing one as a Kansas City SEO company.
What An SEO Article Is
Blog articles for businesses tend to be written for either informative, marketing purposes or SEO. The purpose of an SEO article is to primarily gain more visibility on search engines, like Google or Bing. An SEO article is optimized through the use of keywords to help the website rank better.
How To Write An SEO Article
To write a rank-worthy SEO article, an SEO company would suggest a few things.
1. Define Your Keywords
The first step before writing a blog article for SEO purposes is to define the keywords you want your business to be found for on Google. Find out what phrases people are searching for online and how often those phrases are being searched for. This will give you a good idea as to how competitive a specific keyword is and whether it’s a word you should spend time ranking for.
Tip – If you are unsure about how to do keyword research, SEO companies have the necessary tools and experience to do the research for you!
2. Write Valuable Content
Once you have determined your list of keywords, it is then time to start writing! It is very important to make sure you are writing content that is both valuable to customers and Google. Because the Internet is full of millions of junk pages, your article must be written well enough to stand out to Google.
What kinds of articles do well? That depends on your industry. However, “how to” articles are great for any industry and tend to do very well. To start, SEO companies suggest picking one of your keywords and then forming an article around it. Looking at what your competitors are writing about is another great way to get ideas.
3. Incorporate Your Keywords
After deciding what you will write your SEO article about, you will want to choose at least one primary keyword and two secondary keywords to incorporate in the article. SEO companies tend to go back and forth between how many times a keyword should be used; however, there is no hard-core evidence to support a certain number. All that matters is that you use your keyword in the title, somewhere in the first and last paragraph, incorporate them naturally throughout the article, and ensure the content is relevant to the chosen keyword.
4. Optimize The Article
Unfortunately, there’s more to writing an SEO article than just incorporating keywords within it. There are a few other things you need to do to optimize your article in order to rank well.
The first is ensuring your SEO article is of a certain word-length. A while ago, Google was fine with blogs being around 300-400 words long, but this is no longer the case. While there is no specific word count you are supposed to follow, many SEO companies find that blogs with a word count of over 700 words tend to do the best. Basically, the more words the better.
Other optimization pieces non-SEO experts tend to forget include optimizing the title tag, the meta description, and image alt tags. These tend to be overlooked in their importance, but any SEO company can tell you just how important they are.
Tip – there are many SEO plugins available to ensure your article is optimized.
Rank Better With SEO Articles
SEO articles are one of the best ways to help your website rank higher on search engines. To learn more about SEO and other digital marketing tips and tricks, check out our blog page! As one of the best SEO companies in Kansas City, we at Social: Managed. are well-versed in all things SEO and are more than happy to discuss an SEO strategy for your business. Contact us today by dropping us a message or give us a call at (866) 324-9700.