What Is TikTok?
Unless you have been living under a rock during quarantine, you know of an app called TikTok. This revolutionary app took over the world of social media amidst a global pandemic and has evolved into a household name. Once primarily for Gen Z, TikTok’s demographics have grown to reach all generations. You can create 15-60 second dance, lip-sync, comedy and talent videos, but this is only one of its uses. As our social media managers in Pensacola know, this app has many different uses and video types. Let’s look at some statistics.
- Originally musical.ly, this app began in 2014 as a dupe to DubSmash and Vine, both places where creators and influencers shared humor and entertainment.
- As of September 2020, this app has over 800 million active users all across the globe.
- Half of users fall between 18-24 years old
- Around 35% of Creators have Participated in a Hashtag Challenge
Type of TikTok Ads
Now you know a bit about the app, let’s talk marketing. As on any social media platform, TikTok allows businesses and creators to participate in advertising on the app. There are 4 main types of ads on TikTok and they all perform differently. Each type is used for a specific reason and businesses can choose which one works best for them. Let’s dive into it.
Similar to Instagram stories, Native Ads cover the entire screen and are a part of the normal scrolling pattern. They are mutable, skippable, and have measurable results. You can add extensions such as Buy Now or Learn More within the actual ad. Most users experience no negative attribution to these apps and find that they will simply scroll right past if they are not interested.
With a hashtag challenge ad, a user will see an image or video that takes them to the “challenge page” that contains the rules and instructions of the challenge. The great thing about hashtag challenge ads is they’re targeted so that only the right people see them, which makes this type of ad different from hashtag challenges. Creators like Jimmy Fallon and Charli D’amelio have participated in these challenges to gain account traffic.
TopView ads usually appear as the first video you come across on you For You page when you open the app. This type of ad allows brands to capture a user’s full attention by making a great first impression. Since the user will see a TopView ad before any other type of content, they’re more likely to get hooked and then look up the brand.
Branded effects are ads that feature an effect and/or an interactive element from an advertiser. Similar to Snapchat and Instagram, these options are fun for all users to interact with and gives the brand a larger engagement percentage. Branded effects can give users the opportunity to utilize effects that can interact with the environment. Of course, in standard TikTok fashion, the videos can feature music and are clickable.
Is It Worth It?
Each business has to determine the best avenue of digital marketing for their service or product. Not all avenues work for all businesses. TikTok is unique and should be carefully analyzed before jumping the gun with a digital marketing company.TikTok marketing does well on goods, and not as well on services. It is great for branding, but only for certain companies. In short, it depends on your business type. However, if you are interested in hiring a digital marketing company to run your online campaigns, there are many options for you. Talk with one of our social media managers in Pensacola about a few options you have in the world of social media.
Looking for a Digital Marketing Company in Pensacola?
Are you actively looking for a digital marketing company in Pensacola? Social: Managed., is here to help you through whichever avenue you choose. Whether Facebook, Google, or other platforms, our team is dedicated to finding a campaign that works best for your company. Call today and let’s talk about your goals and options when it comes to digital marketing. Reach us today at (866) 324-9700!