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At Social: Managed, we are your leading digital marketing agency based in Kansas City, offering comprehensive solutions tailored to elevate your brand’s online presence anywhere in the country. As a premier digital marketing company in Kansas City, we specialize in a range of services, including PPC Management, Website Design, Social Media Management, Digital Ad Management, and Email Marketing. Our team is dedicated to delivering cutting-edge digital marketing solutions in Kansas City to help your business thrive in a competitive landscape. Partner with us for expert strategies that drive results and enhance your visibility in the digital arena.

Industries We Serve

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A #1 Digital Marketing Agency in Kansas City Explains Certain Personas for Social Marketing Campaign

digital marketing agency in Kansas City

According to the most reputable digital marketing agency in Kansas City, developing a persona for your target demographic is an essential step in developing an effective social media strategy.

When you make assumptions or do what a lot of businesses do for social media, which is to simply post information without having a plan, you are setting yourself up for results that are about as exciting as watching paint dry. It’s risky for a company to speculate about the demographics of its online clientele because it could lead to lower levels of customer engagement and fewer sales.

 

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What seemed like a good idea can end up doing your company much more harm than good. You wouldn’t give a speech in front of thousands of people without clearly knowing what you were going to say prior, right? With social media, that is exactly what you are doing, and with hopes that your audience will engage with you in a positive way. Here’s how to make user personas for a social marketing campaign:

digital marketing agency in Kansas City:What is a User Persona?

User personas are a list of characteristics that make up a list of traits of a larger group. We typically name the persona and give them a fictitious background that makes up traits that we feel represent that group. We will give them a picture, name, background, hobbies, age, educational level, and geographical location. Building this persona makes it easy for us to relate to and build campaigns, but it is important to remember a persona represents a larger target audience.

Persona 1: David, Realtor

Background: Had a job in corporate America and later became a realtor
Hobbies/Interests: Golf, Activities in Kansas City, College Sports, Chiefs, Royals
Age: 40
Education: College
Location: Overland Park, Shawnee, Leawood, Kansas City, Lenexa, Olathe

How do you help Dave?
• Wants to expand his network
• Referrals are important to his job
• Wants a way to stay in front of his past customers
• Wants to be viewed as a thought leader in Kansas City

 

 

digital marketing agency in Kansas City: Why Is It Helpful?

A persona allows you to focus your marketing content in a tangible way. It gives you the feeling of marketing to a real person. You will see this repeated in my articles, but social media marketing is a personal approach. We are not using the old ways of shotgun marketing, hoping that 3% – 5% of our audience can relate to our campaign. The more personal you can make your social media marketing campaigns, the more successful you will be.

 

We are your Kansas City Instagram company.

digital marketing agency in Kansas City: Start with Four or Less

When you first start building your personas, we recommend keeping them to four or fewer. Start simple and build from there. Also, remember you can’t be everything to everyone. Choose who you want to target and focus on those personas.

 

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digital marketing agency in Kansas City: Pro Tip

If you are new at creating personas or don’t have current social media data to help build your personas, look at your competitors. You can learn a lot about strategy based on what content your competitors are creating. Also, don’t get married to your personas. As you get more data, your personas will change. Make sure to change their name and picture as you change their background and characteristics.

Are You Ready to Take Your Social Media with a digital marketing agency in Kansas City?

Let Social: Managed. help you figure out which social media outlet is the best fit for your target audience. We can market across multiple platforms and accounts for you. Our social media experts will create a campaign that keeps potential customers engaged and excited about what your business offers. No matter which platform you choose to market. (Facebook, Instagram, LinkedIn, Twitter, etc.)

 

 

Contact Social: Managed.

Digital marketing company in Kansas City

At Social: Managed. We are a digital marketing agency in Kansas City

 our process is to design and manage an email campaign that can engage and inspire your customers. Our creative team has years of experience with Kansas City web design, measuring, and executing the best Facebook ad company in Kansas City. We aim to increase interactions between your business and your followers. We are your Kansas City SEO company.

digital marketing company in Kansas City

Our experts can design and manage an email campaign that engages and inspires your customers. Our creative team also has years of experience with custom website design in Kansas City and has earned the reputation of being one of the best social media marketing companies in Kansas City. We aim to increase interactions between your business and your followers. As a top SEO company in Kansas City, we can also boost your Google rankings and help your business succeed.

 

#1 Digital Marketing Agency in Kansas City Kickstarts Social Media Marketing

Kickstart Social Media Marketing with the #1 Digital Marketing Agency in Kansas City—A digital marketing company in Kansas City can help with social media advertising and it can be powerful and can grow your business in measurable ways if done correctly.  Just like any activity the results you get will directly correlate to the level of planning, effort and attention put into it.  Getting started without a background in Social Media Marketing (SMM) or someone internally with a background in SMM to help you along the way can be hard, if not downright overwhelming.  Here are 12 steps on how to build your social media marketing in Kansas City!

So what do you need to know to build your social media marketing in Kansas City?

Grow Your Business With Our Digital Marketing Agency in Kansas City Experts Committed To Your Success.

Be Intentional / Identify Your Audience / Choose A Few Personas

It’s important to remember why you are doing this. To increase your bottom line, right? So every social media marketing activity needs to be intentional and play into your overall Kansas City social marketing strategy of gaining and converting consumers.  Know your audience and then research them. What are they sharing? What platforms do they use? What do they follow?  Who do they follow? Make a portfolio of different types of customers called Personas.

Social Media is one of the best – if not the best – way to market your brand and connect with consumers digitally. Nearly every business utilizes social media in its digital marketing strategy. Let our digital marketing company in Kansas City help you. Not all fully appreciate its power or understand how to use it to maximize the company’s benefits. Whether a large corporation or small business, social media is an ideal way to connect with your consumers, market your brand, and build customer loyalty.

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At first you will struggle with content. Content creation is a big part of our social media strategy. When we create content for your social media platforms, we will do it in a way that will attract current and potential followers. We influence buying decisions and encourage interaction between your followers and your brand. Remember you can’t be everything to everyone. It is important that you choose a few personas that you want to attract to your brand and focus on those targeted personas at first. You can always build out more content for additional personas as you have a better understanding with out help as we are one of the best best social media marketing companies in Kansas City.

Digital marketing agency in Kansas City

Digital Marketing Agency in Kansas City–Personal Marketing, Not Shotgun Marketing

Social media marketing in Kansas City is not “shotgun marketing.” A social media marketing strategy allows you to have the ability to build meaningful relationships between your brand and your followers. It is important to remember social media marketing is a “personal marketing” approach. Keep asking the question, “Does this content relate to my target personas?” “Will they share this content?” ” How can I replicate that in my brand?”

Digital Marketing Agency in Kansas City–Ready to Post

Now that you know your target, you can start to create content and interact with your social followers. You want your posts to seem seamless in their feeds. If your posts are aggressive or don’t appear to fit the user’s natural social feed, you will get passed over as an ad, or, worse, unfollowed.

 

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Digital Marketing Agency in Kansas City–Marathon Not a Race

Social media marketing and content marketing success won’t happen overnight. You have to build a meaningful content backlog before meaningful followers will follow you. Be consistent with your posts and the followers will come. We aim to remain fully transparent, so you know how our efforts benefit you. Each month we will review the data with you. You must understand the data and what you are getting out of your social media marketing with us. After measuring data, we will make changes in future posts to ensure higher engagement rates.

We are your Kansas City SEO company.

Digital Marketing Agency in Kansas City–Buzzworthy

It will happen and it may happen on the post you expect it to, but one day you will post something and it will catch on like wildfire. If you are publishing high quality social content marketing and working to build a quality audience this will start to happen more and more. Social media marketing is still young compared to other markets.  There is still plenty of time for you to make waves with the help of  digital marketing company in Kansas City .

 

Digital marketing agency in Kansas City

Digital Marketing Agency in Kansas City–Influence

Don’t underestimate the power other influencers have on your target audience. Do your research and find the online influencers in your market who have your target audiences and may be interested in your products, services, and business. Then connect with those people and work to build a relationship. If you can build a trusted relationship and they follow you and share your content, your own social influence is increased through the relationship.

There is no point in posting on social media if you do not engage with your followers. At Social: Managed. we want your audience to interact with you, so we will create engaging content and respond to comments and messages on your behalf immediately. If a customer shows signs of buying, we will move them into a sales funnel. Then we will introduce your sales team to the prospect.

We are your Kansas City Instagram company.

Digital Marketing Agency in Kansas City–Quality Not Quantity

You will hear marketers say they will build you thousands of new followers each month. What use is a huge follower network if they are not your target audience? I would take 10 active followers who share my posts to their network who likely are the same or similar demographic as my target persona over a 100 or more follows with no interaction with my brand. Let Social: Managed. help you figure out which social media outlet is the best fit for your target audience.

Digital Marketing Agency in Kansas City can market across multiple platforms and accounts for you. Our social media experts will create a campaign that keeps potential customers engaged and excited about what your business offers. No matter which platform you choose to market. (Facebook, Instagram, LinkedIn, Twitter, etc.)

Digital Marketing Agency in Kansas City–Spoken to Not Spoken At

If all your posts are about yourself and your brand, are you worth following? Remember, social media marketing is a personal approach. You have to add value and be a leader in your industry. Not only share your content but share other influencers’ thoughts and content.  They just may repay you by sharing one of your posts.  Be part of the conversation and become the brand people turn to when news about your industry is breaking.

 

We are your Kansas City web design company.

Digital Marketing Agency in Kansas CityBuild Your Network

When someone reaches out to you online, reply to them as if they met you at a networking event. Social Networks are a big networking event. Remember this is a personal approach.  Building relationships is one of the most important parts of social media marketing success.

I relate this to when I first started in sales, and I attended the Kansas City Chamber of Commerce.  The group I met there and grew relationships with are all now VP of Sales, VP of Marketing, CEOs, and many other positions of influence.  What I’m saying here is when I met them, they were like me, just a new guy on the block trying to get a meeting, but like me they grew their influence, and now we speak at large conferences, and people listen when we speak.

Digital Marketing Agency in Kansas City

 Building your professional network is very similar to building your social network.  Who you connect with now may be your greatest allies and influencers later. That is how we became a successful digital marketing agency in Kansas City

Digital marketing agency in Kansas City

Follow First, Share First

People who do social media marketing remember what it took to become an influencer, and they didn’t get there by themselves. You can’t expect others to share your content first, but if you share their content and reach out to let them know you did, you will be amazed at how often they will share or reference you or your content in a future post or blog.

Interact

The golden rule of social media marketing is that it is personal. When someone replies to your post or blog, reply back! You went through all the blood, sweat, and tears to create this amazing article. When someone interacts with it you interact back.  Most consumers expect a two-hour reply to questions and comments.

Social Media Marketing Is Not Part Time

Just as you wouldn’t turn off your company’s phones for days at a time or turn off your company email. Social media marketing is the same – you can’t take a day off. When someone calls, you pick up the phone.  When someone emails you, reply.  When someone comments on your posts, you reply. 

You went through all the blood, sweat, and tears to create this amazing article. So, when someone interacts with it you must interact back. Otherwise, it was all for nothing.  As an award-winning digital marketing agency in Kansas City. , we understand that running a business social media account is very different than running a personal account. Social media marketing is constantly changing and progressing, which means you need someone dedicated to keeping up with the trends in order to gain new followers and generate revenue.

digital marketing agency in Kansas City

About Social: Managed. Digital Marketing Agency in Kansas City

At Social: Managed., our goal is to be the Digital Marketing Agency in Kansas City by ensuring that each website is built to meet each client’s unique needs, now and into the future. Websites are often the first impression a user has with a company. A website that provides a great user experience can help convert customers and drive sales. Let our digital marketing agency in Kansas City help create a beautiful site that boosts your brand and turns traffic into customers. When you work us, you’ll be teaming up with one of the best SEO companies in Kansas City.

 

By |February 4, 2017|Categories: Copywriting, Kansas, SEO & Search, Social Media|Tags: , , |Comments Off on #1 Digital Marketing Agency in Kansas City Kickstarts Social Media Marketing

5 Amazing Social Media Marketing Stats From the Best Digital Marketing Agency in Kansas City

Learn About Social Media Marketing Stats From a digital marketing agency in Kansas City,–As a digital marketing agency in Kansas City, we have compiled a few social media marketing statistics that are important to keep in mind when you develop your social media plan. Social media is a very important aspect in digital marketing and is something every business should have in their marketing plan. Social Media is one of the best – if not the best – way to market your brand and connect with consumers digitally.

Nearly everyDigital Marketing Company in Kansas utilizes social media in its digital marketing strategy. Not all fully appreciate its power or understand how to use it to maximize the company’s benefits. Whether a large corporation or small business, social media is an ideal way to connect with your consumers, market your brand, and build customer loyalty.

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Digital marketing agency in Kansas City

1. Visual content is king, and it is more than 40 times more likely to get shared than other types of content via social media. (Source: HubSpot)

2. 71% of customers who have a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador)

3. 96% of the online posts discussing a brand are not done on that brand’s profile. (Source: Brandwatch)

4. There are 1.65 billion active mobile social accounts globally, and each day 1 million new active mobile social users are added. (Source: We Are Social)

5. 95% of adults between the ages of 18-34 are most likely to follow a brand via social networking. (Source: MarketingSherpa)

At Social: Managed., we believe so strongly in social media marketing that we were originally founded solely as a social media marketing agency. Our team of marketers utilizes modern social media marketing tools, platforms, and tactics to ensure our clients succeed in the social media industry. We are considered the best social media marketing companies in Kansas City. Content creation is a big part of our social media strategy. When we create content for your social media platforms, we will do it in a way that will attract current and potential followers. We influence buying decisions and encourage interaction between your followers and your brand.

Grow Your Business with Our  Digital Marketing Company in Kansas City Experts Committed To Your Success.

digital marketing agency in Kansas City

About Social: Managed.

Social Managed is a Kansas City social media marketing companySocial: Managed. specializes in social media marketing, digital ads, search engine optimization (SEO), website design in Kansas City, and much more. Posting content consistently on social media is crucial. We do this by investing in the right social media tools and planning content a month in advance. This guarantees the content is being pushed out multiple times a week.

If a potential customer searches for your company on social media, they will see that you are in business and have a social presence. Give us a call at (913) 222-9617 today to talk digital marketing strategy with us and to receive a free estimate on our services. We are a nationally recognized digital marketing agency in Kansas City and look forward to helping you and your business thrive!

digital marketing agency in Kansas City

What Makes Social: Managed. One of the Best SEO Companies in Kansas City? Find Out Today!

digital marketing agency in Kansas City

At Social: Managed. We are a digital marketing agency in Kansas City

our process is to design and manage an email campaign that can engage and inspire your customers. Our creative team has years of experience with Kansas City web design, measuring, and executing the best Facebook ad company in Kansas City. We aim to increase interactions between your business and your followers. We are your Kansas City SEO company.

 

 

 

By |February 2, 2017|Categories: Digital Ads, Kansas|Tags: , , , , , |Comments Off on 5 Amazing Social Media Marketing Stats From the Best Digital Marketing Agency in Kansas City

Tailored Marketing Solutions: Empowering Diverse Industries with Expertise

Digital Marketing Company in Kansas City

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Grow Your Business With Our Digital Marketing Solutions Committed To Your Success.

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Real-Time Marketing Insights: Track Your Investment with Our Live Portal

Understanding where your marketing dollars are going is the number one thing we hear from business owners. Our social media management company Kansas City provides a live portal so you can view how each ad is running and how they are converting.

Digital Marketing Company in Kansas City

Experienced Professionals: Trust Your Brand to Seasoned Experts

Tired of your marketing contact being a recent graduate without real-world experience? At Social: Managed, we pride ourselves on having seasoned professionals. Our Brand Managers come with extensive experience in web marketing across various industries.

Transparent Fee Structure

Many digital marketing companies sell packages full of unnecessary information. With our “build-your-own” package, you only pay for what you use. Our social media agency Kansas City has a fee structure is transparent and simple to understand.

Reach Your Marketing Goals

With real-time reporting, an experienced Brand Manager, or social media consultant in Kansas City plus a transparent fee structure, you now have the pieces to reach your marketing goals!

Disrupting the “BIG” Agency Model

Contact Nationally Awarded, Social: Managed. Your Digital Marketing Agency Committed to Your Business.

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Every year, UpCity analyzes and scores more than 60,000 digital agencies and recognizes the top national marketing agencies. In 2019, 97 marketing agencies were awarded their top award the “National Excellence Award.” Social: Managed. web marketing Kansas City is humbled to be one of the chosen agencies. We strive to provide excellence to our clients every day and will continue to work to be the best digital agency we can be for our clients.

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