Facebook has the most extensive reach out of any social media platform. According to research, over two-thirds of Facebook users say that they visit a business page, on minimum, once a week. This makes it an ideal advertising platform for a digital marketing agency in Kansas City. But is it the right fit for your business? Marketing experts seem to think so. Facebook is so large that there is an audience for any product or service. But there’s more to it than just creating a page for your business.
At Social:Managed., a leading digital marketing company in Kansas City, we want your business to successfully advertise its product, whether it’s on Instagram, Facebook, or even a billboard. We want to help you see success; that’s why we suggest using Facebook to interact with your customers. The site’s organic reach is about 5.2%, so it’s important to keep customers’ attention on your business, so that you can stay on Facebook’s algorithm.
Aspects That Go into a Successful Facebook Marketing Strategy
According to marketing and website companies in Kansas City, a successful Facebook marketing strategy is built off of a defined audience, specific goals, analysis, a clear and established voice, and regular tracking and measuring.
Define Your Target Audience
The most effective digital marketing strategies always have a specific audience in mind. It’s important to consider demographic data. Picture the age, location, and job of your ideal customer. You can even get more specific and picture their likes and dislikes or any other aspect that would lead to them purchasing your product.
Set Specific Goals
You should create every Facebook post with a goal in mind, and that goal depends on how you plan to utilize Facebook. Common goals businesses set are:
- Build brand awareness
- Manage and maintain your brand’s reputation
- Build an engaged community
- Increase sales
- Gain marketing insights
The best social media marketing companies in Kansas City suggest setting S.M.A.R.T. goals, or goals that are Specific, Measurable, Achievable, Relevant, and Time-sensitive.
Analyze Your Competitors and What Works for Them
You’re not the only one using Facebook; there’s a good chance that your competitors are also using it to advertise to their customers. Marketing and SEO companies in Kansas City suggest running a competitive analysis on your competitors to see what’s working and not working. Marketing experts suggest picking about eight competitors and looking for the following things:
- Content they are posting
- Which of their posts have the most engagement
- What commenters are saying
- How the company interacts with their customers
Establish Your Business’s Voice
Your business’s voice is important because that’s how potential customers view you. Before you begin creating content, you need to decide on your voice and how you want to present yourself. Do you want to be funny, trendy, or just informative? You should make sure your voice and the content you are creating fits your brand. For example, if you are trying to sell products to an older generation, you might not want to use current slang or trends.
Regularly Track and Measure Your Success
It’s important to know how successful your marketing strategy is. You regularly monitor things like post engagement and how many customers view your page.
Are You Ready to Work with a Leading Digital Marketing Agency in Kansas City?
Social:Managed. is considered a leading digital marketing company in Kansas City, and we want to help our customers meet their goals. We can evaluate your business’s current SEO plan and develop a strategy tailored specifically to your needs. Our team strive to ensure our clients receive the results they desire.