In order to produce consistent growth for your company, it’s very important to have a marketing strategy in today’s market that includes having a digital marketing plan. Digital marketing can include everything from websites, social media, emails, and other online advertising. At Social: Managed., the best digital marketing agency in Kansas City, we have vast experience on how to use digital marketing to take your company to the next level. Here are the top 5 reasons why your business could benefit from a digital marketing company in Kansas City.

1.         You do not have a clear direction and plan. Having a digital marketing campaign should be well thought out and seamless across all avenues of advertising. If you do not have a clear goal, it makes it difficult to know when you are achieving success.

2.         You have not researched who your customer base is. Knowing who your audience is, helps you to make better decisions on how to get the most bang for your buck in digital marketing. At Social: Managed., the best digital marketing company in Kansas City, we do research to see what has worked well for you and how to improve your digital marketing campaign to reach more customers.

3.         You do not have the time to interact online with your customers. Customer engagement is extremely important when it comes to digital marketing.  Being responsive to customers in your marketing is what will keep your customers coming back and not searching for a new place to do business.

4.         You are not integrated across all platforms. Marketing can be a big piece of your budget but also a big reason why your business keeps growing. Marketing that is targeted, clean, and professional is vital to a successful campaign. It’s important to have branding that looks integrated and professional across all platforms.

5.         You are not optimizing your online digital marketing strategy. There are ways to ensure that your website, social media, emails, and the like are being optimized to be the most efficient and profitable. This requires research and analytics that our professionals at Social: Managed., the best digital marketing agency in Kansas City are skilled at. Making sure that the money you invest is being maximized for the most optimal result is key to a successful digital marketing campaign.

At Social: Managed., the best digital marketing agency in Kansas City, we are committed to making your digital marketing strategy success for your business. We understand that marketing is an investment and use our skills to make the most of your budget. Give us a call at 866-324-9700 or visit our website to connect with one of our marketing professionals.

To boost your search engine optimization rankings for Google on your website, Social: Managed. one of the best website companies in Pensacola suggests you must do several things. We have listed a few tips to help you get started in moving up the rankings.

Keywords:

By choosing the words that people search for within your article, you increase traffic to your page. It would help if you chose keywords that people would choose to search for what your business offers. For instance, if you own a business specializing in office supplies, you might use “office supplies” or “bulk office paper” as your keywords. You can use more than one keyword, but it is essential to have more than one page in that case. Back to our example, if you want to use the word “office supplies,” you would create one page for that and another for “bulk office paper.”

Another thing to consider when choosing a keyword for your business is whether or not you can use part of the whole thing within the title, subtitles, or headings of your page. Doing this drastically increases your search rankings according to Social: Managed, who offers Google ranking help in Pensacola. 

Content is King:

• Good content relevant to your industry increases site traffic and improves your site traffic. By increasing the traffic on your site, you are improving validity while boosting your rankings as well.

• At Social: Managed., one of the best website companies in Pensacola, our staff knows that when writing content, it is essential to use your keyword within the text of your content.  

It’s important to remember that you want to use your keywords throughout, but you also want to make sure it fits comfortably within the text. The fine art of writing as an SEO company is to use the words to move up rankings, but to do so without the writing diminishing.  

• Regular content is key to making sure your site remains noticed by Google. Try making a regular schedule to update your content so that it remains attractive to viewers.

Metadata:

Every site contains metadata, which is a set of data that describes what is on your website. It’s important to remember to look at this information over time to make sure it stays relevant to what’s on your site.

• Title Metadata– Page title at the top of your browser and the most influential data within your site. 

• Description Metadata– This should be a brief description of your page. This is typically kept within 2-3 sentences.

• Keyword Metadata– This should be a list of your keywords which is generally kept within 3-4 phrases.

Tag Your Media:

It’s essential to tag your media by using alt tags. All of your videos, photos, and media should have this tag attached so that it improves your Google rankings.

Here at Social: Managed., one of the best website companies in Pensacola, our skilled team specializes in Google ranking help in Pensacola, and can help your business develop a strong online presence.

Contact us online or give us a call today at 866-324-9700. We look forward to working with you.

If you have not taken a look at your website recently, chances are it isn’t optimized properly for Google search or for the rapid changes that have developed. Your website isn’t just your platform but a strategy for your business. At Social: Managed., a Kansas City web design company, we understand how detrimental a fully optimized website is for your business and can help you increase business traffic resulting in more sales. Here are the top reasons for redesigning your website with the top Kansas City web design company.

1.         Beautiful design is a key factor to people clicking on your page but also staying and browsing your website. The decision to stay on your website, browse, purchase, or interact happens within seconds. That’s right…. seconds. Just like when you meet a person for the first time, first impressions matter. The same is true for websites, so put your best design representation forward.

2.         With so many options on the internet, people are not willing to settle for a slow-moving website. Customers will, again, move on in seconds if the speed to load your webpages is too slow. Studies show that for every second it takes to load the page, you can lose more than ten percent of your viewers. Seconds matter when it comes to loading speed.

3.         Manage all your platforms to be consistent. You want your websites, all your social media platforms, ads, and other marketing to be consistent and look uniform to your branding, with regular updating. At Social: Managed., one of the best social media marketing companies in Kansas City, we can manage these platforms across the board so that your business looks professional and consistent.

4.         Make sure that your website is optimized for viewing on multiple devices. People, due to limitations or personal preference, search the internet on everything from a mobile phone, iPad, or computer. Making sure your website looks great and is functioning on all these devices equally is important.

5.         Stay engaged with your content and your customers. A website is not a static page but should constantly be changing with new content and information that keeps customers engaged. With Social: Managed., one of the best social media marketing companies in Kansas City, we can update all of your social media regularly to engage your customers.

At Social: Managed. the best Kansas City web design company, we create, research, and build websites that optimizes content and gives you the boost your business needs to rise to the top above your competitors. Give us a call at (866) 324-9700 or visit our website to speak to a member of our professional team. 

As an SEO company, one of the most important things to understand is the presence and purpose of web crawlers. Suppose you have ever googled a topic and noticed that thousands of options for you to choose to pop up in seconds. This is partly because of the presence of web crawlers. Our team at Social: Managed. play a critical role companies with Google ranking help in Pensacola. Web crawlers essentially crawl through the web, looking at pages and putting them into an index folder of sorts for search engines. Its purpose is to have a list of websites to pull up when certain words are used in a search. Social: Managed., the best SEO company in Pensacola, works hard to make sure your business page is moved to the top in rankings.

Web crawlers work in such a way that they are always looking for new links to categorize. You can also submit a link that you would like to give a “heads up” to so you can find it easier. The crawlers explore your page, index words, images, and other useful data to be able to categorize your page to be able to readily bring it up if someone googles a similar topic to your page. What you put and store on your website greatly affects the rankings that Google uses. At Social: Managed., we can administer Google ranking help in Pensacola by looking at your website to maximize the presence of content for crawlers, so you are easily found by Google search.

It is the job of an SEO company in Pensacola to provide words and content that make web crawlers find your business’s site more readily. Not only does it initially find your site and catalog your page’s content, but it regularly crawls your page to look for new content to make sure that it is getting new and updated information regularly. You can determine how often you want a web crawler to visit your page and determine which pages you want it to update. The more visitors you get on your site, the more often a web crawler will visit your page.

At Social: Managed. We are dedicated to offering Google ranking help in Pensacola and optimizing your site to increase web traffic. We do our research to ensure that we are on top of the latest trends in our industry. Our SEO experts create content that makes your webpage easily found in a Google search. In return, it will boost your revenue and rankings so that you get a continual flow of new customers while keeping your current ones. Give us a call at (866) 324-9700 or visit our website to see how Social: Managed. can help you move up the rankings!

SEO has always been an essential function in increasing web traffic for businesses. However, from the beginning of Covid-19 to now, the increase in web traffic has increased dramatically.  The pandemic has forced businesses to close, and people that did not have an online presence suffered. Small and medium businesses that have successfully created a significant online presence have weathered the storm reasonably well. Those who did not invest in online marketing and SEO are having trouble surviving.  At Social: Managed., the best Kansas City SEO Company, we have identified some key points to why SEO is still so crucial during Covid-19.

1.         Trending topics will decrease over time as the trend changes, i.e., your page will get outdated. Writing about relevant things relating to your business is okay, but those things change over time. These topics will increase traffic at first, but over time will not keep traffic long-term.

2.         Increase traffic is an SEO expert’s job but creating meaningful traffic that leads to increase business is the primary goal. At Social: Managed., the best Kansas City SEO Company, we understand the importance of meaningful traffic. Having strong leads and not just people browsing is key to improving website traffic but creating a connection as well.

3.         Search engines have to see your site as trustworthy to in order to get a boost in their rankings. This is accomplished through consistently putting out relevant content. This process is accomplished over time and does not happen overnight, so tracking growth over time is essential. The best Kansas City SEO Company, Social: Managed., can help your business track and update content as necessary to keep you at the top.

4.         Knowing and understanding how people search is essential.  More and more people are getting web traffic from search engines. With Google assistant and other forms of search, both young and older generations are using Google as a search engine when looking for content. A premier Kansas City SEO company, like Social: Managed., understands this critical piece and how to optimize content for searching.

With more and more businesses limiting hours or closing altogether or for a time, creating local search optimization is critical for SEO companies so that they can keep businesses operating.  People are looking to shop local businesses more than ever, so optimizing keywords that create local traffic is vital.

At Social: Managed., a Kansas City SEO company, we understand the impact that Covid-19 has had on medium and small business owners alike. Utilizing SEO services is the most effective tool for generating and sustaining website traffic and to keep sales afloat during this pandemic. Give us a call at 866-324-9700 or visit our website to see how our SEO professionals can improve your business.

Page load time has always been a topic of discussion when it comes to website ranking. With Social Media outlets pushing for faster and faster load time for articles and content, it’s becoming glaringly clear that there is an acceptable load speed, and slower loading pages are simply being left behind. Hiring the best social media marketing company in Pensacola can drastically increase the traffic on your site and increase sales. At Social: Managed., a premier SEO company in Pensacola, we can help your business design a site with speed in mind or optimize your current site.

What’s an acceptable speed?

According to Google, about 2 seconds seems to be the most acceptable rate for websites these days. Data shows that anything more than the 2 seconds and every consecutive second afterward decreases traffic by up to 8%. This is an alarming rate of decreased business when literally every second counts for interaction on your website. When less than 40% of visitors will not go back and visit a slow site, you can see that speed really does matter. Hiring a professional SEO company in Pensacola can assure that your business is not only getting the most visitors possible, but those same visitors are staying on your page.

Sales

Sales and making sure you get returning customers both greatly depend on the speed of your website. If your site is slow, 40% of customers won’t come back. That is a very big decrease in sales for your business, in just a few seconds. Competitors with similar products will get your customers and business, as about 50% of people who are shopping on a slow website are said to abandon their purchase and choose another site. Basically, slow speed is no tolerable in today’s world of online shopping.

What Can Affect Load Time?

• Your web hosting service and server types can greatly affect your page loading speed. You need to be very careful when picking a hosting service that you have checked their current speeds and verified their claims. Additionally, the plan you purchase if you run a medium to large business is to have a dedicated server for your business only. This will guarantee that during peak times and high traffic you have enough speed as possible.

• Your type of content and its size is so important to speed. If you have large videos or images, it can take longer to load the page. It’s important to take to compress these large files in order to keep the site running as fast as possible without compromising the videos or images.

• How many and what type of plug-ins you pick for your site can overwhelm the system and make the page run slower. When in doubt, use just what is absolutely necessary to your page.
• An outdated browser can make your page run slower. Make sure your computer’s browsers are updated to the latest editions.

Page load time is an important factor for your business. Optimizing every piece of your website to make sure the speed is optimal will keep customers coming back to your page. At Social: Managed., the best SEO company in Pensacola, We create and manage your page to make sure it’s running effortlessly for you and your customers so that business is at its peak. As a Pensacola web design company, we strive to design the most efficient site.  Contact us today on our website or give us a call at (866) 324-9700 to see how increasing your webpage’s speed can greatly impact your business

Search Engine Optimization, or SEO, is essential to any business. It’s the most efficient and effective way to make your business more visible when customers search on Google. Although organic searches are necessary, hiring an SEO company in Kansas City like Social: Managed., the best digital marketing company in Kansas City, increases the traffic and sales for your business. Here are a few reasons why you need to hire an SEO company:

1.         User Experience

Google has the ability to know what the user wants to see when they look for the website. Unfortunately, many companies are not optimized to give an excellent experience to its user. Getting the information, a person wants in a few seconds or within a few clicks is critical, and having an SEO can help make that process more streamlined for the user.

2.         Trust

A good SEO company is able to give the user a great website that is effective for communicating business in the most streamlined way possible. This gives credibility to your brand and your website.

3.         Increased Web Traffic

Small and medium-sized businesses’ success is often achieved by optimizing digital properties by companies’ individual regions. When you are maximizing a company’s website to have backlinks and keywords, a digital marketing company in Kansas City, like Social: Managed. can increase web traffic flow to your page.

4.         Visibility

Your company’s visibility is key to its success. A SEO company enhances the visibility needed in order to connect with customers. Your company can have the most appealing deals, services, and products, but if the customer can’t see it, then any campaign is useless.  Hiring the best SEO company in Kansas City will put you digitally out in front of the customer to optimize your services.

5.         Algorithms Constantly Change           

Search Engine Optimization is always an evolving target. Constant changes and monitoring are vital to keeping your business on top of Google searches. When you hire the best SEO company in Kansas City, you ensure that the most current algorithms are up to date and being tracked.

Search Engine Optimization is a necessary marketing tool for businesses if you want to establish or maintain an online presence with customers. Staying ahead of the competition and increasing sales are the foundation of business and are optimized best by a local SEO company in Kansas City.

At Social: Managed., the best digital marketing company in Kansas City, we are committed to research and data that informs our SEO experts on optimizing your website for visibility. Give us a call at (866) 324-9700, or contact us online to talk to one of our team members on how you can create the best strategy for your business to end up on top.

Every day there are billions of Google searches by people looking for businesses or information.  In order to achieve better results in the rankings and to be a top site, it takes a concentrated effort and time. At Social: Managed., a premier SEO company in Pensacola, we understand the tedious process it is to achieve top Google Rankings. Here are some keys that you can start using to improve your rankings:

• Have a mobile-friendly website. Increasingly, people are using their phones to search and read data. By having a site that is mobile-friendly, you are reaching the widest audience possible to view your content.

• Learn more about Google Analytics. Google Analytics is a way for you to see how customers use your website and give you a better idea of what areas need work on your site.

• Take advantage of SEO for the images on your site. You can add your images with built-in tags that will help give your site more value in the eyes of Google. SEO companies in Pensacola, like Social: Managed. can help you take advantage of this great tip.

• Once you have your data, spend some time upgrading your low-performing pages.  Content is king, so make sure you are continually updating your pages with new content on a regular schedule.

• Keywords are a vital piece to improving your SEO ranking. Picking words that people use to search for your site and using them within your site helps improve your ranking and makes your site relevant to followers. At Social: Managed., an SEO company in Pensacola, we search to see what keywords that people use and utilize the best words for your business.

• Meta description optimization is the summarization of the contents on your page.  Making sure you have a clear description of your content, including your keywords, is vital. SEO companies in Pensacola, like Social: Managed., can write content that will increase traffic to your page and help customers find you more efficiently.

• Improving the speed of your page’s loading time. This will help increase the traffic of your page and encourage more clicks on your page. Nothing is more frustrating than a slow-moving page when you are trying to navigate through a website. Customers will often try a competitor’s page if yours is moving too slow.

• Examine the log files on your website. Taking time to know what pages are being utilized and which ones aren’t is important. You should do this regularly to make sure your content is optimized.

Just when you think you have everything optimized and flowing well for your website, everything changes. It’s a good idea to remember that Google Analytics is a continual process that has to be monitored and adjusted regularly if you want to stay ahead of the competition. Hiring an SEO company in Pensacola, like Social: Managed.  is a great way to assure that the data is being carefully watched, monitored, and adjusted to move your business to the top of a Google search. Visit us at our website, or give us a call us at 866-324-9700 to see all the benefits we can offer your business.

When you work with a premier digital marketing agency in Kansas City like Social: Managed., you can expect to work with experienced professionals that provide a solid strategy for your business.  Before getting too deep into the process, your digital marketing company in Kansas City should be sure to lay down a stable foundation before they organize their plan with you.

There are three key components needed for an effective marketing strategy, these include:

• Defining Your Target Audience
• Identify the Ideal Channels
• Getting Creative

Defining Your Target Audience

With any marketing campaign, you must always know who your potential customers will be.  Is your product or business designed for Men? Women? Or Both?  Is there a target age that your product will be most appealing to?  Is your product seasonal?  Those are just a few of the questions you should ask before you make any more significant decisions.

Many years ago, the best way to get your message across was through TV, radio, or newspaper.  Since the internet has exploded into our lives, a digital marketing agency in Kansas City, like Social: Managed., can help provide the best advice on how to present your product or business on the web.

Identify the Ideal Channels

After establishing your target audience for your business, it is then time to determine what type of media your potential customers will be most drawn to.  Whether it’s social media, landing pages, apps, or email marketing campaigns, you and your digital marketing company in Kansas City will determine which of these options is the right fit. 

Certain digital outlets are ideal for improving conversion ratios, while others are more engaging and interactive with potential clients.  No matter which outlet you choose, you may want to use more than one to reach the largest audience possible.

Getting Creative

In today’s highly competitive digital advertising world, it’s simply not enough to put an image out there that you think “looks pretty.”  As one of the best social media marketing companies in Kansas City, our team at Social: Managed. knows that every detail matters.  Things like color scheme, font choice, using videos instead of pictures, and calls to action are items that appeal to many readers and grab their attention. 

If you are ready to engage in a strategic digital marketing campaign and need some help executing your plan, call the best digital marketing agency in Kansas City, Social: Managed.  Our team will assist you with our expertise in Facebook, Instagram, and Google ads, along with various other options.

To get started, give us a call at (866) 324-9700 or contact us online for more information.  We look forward to helping your business go to the next level!

All kinds of businesses use PPC marketing.  It offers so many great benefits that are important to examine before you invest in this marketing strategy.  As the best Google Ad consultant in Pensacola, we want to help you find the best marketing technique for your business. Take a look through this article and see why we believe PPC is a great investment for you, and how our team can help today.

It Helps Your Customers Make Informed Decisions

Your customers are using search engines to research their needs.  They use what they find in order to make informed decisions on the options they have available.  PPC marketing allows you to reach your potential customers and educate them through your uniquely designed ads from the best Google Ad consultant in Pensacola, Social: Managed.

PPC Is Extremely Targeted

Similar to organic search and SEO, you have to build a strong keyword strategy to succeed when using the pay-per-click approach.  By doing this, you target the people who are looking for exactly what you offer.  This eliminates the searches that are not relevant, leaving you with only interested customers which can lead to more sales.

You can target your audience by their searches, but did you know you can also target your PPC audience by many other categories?  You can target based upon location, websites they have visited, age, and other interests. When you hire a Google Ad consultant in Pensacola, like Social: Managed., we help you determine the best audiences to market to and implement strategies to get your ad seen.

Industries we specialize in PPC marketing for:

• Chiropractic
• Accounting
• Roofing
• Construction
• Massage Therapy

Your Business Gets to Compete with the Big Guys

Perhaps the best part of PPC marketing; your business gets shown along with all the other big companies that market in your industry. This gives YOUR business the chance it needs to be seen and compete with the big guys. 

By working with a Google Ad company in Pensacola, Social: Managed. creates compelling and converting ads that help set you apart from the competition.  Give your business a chance and invest in PPC marketing today!

Hire the Best Google Ad Company in Pensacola Today!

Pay-per-click marketing is a great choice for any industry.  Your business has the opportunity to thrive in the world of digital marketing and we want to help you through that process. It is time to hire the best Google Ad consultants in Pensacola to help guide your PPC campaigns into success. 

Give our team at Social:Managed. a call today to talk about your options with PPC marketing and other digital advertising techniques.  Call us at (866) 324-9700.