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MARKETING
Digital Marketing Services
At Social: Managed, we are your leading digital marketing agency based in Kansas City, offering comprehensive solutions tailored to elevate your brand’s online presence anywhere in the country. As a premier digital marketing company in Kansas City, we specialize in a range of services, including PPC Management, Website Design, Social Media Management, Digital Ad Management, and Email Marketing. Our team is dedicated to delivering cutting-edge digital marketing solutions in Kansas City to help your business thrive in a competitive landscape. Partner with us for expert strategies that drive results and enhance your visibility in the digital arena.
Industries We Serve
Home Services
Franchise
Real Estate
Restaurant
Ecommerce
Business Services
Wedding Services
Choosing the Right Keywords for SEO
As one of the most established SEO companies in Kansas City, Social: Managed. knows just how critical it is to use the right keywords to achieve the highest rankings possible on Google. Keywords cannot be overly used in your content, whether it’s a blog or a landing page, and they must ready naturally within the text.
In this article, we will cover the four most important qualities of the most successful keywords on Google. By following these suggestions from one of the best SEO companies in Kansas City, you will be sure to increase your website’s visibility and traffic.
Use Words With That Generate Search Volume
If you see that a specific keyword has a high volume over a specific period of time, that might be a good option for your particular business. However, be careful how high you aim with your first set of keywords, especially if you are a new business trying to establish a name and brand in your area.
A good Kansas City SEO company will not let a new company jump right into the deep end with the toughest competition when it comes to keywords, or else you’ll get buried in the search results by companies that are much more established. Try dipping your toe in a “medium search volume” pool and continue to add regular content that features your keywords.
“A good Kansas City SEO company will not let a new company jump right into the deep end with the toughest competition when it comes to keywords…”
Keywords Must be Relevant to the Subject
Be sure that your keywords are relevant to what your business is all about, or Google may not recognize your content on their search results. So if you are selling greeting cards, you may want your keywords to feature, “Best Greeting Card Company in Kansas City” or something similar.
SEO companies in Kansas City know that Google is always looking at what content is available on the web. Google is constantly adjusting its rankings based on the relevance of the content, and a website can get penalized if Google believes the keywords and content are not a good match.
Be a Good Match with the User’s Intent
If a user is browsing the internet to shop for something like shoes or clothing, then your keywords should take a user to your page to buy these items. If they are looking for information about your business, then the keywords should take them to a landing page or a blog about your business operations.
Taking users to the correct pages is what sets the best SEO companies in Kansas City apart from the competition. That’s what we strive to do here at Social: Managed.
If your business needs to further establish itself on the Google rankings, look no further than the best Kansas City SEO company, Social: Managed. Not only does our team specialize in SEO and keywords, but our award-winning social media ads, digital marketing, and Kansas City website design strategies can help take your business to levels you never thought possible.
To get started, contact us online or give us a call today at (866) 324-9700. We look forward to working with you.
Using Memes in Your Social Media Advertising
As a leading Facebook marketing company in Kansas City, we know how important it is to have fun while interacting with our followers here at Social: Managed. One of the best ways to get followers to strike up a conversation or to hit the “like” button on your Facebook posts is to add some humor.
In today’s world, the use of memes has become a trendy way to get some extra laughs and some friendly interactions on all social media platforms. Sometimes using a Facebook ad company in Kansas City is not an effective strategy for your business since as many users will skip or scroll past most ads on social media. However, using memes, along with a Facebook post about your business, is a much more engaging approach towards building a connection with your audience.
There are multiple benefits to both your business and to the reader when it comes to memes. Below we will list a few of the most significant benefits that memes provide to both parties, the reader and social media marketing companies in Kansas City.
- Cost
- Better Interactions with Readers
- Establishes Your Brand
Cost
One of the best things about memes is that the image and content have already been created. So, any Facebook marketing company in Kansas City can create posts that can be shared quickly on their timeline since the meme is freely available on the internet. All the company would need to do is add a quick little description above the meme and describe how it relates to their business.
Better Interactions with Readers
When readers see a post that makes them laugh or smile, they more likely to interact with the party that posted the content. These posts are commonly associated with memes, and readers tend to share this type of content with friends. With more shares comes more recognition for your brand, which is critical for a Facebook or Instagram Ad company in Kansas City.
Establishes Your Brand
Getting your logo and brand out there for the world to see is a vital part of building a successful business. Through memes and fun interactions on social media, your brand and logo can be shared countless times if your post really hits the mark. A meme can help compliment a post that is topical in today’s world and helps establish name recognition for your company throughout social media.
Through creative marketing, SEO, Google Ads, and numerous other avenues, Social: Managed. has taken countless companies to the next level, and we would love to do the same for your business. Contact the best Kansas City SEO company at (866) 324-9700 or contact us online today.
What You Get When You Hire a Google Ad Consultant in Pensacola
You are considering hiring a Google ad consultant in Pensacola, yay! You will gain so many great things from a relationship like this, and we encourage you to explore all of your options and find the company that works best for you. When you choose our team at Social: Managed, you get a few perks that other companies do not offer. Let’s take a look at three qualities our team offers as Google consultants and how they will benefit your ad campaign. Join us through this article to learn more.
Analysis of Your Account
First and foremost, we are transparent about the success of your account. Whether it is your ad spend, our costs, the words we are going after, or even the audiences we are focused on – we believe you deserve to know about how your account is doing. Of course, many of these things are created and managed by a well educated and certified team, so you have no worry about the validity of your account. However, we believe that a successful ad campaign goes hand and hand with an open customer relationship. Communication is big, and we want to include you.
As a well-known Google ad consultant in Pensacola, we are easy to reach and quick to answer your questions. Do not hesitate to ask questions, as the more you know, the more you will understand about the success of your campaign.
A Watchful Eye
One thing that our team offers that many agencies don’t, is a constant watchful eye on your account. We have a member of our team in your account every single workday. This ensures that your money is being spent in the right location, on the right search terms, and that your ad is running successfully. You will not find this in all digital marketing agencies, it is something we believe leads to a successful Google ad campaign, and therefore we dedicate time to it each and every day.
When you choose to hire a trusted Google ad consultant in Pensacola, you gain peace at mind knowing your ad is running and running successfully.
A Voice
Your campaign will sometimes be flagged for silly reasons just because of a new Google update. This can be extremely concerning for those who are new to Google Ads, because you won’t know how to solve the problem right off the bat. Talking with a Google representative can be intimidating because they may encourage you to up your budget, change your ad design, or even change your ad completely – and who would want to do that after all the hard work you have just put into your ad. Have no fear, our team at Social: Managed are more than willing to reach out to a Google representative on your behalf and solving the problem without giving up your entire ad design.
We have spent countless hours as Google ad consultants in Pensacola, and that often means reaching out to Google to solve a problem quickly. You don’t have to worry about ever talking to someone from Google, our team is happy to complete this task in order for your ad to succeed.
Hire a Google Ad Consultant in Pensacola Today
What are you waiting for? We are ready to watch your digital ad campaign thrive. Our team is ready to start designing and implementing successful Google ads for your business today. Give our team a call at (866) 324-9700 to talk about your options with Google ads!
Why Images are Important When Writing Blogs
Any Kansas City SEO company knows how critical it is to write informative blogs to improve an organization’s presence on Google. Blogs should have quality information that is easily readable and broken into different sections so that the text does not seem overwhelming.
One way that the best SEO companies in Kansas City keep a reader’s interest is by incorporating images into the blogs. This article will explain some of the benefits of images when it comes to writing a successful blog.
Posts are More Appealing
One of the easiest ways to create a good first impression about your post is to add an image. Blogs are meant to be enjoyable and show some emotion, and if there is too much text crammed into a small space, you can quickly lose your audience.
The best SEO companies in Kansas City know that images give you a better chance of sharing a connection with your readers, as they may be able to relate to the pictures in your post. Whether it’s a location, an animal, or a person, your images will likely strike a chord with people while they are reading your blog.
Structure
If a blog isn’t divided into smaller sections to give your words some flow, it can be a quick turnoff for your audience. A quality SEO company in Kansas City will add an image before the blog’s title to serve as an introduction to what’s coming. Images within the text can effectively break up the blog into different categories or subjects.
SEO
High SEO (Search Engine Optimization) rankings are typically given to blogs filled with informative content that’s combined with videos, graphics, or images. When you use an image, you can add a title, tag, or description, improving the blog’s Google rankings. Many SEO companies in Kansas City will try to incorporate keywords into the image description.
Social Media Presence
If you share a blog on a social media platform, the best way to draw attention is to have an image that catches the eye of your readers. As one of the best social media marketing companies in Kansas City, Social: Managed knows that most social media users scroll through posts that don’t contain an image. Whether it’s Facebook or Twitter, significantly more people will stop and look at a post with an image over one that is strictly text.
If your business could use a boost from the best Kansas City SEO company, contact Social: Managed today. We can assist your business with anything from digital marketing and website design to social media management and SEO.
We look forward to working with you!
How to Create Scroll-Stopping Digital Ads
How to Create Scroll-Stopping Digital Ads
You want your ad spend to be used in the right places. This can ensure that your funds are directed towards getting successful leads and leading you to more secured sales. When it comes to digital ads, this can be a complicated task. Designing and implementing stunning ads takes time and experience in order to successfully run. Many people find that their ads are beautiful, but they simply aren’t doing the job. In this article we will look at three ways you can improve your digital ad campaigns and how our team at Social: Managed can help.
Make Your Ads Look Organic
In today’s market, your audience has likely become ad blind. What this means is that when they recognize that a post on their social media platform is an ad, they quickly scroll past it and ignore it completely. This defeats all of the hard work you have put into designing your ads. One way you can fight ad blindness is by creating ads that look completely organic.
Learn how to be crafty with your visual items in your ad to gain attention. Sometimes a clean and professional looking ad is not the way to go, and therefore you should redirect your design to look more relaxed and natural. Your audience does not want to feel like they are being marketed to. So, you must cautiously design your ads to look like the opposite of traditional ads. Your local Pensacola digital marketing agency is constantly watching these trends and designing our ads to match. Allow us to help you make the most of your digital ads today.
Make It Personal
To piggyback off of the last tip, one way you can create stunning digital ads is by making it personal. Adding a face to an ad creates a more significant level of trust between you and your audience. While stock photos and videos are used in ads often, you will find that your digital ads are more successful when you add members of your team or real people to the visual aspects of your ad.
Doing this will make your audience feel more apt to look into your business, or even interact because they recognize the people that are in the ad. As a trusted Facebook ad company in Pensacola, we encourage you to utilize your team and involve them in your digital ad campaign because those have been shown to perform best.
Hire a Digital Marketing Agency in Pensacola to Design Your Digital Ads
Lastly, the best thing you can do for your digital marketing campaign is to hire the best digital marketing agency in Pensacola to design and run your digital ads. Our team is up to date on the current trends and ad requirements, providing you with the best possible outcomes for each of your digital ad campaigns. We would love to watch your business thrive, and one way we can do that is by optimizing and making the most out of your digital ads. With years of experience, we are certain that we are capable of leading your digital marketing campaign to success. Call us today to talk about your options with Facebook ads and how our team can help. Reach a digital marketing expert today at (866) 324-9700.
Keeping Your Kansas City SEO Content Google-Friendly
In order to be the best Kansas City SEO company, Social: Managed is constantly exploring the best ways to get our clients’ web pages to the top of the Google rankings. Utilizing SEO (Search Engine Optimization) can be one of the most effective ways to get meaningful content to your readers while utilizing SEO to make your website more visible.
There are many ways SEO companies in Kansas City can boost traffic to your website; however, there are also several different ways a Kansas City SEO company can decrease your website’s visibility. This article will discuss several different ways that your site can be negatively affected by sloppy SEO tactics, such as:
- Excessive Links
- Hiding Links
- Mobile App Download Requirements
- Over-Use of Keywords
- Duplicate Information
Excessive Links
One practice that some businesses attempt is buying links from a link farm and using them to boost the business’s visibility. The links to these sites are created for one reason; boosting another web page’s ranking. Any trustworthy SEO Company in Kansas City would never use a link farm as they know Google prohibits them. Using a link farm can result in Google deindex all links that are involved.
Hiding Links
The best SEO companies in Kansas City do not hide links on webpages since they know Google will find the links and penalize them for it. Many who are trying to boost their SEO rankings will create links in size zero font or position links that are off the page.
Mobile App Download Requirements
One way to get on Google’s bad side is to create a full-screen advertisement to get readers to download an app. Once Google detects this unnecessary ad, it will consider your site non-mobile-friendly and deindex the website.
Over-Use of Keywords
Excess keywords are something that SEO companies in Kansas City have to be aware of. Using keywords several times within a single page may seem like an easy way to improve SEO rankings, but Google is always on alert for excessive keyword stuffing. If using too many keywords affects your site’s readability it could hurt the Google rankings as well.
Duplicate Information
If a Kansas City SEO company creates duplicate content, Google will only index one piece of that content. SEO companies should be creating original content so that their clients are not left out when it comes to the next set of Google rankings.
If your business is looking for a reliable SEO company in Kansas City, you can trust our team at Social: Managed. We know all the SEO tricks to help improve traffic to your business, so contact us today to find out more!
Leave Social Media Management to the Professionals
Are you stuck on a social media campaign? Find yourself lost in the current trends, lacking time to create unique posts, or frustrated with trying to figure out the latest updates? Don’t stress about it, we want to help you. Many people try and take on the weight of social media management for their business, but it can quickly turn overwhelming. Our team would love to help you, but first you must know how hiring a social media management company can be beneficial to you. Join us through this article to learn about three reasons your business’ digital presence needs a social media management team like Social: Managed.
Time Management
You have much more important things that your time could be spent on. You keep your business running, let us run your social media presence. We understand the importance your day-to-day tasks are. From managing payroll, to ordering supplies, to managing employees, where would you find the time to run a successful social media campaign?
Don’t worry – we are here to help! This is our job. We have the time set aside to manage your social media presence, so that your time is best spent on other tasks. From creating interesting posts to managing comments, we set aside time to ensure your account is cared for and kept thriving, especially while we find our world is more online now than ever before. Here at Social: Managed, we are the best social media managers in Pensacola, and we believe you could benefit from taking the stress off of your digital presence by letting us do what we do best.
Comment Moderation
You don’t have the time to sit and respond to all the messages you will get on Facebook or Instagram. Sometimes it is a very tedious task that is also time sensitive. This is where our team jumps in. With members of our team constantly monitoring our client’s accounts, we are quick to answer the questions that come up on social media.
Many people in today’s world want an immediate answer to their questions, and they often do not want to spend the time to call a business. Our team becomes well-versed in your business operations so that we can quickly answer any questions that we come across. Social media managers are often the unspoken customer service representatives for your business, and we are happy to provide your clients with the answers they are looking for without interrupting your workday.
Social Media Platforms We Work On
- Google My Business
Experience and Research
While some people may think it is easy to just throw up a few social media posts each week and scroll through the comments, it is actually a science that requires professionals to run successfully. In a world where everything is online, that also means that things are often changing. When you choose a social media management company like Social: Managed, you get our dedication to staying up-to-date on all things social media. Whether it is the newest trends or updated platform policies, we do our research to provide your audience with the best social media experience possible.
Ready to Hire the Best Social Media Management Company in Pensacola?
You have much better things to spend your time on, let us use our experience and knowledge to benefit your social media presence. Consider hiring the best social media management company in Pensacola to ease that stress off of your business. Our plans are designed for your needs. Call us today to talk about your options with social media management and how our team can help! Reach us at (866) 324-9700 today.
Optimizing your Website for Local SEO in Kansas City
As a premier Kansas City SEO company, Social: Managed knows just how critical SEO is for our clients. Search Engine Optimization (SEO) is the process of making your website’s content more visible on the internet. The idea behind SEO is that when more eyes see your web content, the better chances you have of earning the reader’s business.
When working with an SEO company in Kansas City, you must determine what area on the map you want to focus on for your business. If you are at the beginning of your business journey, you may want to focus on content for a smaller area, like a city or county.
Optimizing Your Site
There are several ways to improve your site to appeal to the largest possible audience. Many Kansas City SEO companies have had proven success by following the steps below:
- Make Sure Your Site is Mobile-Friendly
- Feature Your Business Address
- Utilize Title Tags and Meta Descriptions
Make Sure Your Site is Mobile-Friendly
The best SEO companies in Kansas City know how crucial it is for a website to be easy to navigate, no matter what device your readers are using. More than ever, mobile devices such as cell phones and tablets are the preferred method for most people searching the internet. When your site is mobile-friendly, it can respond and adapt to any screen size, which results in higher conversions.
Feature Your Business Address
Although it may seem like an obvious step to feature your business’s address, many websites leave out this important piece of information. Any business should make sure to add their address to the contact page and the website footer. If there are multiple locations for your business, SEO companies in Kansas City recommend creating a locations page that shows the addresses for all the locations.
Utilize Title Tags and Meta Descriptions
Search engines will understand what your website is about if you utilize title tags and meta descriptions. A title tag is a version of the web page that appears on search results pages, while the meta description is a short paragraph describing the page. As a leading SEO company in Kansas City, Social: Managed recommends using tags and descriptions that feature your location and business category.
At Social: Managed, we are a premier Kansas City SEO company because we know how to get our clients to page one on search results. If your business wants to take the next step in optimizing your website, contact the experts in Kansas City website design, Social: Managed.
You can contact us online or give one of our team members a call at (866) 324-9700. We look forward to hearing from you!
What to Consider When Hiring an SEO Company
There are many SEO companies in the industry to choose from. Many try and offer fancy packages to catch your eye, promises of success, or even great deals compared to their competition. It is extremely important to understand what your SEO company offers and see if they are the right fit for you. While your digital marketing needs are unique to you, you should find a company that caters to that individuality. Join us through this article to look at three qualities to consider when choosing the right SEO company for you.
Location
Surprisingly, many SEO companies chose the cheap way out of work and outsource their writing to an overseas location. While this may save costs for their company, it can be a disadvantage for their SEO clients that are paying for these services. When you chose a company like Social: Managed, you get a United States based company who does all of their writing in-house. This gives you the advantage because you know someone locally is writing your content, making it more sincere and genuine then from someone thousands of miles away. As a trusted SEO company in Pensacola, we are dedicated to learning about your business, your industry, and how we can best advertise that through our SEO content. Location is extremely important.
Experience
You would never want to hear that you are your dentist’s first patient, that puts a little bit of stress on your experience and makes you concerned about your possible outcomes. The same goes when you choose a digital marketing company in Pensacola. We understand that everyone has to start somewhere, but you know that you can trust a company that has been around for years with your digital marketing. With time spent in the industry, we gain monumental knowledge and experience to best service your business and SEO strategy. Think smart when hiring an SEO company and find one that has client history to share with you, as well as some time spent in the industry.
Reputation
Lastly, it is extremely important to work with a company that their community supports. One thing to look at is reviews either via social media or through Google. You can get a good feel for any company you are working with based off of their client reviews. Here you can even gain clues about how the business works and communicates with their clients based off of first-hand experience. You can ask the companies you are working with for case studies that highlight clients, data showing previous client success, or even to preview some of their work to ensure you are getting the service you need for your business. As a trusted SEO company in Pensacola, we believe that our client’s success is our biggest highlight.
Need Guidance? Let Our Digital Marketing Agency from Pensacola Help!
The world of digital marketing can be confusing, complex, and even misleading if you don’t have the right information. Thankfully, our team here at Social: Managed is here to guide you through how best to invest your marketing funds. As a trusted digital marketing agency in Pensacola, we are ready to watch your business thrive like our current clients. Give us a chance to set up an SEO plan for your business today. Call one of our marketing experts today to talk about your options. Reach our team at (866) 324-9700 and let’s set your business up for success in today’s digital marketing world.
Celebrating the Lunar New Year on Facebook and Instagram
Are you familiar with The Lunar New Year? In case you aren’t, here are a few fun facts about this holiday.
The Lunar New Year was recently celebrated on Friday, February 12th, and it recognizes the first new moon of the lunar calendar. According to western calendars, the date of the new year can vary each year anywhere from January 21st to February 20th.
In the days leading up to the Lunar New Year, houses are cleaned thoroughly to remove any bad luck remaining from the previous lunar year. This process is known as sweeping of the grounds.
As one of the best social media marketing companies in Kansas City, Social: Managed has recognized some of the ways your favorite social media outlets are getting into the Lunar New Year spirit. Both Facebook and Instagram have added a few new themed tools to help celebrate the first moons of the new lunar year.
Social: Managed is a premier Instagram Ad company in Kansas City, so we take note of any changes to the Instagram platform. Instagram recently added new stickers that users can add to their stories to present a Lunar New Year theme. These stickers were created with an “ox” theme since 2021 is considered the “year of the ox.”
Each lunar year has a designated animal or Chinese zodiac. Below you will see the Instagram stickers and a diagram showing the 12 animals of the Chinese zodiac.
Facebook has also gotten into the spirit of the Lunar New Year with a new “Like” button (see far left of the picture below). The red and gold colors are a commonly used color combination to celebrate the Lunar New Year.
As a leading Facebook marketing company in Kansas City, Social: Managed is always looking at the latest trends on social media. One theme we have noticed is that people are looking for new ways to celebrate after what was a rough year for many in 2020.
The Lunar New Year is primarily celebrated in China but is becoming popular in other areas around the world. With Covid-19 hampering many celebrations in person, virtual Lunar New Year’s parties were a trendy choice this year.
At Social: Managed, we strive daily to be on top of the latest trends in the world of social media; that’s why we are one of the best social media marketing companies in Kansas City. If you want to take your business to the next level, our team will provide the best service for high-quality SEO content, website design, and being a premier Google AdWords consultant in Kansas City.
To get started with Social: Managed, give us a call today at (866) 324-9700 or contact us online. We can’t wait to do business with you!
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