WordPress is a top-rated program when it comes to custom website design in Kansas City.  The program is user friendly and has many plugins available to help take websites to another level.  Some of the best website companies in Kansas City utilize WordPress plugins. 

So, if you are looking to boost your website, Social: Managed recommends adding widgets and plugins for additional WordPress website help in Kansas City.  Five plugins that many companies specializing in custom website design in Kansas City find useful are: 

• OptinMonster 
• WPForms 
• Sucuri 
• Yoast SEO 
• MonsterInsights 

OptinMonster 

If you are looking to grow an email list, OptinMonster is the plugin for you.  This software allows you to convert abandoning visitors into email subscribers.  OptinMonster is widely considered to be the most popular conversion rate optimization software among the best website companies in Kansas City.    

WPForms 

How your customers contact you is an important step in doing business.  Following any great call to action should be a form that is easy to use, and that’s where WPForms comes in.  WPForms is a drag and drop form builder that allows you to create professional contact forms that your clients will appreciate.  It should be a top plugin choice for any premier Kansas City web design company.  

Sucuri 

Security is a must for a website or a business owner, and Sucuri will ensure that your customer’s information stays confidential.  Sucuri secures your company’s website for the long haul.  They will monitor and protect your site from the following threats: 

• Viruses 
• DDoS 
• Malware Threats 
• XSS Attacks 

Yoast SEO 

It is easy to see why Yoast SEO is one of the most popular WordPress plugins out there.  Yoast SEO gives you tips on how to optimize your website for search engine optimization (SEO).  This will get you higher rankings on Google search results and land on page one.  We highly recommend Yoast SEO to all WordPress users. 

MonsterInsights 

A fantastic Google Analytics plugin for WordPress users is MonsterInsights.  This plugin allows you to connect your business’s website to Google Analytics easily.  This enables you to learn more about your website traffic and see which specific clients are using it.   

Contact Social: Managed today! 

If you are looking for a trusted partner that can provide WordPress website help in Kansas City and unbeatable service when it comes to digital marketing and SEO, then call Social: Managed today at (866) 324-9700 or contact us online.  Our team has the expertise to help give your website a professional look that can take your business to the next level!  We look forward to hearing from you!  

We have all been there. You visit a new website and within five seconds of being on the page, POP goes an ad that just won’t go away. As a digital marketing company in Pensacola, we design and implement those ads. Before getting upset that they interrupt your browsing session, it is important to understand what the ads are, and the pros and cons of it. So, join us through this article to learn about the three main types of pop-up ads and the advantages and disadvantages of both. 

Types of Pop-Up Ads 

There are three main types of pop-up ads that you can see on webpages. Let’s take a look at how each of those work. 

New Page Pop-Ups 

A new page pop up creates a new page in a new tab or window. This is not a common ad anymore because that action is typically blocked by browsers, stopping you from initially leaving the page you were on. These ads are also not as effective on mobile screens, so they have gotten pushed to the side throughout the years.  

Full Page Pop-Ups 

These pop-ups are the ones that are typically cringed over. They take over the whole page and stop you from viewing exactly what you were on the page to look at. They prevent the user from reading the content or navigating the website unless an action is taken. Because of their disruptive, distracting nature, they should be used sparingly. 

In-Browser Pop-Ups 

Finally, in-browser pop-ups are the most commonly used type of pop up. These pop-ups are the small dialogue boxes that appear either along the side in the form of a chat box, as a floater on the side or as a tiny text box when one hovers their cursor over a “trigger” word. These are more effective than new page pop-ups and are less distracting than full-page pop-ups. These types of pop-ups are great for subscriptions, remote, on-demand chat help, and free download offers. 

Advantages of Pop-Up Ads 

• It Puts Your Website Visitor’s Attention Where You Want It 
• Encourages Conversions 
• They Can Remind the Visitor of Deals, Specials, and Important Events 

Disadvantages of Pop-Up Ads 

• Pop Ups Can Lower Your SEO Ranking 
• Many Users Find Pop-Ups Annoying 
• Pop Ups Can Distract and Confuse Website Visitors 

Every type of ad has a set of advantages and disadvantages. It is important to take a look closely at each of those and evaluate whether or not those are risks you want to take. If you are wondering what the right move is for your next marketing campaign, consider hiring the best digital marketing company in Pensacola to help guide you today. 

Hire the Best Digital Marketing Company in Pensacola Today! 

Are you ready to up your digital marketing campaign? Give our team at Social: Managed., a call today! We are ready to prepare any ad you want made, whether a pop-up ad on your website or a Google Display Retargeting Ad. Our team can design and implement a variety of ads and we would love to help you today. Reach us at (866) 324-9700 to discuss your marketing goals and how our team can help today! 

At Social: Managed, a leading Kansas City SEO company, we know how vital it is to have informative content on your website.  One of the best ways to attract readers is by writing articles or blogs.  In this article we will give you an overview on some of the most important features of a blog when it comes to SEO (Search Engine Optimization).  

Research Before Writing 

The best SEO companies in Kansas City know what readers are searching for when using Google.  Whether it is “top restaurants in Overland Park” or “best parks in Independence,” your blog should feature keywords that are popular search terms for potential customers. 

However, a high-quality blog is not just stuffed with dozens of keywords.  Google can detect when content is irrelevant and just an attempt to get extra clicks.  If you get too carried away with keywords, it can negatively impact your Google rankings. 

Structure 

As a top Kansas City SEO company, Social: Managed knows that a well-written blog should have a clear structure.  An organized blog can typically be broken into three parts: 

• Introduction (topic is introduced to the reader) 
• Body (information about the topic) 
• Conclusion (summarize the topic and a call to action) 

Using this structure will give the reader a clear understanding of the beginning, middle, and end of the blog.  A consistent flow of information is key to keeping the reader’s attention, and sticking to this basic model of writing is a proven method that works on many readers. 

Paragraph Length 

A paragraph that includes several sentences is perfectly fine for a research paper or an excerpt in a book, but long paragraphs are not recommended for blogs.  The best SEO companies in Kansas City typically use short paragraphs to avoid overwhelming the reader with too much information at once.   

Let Others Read Your Blog 

An extra set of eyes or ears can help find mistakes that you may not have noticed when writing your blog.  Having someone else critique your blog will provide an objective opinion on the subject.  They can also spot grammar and spelling mistakes.   

Many of the top SEO companies in Kansas City will review articles multiple times before they are published. 

Keep Adding More Blogs 

Improving your rankings on Google is not just about putting a few articles out on the internet.  One way an SEO company in Kansas City can climb the Google ladder is to regularly provide more blogs with fresh content.  If your site is less active than your competition, then Google will crawl it less often, which could lower your rankings while boosting your competitors’.   

“One way an SEO company in Kansas City can climb the Google ladder is to regularly provide more blogs with fresh content.” 

Call the SEO Leaders, Social: Managed. 

If your company needs a boost to your Google rankings and you do not have a plan in place to make it happen, call our team at (866) 324-9700 or contact us online.  Our proven SEO results are just what your company needs to turn the corner in 2021.  We look forward to working with you soon!

As a leading Facebook Ad Company in Pensacola, we become used to the tools we use, sometimes forgetting how fascinating they are. One of the tools we frequently use is known as Facebook Pixel. It is a great tool used to track activity from Facebook Ads and use them to properly and efficiently create and implement new ads for your company. Join our team, the best digital ad company in Pensacola, through this article to look at what Facebook Pixel is and how it works.  

What is Facebook Pixel? 

Facebook Pixel is a set of code from Facebook that you can put in the header section of your website to do a few different things. This code allows the pixel to receive information about the actions taken on your site to make your Facebook ads more relevant to your audience. 

Facebook pixel can do so many things for your marketing efforts. With the information Facebook pixel receives, you will be able to measure how effective your advertising campaigns are and use the information to ensure your ads are being shown to the right people, unlock additional Facebook marketing tools, and build audiences. 

How it Works 

Step 1: Install the Pixel 

The first step in using this process fully is easy. All you have to do is install the pixel in the code of your website. This step assures that your website is fully equipped to track the information it receives from ads. 

Step 2: Receive Insights 

The next step in this process is to receive the insights from the ads you are running. You have the ability to receive useful insights about visitors to your website, like where traffic is coming from, the devices people use and other demographic information. 

Step 3: Analyze Behavior 

The third step in using this great tool from Facebook is to analyze the behavior you see from the insights you have received in Step 2. Through this step you can gain visibility into the actions visitors take on your website, like purchases, page views and more. 

Step 4: Create Audiences 

From all the information you have received, you can now create audiences to market to. In this step you can Create Custom Audiences, lookalike audiences and ads that speak directly to those specific audiences. 

Step 5: Create Bidding 

The next step is to create a bidding strategy. You can now use the lowest cost bid strategy to reach people who are more likely to take an action you care about, like making a purchase. This bid strategy is best for spending your budget as efficiently as possible. 

Step 6: Review Events 

Finally, you review the events you have watched happen through using Facebook Pixel. What you do now is review conversion events to determine optimal advertising strategies. 

Hire the Best Facebook Ad Company in Pensacola Today! 

The best way to reap all the benefits of using Facebook Pixel is by hiring the best Facebook Ad Company in Pensacola today! Our team of ad designers and advertisers are ready to jump start your campaign on Facebook and help you see all the amazing benefits this method of advertising has. We would love to help you launch your next campaign successfully together. Give us a call today to talk about how our team can help you and your marketing efforts on Facebook. Reach us at (866) 324-9700. 

As a leader in custom website design in Kansas City, Social: Managed is always looking for ways to improve websites.  Whether it’s our own or our clients’ websites, we understand how vital a flawless website is to gaining traffic and business.   

This article will discuss how crucial a Kansas City website design company is when it comes to keeping your website up to date and appealing to readers.  These tips, along with Social: Managed’s expertise, will go a long way towards boosting your company’s website to page one of the Google rankings. 

Security 

A secure website is a vital part of running a business.  If your website is hacked, it puts not only your company at risk but also your clients.  Hackers can steal valuable and personal information from a website that is not secure, so be sure that if you hire a website company in Kansas City, they offer stiff website security.   

Mobile Friendly  

Having a site optimized for mobile devices and apps is now a necessity.  Studies show that by 2025 nearly three-fourths of web activity will be done using smartphones, tablets, or other mobile devices.  Companies specializing in Kansas City website design will likely spend more time and effort on mobile sites than desktop sites.   

A non-mobile-friendly site can cause you to miss out on potential customers.  Navigating a desktop site on a mobile device involves lots of scrolling and zooming, which causes frustration for the reader.    

Fresh Themes 

The digital world is continually updating to the latest trends.  Hiring a high-quality Kansas City website design company (such as Social: Managed) can give you the peace of mind that your website will always be up to date.   

A company’s website has the same effect that curb-appeal has on a home.  If the site is out of date or sloppy, readers will likely go on to the next site, even if your company’s website has excellent information.  The content will likely get buried under your outdated design and never read.  

Content 

Once readers are on your site, you want to make sure that you keep their attention with fresh, up-to-date content.  Many of the best SEO companies in Kansas City will feature new content in their website’s articles or blogs section.  High-quality articles can optimize your website and get you to the top of page one on the Google rankings. 

Contact Social: Managed today! 

If your business needs an update from the best website company in Kansas City, contact us online or by calling (866) 324-9700.  Let us help you build the perfect website for you and your customers! 

Writing an article for SEO purposes is far different than writing a standard, marketing, or even a personal blog. There are many different aspects that must be taken care of by an SEO company in Pensacola or around the nation before it is a successful SEO article. One of those items to remember are header tags. They are extremely important to add to articles, but it is also important to understand how they work first. Join us through this article to learn about header tags and how to implement them efficiently. 

What Are Header Tags? 

In order to fully understand these tags, we have to take them apart and learn about each category separately. There are many different layers of tags, but let’s look at the first three major heading categories together. 

H1 Tags 

These tags are the ones that are considered the most important tags because they are known as a title tag. This tag is a critical ranking factor upon many ranking requirements. This is also the most visible for the page reader as it is the largest on the screen. To ensure the H1 tag is used correctly, use it for the most important title and try and include one of your keywords in the headers as well. 

H2 Tags 

H2 Tags are typically considered the subheading of the article. You can use H2 tags to separate and highlight the most valuable information. Think of it like a book, H1 tags are like the name of the book and H2 Tags are like the names of the chapters.  

H3 Tags and Beyond 

These tags are designed to further clarify your content. These are used in things like lists, quotes, and other separators within the text. They are not as prominent as the H1 or H2 tags, but they still hold an important purpose within SEO. 

Why Are They Important? 

Using headers within the SEO articles written by the best SEO companies in Pensacola is just one way to help rankings across many search engines. But why are they so important? Let’s break it down.  

Headers are important for many reasons, one of them being that they separate chunks of text. Search engines do not like just a big chunk of text. Instead, they want variety. One way to provide that is with headers. Readers can also quickly identify which parts of the text are most relevant and skip to that part. 

Another reason why they are so important is because it increases your SEO efforts. Bots will recognize headers as user-friendly since they give the page formatting and make the content scannable and accessible. This is why it is so important to efficiently use headers in your SEO articles. 

Hire the Best SEO Company in Pensacola To Write the Best Articles for SEO Today! 

We understand that SEO can be a tricky topic, but thankfully you have our team by your side for assistance. Here at Social: Managed., the best SEO company in Pensacola, we are ready to prepare and optimize your website for all your SEO efforts. If you are ready to start showing up on organic searches on engines such as Google, give us a call! We would love to begin your SEO campaign today! Reach us at (866) 324-9700. 

As one of the best SEO companies in Kansas City, Social: Managed has a wealth of experience in staying with the latest SEO (Search Engine Optimization) trends.  As businesses look forward to turning the calendar to 2021, here are some of the top trends to capitalize on when it comes to boosting your Google rankings in the new year. 

• Mobile SEO > Desktop SEO 
• Impact of Voice Search 
• Valuable, Relevant Content 
• Website Security 
• Local SEO 

We are now in the age where mobile devices have surpassed desktop devices when it comes to searching the internet.  According to many of the best website design companies in Kansas City, it is estimated that by 2025 nearly three-fourths of internet users will be accessing the web on a mobile device.   

Ensuring that your page is mobile-friendly is crucial to your Google rankings.  Google must be able to crawl your URLs, so double-check and make sure you do not have a “disallow directive” in place. 

Impact of Voice Search 

We all know the names Siri, Alexa, and “Hey Google” when it comes to you using our device’s voice features.  When you are searching the internet using a voice search, you are typically saying a full sentence like “Who are the best SEO companies in Kansas City?”  If you were typing in a search, it would probably be a more condensed phrase like “best Kansas City SEO company.” 

Make sure you pay attention to your featured keyword phrases as they relate to a voice search.  With smart speakers becoming more popular in homes, the number of voice searches will continue to increase.  

Valuable, Relevant Content 

A critical component to any Kansas City web design company is to provide relevant and valuable content.  When a user searches the internet and finds your site, they are looking for informative content that delivers what they were searching for.  If not, the user will hit the back button and check out the other search results.   

Website Security 

Google wants to keep the internet as safe as possible, so they consider your site’s security status when it comes to their rankings.  As a premier Kansas City SEO company, Social: Managed will make sure that you have all the proper security in place to maintain your page one ranking. 

Local SEO  

In the past year, there has been a growing appreciation for small, local businesses.  Many shoppers are doing their part to ensure that small businesses survive during the Covid-19 pandemic.  Utilizing keywords that are focused on a suburban or rural community could improve your website traffic and rankings. 

Contact Social: Managed today! 

If you are looking to get to page one of google and want to stay current with the latest SEO trends, call the best Kansas City SEO company, Social: Managed.  Our team will provide you with a seamless marketing experience and become a trusted advisor to you and your business.  Contact us online today or by calling (866) 324-9700 to get started.  

Marketing is a unique world filled with constant changes and updates. As a top digital marketing agency in Pensacola, we understand this fully and are prepared to handle those updates as they come. Some changes are more extreme than others, and that is exactly the case we are currently presented with today. Recently, Apple made a decision to integrate new privacy policies that inherently impact the way marketers track certain fields of data as well as market to the right audience. This decision could change the way our team of marketers look at certain avenues of advertising. Join us through this article to learn more about this decision and what it could mean for your marketing efforts. 

When Was This Decision Made 

In June of 2020, the Worldwide Developers Conference was hosted virtually. This is an annual event where developers can attend sessions and meet with Apple engineers. While this year’s event looked different, there were still major announcements and discussions held about the upcoming changes to Apple products, one of those being the new iOS 14 update. This is an update in which users will now be greeted with a new privacy option that could significantly impact how marketing agencies like ourselves choose to market on different platforms. 

What Are These Changes 

When you hear the words privacy policy, you may think of some long form you scroll through just to click I agree to at the end, but it is much more than that. Each app, phone provider, website, etc has their own privacy policy. It includes things such as information they are allowed to store, analyze, and even share with other providers. It may sound intimidating, but if you take a look at some of the privacy policies you have agreed to, they have had access to some of your information for a long time. This information isn’t personal such as your social security number, driver’s license number, or bank information. It is as simple as your age, your general location, your shopping or browsing preferences, and the types of websites you visit. This information allows digital marketing agencies in Pensacola and around the nation to show you the ads for items and businesses that you are looking for. 

Now to look at these changes within the privacy policies of Apple and the new update. Now when opening, apps will be required to display an option to “Allow Tracking” or “Ask App Not to Track”. Specifically, the popup will intimidatingly state “[Name of App] would like permission to track you across apps and websites owned by other companies.” This is an opportunity for users to Opt-in or Opt-Out of the ability for providers to track your usage of other apps and websites owned by other companies. This prompt may scare some individuals, and thus lead them to opt-out. What this does for marketers is take away valuable information that we need in order to successfully provide users with the correct advertisements. We don’t want all ads shown everywhere, because not everyone is looking for that particular service. 

For example, if you are looking for a Plumber in Pensacola, you don’t want to be shown an ad for a plumber that only does work in Cincinnati, Ohio. Without the information that we have been using, we will not be able to do this as efficiently as before. Making it difficult to properly use our marketing dollars where they can be best used. 

Facebook States That These Changes Will Limit Advertisers Ability To: 

• Effectively deliver ads to people based on their engagement with your business 
• Measure and report on conversions from certain customers 
• Ensure your ads are delivered to the most relevant audiences at the right frequency 
• Accurately attribute app installs to people using iOS 14 and later 
• Predict and optimize cost per action over time and efficiently allocate budgets 

What to Do Moving Forward 

Don’t become disheartened at the loss of this information. Not every user will opt-out, thus still giving us some information to use in order to efficiently market to the right audience. One way our team of experts at our digital marketing agency in Pensacola recommend is to enhance your organic content on social media. By doing this you can inherently learn more about your audience organically instead of from marketing efforts. This does add an extra step in your marketing campaign, but it is doable. If you do not have time to manage your social media accounts, let us help. We have a great team of social media marketers in Pensacola and Kansas City that would love to help you gain the information you need through your organic markets. 

The biggest thing to understand moving forward is that things are constantly changing. These changes may stick, but they also may not, and that is okay. Our job as marketers is to go with the flow of marketing and follow the updates and changes that impact our work. If you are wanting to efficiently use your marketing fund in the right areas, it may be most beneficial to hire the best digital marketing agency in Pensacola to handle your campaign. 

Hire the Best Digital Marketing Agency in Pensacola to Handle It! 

If all of this talk just sounds like jargon, but you want to use your money right – you should consider hiring the best digital marketing agency in Pensacola to guide your marketing efforts. Our team of marketing experts are up to date on the changes and updates that we are presented with constantly, making us some of the most knowledgeable people on the subject. Give us a call today and let’s talk about how we can help you navigate this difficult time through your marketing campaign. Reach us at (866) 324-9700 today! 

When you are meeting someone for the first time, it is crucial to make a good impression.  It can quickly make or break how someone feels about you.  Well, that is also true when it comes to your website. 

As a leading Kansas City web design company, Social: Managed knows that most people who visit your site will likely read less than 20% of the words on the page.  So, it is vital to grab their attention immediately.   

Here are some ways to make your website hold the reader’s attention: 

• Call to Action Text and Colors 
• Endorsements & Testimonials 
• Mobile Friendly 
• Contact Forms 

Call to Action Text and Colors 

If a reader is visiting your site, they typically are there for a reason.  It might be to buy something, request an appointment, get a quote, etc.  As a leading Kansas City website design company, we know that the reader wants to find these options easily.  Make sure your page has buttons that say “Schedule My Appointment” or “Get My Quote Today” in a color that stands out from the rest of the text on your page. 

Endorsements & Testimonials 

As leading Kansas City website design company, we know that one easy way to give your website more credibility. That is an endorsement or positive feedback from a known figure in your community.  We all know how much it can change our opinion on a product if our favorite athlete or actor endorses it.  Use this to your advantage if possible. 

“Testimonials, or reviews of products from customers, are always an excellent way to improve your website. “

When a reader immediately notices the positive impact of a product, it typically makes them want to do more research and read more content on your web page. 

Mobile-Friendly 

A strong Kansas City web design company must make sure their customer’s site is easily readable on a computer.  But as we all know, mobile devices are what most people use to search the internet.  You should ensure that your site is mobile friendly and that the reader only has to scroll up and down.  If the page requires side-scrolling or zooming in-and-out, it can easily make a reader lose interest in the page. 

Contact Forms 

Giving out your business’s contact info on a website is necessary, but instead of offering an email address, you can utilize a contact form.  The benefit of a contact form is that you can track conversions.  If the reader submits a contact form, they will immediately be notified that their message was received with an “auto-response.”  If they were to send an email directly, they would have no way of knowing their message was received until someone responds. 

How Social: Managed Can Help 

Social: Managed has become one of the best website companies in Kansas City by focusing on getting our customers a seamless marketing experience across all of their digital assets.  If you want a custom website design in Kansas City that stands out versus the competition, contact us today at (866) 324-9700.  We will make sure your first impression to your readers is an everlasting one! 

Over the last several years, blogging has changed significantly.  Blogging was once widely regarded as a hobby that most people did for fun, not to enhance their business.  However, when Google made changes to its algorithm, it became apparent that blogging was pivotal to enhancing websites. 

As one of the best SEO companies in Kansas City, Social: Managed has the expertise to get your website optimized so that you can be successful.  We strategically use SEO (Search Engine Optimization) in our blogs, which generates more opportunities for customers to find you.  Below are three keys to why blogging should be a big part of your website. 

• Improves Google Ranking 
• Presents Authority 
• Increases Traffic to Your Website 

Google Rankings 

If you wish to improve your ranking on Google, make blogging a regular part of your website.  As one of the leading SEO companies in Kansas City, Social: Managed knows how vital it is to regularly add fresh content to your space.  The more content posted, the more there is for Google to find.   

Then Google will determine whether the content is relevant to what searchers are looking for.  The more relevant your content is, combined with the amount of traffic your site gets, will determine how high your site will move up the rankings.  Of course, we all know how important it is to be at the top of page 1 of Google searches, and as one of the best SEO companies in Kansas City, Social: Managed will help you get there.

Authority 

Writing fresh blogs is an effective way to offer informative material to your website’s visitors.  If your blog is found during a search and it provides helpful content to a visitor, it establishes some authority in their view.  As a leader among SEO companies in Kansas City, we can help establish that authority with your potential customers through blogging. 

Increased Traffic 

Blogs can be shared among several different platforms, which is an excellent way to market your business.  A typical SEO company in Kansas City post multiple blogs a month to have as much information out on the internet as possible.  Even if the blogs are old, they can still pop up in search results if they are relevant to what searchers are looking for. 

Contact Us 

If you are not currently using blogging for your website but are looking to improve your site’s traffic, please let us know how we can help.  Our team specializes in using strategic SEO within our blogs to get you better rankings, authority, and traffic for your website.

We are also considered amongst the best website companies in Kansas City, advertising, and social media.  You can contact us online or call us at (866) 324-9700.