As one of the best SEO companies in Kansas City, Social: Managed has a wealth of experience in staying with the latest SEO (Search Engine Optimization) trends.  As businesses look forward to turning the calendar to 2021, here are some of the top trends to capitalize on when it comes to boosting your Google rankings in the new year. 

• Mobile SEO > Desktop SEO 
• Impact of Voice Search 
• Valuable, Relevant Content 
• Website Security 
• Local SEO 

We are now in the age where mobile devices have surpassed desktop devices when it comes to searching the internet.  According to many of the best website design companies in Kansas City, it is estimated that by 2025 nearly three-fourths of internet users will be accessing the web on a mobile device.   

Ensuring that your page is mobile-friendly is crucial to your Google rankings.  Google must be able to crawl your URLs, so double-check and make sure you do not have a “disallow directive” in place. 

Impact of Voice Search 

We all know the names Siri, Alexa, and “Hey Google” when it comes to you using our device’s voice features.  When you are searching the internet using a voice search, you are typically saying a full sentence like “Who are the best SEO companies in Kansas City?”  If you were typing in a search, it would probably be a more condensed phrase like “best Kansas City SEO company.” 

Make sure you pay attention to your featured keyword phrases as they relate to a voice search.  With smart speakers becoming more popular in homes, the number of voice searches will continue to increase.  

Valuable, Relevant Content 

A critical component to any Kansas City web design company is to provide relevant and valuable content.  When a user searches the internet and finds your site, they are looking for informative content that delivers what they were searching for.  If not, the user will hit the back button and check out the other search results.   

Website Security 

Google wants to keep the internet as safe as possible, so they consider your site’s security status when it comes to their rankings.  As a premier Kansas City SEO company, Social: Managed will make sure that you have all the proper security in place to maintain your page one ranking. 

Local SEO  

In the past year, there has been a growing appreciation for small, local businesses.  Many shoppers are doing their part to ensure that small businesses survive during the Covid-19 pandemic.  Utilizing keywords that are focused on a suburban or rural community could improve your website traffic and rankings. 

Contact Social: Managed today! 

If you are looking to get to page one of google and want to stay current with the latest SEO trends, call the best Kansas City SEO company, Social: Managed.  Our team will provide you with a seamless marketing experience and become a trusted advisor to you and your business.  Contact us online today or by calling (866) 324-9700 to get started.  

Marketing is a unique world filled with constant changes and updates. As a top digital marketing agency in Pensacola, we understand this fully and are prepared to handle those updates as they come. Some changes are more extreme than others, and that is exactly the case we are currently presented with today. Recently, Apple made a decision to integrate new privacy policies that inherently impact the way marketers track certain fields of data as well as market to the right audience. This decision could change the way our team of marketers look at certain avenues of advertising. Join us through this article to learn more about this decision and what it could mean for your marketing efforts. 

When Was This Decision Made 

In June of 2020, the Worldwide Developers Conference was hosted virtually. This is an annual event where developers can attend sessions and meet with Apple engineers. While this year’s event looked different, there were still major announcements and discussions held about the upcoming changes to Apple products, one of those being the new iOS 14 update. This is an update in which users will now be greeted with a new privacy option that could significantly impact how marketing agencies like ourselves choose to market on different platforms. 

What Are These Changes 

When you hear the words privacy policy, you may think of some long form you scroll through just to click I agree to at the end, but it is much more than that. Each app, phone provider, website, etc has their own privacy policy. It includes things such as information they are allowed to store, analyze, and even share with other providers. It may sound intimidating, but if you take a look at some of the privacy policies you have agreed to, they have had access to some of your information for a long time. This information isn’t personal such as your social security number, driver’s license number, or bank information. It is as simple as your age, your general location, your shopping or browsing preferences, and the types of websites you visit. This information allows digital marketing agencies in Pensacola and around the nation to show you the ads for items and businesses that you are looking for. 

Now to look at these changes within the privacy policies of Apple and the new update. Now when opening, apps will be required to display an option to “Allow Tracking” or “Ask App Not to Track”. Specifically, the popup will intimidatingly state “[Name of App] would like permission to track you across apps and websites owned by other companies.” This is an opportunity for users to Opt-in or Opt-Out of the ability for providers to track your usage of other apps and websites owned by other companies. This prompt may scare some individuals, and thus lead them to opt-out. What this does for marketers is take away valuable information that we need in order to successfully provide users with the correct advertisements. We don’t want all ads shown everywhere, because not everyone is looking for that particular service. 

For example, if you are looking for a Plumber in Pensacola, you don’t want to be shown an ad for a plumber that only does work in Cincinnati, Ohio. Without the information that we have been using, we will not be able to do this as efficiently as before. Making it difficult to properly use our marketing dollars where they can be best used. 

Facebook States That These Changes Will Limit Advertisers Ability To: 

• Effectively deliver ads to people based on their engagement with your business 
• Measure and report on conversions from certain customers 
• Ensure your ads are delivered to the most relevant audiences at the right frequency 
• Accurately attribute app installs to people using iOS 14 and later 
• Predict and optimize cost per action over time and efficiently allocate budgets 

What to Do Moving Forward 

Don’t become disheartened at the loss of this information. Not every user will opt-out, thus still giving us some information to use in order to efficiently market to the right audience. One way our team of experts at our digital marketing agency in Pensacola recommend is to enhance your organic content on social media. By doing this you can inherently learn more about your audience organically instead of from marketing efforts. This does add an extra step in your marketing campaign, but it is doable. If you do not have time to manage your social media accounts, let us help. We have a great team of social media marketers in Pensacola and Kansas City that would love to help you gain the information you need through your organic markets. 

The biggest thing to understand moving forward is that things are constantly changing. These changes may stick, but they also may not, and that is okay. Our job as marketers is to go with the flow of marketing and follow the updates and changes that impact our work. If you are wanting to efficiently use your marketing fund in the right areas, it may be most beneficial to hire the best digital marketing agency in Pensacola to handle your campaign. 

Hire the Best Digital Marketing Agency in Pensacola to Handle It! 

If all of this talk just sounds like jargon, but you want to use your money right – you should consider hiring the best digital marketing agency in Pensacola to guide your marketing efforts. Our team of marketing experts are up to date on the changes and updates that we are presented with constantly, making us some of the most knowledgeable people on the subject. Give us a call today and let’s talk about how we can help you navigate this difficult time through your marketing campaign. Reach us at (866) 324-9700 today! 

When you are meeting someone for the first time, it is crucial to make a good impression.  It can quickly make or break how someone feels about you.  Well, that is also true when it comes to your website. 

As a leading Kansas City web design company, Social: Managed knows that most people who visit your site will likely read less than 20% of the words on the page.  So, it is vital to grab their attention immediately.   

Here are some ways to make your website hold the reader’s attention: 

• Call to Action Text and Colors 
• Endorsements & Testimonials 
• Mobile Friendly 
• Contact Forms 

Call to Action Text and Colors 

If a reader is visiting your site, they typically are there for a reason.  It might be to buy something, request an appointment, get a quote, etc.  As a leading Kansas City website design company, we know that the reader wants to find these options easily.  Make sure your page has buttons that say “Schedule My Appointment” or “Get My Quote Today” in a color that stands out from the rest of the text on your page. 

Endorsements & Testimonials 

As leading Kansas City website design company, we know that one easy way to give your website more credibility. That is an endorsement or positive feedback from a known figure in your community.  We all know how much it can change our opinion on a product if our favorite athlete or actor endorses it.  Use this to your advantage if possible. 

“Testimonials, or reviews of products from customers, are always an excellent way to improve your website. “

When a reader immediately notices the positive impact of a product, it typically makes them want to do more research and read more content on your web page. 

Mobile-Friendly 

A strong Kansas City web design company must make sure their customer’s site is easily readable on a computer.  But as we all know, mobile devices are what most people use to search the internet.  You should ensure that your site is mobile friendly and that the reader only has to scroll up and down.  If the page requires side-scrolling or zooming in-and-out, it can easily make a reader lose interest in the page. 

Contact Forms 

Giving out your business’s contact info on a website is necessary, but instead of offering an email address, you can utilize a contact form.  The benefit of a contact form is that you can track conversions.  If the reader submits a contact form, they will immediately be notified that their message was received with an “auto-response.”  If they were to send an email directly, they would have no way of knowing their message was received until someone responds. 

How Social: Managed Can Help 

Social: Managed has become one of the best website companies in Kansas City by focusing on getting our customers a seamless marketing experience across all of their digital assets.  If you want a custom website design in Kansas City that stands out versus the competition, contact us today at (866) 324-9700.  We will make sure your first impression to your readers is an everlasting one! 

Over the last several years, blogging has changed significantly.  Blogging was once widely regarded as a hobby that most people did for fun, not to enhance their business.  However, when Google made changes to its algorithm, it became apparent that blogging was pivotal to enhancing websites. 

As one of the best SEO companies in Kansas City, Social: Managed has the expertise to get your website optimized so that you can be successful.  We strategically use SEO (Search Engine Optimization) in our blogs, which generates more opportunities for customers to find you.  Below are three keys to why blogging should be a big part of your website. 

• Improves Google Ranking 
• Presents Authority 
• Increases Traffic to Your Website 

Google Rankings 

If you wish to improve your ranking on Google, make blogging a regular part of your website.  As one of the leading SEO companies in Kansas City, Social: Managed knows how vital it is to regularly add fresh content to your space.  The more content posted, the more there is for Google to find.   

Then Google will determine whether the content is relevant to what searchers are looking for.  The more relevant your content is, combined with the amount of traffic your site gets, will determine how high your site will move up the rankings.  Of course, we all know how important it is to be at the top of page 1 of Google searches, and as one of the best SEO companies in Kansas City, Social: Managed will help you get there.

Authority 

Writing fresh blogs is an effective way to offer informative material to your website’s visitors.  If your blog is found during a search and it provides helpful content to a visitor, it establishes some authority in their view.  As a leader among SEO companies in Kansas City, we can help establish that authority with your potential customers through blogging. 

Increased Traffic 

Blogs can be shared among several different platforms, which is an excellent way to market your business.  A typical SEO company in Kansas City post multiple blogs a month to have as much information out on the internet as possible.  Even if the blogs are old, they can still pop up in search results if they are relevant to what searchers are looking for. 

Contact Us 

If you are not currently using blogging for your website but are looking to improve your site’s traffic, please let us know how we can help.  Our team specializes in using strategic SEO within our blogs to get you better rankings, authority, and traffic for your website.

We are also considered amongst the best website companies in Kansas City, advertising, and social media.  You can contact us online or call us at (866) 324-9700. 

Search engines are known for being the best place to get answers on the internet.  They organize the internet’s content to offer the most relevant results.  If you want your content to show up on search results, you must first be visible to search engines.  If your site cannot be found, you won’t show up on a search engine results page. That’s where the expertise of a Kansas City SEO company can pay dividends.

At Social: Managed, we strive every day to be the best Kansas City SEO company.  We focus heavily on getting your business the highest results possible on search engines.  You may ask, “How do search engines work?”  They are broken down into three primary functions: 

• Search Engine Crawling 
• Search Engine Index 
• Search Engine Ranking 

We will describe each function below. 

Crawl 

When search engines send out a team of robots (a.k.a. spiders or crawlers) to find the newest and updated content, this process is known as “Crawling.”  It could be for a new video, web page, or image, but it will be discovered by links no matter what the content is.   

The search engine grabs a few web pages and then follows the links on those same pages to find new URLs.  By following this path, a crawler can now add new content and add it to their index.   

Index  

The extensive URL database of a search engine is known as an index.  It contains all the information that a search engine processes, stores, and has decided is relevant enough to make available to searchers.  As a leading Kansas City SEO company, Social: Managed, we will continue to make sure your business gets added to a search engine’s index as we continue to work towards being one of the best SEO companies in Kansas City. 

Search Engine Ranking   

When someone performs a search using a search engine, the search engine goes through their index for the most relevant content.  It then orders that content to be put in order with the most relevant at the top, this process is called ranking. 

Typically, the highest-ranked sites have the most relevant content according to the search engine. 

“As one of the best SEO companies in Kansas City, Social: Managed will ensure that search engines will find your website’s content to be relevant, thus improving your search results.”

It is possible to block crawlers from all or part of your site should you so choose.  Blocking is a bit risky if you want your content to be the most accessible as it may make your content less indexable. 

In order to be the best Kansas City SEO company, you must focus heavily on those three areas.  We do that here at Social: Managed.  If you would like a free consultation to see how your business can get to page 1 on Google, please give us a call at (866) 324-9700.  You can also contact us online.   

We look forward to hearing from you! 

(Please note: these are simply tips from Social:Managed, you should always consult with your accountant or financial advisor with any concerns regarding filing your taxes) 

If you are a small business owner, you know first-hand the struggles that go into filing your taxes every year.  Can this expense be deducted?  Can that be deducted?  It can be a lot! 

Social: Managed, a leading digital marketing company in Kansas City, has some good news for you though.  Marketing expenses are tax-deductible! 

According to the IRS, the government does allow you to deduct many expenses.  These expenses can be for your existing clients or the expenses you incur that help bring in new customers.  However, please note that you can only deduct your marketing costs directly related to your business activities. 

Here is a list of common items that may be able to be deducted from your taxes: 

• Email Marketing 
• Media Advertising (newspapers, magazines, TV, internet, radio, cable) 
• Banner Ad Expenses (excludes political websites) 
• Print Advertising (business cards, brochures, web pages) 
• SEO Services (fees for a digital marketing agency in Kansas City like Social: Managed.)  
• Search Engine Advertising 
• Social Media Advertising 
• Promotional/Public Relations Expenses (t-shirts, mugs, pens, sponsorships) 

Although there are many tax-deductible items when it comes to using a digital marketing agency in Kansas City , we want to make you aware of some items that are NOT tax-deductible.  There is a bit of a grey area for some items, but the best rule of thumb is that if it is primarily a personal item, it will likely be non-tax-deductible. 

Here is a list of items that are NOT tax-deductible: 

• Advertising expenses for research and development activities 
• Advertising used to donate to a political contribution indirectly 
• Ads on vehicles (the ad itself is tax-deductible, but the operating expenses of the vehicle are not deductible) 
• Donations to a charity or non-profit organization (these may be deductible in other areas of your tax return) 

When you go to file your taxes, you may wonder where you go to input these deductions.  That all depends on the type of business you have.  Here is a quick list of the different types of businesses and some instructions for each. 

Sole Proprietorships & Single Member LLCs 

File on Line 8 in Part II-Expenses of Schedule C. 

Partnerships and Multiple-Member LLCs 

File on Line 20 in the Other Deductions section of Form 1065: Partnership Income Tax Return. 

Corporate Tax Returns 

Use form 1120: Corporate income tax return and file on Line 22. 

As a leading digital marketing company in Kansas City that, Social: Managed knows how important it is to get your name out there to potential clients. We are also at the top of the industry for Kansas City website design as well as being one of the best SEO companies in Kansas City  Our mission is to provide our customers with a seamless marketing experience across all of their digital assets.

We also know how important it is for your business to maximize every dollar that you have earned.  We hope these tips on marketing and tax-deductions benefit you and your business when filing your taxes in 2020. 

If you were to go on pretty much any business website, you would likely find a blog page. Unfortunately, blogging has many benefits that our SEO company finds too many businesses not taking advantage of. Here are 3 reasons why every website needs a blog: 

Blogs Provide Authority and Credibility  

The first reason why every website should have a blog page is because blogs can help position your website as an expert in your field. Google is a big fan of websites that are continually providing informative, well-written content, and a blog page is an excellent place to do so. 

Not only will Google view your site as authoritative, but so will your customers and competitors. The more consistent you are about uploading blogs to your website, the more your customers and competitors will find your company to be a credible source that keeps up with developments and innovations within your industry. 

Blogs Increase SEO Performance 

Possibly the most important reason why every website needs a blog according to our SEO company in Kansas City is to increase SEO performance. When a website offers robust and consistent blog content, the more likely a site visitor will stay. The more high-quality traffic a website receives, the more search engines view the site as credible. In the end, this increases a website’s SEO performance. 

Blogs Humanize Your Brand 

It can be fairly challenging to provide a humanizing aspect to a website. A blog gives visitors to your website an opportunity to get to know your brand on a more personal level. Blogs are also a space where you can have fun, share your opinions, and showcase news and changes within your company. There really are no rules as to what you can and can’t post on a blog page. Just make sure it is relative to your industry! 

Contact Social: Managed. 

As a Kansas City web design company, we always aim to include a blog section on every website we design. If you have a smaller marketing budget, blogging is an excellent and cheap way to increase your SEO, humanize your brand, and give your website the credibility it needs. 

Speaking of blogs, check out our web design company blog page! We keep it up-to-date with digital marketing trends and advancements, as well as industry tips and tricks. 

For help writing articles for your website, or to learn about all of our digital marketing services, give Social: Managed. a call at 866-324-9700. 

The secret to marketing roofing companies no longer lies in placing an ad in Yellow Pages or putting up a billboard off the side of the highway. With thousands of roofing companies in the Kansas City area, roofing company owners need to rely heavily on digital marketing to find business. Here at Social: Managed., where we do a lot of work with roofing contractors, we have 5 marketing tips for roofing companies in Kansas City to share. 

Local SEO  

As a roofing contractor, local SEO should be your best friend. The competition is high in the roofing industry, which means you need to work with one of the best SEO companies in Kansas City to get your website on page one of Google. 

Working with SEO companies for local SEO will ensure homeowners in your service area are finding you online easily. For example, as a Kansas City roofing company, you obviously don’t want to show up on Google for someone in Boise, Idaho, right? SEO companies will find relevant local keywords to incorporate on your website to bring you the right customers. 

Be Social 

Social media has become a new way for consumers to communicate and interact with businesses. Basically, if you want to stay ahead of the competition, you need to be on social media.  

What kinds of things should you post on social media as a roofing company? Well, there are lots of things! Here are some post ideas to help you get started: 

• Showcase before and after photos of roofing projects 
• Highlight positive customer reviews 
• Share roofing tips and tricks and other relevant news 
• Post behind-the-scenes pics and videos of your crew when working on a roof 
• Show your involvement in the community 

Have a Beautiful and Optimized Website 

In addition to investing in local SEO, make sure you have a beautiful website to go with it. SEO will do you little good if you don’t have a user-friendly website. Even if your website is on page one, there’s no guarantee a visitor will stay on it if it isn’t functional. Having a professionally designed website from a digital marketing company in Kansas City will increase your chance of receiving quality leads. Also, optimizing your website will dramatically help your SEO. Things your website should have: 

• Easy navigation 
• Contact page 
• Lead generation tool 
• Roof work portfolio  
• A section with reviews and ratings 
• Blog 
• FAQ section 
• Fast load times 

Have a Work Portfolio 

Roofing contractors have been known to scam homeowners for years. Be sure your website has a portfolio or gallery of past work. A work portfolio shows potential customers that you are the real deal and will deliver quality work. Photos are a great way to build trust with homeowners and showcase your roofing abilities. 

Tip – Invest in a nice camera to take high-quality photos and always make sure to take before and after photos from multiple angles on the property. 

Be Active in the Community  

Being active in your community is an excellent way to not only get your name out there but also show homeowners that your business cares. Now, by being active in the community, we don’t mean soliciting, being a “storm chaser,” or planting signs on every corner. Instead, we mean contributing to charities and fundraisers, host giveaways, and showing up to local events. 

Need Help With Your Roofing Company Marketing? 

We get it – the roofing industry isn’t the easiest one to market. However, our experts have found a way to master it. We have helped many roofing companies in Kansas City achieve more leads and earn quality reputations between website redesigns to social media and PPC ads. Give Social: Managed. a call at 866-324-9700 to see how our digital marketing company can help you!