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We manage your company’s social life so you can have one.
Here at Social:
Managed.
At Social: Managed, we are your leading digital marketing agency based in Kansas City, offering comprehensive solutions tailored to elevate your brand’s online presence anywhere in the country. As a premier digital marketing company in Kansas City, we specialize in a range of services, including PPC Management, Website Design, Social Media Management, Digital Ad Management, and Email Marketing. Our team is dedicated to delivering cutting-edge digital marketing solutions in Kansas City to help your business thrive in a competitive landscape. Partner with us for expert strategies that drive results and enhance your visibility in the digital arena.
As a business owner, before you start marketing your products and services, it’s crucial that you understand the consumer buying process in marketing first. The consumer buying process, also known as the buyer decision process, helps businesses identify the journey a customer would take to make a purchase.
There are five stages a consumer goes through when deciding
whether to make a purchase or not:
Problem Recognition
Information Search
Evaluation of Alternatives
Purchase Decision
Post-Purchase Behavior
Problem Recognition
The first step in the consumer buying process is identifying
a problem or recognizing a need. This could be considered the most crucial
step, as a purchase cannot be made unless consumers recognize their specific
needs. A need can be triggered by a variety of things, including advertisements,
word of mouth, or even internal stimuli such as hunger or thirst.
Information Search
Once a problem or need has been recognized, the next step is
researching the best solution. A consumer can receive information from family
and friends, advertisements, mass media, packaging, online forums, salespeople,
etc. As you can see, an information search can be internally or externally.
This stage is where working with one of the best SEO companies is very beneficial. You want to be on the first page of a search engine when a consumer is researching their options. If you aren’t on page one, it is less likely they will do business with you.
Evaluation of
Alternatives
After conducting research, a consumer will then proceed to
the evaluation of alternatives stage. In this stage, information from various
sources is combined to evaluate different alternatives. People evaluate
products based on certain attributes, such as whether the product can fulfill
what the consumer is seeking.
Purchase Decision
The fourth stage in the consumer buying process is the
purchase decision. In this stage, the consumer will have to decide who they
want to buy from, when they want to buy, and whether they want to buy.
In the marketing world, this stage lets a brand or SEO
company know how well their advertising and marketing are and whether they
need to make any significant changes in the future.
Post-Purchase
Behavior
After a purchase is made, a consumer then decides whether he
is satisfied or dissatisfied with the product or service. Their decision will
determine if they are going to buy from that brand again. It will also likely
compel the consumer to share their experience online or through word-of-mouth.
Conclusion
No stage in the consumer buying process is more important
than the other. Every stage is crucial in marketing, as marketers can learn a
lot from the actions of consumers. It’s important that your marketing team
knows how to recognize and measure each stage in order to make effective
changes.
Contact Social:
Managed. – A SEO Company
in Kansas City
Don’t have a dedicated marketing team to market your products and/or services? Give the team at Social: Managed. a call today. We are one of the best SEO companies in Kansas City. We will personalize your marketing strategy based on your specific target audience and start getting you leads in a matter of days!
By |2020-08-31T15:23:38-05:00September 22, 2020|Categories: Uncategorized|Comments Off on Understand The Consumer Buying Process In Marketing
Website terminology can be confusing, even for those who work on coding and websites every day. There are ways to best optimize your advertising technique through your website, and one way to do that is by learning about nofollow links. We realize that understanding links is not always easy. There are many rules one needs to understand when integrating backlinks and nofollow links into articles and websites. Throughout this article, we will be exploring the concept of a nofollow link and how to add them in WordPress.
What is a NoFollow Link?
A nofollow link is a link that does not count towards boosting page rank. Nofollow links do not contribute to the amount of “link juice”. If you want to make a link to be a nofollow one, you simply add an attribute to it:
Even though nofollow links do not count as virtual points that boost your SEO rank, what they can do is create a good amount of natural traffic for your website. If you have quality content, nofollow links can turn out to be very useful.
How to Add NoFollow Links using Gutenberg in WordPress
Highlight the Text You Want to Use as an Anchor
Click On the “Link” Icon in The Toolbox Menu
Paste the Link
Click on the 3 Dots on the Right Side of the Screen, and Locate “Edit as HTML” option
Open the Page in HTML Code and add the Attribute
By the rule of thumb, all links that lead towards untrusted external websites should be marked as nofollow. If you have your doubts regarding any website, do everything you can to protect yourself. Before marking their links as do follow, make sure to check the authenticity of the website.
Benefits of NoFollow Links
Benefits Your SEO Strategy
Helps You Ranking Higher and Faster on Google
Increases Site Traffic
Better Opportunity to Gain a Strong and Natural Link Profile
Need Website Help in Pensacola?
Are you wondering how to integrate nofollow links and maintain your website with time to still run your business? Don’t feel overwhelmed, our team of qualified GoogleAd consultants in Pensacola are here to help you. Social: Managed is a highly qualified digital marketing agency that is dedicated to helping businesses with their GoogleAd campaigns and marketing strategies. As a trusted digital marketing company in Pensacola, we have worked with many local businesses in improving their website by optimizing it for both SEO and displaying authority. Contact us today at (913) 222-9617 to discuss your options.
By |2020-08-17T14:41:32-05:00September 17, 2020|Categories: Web Site|Comments Off on What is a NoFollow Link?
Nowadays, getting new customers isn’t the easiest thing to do. With more competition and technology, many companies have switched from the tactic of attracting new customers to retaining current ones. Not only is it cheaper, but a company also has a much more likely chance of selling to existing customers than a new customer. But how do you get and keep loyal customers? You connect with them, and social media is the best place to do so. Here are a few easy strategies to follow when wondering how to build brand loyalty using social media according to one of the best social media marketing companies.
User-Generated
Content
If you aren’t utilizing user-generated content (UGC) in your
marketing strategy, what are you doing? Okay, we’re only kidding… well, kind
of. Not every brand is able to post content shared by customers, but those who
are should be doing so. UGC is visual content such as photos or videos that
include a brand’s product that customers share on social media and then the
brand uses in their marketing. UGC is an excellent way to gain new customers by
showcasing current happy customers and letting existing customers feel
important.
Here’s an example of LL Bean utilizing UGC on their Instagram:
Inform Customers
When you want to build brand loyalty with your current
customers, you need to make sure that they are regularly informed about what’s
going on at your company. Honesty and transparency are two of the best ways to
encourage a positive relationship and show customers why they should continue
buying with you and not another brand.
Engage With Customers
If you go on any business social media page, you will likely
find many comments from customers on posts. It is very common for customers to
ask questions and leave comments on a business’s social media. Depending on how
big or small your brand is, you may not be able to respond to every customer,
but it’s important that you engage with as many as possible. Engaging with customers shows that your brand
cares about them and their needs. Being unresponsive is one of the easiest ways
to decrease brand loyalty.
Our goal as one of the best social media marketing companies in Kansas City
is to be 100% responsive on all of our client’s social media, as well as our
own digital marketing company. It takes time, but is completely worth it
in the end.
Share Customer
Feedback
In addition to sharing user-generated content, it’s also a
good idea to share customer feedback. By publicly showcasing positive reviews,
you are more likely to attract new customers and build brand loyalty. If you
have a hard time getting customers to leave reviews, it’s totally okay to ask
them to leave a positive review. Whenever someone does share their opinion
about your brand or product, always be sure to express thanks to show you have
acknowledged them.
Build Brand Loyalty
With Social: Managed.
Social media marketing is a fantastic way to build brand loyalty, but can only be effective when you dedicate the time to engage with your customers. If you find it challenging to make time for social media management, we encourage you to contact our digital marketing company in Kansas City. When working with us, you will have an assigned team to your account that is quick to respond to customers on social media and help keep your current customers loyal to your brand.
By |2020-08-31T15:13:36-05:00September 15, 2020|Categories: Uncategorized|Comments Off on How To Build Brand Loyalty Using Social Media
When focusing on your marketing strategy, it is very important to understand the basic concepts of Google PPC. The first topic we will review are the keywords. Whether you do it on your own, or use a GoogleAd Consultant in Pensacola, it is essential that this concept is something that you not only understand but also know the common mistakes that are made with this topic. Our team at Social: Managed, the best GoogleAd company in Pensacola, is here to help you learn about keywords and how you can use them in your Ad campaign. Join us throughout this article to navigate this interesting topic.
What Is a Keyword?
By definition, GoogleAd keywords are words or phrases describing your product or service that you choose to help determine when and where your ad can appear. The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers. When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person’s search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.
Types of Keywords
Exact
A search must be typed in exactly
Exact (Close Variant)
A search must be typed in exactly but can include misspellings or other variants
Phrase
A search must be typed in the correct order, even if there are additional terms before or after the search
Phrase (Close Variant)
A search must be typed in the correct order, even if there are additional terms before or after the query. Search can include misspellings or other variants
Broad
Search can be typed in any order and will potentially show ads for similar searches
Modified Broad
Search can be typed in any order but must include terms that contain a plus sign
Broad (Session-Based)
A form of broad match that takes into account other queries from that user’s search session
Common Keyword Mistakes
A common mistake we see with individuals seeking to navigate keywords on their own is that they choose keywords that are too broad. This often leads the wrong customers to spend your ad budget, leading to empty conversions. You want to be as specific as you can to ensure the right people are seeing your ads. Another mistake that is common when using keywords is not utilizing all match types. While it’s important to choose the right keyword, you can cripple your performance drastically if you choose the wrong match type.
You must at all times at least utilize two match types:
Broad Match Modifier
Exact Match
Need GoogleAd Help in Pensacola?
Do you need GoogleAd help? Our team at Social: Managed. Pensacola is made of qualified GoogleAd Consultants who are ready to help you navigate your campaign. We are excited to provide AdWords help in Pensacola to the businesses who need assistance. Call today at (913) 222-9617 to discuss your options with GoogleAds.
By |2020-08-18T19:32:42-05:00September 10, 2020|Categories: Digital Ads|Comments Off on Google PPC Basics: Keywords
There are many website design and programming systems available, yet one continues to be the most popular choice – WordPress. WordPress powers the majority of all websites across the world, including small blogs and large corporate websites. As a business owner, you have many website builder options to choose from, but as a website company in Kansas City, we prefer WordPress for many reasons. Here are five advantages of a WordPress website for businesses.
WordPress is Free
A significant advantage of WordPress over other Content
Management Systems (CMS) is that WordPress is free. Once you download and
install it, you can quickly get started building and designing your new
website.
Easy To Use
You don’t have to be a tech wizard to understand WordPress
basics. Managing a WordPress web design isn’t rocket science either. The Admin
dashboard is easy to follow and has all the features you need to create pages
and posts effectively.
While a WordPress website is easy to use, it’s not always easy to put together an attractive website design. This is why we recommend hiring a website company to design you a custom website design because they know what they’re doing and how to do it well. If you’re in the Kansas City area, reach out to Social: Managed. We are a nationally recognized digital marketing agency specializing in custom website design in Kansas City.
Thousands of Plugins
WordPress makes it easy to design a basic website, but if you really want to attract customers to your site, you need it to be more customized. One way to do this is by installing plugins. A plugin is a piece of code that you can download to your site’s back end to perform specific tasks. Popular plugins include shopping carts, contact forms, photo galleries, etc.
SEO Friendly
If you want your hard-earned website to be found on search
engines, you need it to be optimized for search engines. Fortunately, there are
many plugins and tools available to help make your WordPress website
discoverable.
Customizable Design
In addition to thousands of plugins, there are also hundreds
of theme designs to make your website stand out from the rest. While there are
plenty to choose from directly on WordPress, you can also purchase themes from
third-party designers online.
Contact Social:
Managed. For Custom Website Design
There are many advantages of a WordPress website for businesses, and our website company can help. While we understand and know how easy WordPress is to use, we also know it can be challenging to design an attractive site and find the time to manage it. Luckily, if you need WordPress website help, our team is here for you! Contact us by dropping us a message or giving us a call at 913-222-9617 to see how we can help.
By |2020-08-31T14:57:23-05:00September 8, 2020|Categories: Uncategorized|Comments Off on Advantages of a WordPress Website for Businesses
The many benefits a Google Adwords consultant in Pensacola can bring your brand is astounding. One of those things they can help you with is PPC (Pay-Per-Click) marketing. Consumers have various media methods at their fingertips but using search engines is something every consumer uses. Working with a Pensacola SEO company to capitalize on this platform is essential to growing your business and brand. Throughout this article, we will explore two hidden perks that you could see when integrating Google PPC into your marketing strategies.
Benefits your SEO Strategy
PPC can also help benefit your SEO as well. If you’re not performing as well in the organic search listings as you would like to be, PPC enables you to pay to be over the top of the organic listings altogether. Every digital marketing agency in Pensacola knows how important this strategy can be and how effective it possibly can be as well. Having search results in both organic and paid listings is ideal, but sometimes you are forced to choose which will be the most relevant to you. Your earned rankings are subject to daily fluctuations. One day your web pages are in the top three for a high-priority search term, and the next day it seems to have disappeared from the first page in SERPs.
Given that we now know that Google’s algorithm updates continually and user-interface demands change, organic rankings seem more hot-blooded and fluid than ever. After you have optimized your AdWords account, quality score, budget, and bidding strategies, your Ad Rank’s position in relativity to other ads is typically fairly consistent. Paid search marketing demands a considerable amount of daily monitoring and tweaking to achieve the right Ad Rank and lower costs per conversion, but marketers still have far more control over the ranking of your ads than SEO professionals do over organic search rankings.
Boosts Your Other Marketing Strategies
It is proven that a consumer will touch a vendor multiple times before making a purchase decision. It can start offline, like a magazine ad, and then even show up again as a social media interaction or ad. PPC can help shorten this process and be there for your target market when they are looking and when they aren’t. PPC allows you to be in front of your client at all times, with your website, only being a click away.
Need GoogleAd Help?
Do you need GoogleAd help? Our team at Social: Managed. Pensacola is made of qualified GoogleAd Consultants who are ready to help you navigate your campaign. We are excited to provide AdWords help in Pensacola to the businesses who need assistance. Call today at (913) 222-9617 to discuss your options with GoogleAds.
By |2020-08-18T19:30:01-05:00September 3, 2020|Categories: Digital Ads|Comments Off on Hidden Perks of GooglePPC Marketing
When COVID-19 led many businesses to start working from home, corporations had to find new ways for their employees to communicate with one another effectively. For many people (including our digital marketing agency), Zoom was their go-to. However, there are a few other video communication tools out there that other corporations used, yet aren’t as well known as Zoom. One of those tools includes Workplace by Facebook. What is Workplace, you ask? In this new age of remote working, we are going to dive into using Workplace by Facebook to your benefit in this article.
What Is Workplace By
Facebook?
If this is your first time hearing about Workplace, don’t worry because you aren’t alone. This tool is relatively under the radar, even though it has been around since 2016. Workplace is Facebook’s version of a collaboration and communication tool, similar to other software like Zoom and Slack, which allows employees to interact and connect remotely.
With Workplace, a business pays by the user on the premium version, but there is a standard version as well. Employees can brainstorm, gather information, discuss over video, and create groups with their close team members.
Who Is Using Workplace?
Many well-known, large organizations use Workplace around the globe to connect employees. Right now, there are over 30,000 companies using Workplace, and it continues to grow. Some of those companies include Starbucks, Sam’s Club, Walmart, Spotify, and Domino’s. You can check out customer stories on the Workplace website to see who else is using it.
Using Workplace By
Facebook To Your Benefit
Workplace functions and looks very similar to Facebook,
which is beneficial when you want to avoid trying to learn an entirely new
program or software.
Features include:
Groups
Live Video
News Feed
Knowledge Library
Integrations With Existing Tools (Google Drive,
Dropbox, Office 365)
Workplace Chat
Voice and Video Call
Multi-Company Groups
Polls and Surveys
Benefits of Workplace
As you can see, there are a variety of things you can do
with Workplace. There are also a tremendous amount of benefits to using
Workplace. For one, many large companies have said it makes them feel smaller
and allows everyone to be on the same page. Now that we live in a remote
working world, Workplace also keeps it simple to connect, inform, and
collaborate with coworkers just like you would in the office. This is great,
especially for companies with a lot of “deskless” workers who tend to feel
disconnected from the corporate office. Lastly, Workplace is simple to use, has
similar features to regular Facebook, is available on mobile, and information
reaches workers faster.
To learn more about Workplace, we recommend checking out
their website. They have an extensive FAQ
section on how to get started and more information about how it works.
Contact Social:
Managed.
As a digital marketing agency in Kansas City, we always have our eyes and ears open to changes in the marketing world. If you have found your marketing slacking recently, our team is here to help! Whether you’re looking for a Kansas City SEO company, social media agency, or website company, we are just a call away. Our SEO company is full of certified marketing experts who can save you time and money and get you the leads you’ve been looking for. Contact us today by dropping us a message or give our digital marketing agency a call at 913-222-9617.
By |2020-08-31T15:25:35-05:00September 1, 2020|Categories: Uncategorized|Comments Off on Using Workplace By Facebook To Your Benefit
Digital Marketing Company in Kansas City: Out With #2 Internet Explorer, In With Incredible #1 Microsoft Edge–Everything must come to an end some time or another, which is exactly what’s happening to Microsoft Internet Explorer. On August 17, 2021, Internet Explorer will be no longer. First making its debut back in 1995, Microsoft has decided to retire the notable Internet Explorer and replace it with a new browser – Edge.
This end of the Internet Explorer era shouldn’t come as a surprise, as it’s been in the cards for a few years now. In 2016, Microsoft decided to discontinue Internet Explorer 8, 9, and 10 after introducing Microsoft Edge in 2015.
Microsoft Edge, the web browser, has made a significant shift and will now depend on the Chromium open-source software. Originally developed by Google for Google Chrome, this switch implies that Google will wield more control and influence over the development of new features and the acceptance of various practices within Microsoft Edge. As a consequence, this move has sparked discussions and raised questions about the potential implications for the future direction of the browser.
Despite the fact that the new Edge browser will be built upon Chromium, it will encompass a plethora of features that are not present in Google Chrome. By leveraging this innovative technology, users will gain access to a wide array of functionalities designed to enhance their browsing experience. From advanced privacy and security settings to seamless integration with Microsoft services, the new Edge browser is poised to deliver an impeccable user experience that surpasses its contemporaries. Stay ahead of the curve and explore the numerous advantages that await you!
Possibly the most prominent and distinguishing feature of Edge is its robust tracking protection setting. With this advanced feature, you can ensure the utmost privacy and security by preventing third-party trackers from accessing your valuable information. This elevated level of protection empowers you with greater control over your online experience, allowing you to selectively filter out unwanted content and effortlessly manage who is tracking your digital footprint. Embrace a more secure and personalized browsing experience with Edge!
Are you looking for a birthday gift for someone in your family, but you share a computer and don’t want them to accidentally stumble upon your search history? Don’t worry, because Microsoft Edge has got you covered with its InPrivate mode! When you enable InPrivate, it creates a safe browsing environment where your search history, cookies, and other browsing data are automatically deleted once you’re finished. So go ahead and shop with peace of mind, knowing that your privacy is protected with Microsoft Edge’s InPrivate mode!
The feature on Microsoft Edge is an incredibly convenient tool that streamlines your research process. With this feature, you can effortlessly gather and organize information from multiple websites, making it a breeze to revisit your findings later. Simply locate the desired content and effortlessly drag and drop it over to the Collections pane. Whenever you are finished, you have the flexibility to export your collection to popular formats such as Word and Excel. Additionally, you can easily share your collection by copying and pasting it into your preferred email service, allowing others to benefit from your curated research.
Microsoft Edge offers a powerful tool called Immersive Reader, designed to make online reading accessible and hassle-free for all users. This feature particularly benefits individuals with dyslexia or other reading disabilities by allowing them to eliminate distractions on the screen, creating a simplified environment that enhances focus on the content. Moreover, Immersive Reader provides the option to have articles read aloud, while also giving users the freedom to customize the text according to their preference. With these capabilities, Microsoft Edge truly empowers users to engage with digital content in a personalized and inclusive way.
Have ever found yourself lost in the vastness of the Internet, struggling to navigate through numerous open tabs? Fear no more! Introducing vertical tabs, a game-changing feature on Microsoft Edge. Instead of the traditional horizontal display at the top of the page, tabs are now conveniently arranged vertically with just a single click. This innovative update not only enhances your productivity but also provides a seamless browsing experience, allowing you to effortlessly manage and access your tabs with ease. Say goodbye to tab overload and embrace a more organized and efficient way of surfing the web!
You’ve likely experienced the frustration of having your password compromised before, and we can all agree that it is a situation nobody wants to deal with. Every year, millions of people find their private information exposed on the dark web, falling into the wrong hands. With this alarming reality in mind, Microsoft made the decision to introduce a groundbreaking feature in Edge: the password monitor. This cutting-edge capability aims to safeguard your online accounts by detecting if your saved credentials have been discovered on the dark web. By enabling the Password Monitor, you’ll receive timely notifications if any potential security breaches are detected, ensuring peace of mind and maintaining the privacy of your personal information.
This browser will have a significant impact on our everyday web browsing experience, bringing about some adjustments that may take a bit of time to get used to. However, two industries in particular will be greatly affected by this change – the web developing and digital advertising industry.
When a web developer undertakes the task of designing a website, one of the crucial steps is to ensure its compatibility across all available browsers. With the introduction of Microsoft Edge, web developers will now be required to focus on standardizing and thoroughly checking both their existing and new sites to ensure seamless functionality and optimal user experience. This shift will undoubtedly contribute to the evolution of web development practices and reinforce the importance of adaptability in the constantly evolving digital landscape.
On the other hand, digital advertising will be affected tremendously, as digital ads rely on a significant amount on user data. With Microsoft Edge’s tracking protection feature and InPrivate mode, marketers will now have a more difficult time remarketing towards users and bring new consumers to their sites.
As digital marketers and web developers ourselves, our team is very interested to see how successful Microsoft Edge will be and how it will affect the digital marketing world we live in. Fortunately, now that we know what Edge will feature, we can all start preparing to make necessary changes to comply with the new browser.
Are you ready to see everything Microsoft Edge has to offer? There’s no need to wait until August 2021 to find out. Edge is already available to download. Just click this link here and make the switch today!
We believe in transparency at Social: Managed., and provide detailed reports and analytics to show how our strategies boost your business. From crafting a compelling social media strategy locally to managing your blogs, we’re here to ensure your message is heard loud and clear. As the best website company in Kansas City, we create sites that don’t just look great but also reach the right audience. Don’t just take our word for it; join the businesses who have experienced the benefits of Social: Managed.
Contact our Kansas City website design experts today and let our digital marketing expertise make your online presence remarkable.
By Dave Alexander|2023-10-30T13:45:30-05:00August 24, 2020|Categories: Uncategorized|Comments Off on Digital Marketing Company in Kansas City: Out With #2 Internet Explorer, In With Incredible #1 Microsoft Edge
Top 100 Kansas City Web Design Company: Why SEO Is Important During An Economic Crisis–The COVID-19 pandemic brought the entire world to a standstill and affected many businesses – large and small. Because of the economic uncertainty surrounding COVID-19, a lot of business owners had to determine where to put their money, with quite a few canceling their SEO efforts. Meanwhile, our SEO company in Kansas City says this is the worst thing you can do. Because there is a high possibility that COVID-19 will return this winter, our digital marketing company in Kansas City highly suggests not putting your SEO on the back burner. Here are just a few reasons why SEO is important during an economic crisis.
Kansas City Web Design Company explains that during time when everyone is confined to their homes and businesses are shutting down, people have increasingly turned to the online world for their daily activities, be it shopping or simply passing the time. As a result, the digital space has become a bustling hub of activity, presenting a unique opportunity for your brand to gain greater awareness. By securing a higher position in the rankings, you stand to attract a larger volume of traffic to your website, which in turn can lead to greater business growth and success. Harness the power of this digital surge to maximize your online presence and propel your brand forward.
Any of the best SEO companies in Kansas City can tell you that ranking on page one of Google doesn’t happen overnight. Depending on your industry and what you are trying to rank for, it could take months to see your desired results. By stopping your SEO efforts for a few months, it’s challenging to get the ball rolling again when you restart your SEO strategy. If you want to continue to be found on Google during an economic crisis, do not neglect SEO.
People put a tremendous amount of trust in Google’s ranking system, relying on it to provide them with accurate and relevant search results. According to our website company in Kansas City, when your website lands on the coveted first page of Google, it not only increases your brand’s visibility but also enhances trust and awareness among users. This means that more people are likely to click on your website and engage with your brand, resulting in increased website traffic and credibility.
On contrary, if your website gets buried on page two or beyond in search engine results, it not only becomes significantly less likely for users to discover your brand but also results in a considerable loss of website traffic. This loss of visibility can ultimately lead to diminished trust in your brand. Therefore, it is imperative to invest in effective SEO efforts to improve your website’s ranking. By doing so, you can not only increase your brand’s visibility but also foster trust and credibility among your target audience.
When it comes to services provided by a digital marketing agency in Kansas City, Search Engine Optimization (SEO) stands out as one with the highest returns on investment (ROI) for your business. SEO plays a vital role in making your brand visible online, driving more targeted traffic to your website. With increased online visibility and a steady stream of visitors, you will likely experience exponential growth, leading to greater business opportunities. As you can see, investing in SEO unlocks an array of amazing ROI opportunities that can significantly impact your overall success in the digital landscape.
SEO should be a critical piece in your digital marketing strategy. Because of the possible second wave of COVID-19 this winter, our Kansas City SEO company highly encourages you not to cancel your SEO efforts. If you have yet to start incorporating SEO on your Kansas City website design, contact Social: Managed. today to get started now. We will work with you to develop a comprehensive SEO strategy and get you to page one in a matter of weeks. Give us a call at (913) 222-9617.
We believe in transparency at Social: Managed., and provide detailed reports and analytics to show how our strategies boost your business. From crafting a compelling social media strategy locally to managing your blogs, we’re here to ensure your message is heard loud and clear. As the best website company in Kansas City, we create sites that don’t just look great but also reach the right audience. Don’t just take our word for it; join the businesses who have experienced the benefits of Social: Managed.
Contact our Kansas City website design experts today and let our digital marketing expertise make your online presence remarkable.
By Dave Alexander|2023-10-30T13:35:30-05:00August 24, 2020|Categories: Uncategorized|Comments Off on Top 100 Kansas City Web Design Company: Why SEO Is Important During An Economic Crisis
Digital Marketing Agency in Kansas City: Trends and Advances in Digital Marketing for 2021–If you want to be one step ahead of your competition, you need to keep up with the trends. Technology is evolving at rapid rates, which means you must research, read about, and experiment with these technological advancements. With so many Digital Marketing Agency in Kansas City changes on the horizon, the best thing you can do is look into the future to know what you can anticipate. Here are just eight trends and advances in digital marketing for 2021 that you can expect.
Chatbots are already here, and they’re not going anywhere. Many companies are already using chatbots and will continue to do so, with more companies following in their footsteps. A chatbot is a software program that lets websites communicate naturally with visitors and customers viewing the site. A visitor can ask the chatbot a question, and it will answer right away.
Hiring a designated person to communicate with site visitors can be costly and inefficient. You would essentially need someone available at all hours of the day, seven days a week. However, with a chatbot, you can save money by having it answer questions on your behalf with 24/7 availability.
You have likely seen the advertisements on your phone and computer be extremely personalized to you. Many companies now are capitalizing on personalized aspects of digital marketing, and many are excelling at it. Large brands like Amazon, Nike, and Target are just a few companies that have seen successful results from highly customized advertising and experiences.
One example of how Amazon tailors to every visitor is by promoting products based on that visitor’s recent Amazon searches and purchase history. Amazon will highlight products they think you might be interested in and put them in a Recommendations tab. This feature has brought a tremendous amount of business for Amazon, and many eCommerce sites are adjusting their site to do the same thing.
Personalized experiences could arguably be the most important trend that every business and organization should invest in. In fact, customers want brands to provide personalized experiences to them. According to Accenture, nearly 91% of consumers stated they are more likely to shop with brands that deliver recommendations that are catered to their wants and needs.
If that doesn’t convince you enough that personalization is the future, check out these other statistics:
82% of marketers have found that when they personalize emails, they have higher open rates
42% of consumers say they get annoyed when content isn’t personalized to them
70% of consumers say a company’s understanding of their personal needs is a factor that influences their loyalty to that brand
Personalized shopping recommendations influence 92% of online shoppers to purchase a product
We’ve all seen how voice search has changed our lives from devices and features like Alexa, Google, and Siri. As technology continues to advance, you can expect to see voice search/assistant be used for more than asking a device to play music or what the weather is for the day.
In 2021, we will likely start seeing more websites and eCommerce platforms be optimized for voice search. This will allow our home devices like Alexa and Google to navigate websites better.
For many years, marketers have spent a lot of time and effort acquiring new customers rather than retaining their existing ones. However, marketers and companies have slowly realized it is much cheaper and less time consuming to keep their current customers happy and loyal to their brand.
When customers are happy and stay loyal to a brand, they are much more likely to tell their friends and family. One study found that 77% of customers would recommend a company to a friend after having a positive experience. Additionally, brand loyalty an excellent way to allow companies to make improvements, listen to customer feedback and increase revenue.
There is a tremendous amount of marketing software and technology available. However, because there are so many, many companies are switching to all-in-one software that allows them to have all the tools they need in one space.
Hubspot is just one tool that combines marketing, sales, and service into one software. This single marketing software solution makes it easy to document progress, improve accountability, keep track of customers, and stay more organized.
More and more brands are starting to incorporate private messaging apps into their marketing efforts. We’ve already seen a massive increase in people using private messaging apps like WhatsApp and WeChat, which is why many companies are staying with the times and adopting the use of these applications.
Messenger apps allow brands to communicate with customers, but they are also starting to let customers pay for products and services directly through the app.
Brand transparency has always been important to consumers, but more so recently. This demand for transparency first came about by Millennials and has now extended to Gen Z. These two generations want companies to care for more than just profit. If they don’t see it in one brand, they will look for it in another. In Stackla’s Consumer Content Report, they found that 86% of consumers say authenticity is a significant factor when deciding whether they like and want to continue supporting a brand.
It is expected that over the next few years, more money will be allocated towards digital marketing, and there will be an increase in the digital software industry. eMarketer predicts worldwide digital ad spend will surpass $375 billion by 2021. With more technological advancements in the near future, you should expect to increase your marketing budget a decent amount, especially if you want to stay ahead of your competition.
Social: Managed. is a nationally recognized digital marketing agency in Kansas City and Pensacola, Florida, with clients throughout the Midwest and the South, from Montana to Texas. Our services include social media management, digital ads, custom website design, SEO, and Pay-Per-Click marketing.
If you’re looking to stay on top of trends and advancements in digital marketing, get in touch with our team. Give us a call at 866-324-9700 to discuss your needs and develop an effective marketing strategy.
We believe in transparency at Social: Managed., and provide detailed reports and analytics to show how our strategies boost your business. From crafting a compelling social media strategy locally to managing your blogs, we’re here to ensure your message is heard loud and clear. As the best website company in Kansas City, we create sites that don’t just look great but also reach the right audience. Don’t just take our word for it; join the businesses who have experienced the benefits of Social: Managed.
Contact our Kansas City website design experts today and let our digital marketing expertise make your online presence remarkable.
By Dave Alexander|2023-10-30T13:23:36-05:00August 21, 2020|Categories: Uncategorized|Comments Off on Digital Marketing Agency in Kansas City: Winning Trends and INCREDIBLE Advances in Digital Marketing for 2021
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Social: Managed. team is very personable and produces excellent results. It’s amazing my business page posts actually have interaction now. Our party trailer fleet was booked out for the rest of the year going into Q4 and the only thing we changed was hiring Social: Managed. to manage our digital strategy.
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We have two offices that work with Social: Managed. We were referred to them and have been working with them for six years now. We love the personalized attention they provide to us. They are always bringing ideas to us in each meeting. An example of bringing ideas to the table is when they had us start using more images of our office dog, and our social media blew up!
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