Many who rely on website traffic for their business know just how critical SEO companies in Kansas City are for their business to succeed.  SEO (Search Engine Optimization) is a critical factor in driving business to your website through higher Google rankings. 

In the SEO world, there are various terms that the average person may not fully comprehend.  In this article, we’ll discuss terms used by a typical SEO company in Kansas City and define them in-depth so you can get a better understanding of what SEO is all about.

On-Page SEO

The best SEO companies in Kansas City pay close attention to on-page SEO for their clients.  On-page SEO is everything that can be done on the website when it comes to optimizing content using technical aspects.  Some of these include:

• Optimizing Title Tags
• Page Performance Optimization
• Using Internal Links
• Researching Keywords

Off-Page SEO

One of the most effective ways to establish your website’s authority is by using quality backlinks to improve your value and appeal to Google.  Utilizing backlinks is a common form of off-page SEO, where you use reliable content from another source to help build credibility for your site.  Other off-page SEO methods you might see used by an SEO company in Kansas City are:

• Building broken links
• Reaching out via email
• Utilizing guest bloggers

White Hat SEO

If there were good guys and bad guys when it comes to SEO companies in Kansas City, the good guys would be the ones that utilize white hat SEO.  This strategy involves doing things the right way, using well-written content, brand building, and natural links to help establish your reputation on the internet.  Quality is the number one focus for those who practice white hat SEO.

Black Hat SEO

The bad guys in SEO are any specific Kansas City SEO company that practices black hat SEO.  These SEO strategies are unethical and cannot always be detected by Google immediately, so companies will try to take shortcuts and cheat the system to improve their rankings.  Black hat SEO companies may use tactics like stuffing keywords, manipulating links, and using hidden text to increase their visibility.  Over time, Google can usually detect these fraudulent practices and penalize the website.

If your business is falling behind the competition and your website could use a boost that generates extra traffic, call the SEO professionals at Social: Managed.  Our team will discuss numerous options with you that can help take your business to the next level via SEO, website design, social media, Google ads, and much more!

To get started, call the best Kansas City SEO company today at (866) 324-9700 or contact us online, and we will follow up with you as soon as possible.  We look forward to doing business with you.

For any SEO or media manager, choosing the right search words for a business is key to people being able to find your business online.  Choosing words carefully can sometimes make or break a business and its success.

Keywords that enable you to move to the top of the Google rankings are words that a person or business might type into the Google search bar.  Although it might seem like a simple task, a professional SEO company will have access to much more analytics and knowledge of exact words that can move their clients to the very top of a search.  If you need Google ranking help in Pensacola, Social: Managed. is happy to help you create a plan to move your business to the top.

“Our mission is to provide our customers with a seamless marketing experience across all of their digital assets.”

-Social: Managed.

To create your keyword search ideas, you have to start with establishing the intent of the search. There are words used to navigate to a webpage, to engage the search engine for results, or to simply seek information.  These three categories, they might sound similar, but the words used to search are different.  For example, I might type the words “Jim’s Bakery” to find the actual page of Jim’s Bakery, “Does Jim’s Bakery have vegan options?” to search for a specific thing, or “Menu of Jim’s Bakery” to order online.  All three of these are for Jim’s Bakery, but the search words are very different depending on what the intent is. At Social: Managed., a Pensacola SEO company, we can help you determine your words, and what to target, in order to maximize your online presence.

When looking at search words and which ones to pinpoint for your business, looking at the competition is crucial.  To get a good feel for what those words might be, type in your keywords for your business to see what is brought up as the first choice of words.  The first list that comes up is ads; the second is the list of organic searches that have ranked top for desired content.  Let’s go back to the example of Jim’s Bakery, when you search “bakery,” what pops up?  Is it a competitor?  If so, there are ways to maximize your business’s search potential, so you end up at the top. Social: Managed. can offer you the best Google ranking help in Pensacola to ensure your business page moves up the Google rankings.

Finally, consider the content that you are putting on your social media pages.  One of the big mistakes that a business makes is putting out the wrong content for whatever market your business is trying to show the audience.  Sometimes providing images or graphs that better reach your audience in your chosen industry is much better than a long-written blog full of information.  If your business needs Google ranking help in Pensacola, Social: Managed., can help you determine the top content needed for your industry.

For Google ranking help in Pensacola, look no further than our team at Social: Managed., a Pensacola SEO company.  We have the talent and the resources to help you choose the right words and content to boost your social media marketing and move your business up in the rankings.  To give your business more visibility, call us at 866-324-9700, or visit our website to get a free quote.  

Social: Managed. has established itself as a premier Kansas City web design company by focusing on many of the details that others may neglect.  An important part of creating a successful website is developing a landing page or multiple landing pages for those visiting your company’s website. 

You may ask, “What exactly is a landing page, and does my website need one?”  As a leader in Kansas City website design, we will answer those questions for you in this article and provide some advice on how to enhance your landing page(s) to meet their maximum potential.

Definition of a Landing Page

The simplest way to define a landing page is that it is the first page a reader lands on after clicking a link.  Landing pages could be anything from a website’s home page, a blog, an informative page within the website, or the contact page.  The best website companies in Kansas City suggest making sure your audience lands on a page that will immediately connect with your readers and get them to navigate deeper into your website.

What are the Best Options for a Landing Page?

An ideal landing page is designed to take in web traffic and convert those readers in a particular way.  One of the best examples is if someone is browsing through Facebook or Instagram and stumbles upon an ad for insurance.  A great Facebook ad company in Kansas City will want to engage that reader with an advertisement emphasizing a free insurance quote.  When the reader clicks on the ad, they can be taken to a variety of different places, but wouldn’t it be wise for the ad to be set up to take the reader directly to where they can fill out a form to receive the free quote? 

This is a perfect example of converting someone surfing the web into a potential customer.  As any good Kansas City web design company knows, landing pages are a critical piece of adding new business, so be sure your potential clients are being navigated to the perfect landing page on your company’s website.  Some other great ideas for landing pages are:

• A page where readers can make a purchase
• Form-fill pages
• Contact page with your company’s email address, phone number, social media info, address, etc.
• A page where you can engage with a reader via chat

If you are looking to enhance your business and need a new, custom website design in Kansas City, contact the experts at Social: Managed. today!  We have the experience and knowledge your business needs for everything from website design to social media, SEO, and Google Ads.

To get started, give our team a call at (866) 324-9700 or contact us online, and we will follow up with you very soon. 

As a business owner, you should carefully analyze where your money is going. You want to make money, and that means spending money where it counts.  Our team understands this, and that is why we have provided you with a nifty guide that explains why we believe every business should consider SEO.  Join us through this article to look closely at three reasons why your business should consider a partnership with the best SEO company in Pensacola, Social: Managed.

SEO Could Increase the Value of Your Business

One of the biggest benefits of investing in SEO is that your business becomes more valuable as your rankings rise.  When your business is easier to find, clients are more likely to choose you over your competition.  Your business value could climb to new heights, while theirs slips in the rankings.  Stay ahead of the competition and invest in SEO today! 

SEO Is Measurable

Many SEO companies in Pensacola have their own ways of tracking their SEO efforts for clients.  Here at Social: Managed., we track our efforts each month to ensure that our hard work is paying off.  Our SEO team works diligently to research the best keywords for your business, industry, and location, and uses that information to come up with the best SEO strategy. 

When you work with the best SEO company in Pensacola, you will be able to track your results. If we ever run into a situation where our results are not up to par, we adjust our tactics accordingly in order to get you the best results.   

Industries we do SEO for:

• Roofing and Construction
• Plumbing
• Barn Building
• Dentists
• And So Much More!

Your Competitors are Using SEO

Lastly, your business should consider investing in SEO because your competitors are already integrating their SEO strategies. Whatever industry you are in, you can bet that other businesses are working on their SEO efforts, and likely climbing up in the rankings.  Don’t miss out on potential business, invest in the best SEO company in Pensacola now!

You want to be top on the list. You want to be shown above your competitors, giving you the leg up in your industry. You wouldn’t willingly give away business to your competitors, but when you don’t invest in SEO that is essentially what you are doing. 

Hire the Best SEO Company in Pensacola Today!

There are so many great reasons for your business to invest in SEO.  This digital marketing strategy is clear cut and an easy decision when analyzed with the best SEO company in Pensacola.  Give your business the advantage on search engines and invest in a great SEO strategy today.  

Our team at Social: Managed. would love to work with you and help your business elevate in the rankings, which will get you more leads than you ever had before.  Call today to talk with an expert about how we can launch your SEO strategy into success.  You can reach our team at (866) 324-9700.

As a leading Kansas City SEO company, Social: Managed. knows that running a business has plenty of challenges.  Business owners must constantly monitor their budgets and figure out what areas they need to invest heavily while also determining areas where funds should be trimmed.

Although each business’s strategy is different, if you are trying to boost your company’s online presence, one area you can’t afford to cut out of your budget is SEO.  When you work with Social: Managed., you will have one of the best SEO companies in Kansas City on your team.  Without utilizing SEO experts, you put your business at risk for many downfalls, such as:

• Content Gets Old
• Competition Continues to Grow
• Lower Google Rankings
• Fewer Visits to Your Website

Content Gets Old

SEO companies in Kansas City know that one of the most valuable pieces of establishing your presence online is to provide fresh content on regularly.  It might be something simple like updating your website’s main page or by posting regular blogs and articles.  When you stop adding fresh material to your site, it allows your competitors to continue to promote new products and ideas while your business stays with a “status quo” approach.

Competition Continues to Grow

No matter what type of business you are in, there will always be stiff competition from other companies.  Your competitors will try to gain an edge in any way possible, and if they see you are not utilizing SEO, they will likely capitalize on this opportunity and hire the best Kansas City SEO company on the market.  Many new businesses open every year, and SEO is a key contributor to sustained success.

Lower Google Rankings

Any Kansas City SEO company knows just how critical it is to be on page one of Google’s search results.  One of the most proven ways to get there is with a sound SEO strategy.  If your company abandons SEO, you allow competitors to zoom past you in the rankings, which results in your business being moved to the internet black hole known as page two of Google. 

Fewer Visits to Your Website

When you work with the best Kansas City SEO company, it’s like your business’s website is on the busiest street in a thriving downtown metropolitan area.  Everyone will see your business and people will stop by, even if they don’t necessarily need anything.  Without SEO, it’s like you are located on a side street in a residential area.  People may stumble upon your business by chance, but you won’t have the traffic needed to be successful.  SEO keeps you on page one of Google and gives you the best opportunity to be noticed by those browsing the internet.

As you can see, SEO is not an area to ignore if you are trying to develop and maintain an online presence.  You need one of the best SEO companies in Kansas City, like Social: Managed., to help you firmly remain on page one of Google search results.

To speak to an SEO expert, give us a call at (866) 324-9700, or contact us online for more information.  We look forward to working with you!

Just like you make a business plan when starting a new business, when starting a social media page, it’s also essential to develop a solid social media plan. With Social: Managed. , the best SEO company in Pensacola, You can achieve this by following four simple steps.  

1.If you haven’t already developed your business goals and what you plan on accomplishing, now is the time.  Start by defining what you want to accomplish and define how you plan to get there. Another critical factor is to identify who your audience is. Defining your audience first will help you determine what content to develop and what platforms to put it. Throughout all areas of the process, it is essential to remember to stay within your brand identity. This helps customers be able to recognize and look for your business in the future.  At Social: Managed.  ,the best SEO company in Pensacola, we can help you develop a solid social media plan to maximize your business potential.

2. Lay out what you plan on posting on social media, such as ads, content, sales, or instructional materials. It’s crucial to develop a speaking voice and tone about what you are trying to convey. Are you trying to educate your clientele, or do you want to provide entertainment? At Social: Managed., the best SEO company in Pensacola, we can help you discover and develop what is best for your business. Once your tone is developed, you can determine how often you want to post, whether once a month or twice a week, to keep customers engaged and looking for your content. Finally, it’s essential to have a calendar for a week, month, or year full of content ideas to make sure that your business is set to be putting out regular content your audience can depend on.

3. Plan who will post and the timeframe of when you plan on posting. It’s always good to have a second set of eyes on what is posted. At Social: Managed., the best SEO company in Pensacola, we can make sure everything that is put out to the public has been fully vetted.  Having a set of approvals in place makes mistakes that the public sees less likely.  Choosing which social media channels you will post depends significantly on your target audience based on age more than any other demographic category. Facebook, Instagram, Twitter, YouTube, and many other social media platforms all have a target demographic.  Knowing what your target audience is can help you make decisions on how, when, and where you should post as a business.

4. Finally, identifying the efficiency of your efforts should be measured to fine-tune your work.  Discovering how your post was received, shared, and liked are some basic ways to measure if your message has a positive review from your audience. At Social: Managed. one of the best Pensacola SEO companies, we have the tools to track and analyze what has worked for your business.  Identifying what demographic and modalities are most successful is essential in moving forward with a plan. By continually fine-tuning your social media plan and execution, you can be sure to reach your target audience in a way that benefits your business and customers.

At Social: Managed. one of the best Pensacola SEO companies; we strive to help you better reach and engage your customers by creating a strategic social media plan. Partner with us, and we can help you create a seamless marketing experience for your business. Visit our website or call us at 866-324-9700 to schedule a free consultation. 

You have tons of options when it comes to hiring a Google Ad company. Whether staying local in Pensacola, or hiring a worldwide company, you should be able to interview your potential companies and decide which one is the best fit for you. Check out this guide from our team at Social: Managed on what questions you should ask when hiring a Google Ad company in Pensacola.

How Many Clients Does Your Company Manage?

This is a great question to ask to a potential Google Ad company in Pensacola. This can give you many insights on how the business runs. Another question to piggy back off of this one is to ask how many people manage the agency’s Google Ads, and how many people are in the account each month. This will reassure you that your ads are being paid attention to and cared for properly by an adequate amount of staff.

Are Your Consultants Google Certified?

This is an important thing to know when you are exploring your options when hiring a Google Ad company in Pensacola. You should hire a company with the right certifications and accreditations to best handle your accounts. We believe that the best Google Ad consultants are ones who maintain their certifications and keep up with the right merits. This ensures that we stay up to date on Google Ad regulations, doing the best things for your running ads.

Do You Have Experience in My Industry?

When you start looking at hiring a Google ad company in Pensacola, it is important to understand their knowledge of your industry. You are free to ask your potential Google Ad managers which industries they specialize in and if they have ever done work in your industry before.

We have worked in many different industries here at Social: Managed. While we have not worked in every industry, we do our research carefully before we begin advertising for each industry on Google. Do not let it deter you if you are a new industry for us, because we love to expand our service offerings and would love the chance to help your digital ad campaign succeed. We hope you trust us as your Google Ad company in Pensacola shortly.

What Are You Waiting For? Hire the Best Google Ad Company in Pensacola Today!

You are set to succeed with a company like ours. We pay attention to our client’s needs and integrate ad strategies that reflect just that. What are you waiting for? Give our team a call today to talk about how we can work together to watch your digital ad strategy thrive! Call today at (866) 324-9700.

It can be extremely disappointing to watch your hard work slip away, especially when it comes to your SEO efforts. You can put hours of effort in and still watch it drop, but why? It is a complicated process to understand why rankings change, but our SEO team wants to help teach you a few reasons why your rankings could be dropping. Join us through this article to learn about three reasons why your rankings may not be staying as high in the ranks as it should.

Your Content Stays the Same

One big issue we see when a website drops in rankings is that either their content stays the same or you do not upload new content such as articles. That is not a concern when you partner with a Pensacola SEO company as we update your website with new blog and article content every month. This tells Google and other search engines that your site is alive and well, keeping it from slipping in the rankings.

We know not everyone has time to update their website with new information, that is why we are here to help. You run your business and we will handle all things SEO.

Problems with Links

Sadly, your link building strategy could be affecting your SEO results. It could be changes beyond your control, but either way we do need to be vigilant about these changes and make adjustments in order to keep your rankings from slipping.

Link Problems That Could Occur

• Links Are Removed from Sites
• A Site Linking to You Went Down
• Broken Links Are on Your Site

As a leading Pensacola SEO company, we do thorough research about how our link building strategies can benefit or change your SEO strategy. Our team is determined to keep your rankings high by doing what we can for your link strategy.

Google Updates or Changes

Out of our control, we often see rankings slip due to a recent Google update either in policy or ranking strategy, and that is the most frustrating. We cannot often plan for these updates, and the changes can come anywhere from immediately after the update to months after – it is hard to predict when the effects of the updates will be seen. What we can do as one of the best SEO companies in Pensacola is roll with the punches and stay up to date with the search engine updates and be prepared to make changes if needed.

Hire the Best SEO Company in Pensacola To Help!

Are you running into ranking problems with your SEO strategy? Let our team at Social: Managed help! As a leading Pensacola SEO company, our experts are well versed in these issues and identifying why your rankings may be struggling. Give us a chance to help solve your problem today. Call to talk about your options with SEO and web management to watch your rankings climb back to the top. Reach a member of our team today at (866) 324-9700.

Social: Managed. is considered a premier digital marketing agency in Kansas City for various reasons.  One that stands out is we know that digital ads cannot take a one-size-fits-all approach.  Ads must be able speak to users who are out browsing Facebook or Instagram and are not necessarily looking for a service or a product to buy.

This article will feature some of the most effective ways that a digital marketing company in Kansas City can make advertisements stand out above the competition and drive traffic to their clients’ sites.  These strategies include:

• Know Your Target Audience
• Take a Comedic Approach to Your Ads
• Always Emphasize Discounts

Know Your Target Audience

When you are pushing a product or a service, it is always a good strategy to know who you are speaking to.  Say you are advertising an item that is typically geared towards men, like a weed eater or chainsaw, for example. 

If it’s getting close to Father’s Day, maybe you should change your ad strategy and try to target mothers since they will be the ones shopping for Father’s Day gifts.  A high-quality digital marketing agency in Kansas City will always consider its audience when constructing ads.

Take a Comedic Approach to Your Ads

No matter if it’s a company specializing in TV commercials or a Facebook ad company in Kansas City, both will tell you that the ads that people love the most are the ones that make them laugh.  Ads with humor tend to grab viewers’ attention for much longer and can persuade someone to buy a particular product. 

Building a funny ad can be a challenge, so your design team must be creative and at times think outside the box.  The goal is to that resonates and leaves a lasting impression on your readers and viewers.

Always Emphasize Discounts

If a client is offering a discount at their store or an online special, they trust their digital marketing company in Kansas City to deliver a lot of traffic to their location or their website.  Shoppers have always been more inclined to make a purchase when they know it was offered a discounted price. 

So, when a retailer is having a sale, make sure your ad showcases the amount of savings for the customer if they make a purchase.  Be sure to include terms like “while supplies last” or “get it before they’re gone” so that it creates a sense of urgency for the shopper to buy now.

Not only can Social: Managed. create unique ads for your business, but we also specialize in Kansas City website design, SEO, and social media marketing.  If your business could benefit from our premium marketing strategies, contact us online or call (866) 324-9700 to get started today.

You want a new website, but now what? You have taken the big step of deciding its time for a new site, but it can be confusing to know what to do next. Our team at Social: Managed wants to help ease the process for you, so we are here with a guide on how to make the most out of your website meeting with our team. Join us through this article to learn about how you can come prepared to our planning meeting, leaving you with a stunning website today.

Know What You Want

The most important thing to bring to your meeting for a custom website in Pensacola is your wants. You don’t have to know exactly what you want, such as icons or fonts, but you should come with a general idea of what you like and don’t like. This will help our team design a website that matches your company’s feel and how you want your business to be seen.

Come to your website meeting with Social: Managed with a few ideas of colors you like, the services you want to highlight and have present on the site, any images you specifically want on pages, and a general idea for the feel you want it to give. As the best website company in Pensacola, we work hard to provide you with a website that truly speaks to the core of your business and will allow your consumers to relate best to you, hopefully securing more sales.

Research Your Competition

Next, the best thing you can do for yourself before your meeting with Social: Managed is to research your competition and check out their websites. Not only can you find things you like and don’t like, you get a chance to see what your audience is seeing as well as find ways to best compete in your industry.

As a leading Pensacola web design company, we like to find competition in your area to see what other people are doing, not only for website design but also see what content they are putting out to their customers.

Ask Questions

Lastly, it is important to leave our meeting with all of your questions answered. You will feel more secure with your custom website in Pensacola if you understand each part of our process as well as make sure we understand your wants. Whether it is about our time frame, our ideas, our process, or any other part of the web design process, we are happy to answer any questions that come up during our web design meeting.

Talk with the Best Website Company in Pensacola Today!

Our team wants you to end up with the best website for your company, but that means working together to bring your web design ideas to life. As a trusted website company in Pensacola, we work together with you to ensure the process is not only smooth but also successful for both parties. If you are ready to take the next step in your website design process, talk with a member from our team in Pensacola about your options. Call today at (866) 324-9700 to move forward with the best website company in Pensacola.