SEO has always been an essential function in increasing web traffic for businesses. However, from the beginning of Covid-19 to now, the increase in web traffic has increased dramatically.  The pandemic has forced businesses to close, and people that did not have an online presence suffered. Small and medium businesses that have successfully created a significant online presence have weathered the storm reasonably well. Those who did not invest in online marketing and SEO are having trouble surviving.  At Social: Managed., the best Kansas City SEO Company, we have identified some key points to why SEO is still so crucial during Covid-19.

1.         Trending topics will decrease over time as the trend changes, i.e., your page will get outdated. Writing about relevant things relating to your business is okay, but those things change over time. These topics will increase traffic at first, but over time will not keep traffic long-term.

2.         Increase traffic is an SEO expert’s job but creating meaningful traffic that leads to increase business is the primary goal. At Social: Managed., the best Kansas City SEO Company, we understand the importance of meaningful traffic. Having strong leads and not just people browsing is key to improving website traffic but creating a connection as well.

3.         Search engines have to see your site as trustworthy to in order to get a boost in their rankings. This is accomplished through consistently putting out relevant content. This process is accomplished over time and does not happen overnight, so tracking growth over time is essential. The best Kansas City SEO Company, Social: Managed., can help your business track and update content as necessary to keep you at the top.

4.         Knowing and understanding how people search is essential.  More and more people are getting web traffic from search engines. With Google assistant and other forms of search, both young and older generations are using Google as a search engine when looking for content. A premier Kansas City SEO company, like Social: Managed., understands this critical piece and how to optimize content for searching.

With more and more businesses limiting hours or closing altogether or for a time, creating local search optimization is critical for SEO companies so that they can keep businesses operating.  People are looking to shop local businesses more than ever, so optimizing keywords that create local traffic is vital.

At Social: Managed., a Kansas City SEO company, we understand the impact that Covid-19 has had on medium and small business owners alike. Utilizing SEO services is the most effective tool for generating and sustaining website traffic and to keep sales afloat during this pandemic. Give us a call at 866-324-9700 or visit our website to see how our SEO professionals can improve your business.

Page load time has always been a topic of discussion when it comes to website ranking. With Social Media outlets pushing for faster and faster load time for articles and content, it’s becoming glaringly clear that there is an acceptable load speed, and slower loading pages are simply being left behind. Hiring the best social media marketing company in Pensacola can drastically increase the traffic on your site and increase sales. At Social: Managed., a premier SEO company in Pensacola, we can help your business design a site with speed in mind or optimize your current site.

What’s an acceptable speed?

According to Google, about 2 seconds seems to be the most acceptable rate for websites these days. Data shows that anything more than the 2 seconds and every consecutive second afterward decreases traffic by up to 8%. This is an alarming rate of decreased business when literally every second counts for interaction on your website. When less than 40% of visitors will not go back and visit a slow site, you can see that speed really does matter. Hiring a professional SEO company in Pensacola can assure that your business is not only getting the most visitors possible, but those same visitors are staying on your page.

Sales

Sales and making sure you get returning customers both greatly depend on the speed of your website. If your site is slow, 40% of customers won’t come back. That is a very big decrease in sales for your business, in just a few seconds. Competitors with similar products will get your customers and business, as about 50% of people who are shopping on a slow website are said to abandon their purchase and choose another site. Basically, slow speed is no tolerable in today’s world of online shopping.

What Can Affect Load Time?

• Your web hosting service and server types can greatly affect your page loading speed. You need to be very careful when picking a hosting service that you have checked their current speeds and verified their claims. Additionally, the plan you purchase if you run a medium to large business is to have a dedicated server for your business only. This will guarantee that during peak times and high traffic you have enough speed as possible.

• Your type of content and its size is so important to speed. If you have large videos or images, it can take longer to load the page. It’s important to take to compress these large files in order to keep the site running as fast as possible without compromising the videos or images.

• How many and what type of plug-ins you pick for your site can overwhelm the system and make the page run slower. When in doubt, use just what is absolutely necessary to your page.
• An outdated browser can make your page run slower. Make sure your computer’s browsers are updated to the latest editions.

Page load time is an important factor for your business. Optimizing every piece of your website to make sure the speed is optimal will keep customers coming back to your page. At Social: Managed., the best SEO company in Pensacola, We create and manage your page to make sure it’s running effortlessly for you and your customers so that business is at its peak. As a Pensacola web design company, we strive to design the most efficient site.  Contact us today on our website or give us a call at (866) 324-9700 to see how increasing your webpage’s speed can greatly impact your business

Search Engine Optimization, or SEO, is essential to any business. It’s the most efficient and effective way to make your business more visible when customers search on Google. Although organic searches are necessary, hiring an SEO company in Kansas City like Social: Managed., the best digital marketing company in Kansas City, increases the traffic and sales for your business. Here are a few reasons why you need to hire an SEO company:

1.         User Experience

Google has the ability to know what the user wants to see when they look for the website. Unfortunately, many companies are not optimized to give an excellent experience to its user. Getting the information, a person wants in a few seconds or within a few clicks is critical, and having an SEO can help make that process more streamlined for the user.

2.         Trust

A good SEO company is able to give the user a great website that is effective for communicating business in the most streamlined way possible. This gives credibility to your brand and your website.

3.         Increased Web Traffic

Small and medium-sized businesses’ success is often achieved by optimizing digital properties by companies’ individual regions. When you are maximizing a company’s website to have backlinks and keywords, a digital marketing company in Kansas City, like Social: Managed. can increase web traffic flow to your page.

4.         Visibility

Your company’s visibility is key to its success. A SEO company enhances the visibility needed in order to connect with customers. Your company can have the most appealing deals, services, and products, but if the customer can’t see it, then any campaign is useless.  Hiring the best SEO company in Kansas City will put you digitally out in front of the customer to optimize your services.

5.         Algorithms Constantly Change           

Search Engine Optimization is always an evolving target. Constant changes and monitoring are vital to keeping your business on top of Google searches. When you hire the best SEO company in Kansas City, you ensure that the most current algorithms are up to date and being tracked.

Search Engine Optimization is a necessary marketing tool for businesses if you want to establish or maintain an online presence with customers. Staying ahead of the competition and increasing sales are the foundation of business and are optimized best by a local SEO company in Kansas City.

At Social: Managed., the best digital marketing company in Kansas City, we are committed to research and data that informs our SEO experts on optimizing your website for visibility. Give us a call at (866) 324-9700, or contact us online to talk to one of our team members on how you can create the best strategy for your business to end up on top.

Every day there are billions of Google searches by people looking for businesses or information.  In order to achieve better results in the rankings and to be a top site, it takes a concentrated effort and time. At Social: Managed., a premier SEO company in Pensacola, we understand the tedious process it is to achieve top Google Rankings. Here are some keys that you can start using to improve your rankings:

• Have a mobile-friendly website. Increasingly, people are using their phones to search and read data. By having a site that is mobile-friendly, you are reaching the widest audience possible to view your content.

• Learn more about Google Analytics. Google Analytics is a way for you to see how customers use your website and give you a better idea of what areas need work on your site.

• Take advantage of SEO for the images on your site. You can add your images with built-in tags that will help give your site more value in the eyes of Google. SEO companies in Pensacola, like Social: Managed. can help you take advantage of this great tip.

• Once you have your data, spend some time upgrading your low-performing pages.  Content is king, so make sure you are continually updating your pages with new content on a regular schedule.

• Keywords are a vital piece to improving your SEO ranking. Picking words that people use to search for your site and using them within your site helps improve your ranking and makes your site relevant to followers. At Social: Managed., an SEO company in Pensacola, we search to see what keywords that people use and utilize the best words for your business.

• Meta description optimization is the summarization of the contents on your page.  Making sure you have a clear description of your content, including your keywords, is vital. SEO companies in Pensacola, like Social: Managed., can write content that will increase traffic to your page and help customers find you more efficiently.

• Improving the speed of your page’s loading time. This will help increase the traffic of your page and encourage more clicks on your page. Nothing is more frustrating than a slow-moving page when you are trying to navigate through a website. Customers will often try a competitor’s page if yours is moving too slow.

• Examine the log files on your website. Taking time to know what pages are being utilized and which ones aren’t is important. You should do this regularly to make sure your content is optimized.

Just when you think you have everything optimized and flowing well for your website, everything changes. It’s a good idea to remember that Google Analytics is a continual process that has to be monitored and adjusted regularly if you want to stay ahead of the competition. Hiring an SEO company in Pensacola, like Social: Managed.  is a great way to assure that the data is being carefully watched, monitored, and adjusted to move your business to the top of a Google search. Visit us at our website, or give us a call us at 866-324-9700 to see all the benefits we can offer your business.

When you work with a premier digital marketing agency in Kansas City like Social: Managed., you can expect to work with experienced professionals that provide a solid strategy for your business.  Before getting too deep into the process, your digital marketing company in Kansas City should be sure to lay down a stable foundation before they organize their plan with you.

There are three key components needed for an effective marketing strategy, these include:

• Defining Your Target Audience
• Identify the Ideal Channels
• Getting Creative

Defining Your Target Audience

With any marketing campaign, you must always know who your potential customers will be.  Is your product or business designed for Men? Women? Or Both?  Is there a target age that your product will be most appealing to?  Is your product seasonal?  Those are just a few of the questions you should ask before you make any more significant decisions.

Many years ago, the best way to get your message across was through TV, radio, or newspaper.  Since the internet has exploded into our lives, a digital marketing agency in Kansas City, like Social: Managed., can help provide the best advice on how to present your product or business on the web.

Identify the Ideal Channels

After establishing your target audience for your business, it is then time to determine what type of media your potential customers will be most drawn to.  Whether it’s social media, landing pages, apps, or email marketing campaigns, you and your digital marketing company in Kansas City will determine which of these options is the right fit. 

Certain digital outlets are ideal for improving conversion ratios, while others are more engaging and interactive with potential clients.  No matter which outlet you choose, you may want to use more than one to reach the largest audience possible.

Getting Creative

In today’s highly competitive digital advertising world, it’s simply not enough to put an image out there that you think “looks pretty.”  As one of the best social media marketing companies in Kansas City, our team at Social: Managed. knows that every detail matters.  Things like color scheme, font choice, using videos instead of pictures, and calls to action are items that appeal to many readers and grab their attention. 

If you are ready to engage in a strategic digital marketing campaign and need some help executing your plan, call the best digital marketing agency in Kansas City, Social: Managed.  Our team will assist you with our expertise in Facebook, Instagram, and Google ads, along with various other options.

To get started, give us a call at (866) 324-9700 or contact us online for more information.  We look forward to helping your business go to the next level!

All kinds of businesses use PPC marketing.  It offers so many great benefits that are important to examine before you invest in this marketing strategy.  As the best Google Ad consultant in Pensacola, we want to help you find the best marketing technique for your business. Take a look through this article and see why we believe PPC is a great investment for you, and how our team can help today.

It Helps Your Customers Make Informed Decisions

Your customers are using search engines to research their needs.  They use what they find in order to make informed decisions on the options they have available.  PPC marketing allows you to reach your potential customers and educate them through your uniquely designed ads from the best Google Ad consultant in Pensacola, Social: Managed.

PPC Is Extremely Targeted

Similar to organic search and SEO, you have to build a strong keyword strategy to succeed when using the pay-per-click approach.  By doing this, you target the people who are looking for exactly what you offer.  This eliminates the searches that are not relevant, leaving you with only interested customers which can lead to more sales.

You can target your audience by their searches, but did you know you can also target your PPC audience by many other categories?  You can target based upon location, websites they have visited, age, and other interests. When you hire a Google Ad consultant in Pensacola, like Social: Managed., we help you determine the best audiences to market to and implement strategies to get your ad seen.

Industries we specialize in PPC marketing for:

• Chiropractic
• Accounting
• Roofing
• Construction
• Massage Therapy

Your Business Gets to Compete with the Big Guys

Perhaps the best part of PPC marketing; your business gets shown along with all the other big companies that market in your industry. This gives YOUR business the chance it needs to be seen and compete with the big guys. 

By working with a Google Ad company in Pensacola, Social: Managed. creates compelling and converting ads that help set you apart from the competition.  Give your business a chance and invest in PPC marketing today!

Hire the Best Google Ad Company in Pensacola Today!

Pay-per-click marketing is a great choice for any industry.  Your business has the opportunity to thrive in the world of digital marketing and we want to help you through that process. It is time to hire the best Google Ad consultants in Pensacola to help guide your PPC campaigns into success. 

Give our team at Social:Managed. a call today to talk about your options with PPC marketing and other digital advertising techniques.  Call us at (866) 324-9700.

Many who rely on website traffic for their business know just how critical SEO companies in Kansas City are for their business to succeed.  SEO (Search Engine Optimization) is a critical factor in driving business to your website through higher Google rankings. 

In the SEO world, there are various terms that the average person may not fully comprehend.  In this article, we’ll discuss terms used by a typical SEO company in Kansas City and define them in-depth so you can get a better understanding of what SEO is all about.

On-Page SEO

The best SEO companies in Kansas City pay close attention to on-page SEO for their clients.  On-page SEO is everything that can be done on the website when it comes to optimizing content using technical aspects.  Some of these include:

• Optimizing Title Tags
• Page Performance Optimization
• Using Internal Links
• Researching Keywords

Off-Page SEO

One of the most effective ways to establish your website’s authority is by using quality backlinks to improve your value and appeal to Google.  Utilizing backlinks is a common form of off-page SEO, where you use reliable content from another source to help build credibility for your site.  Other off-page SEO methods you might see used by an SEO company in Kansas City are:

• Building broken links
• Reaching out via email
• Utilizing guest bloggers

White Hat SEO

If there were good guys and bad guys when it comes to SEO companies in Kansas City, the good guys would be the ones that utilize white hat SEO.  This strategy involves doing things the right way, using well-written content, brand building, and natural links to help establish your reputation on the internet.  Quality is the number one focus for those who practice white hat SEO.

Black Hat SEO

The bad guys in SEO are any specific Kansas City SEO company that practices black hat SEO.  These SEO strategies are unethical and cannot always be detected by Google immediately, so companies will try to take shortcuts and cheat the system to improve their rankings.  Black hat SEO companies may use tactics like stuffing keywords, manipulating links, and using hidden text to increase their visibility.  Over time, Google can usually detect these fraudulent practices and penalize the website.

If your business is falling behind the competition and your website could use a boost that generates extra traffic, call the SEO professionals at Social: Managed.  Our team will discuss numerous options with you that can help take your business to the next level via SEO, website design, social media, Google ads, and much more!

To get started, call the best Kansas City SEO company today at (866) 324-9700 or contact us online, and we will follow up with you as soon as possible.  We look forward to doing business with you.

For any SEO or media manager, choosing the right search words for a business is key to people being able to find your business online.  Choosing words carefully can sometimes make or break a business and its success.

Keywords that enable you to move to the top of the Google rankings are words that a person or business might type into the Google search bar.  Although it might seem like a simple task, a professional SEO company will have access to much more analytics and knowledge of exact words that can move their clients to the very top of a search.  If you need Google ranking help in Pensacola, Social: Managed. is happy to help you create a plan to move your business to the top.

“Our mission is to provide our customers with a seamless marketing experience across all of their digital assets.”

-Social: Managed.

To create your keyword search ideas, you have to start with establishing the intent of the search. There are words used to navigate to a webpage, to engage the search engine for results, or to simply seek information.  These three categories, they might sound similar, but the words used to search are different.  For example, I might type the words “Jim’s Bakery” to find the actual page of Jim’s Bakery, “Does Jim’s Bakery have vegan options?” to search for a specific thing, or “Menu of Jim’s Bakery” to order online.  All three of these are for Jim’s Bakery, but the search words are very different depending on what the intent is. At Social: Managed., a Pensacola SEO company, we can help you determine your words, and what to target, in order to maximize your online presence.

When looking at search words and which ones to pinpoint for your business, looking at the competition is crucial.  To get a good feel for what those words might be, type in your keywords for your business to see what is brought up as the first choice of words.  The first list that comes up is ads; the second is the list of organic searches that have ranked top for desired content.  Let’s go back to the example of Jim’s Bakery, when you search “bakery,” what pops up?  Is it a competitor?  If so, there are ways to maximize your business’s search potential, so you end up at the top. Social: Managed. can offer you the best Google ranking help in Pensacola to ensure your business page moves up the Google rankings.

Finally, consider the content that you are putting on your social media pages.  One of the big mistakes that a business makes is putting out the wrong content for whatever market your business is trying to show the audience.  Sometimes providing images or graphs that better reach your audience in your chosen industry is much better than a long-written blog full of information.  If your business needs Google ranking help in Pensacola, Social: Managed., can help you determine the top content needed for your industry.

For Google ranking help in Pensacola, look no further than our team at Social: Managed., a Pensacola SEO company.  We have the talent and the resources to help you choose the right words and content to boost your social media marketing and move your business up in the rankings.  To give your business more visibility, call us at 866-324-9700, or visit our website to get a free quote.  

Social: Managed. has established itself as a premier Kansas City web design company by focusing on many of the details that others may neglect.  An important part of creating a successful website is developing a landing page or multiple landing pages for those visiting your company’s website. 

You may ask, “What exactly is a landing page, and does my website need one?”  As a leader in Kansas City website design, we will answer those questions for you in this article and provide some advice on how to enhance your landing page(s) to meet their maximum potential.

Definition of a Landing Page

The simplest way to define a landing page is that it is the first page a reader lands on after clicking a link.  Landing pages could be anything from a website’s home page, a blog, an informative page within the website, or the contact page.  The best website companies in Kansas City suggest making sure your audience lands on a page that will immediately connect with your readers and get them to navigate deeper into your website.

What are the Best Options for a Landing Page?

An ideal landing page is designed to take in web traffic and convert those readers in a particular way.  One of the best examples is if someone is browsing through Facebook or Instagram and stumbles upon an ad for insurance.  A great Facebook ad company in Kansas City will want to engage that reader with an advertisement emphasizing a free insurance quote.  When the reader clicks on the ad, they can be taken to a variety of different places, but wouldn’t it be wise for the ad to be set up to take the reader directly to where they can fill out a form to receive the free quote? 

This is a perfect example of converting someone surfing the web into a potential customer.  As any good Kansas City web design company knows, landing pages are a critical piece of adding new business, so be sure your potential clients are being navigated to the perfect landing page on your company’s website.  Some other great ideas for landing pages are:

• A page where readers can make a purchase
• Form-fill pages
• Contact page with your company’s email address, phone number, social media info, address, etc.
• A page where you can engage with a reader via chat

If you are looking to enhance your business and need a new, custom website design in Kansas City, contact the experts at Social: Managed. today!  We have the experience and knowledge your business needs for everything from website design to social media, SEO, and Google Ads.

To get started, give our team a call at (866) 324-9700 or contact us online, and we will follow up with you very soon. 

As a business owner, you should carefully analyze where your money is going. You want to make money, and that means spending money where it counts.  Our team understands this, and that is why we have provided you with a nifty guide that explains why we believe every business should consider SEO.  Join us through this article to look closely at three reasons why your business should consider a partnership with the best SEO company in Pensacola, Social: Managed.

SEO Could Increase the Value of Your Business

One of the biggest benefits of investing in SEO is that your business becomes more valuable as your rankings rise.  When your business is easier to find, clients are more likely to choose you over your competition.  Your business value could climb to new heights, while theirs slips in the rankings.  Stay ahead of the competition and invest in SEO today! 

SEO Is Measurable

Many SEO companies in Pensacola have their own ways of tracking their SEO efforts for clients.  Here at Social: Managed., we track our efforts each month to ensure that our hard work is paying off.  Our SEO team works diligently to research the best keywords for your business, industry, and location, and uses that information to come up with the best SEO strategy. 

When you work with the best SEO company in Pensacola, you will be able to track your results. If we ever run into a situation where our results are not up to par, we adjust our tactics accordingly in order to get you the best results.   

Industries we do SEO for:

• Roofing and Construction
• Plumbing
• Barn Building
• Dentists
• And So Much More!

Your Competitors are Using SEO

Lastly, your business should consider investing in SEO because your competitors are already integrating their SEO strategies. Whatever industry you are in, you can bet that other businesses are working on their SEO efforts, and likely climbing up in the rankings.  Don’t miss out on potential business, invest in the best SEO company in Pensacola now!

You want to be top on the list. You want to be shown above your competitors, giving you the leg up in your industry. You wouldn’t willingly give away business to your competitors, but when you don’t invest in SEO that is essentially what you are doing. 

Hire the Best SEO Company in Pensacola Today!

There are so many great reasons for your business to invest in SEO.  This digital marketing strategy is clear cut and an easy decision when analyzed with the best SEO company in Pensacola.  Give your business the advantage on search engines and invest in a great SEO strategy today.  

Our team at Social: Managed. would love to work with you and help your business elevate in the rankings, which will get you more leads than you ever had before.  Call today to talk with an expert about how we can launch your SEO strategy into success.  You can reach our team at (866) 324-9700.