In order to be a premier Kansas City SEO company, you have to start somewhere.  The same holds true for SEO (Search Engine Optimization) in general.  Let’s look back at how SEO started and see where we are today when it comes to SEO companies in Kansas City. 

The 90s 

The world’s first website was designed in August 1991, before anyone knew what a search engine was.  In 1993 search platforms such as Excite helped organize information on the web-based on keywords.   

Yahoo and Google both created search engines in the mid-90s to improve the indexing and data delivery process.  Keyword stuffing and tagging became a common theme for many irrelevant websites, which meant very inconsistent search results for those browsing the internet.   

To clean up search results, search engines would implement algorithm updates that would, unfortunately, take several months to complete.  Google began working on adding more regulations to help keep search results relevant to what readers were searching for.  SEO companies in Kansas City know that many of these same rules are still in place today. 

2000-2010 

In an effort to get rid of unethical SEO tactics, Google began to make things more fair for site’s that were trying to earn higher rankings the proper way.  This was music to the ears of SEO companies in Kansas City.  Sites were penalized for posting bad or broken links and for using keyword-stuffing to boost their standings.   

Localized SEO became more common, which was a huge benefit for any SEO company in Kansas City at that time.  Users were then connected with more relevant information near their location.  Items like maps, location, and store hours helped improve search results significantly. 

2010-Today 

In the most recent decade Google really stepped things up, as they stiffened SEO regulations, which forced companies to earn their rankings through quality content focused on the reader.  If companies did not comply with the new rules, they were subject to penalties.   

A Kansas City SEO company became more essential to businesses as marketers began focusing on valuable content shareable through backlinks and social media.  SEO companies in Kansas City began to utilize blogs, articles, and website content, as valuable components in obtaining higher Google results for their clients. 

If you are looking for the best Kansas City SEO company that will continue to persevere through the ever-changing world of SEO, contact Social: Managed.  Our mission is to provide our customers with a seamless marketing experience across all of their digital assets.   

Call us at (866) 324-9700 or contact us online to find out how Social: Managed can get your site to page one on Google and take your business to the next level. 

Any company specializing in Kansas City website design uses software that can take websites to the next level.  At Social: Managed, we use many different tools that help your company’s website get to page one on Google, and one tool is WordPress.   

There are many reasons to utilize WordPress website help in Kansas City, and this article will cover several of those areas.  After reading this, you may want to consider WordPress as your go-to-software for your company’s Kansas City website design. 

Some of the key features of WordPress are: 

• Easy to Learn 
• Free Software 
• Supports a Variety of Media Types 
• Puts SEO First 

Easy to Learn 

WordPress is widely known as being “open-source” software, so it can truly be used by anyone.  There are many support blogs available to new users that have been created by current users, which can assist in the learning process.  You can also purchase a subscription for dedicated support or WordPress website help in Kansas City.   

Free Software 

The software for WordPress is free to download and is great for beginners like bloggers and those designing websites for personal hobbies.  There are also free themes and plugins available for WordPress users; however, the paid or premium ones provide better quality and more features.   

Another thing to remember is that the software may be free, but the hosting is not.  Hosting packages for a Kansas City web design company using WordPress can start at $3 per month for the lower-end servers and go as high as a couple hundred dollars a month if they need lightning-fast speed.  

Supports a Variety of Media Types 

Another reason Kansas City website design companies love WordPress is the extensive list of acceptable files that can be used.  Whether it’s audio, video, documents, or images, WordPress is compatible with nearly all file types.  If you encounter a file type that is not accepted by WordPress, try checking the forums to find workarounds to get your file posted.   

Puts SEO First 

WordPress should be a top software choice for any Kansas City SEO company, as it automatically has SEO in its platform.  Title tags and meta descriptions are generated for all pages and posts when using WordPress.  This will help your site get indexed and increases your chances of getting moved up in the Google rankings. 

If your business is looking to boost your website and could benefit from WordPress website help in Kansas City, contact Social: Managed.  As a leading Kansas City web design company, we have the experience and skills to help get your website to page one on Google, thus increasing traffic to your page.   

To get started, call us at (866) 324-9700 or contact us online today! 

As a leading digital marketing agency in Kansas City, Social: Managed strives daily to get their clients to the top of page one of the Google rankings.  To do this, we must focus heavily on our SEO (Search Engine Optimization) strategies.  Using a focused Kansas City SEO company like Social: Managed can be the boost that your website needs to zoom past the competition.   

Many people think that SEO is merely plugging in a bunch of keywords, and Google will move you to the top of the rankings.  According to the top SEO companies in Kansas City, that is a complete myth.  A proven, effective SEO strategy is to use “Organic SEO.”  This article will explain the benefits of utilizing organic SEO for your website. 

How Organic SEO Works 

The ultimate role of organic SEO is to show Google that a website is worthy of a top ranking.  A high-quality strategy from a leading Kansas City SEO company typically consists of: 

• Creating Informative Content 
• Adding Multimedia 
• Smart Keyword Choice 
• Internal Links 

Creating Informative Content 

A critical piece of organic SEO is to create original content that is relevant to your website.  Make sure your keywords are featured in your content, but they are not just stuffed into the pages or articles.  The best SEO companies in Kansas City know that content should read naturally, or else it will not be rewarded on Google’s rankings. 

Adding Multimedia 

Adding images and infographics to your site helps engage readers and provide them valuable information without using plain text.  Multimedia items also break up written text and make your website much more appealing to your audience.  Many SEO companies in Kansas City use videos as well to help keep pages and articles more attractive. 

Smart Keyword Choice 

Choosing the right keywords for your target audience is critical for a Kansas City SEO company.  If you are struggling to get results on the Google rankings, try narrowing your keywords down to a specific area of the country or a specific city.  Start small and expand as you move forward. 

Internal Links 

Another effective method of organic SEO is to incorporate links on your site that take you to other pages.  This will allow search bots to crawl and index your site, improving the site’s rank on Google search results. 

If your business’s website needs a tune-up from a premier Kansas City SEO company, reach out to Social: Managed today.  You can contact us online or call (866) 324-9700, and we will answer any of your questions regarding website design, organic SEO, or social media ads.  We look forward to working with you!  

One of the most significant benefits of hiring a Kansas City website design company like Social: Managed is that our team of experts knows how to make your site stand out above the rest.  More importantly, we know what not to do when it comes to building the perfect website.   

This article will cover some of the most common errors made by businesses that try to design their own website without the expertise of a Kansas City website design company.  These mistakes include:  

Website is Not Mobile-Friendly 

If your site is not designed to be easily read by mobile users, you are doing your company a significant disservice.  As a leader in custom website design in Kansas City, Social: Managed knows that people access the internet on mobile devices more frequently than a computer.  Ensure that your fonts are large enough so they can be read easily and be clicked by mobile users that are using their fingers.  

Too Much Text 

According to the best SEO companies in Kansas City, one of the biggest turnoffs to readers is being overwhelmed by text.  Paragraphs should be short in length so that the text does not appear so daunting.  Utilize headings, images, and bullet points to break up the text and make articles flow much more smoothly. 

Slow Loading Speeds 

A website that doesn’t load in just a few seconds is another way to lose readers.  The internet is a place for people who want things now, and just a few seconds in lag time can cost your company valuable business.  As a leading digital marketing agency in Kansas City, Social: Managed recommends getting rid of pop-ups and autoplay videos to allow your site to load much faster. 

No Contact Information 

One of the biggest frustrations is when you find something you like, but don’t know how to get it.  Or if a customer loves your website and wants to do business with you, what do they do if they can’t find your contact information?  The best website companies in Kansas City know that your homepage and every internal page should have your company’s name, address, and phone number so that customers can easily contact you.   

Bad Links 

If you have links that led to a 404 Error page, that is a big turnoff for readers.  Also, bad links will get you penalized by search engines on the internet.  Ensure that all links you have posted on your site are working correctly. 

If you are looking to take your business’s website to the next level, that’s where we come in.  Social: Managed is an experienced company when it comes to  Kansas City website design as well as being a premier Kansas City SEO company.   If you want a flawless website than will consistently land one page one of Google, give us a call today at (866) 324-9700 or contact us online. 

WordPress is a top-rated program when it comes to custom website design in Kansas City.  The program is user friendly and has many plugins available to help take websites to another level.  Some of the best website companies in Kansas City utilize WordPress plugins. 

So, if you are looking to boost your website, Social: Managed recommends adding widgets and plugins for additional WordPress website help in Kansas City.  Five plugins that many companies specializing in custom website design in Kansas City find useful are: 

• OptinMonster 
• WPForms 
• Sucuri 
• Yoast SEO 
• MonsterInsights 

OptinMonster 

If you are looking to grow an email list, OptinMonster is the plugin for you.  This software allows you to convert abandoning visitors into email subscribers.  OptinMonster is widely considered to be the most popular conversion rate optimization software among the best website companies in Kansas City.    

WPForms 

How your customers contact you is an important step in doing business.  Following any great call to action should be a form that is easy to use, and that’s where WPForms comes in.  WPForms is a drag and drop form builder that allows you to create professional contact forms that your clients will appreciate.  It should be a top plugin choice for any premier Kansas City web design company.  

Sucuri 

Security is a must for a website or a business owner, and Sucuri will ensure that your customer’s information stays confidential.  Sucuri secures your company’s website for the long haul.  They will monitor and protect your site from the following threats: 

• Viruses 
• DDoS 
• Malware Threats 
• XSS Attacks 

Yoast SEO 

It is easy to see why Yoast SEO is one of the most popular WordPress plugins out there.  Yoast SEO gives you tips on how to optimize your website for search engine optimization (SEO).  This will get you higher rankings on Google search results and land on page one.  We highly recommend Yoast SEO to all WordPress users. 

MonsterInsights 

A fantastic Google Analytics plugin for WordPress users is MonsterInsights.  This plugin allows you to connect your business’s website to Google Analytics easily.  This enables you to learn more about your website traffic and see which specific clients are using it.   

Contact Social: Managed today! 

If you are looking for a trusted partner that can provide WordPress website help in Kansas City and unbeatable service when it comes to digital marketing and SEO, then call Social: Managed today at (866) 324-9700 or contact us online.  Our team has the expertise to help give your website a professional look that can take your business to the next level!  We look forward to hearing from you!  

We have all been there. You visit a new website and within five seconds of being on the page, POP goes an ad that just won’t go away. As a digital marketing company in Pensacola, we design and implement those ads. Before getting upset that they interrupt your browsing session, it is important to understand what the ads are, and the pros and cons of it. So, join us through this article to learn about the three main types of pop-up ads and the advantages and disadvantages of both. 

Types of Pop-Up Ads 

There are three main types of pop-up ads that you can see on webpages. Let’s take a look at how each of those work. 

New Page Pop-Ups 

A new page pop up creates a new page in a new tab or window. This is not a common ad anymore because that action is typically blocked by browsers, stopping you from initially leaving the page you were on. These ads are also not as effective on mobile screens, so they have gotten pushed to the side throughout the years.  

Full Page Pop-Ups 

These pop-ups are the ones that are typically cringed over. They take over the whole page and stop you from viewing exactly what you were on the page to look at. They prevent the user from reading the content or navigating the website unless an action is taken. Because of their disruptive, distracting nature, they should be used sparingly. 

In-Browser Pop-Ups 

Finally, in-browser pop-ups are the most commonly used type of pop up. These pop-ups are the small dialogue boxes that appear either along the side in the form of a chat box, as a floater on the side or as a tiny text box when one hovers their cursor over a “trigger” word. These are more effective than new page pop-ups and are less distracting than full-page pop-ups. These types of pop-ups are great for subscriptions, remote, on-demand chat help, and free download offers. 

Advantages of Pop-Up Ads 

• It Puts Your Website Visitor’s Attention Where You Want It 
• Encourages Conversions 
• They Can Remind the Visitor of Deals, Specials, and Important Events 

Disadvantages of Pop-Up Ads 

• Pop Ups Can Lower Your SEO Ranking 
• Many Users Find Pop-Ups Annoying 
• Pop Ups Can Distract and Confuse Website Visitors 

Every type of ad has a set of advantages and disadvantages. It is important to take a look closely at each of those and evaluate whether or not those are risks you want to take. If you are wondering what the right move is for your next marketing campaign, consider hiring the best digital marketing company in Pensacola to help guide you today. 

Hire the Best Digital Marketing Company in Pensacola Today! 

Are you ready to up your digital marketing campaign? Give our team at Social: Managed., a call today! We are ready to prepare any ad you want made, whether a pop-up ad on your website or a Google Display Retargeting Ad. Our team can design and implement a variety of ads and we would love to help you today. Reach us at (866) 324-9700 to discuss your marketing goals and how our team can help today! 

At Social: Managed, a leading Kansas City SEO company, we know how vital it is to have informative content on your website.  One of the best ways to attract readers is by writing articles or blogs.  In this article we will give you an overview on some of the most important features of a blog when it comes to SEO (Search Engine Optimization).  

Research Before Writing 

The best SEO companies in Kansas City know what readers are searching for when using Google.  Whether it is “top restaurants in Overland Park” or “best parks in Independence,” your blog should feature keywords that are popular search terms for potential customers. 

However, a high-quality blog is not just stuffed with dozens of keywords.  Google can detect when content is irrelevant and just an attempt to get extra clicks.  If you get too carried away with keywords, it can negatively impact your Google rankings. 

Structure 

As a top Kansas City SEO company, Social: Managed knows that a well-written blog should have a clear structure.  An organized blog can typically be broken into three parts: 

• Introduction (topic is introduced to the reader) 
• Body (information about the topic) 
• Conclusion (summarize the topic and a call to action) 

Using this structure will give the reader a clear understanding of the beginning, middle, and end of the blog.  A consistent flow of information is key to keeping the reader’s attention, and sticking to this basic model of writing is a proven method that works on many readers. 

Paragraph Length 

A paragraph that includes several sentences is perfectly fine for a research paper or an excerpt in a book, but long paragraphs are not recommended for blogs.  The best SEO companies in Kansas City typically use short paragraphs to avoid overwhelming the reader with too much information at once.   

Let Others Read Your Blog 

An extra set of eyes or ears can help find mistakes that you may not have noticed when writing your blog.  Having someone else critique your blog will provide an objective opinion on the subject.  They can also spot grammar and spelling mistakes.   

Many of the top SEO companies in Kansas City will review articles multiple times before they are published. 

Keep Adding More Blogs 

Improving your rankings on Google is not just about putting a few articles out on the internet.  One way an SEO company in Kansas City can climb the Google ladder is to regularly provide more blogs with fresh content.  If your site is less active than your competition, then Google will crawl it less often, which could lower your rankings while boosting your competitors’.   

“One way an SEO company in Kansas City can climb the Google ladder is to regularly provide more blogs with fresh content.” 

Call the SEO Leaders, Social: Managed. 

If your company needs a boost to your Google rankings and you do not have a plan in place to make it happen, call our team at (866) 324-9700 or contact us online.  Our proven SEO results are just what your company needs to turn the corner in 2021.  We look forward to working with you soon!

As a leading Facebook Ad Company in Pensacola, we become used to the tools we use, sometimes forgetting how fascinating they are. One of the tools we frequently use is known as Facebook Pixel. It is a great tool used to track activity from Facebook Ads and use them to properly and efficiently create and implement new ads for your company. Join our team, the best digital ad company in Pensacola, through this article to look at what Facebook Pixel is and how it works.  

What is Facebook Pixel? 

Facebook Pixel is a set of code from Facebook that you can put in the header section of your website to do a few different things. This code allows the pixel to receive information about the actions taken on your site to make your Facebook ads more relevant to your audience. 

Facebook pixel can do so many things for your marketing efforts. With the information Facebook pixel receives, you will be able to measure how effective your advertising campaigns are and use the information to ensure your ads are being shown to the right people, unlock additional Facebook marketing tools, and build audiences. 

How it Works 

Step 1: Install the Pixel 

The first step in using this process fully is easy. All you have to do is install the pixel in the code of your website. This step assures that your website is fully equipped to track the information it receives from ads. 

Step 2: Receive Insights 

The next step in this process is to receive the insights from the ads you are running. You have the ability to receive useful insights about visitors to your website, like where traffic is coming from, the devices people use and other demographic information. 

Step 3: Analyze Behavior 

The third step in using this great tool from Facebook is to analyze the behavior you see from the insights you have received in Step 2. Through this step you can gain visibility into the actions visitors take on your website, like purchases, page views and more. 

Step 4: Create Audiences 

From all the information you have received, you can now create audiences to market to. In this step you can Create Custom Audiences, lookalike audiences and ads that speak directly to those specific audiences. 

Step 5: Create Bidding 

The next step is to create a bidding strategy. You can now use the lowest cost bid strategy to reach people who are more likely to take an action you care about, like making a purchase. This bid strategy is best for spending your budget as efficiently as possible. 

Step 6: Review Events 

Finally, you review the events you have watched happen through using Facebook Pixel. What you do now is review conversion events to determine optimal advertising strategies. 

Hire the Best Facebook Ad Company in Pensacola Today! 

The best way to reap all the benefits of using Facebook Pixel is by hiring the best Facebook Ad Company in Pensacola today! Our team of ad designers and advertisers are ready to jump start your campaign on Facebook and help you see all the amazing benefits this method of advertising has. We would love to help you launch your next campaign successfully together. Give us a call today to talk about how our team can help you and your marketing efforts on Facebook. Reach us at (866) 324-9700. 

As a leader in custom website design in Kansas City, Social: Managed is always looking for ways to improve websites.  Whether it’s our own or our clients’ websites, we understand how vital a flawless website is to gaining traffic and business.   

This article will discuss how crucial a Kansas City website design company is when it comes to keeping your website up to date and appealing to readers.  These tips, along with Social: Managed’s expertise, will go a long way towards boosting your company’s website to page one of the Google rankings. 

Security 

A secure website is a vital part of running a business.  If your website is hacked, it puts not only your company at risk but also your clients.  Hackers can steal valuable and personal information from a website that is not secure, so be sure that if you hire a website company in Kansas City, they offer stiff website security.   

Mobile Friendly  

Having a site optimized for mobile devices and apps is now a necessity.  Studies show that by 2025 nearly three-fourths of web activity will be done using smartphones, tablets, or other mobile devices.  Companies specializing in Kansas City website design will likely spend more time and effort on mobile sites than desktop sites.   

A non-mobile-friendly site can cause you to miss out on potential customers.  Navigating a desktop site on a mobile device involves lots of scrolling and zooming, which causes frustration for the reader.    

Fresh Themes 

The digital world is continually updating to the latest trends.  Hiring a high-quality Kansas City website design company (such as Social: Managed) can give you the peace of mind that your website will always be up to date.   

A company’s website has the same effect that curb-appeal has on a home.  If the site is out of date or sloppy, readers will likely go on to the next site, even if your company’s website has excellent information.  The content will likely get buried under your outdated design and never read.  

Content 

Once readers are on your site, you want to make sure that you keep their attention with fresh, up-to-date content.  Many of the best SEO companies in Kansas City will feature new content in their website’s articles or blogs section.  High-quality articles can optimize your website and get you to the top of page one on the Google rankings. 

Contact Social: Managed today! 

If your business needs an update from the best website company in Kansas City, contact us online or by calling (866) 324-9700.  Let us help you build the perfect website for you and your customers! 

Writing an article for SEO purposes is far different than writing a standard, marketing, or even a personal blog. There are many different aspects that must be taken care of by an SEO company in Pensacola or around the nation before it is a successful SEO article. One of those items to remember are header tags. They are extremely important to add to articles, but it is also important to understand how they work first. Join us through this article to learn about header tags and how to implement them efficiently. 

What Are Header Tags? 

In order to fully understand these tags, we have to take them apart and learn about each category separately. There are many different layers of tags, but let’s look at the first three major heading categories together. 

H1 Tags 

These tags are the ones that are considered the most important tags because they are known as a title tag. This tag is a critical ranking factor upon many ranking requirements. This is also the most visible for the page reader as it is the largest on the screen. To ensure the H1 tag is used correctly, use it for the most important title and try and include one of your keywords in the headers as well. 

H2 Tags 

H2 Tags are typically considered the subheading of the article. You can use H2 tags to separate and highlight the most valuable information. Think of it like a book, H1 tags are like the name of the book and H2 Tags are like the names of the chapters.  

H3 Tags and Beyond 

These tags are designed to further clarify your content. These are used in things like lists, quotes, and other separators within the text. They are not as prominent as the H1 or H2 tags, but they still hold an important purpose within SEO. 

Why Are They Important? 

Using headers within the SEO articles written by the best SEO companies in Pensacola is just one way to help rankings across many search engines. But why are they so important? Let’s break it down.  

Headers are important for many reasons, one of them being that they separate chunks of text. Search engines do not like just a big chunk of text. Instead, they want variety. One way to provide that is with headers. Readers can also quickly identify which parts of the text are most relevant and skip to that part. 

Another reason why they are so important is because it increases your SEO efforts. Bots will recognize headers as user-friendly since they give the page formatting and make the content scannable and accessible. This is why it is so important to efficiently use headers in your SEO articles. 

Hire the Best SEO Company in Pensacola To Write the Best Articles for SEO Today! 

We understand that SEO can be a tricky topic, but thankfully you have our team by your side for assistance. Here at Social: Managed., the best SEO company in Pensacola, we are ready to prepare and optimize your website for all your SEO efforts. If you are ready to start showing up on organic searches on engines such as Google, give us a call! We would love to begin your SEO campaign today! Reach us at (866) 324-9700.