How to Create Scroll-Stopping Digital Ads

You want your ad spend to be used in the right places. This can ensure that your funds are directed towards getting successful leads and leading you to more secured sales. When it comes to digital ads, this can be a complicated task. Designing and implementing stunning ads takes time and experience in order to successfully run. Many people find that their ads are beautiful, but they simply aren’t doing the job. In this article we will look at three ways you can improve your digital ad campaigns and how our team at Social: Managed can help.

Make Your Ads Look Organic

In today’s market, your audience has likely become ad blind. What this means is that when they recognize that a post on their social media platform is an ad, they quickly scroll past it and ignore it completely. This defeats all of the hard work you have put into designing your ads. One way you can fight ad blindness is by creating ads that look completely organic.

Learn how to be crafty with your visual items in your ad to gain attention. Sometimes a clean and professional looking ad is not the way to go, and therefore you should redirect your design to look more relaxed and natural. Your audience does not want to feel like they are being marketed to. So, you must cautiously design your ads to look like the opposite of traditional ads. Your local Pensacola digital marketing agency is constantly watching these trends and designing our ads to match. Allow us to help you make the most of your digital ads today.

Make It Personal

To piggyback off of the last tip, one way you can create stunning digital ads is by making it personal. Adding a face to an ad creates a more significant level of trust between you and your audience. While stock photos and videos are used in ads often, you will find that your digital ads are more successful when you add members of your team or real people to the visual aspects of your ad.

Doing this will make your audience feel more apt to look into your business, or even interact because they recognize the people that are in the ad. As a trusted Facebook ad company in Pensacola, we encourage you to utilize your team and involve them in your digital ad campaign because those have been shown to perform best.

Hire a Digital Marketing Agency in Pensacola to Design Your Digital Ads

Lastly, the best thing you can do for your digital marketing campaign is to hire the best digital marketing agency in Pensacola to design and run your digital ads. Our team is up to date on the current trends and ad requirements, providing you with the best possible outcomes for each of your digital ad campaigns. We would love to watch your business thrive, and one way we can do that is by optimizing and making the most out of your digital ads. With years of experience, we are certain that we are capable of leading your digital marketing campaign to success. Call us today to talk about your options with Facebook ads and how our team can help. Reach a digital marketing expert today at (866) 324-9700.

In order to be the best Kansas City SEO company, Social: Managed is constantly exploring the best ways to get our clients’ web pages to the top of the Google rankings.  Utilizing SEO (Search Engine Optimization) can be one of the most effective ways to get meaningful content to your readers while utilizing SEO to make your website more visible. 

There are many ways SEO companies in Kansas City can boost traffic to your website; however, there are also several different ways a Kansas City SEO company can decrease your website’s visibility.  This article will discuss several different ways that your site can be negatively affected by sloppy SEO tactics, such as:

• Excessive Links 
• Hiding Links 
• Mobile App Download Requirements 
• Over-Use of Keywords 
• Duplicate Information 

Excessive Links

One practice that some businesses attempt is buying links from a link farm and using them to boost the business’s visibility.  The links to these sites are created for one reason; boosting another web page’s ranking.  Any trustworthy SEO Company in Kansas City would never use a link farm as they know Google prohibits them.  Using a link farm can result in Google deindex all links that are involved. 

Hiding Links 

The best SEO companies in Kansas City do not hide links on webpages since they know Google will find the links and penalize them for it.  Many who are trying to boost their SEO rankings will create links in size zero font or position links that are off the page.   

Mobile App Download Requirements 

One way to get on Google’s bad side is to create a full-screen advertisement to get readers to download an app.  Once Google detects this unnecessary ad, it will consider your site non-mobile-friendly and deindex the website. 

Over-Use of Keywords 

Excess keywords are something that SEO companies in Kansas City have to be aware of.  Using keywords several times within a single page may seem like an easy way to improve SEO rankings, but Google is always on alert for excessive keyword stuffing.  If using too many keywords affects your site’s readability it could hurt the Google rankings as well. 

Duplicate Information 

If a Kansas City SEO company creates duplicate content, Google will only index one piece of that content.  SEO companies should be creating original content so that their clients are not left out when it comes to the next set of Google rankings.    

If your business is looking for a reliable SEO company in Kansas City, you can trust our team at Social: Managed.  We know all the SEO tricks to help improve traffic to your business, so contact us today to find out more! 

Are you stuck on a social media campaign? Find yourself lost in the current trends, lacking time to create unique posts, or frustrated with trying to figure out the latest updates? Don’t stress about it, we want to help you. Many people try and take on the weight of social media management for their business, but it can quickly turn overwhelming. Our team would love to help you, but first you must know how hiring a social media management company can be beneficial to you. Join us through this article to learn about three reasons your business’ digital presence needs a social media management team like Social: Managed.

Time Management

You have much more important things that your time could be spent on. You keep your business running, let us run your social media presence. We understand the importance your day-to-day tasks are. From managing payroll, to ordering supplies, to managing employees, where would you find the time to run a successful social media campaign?

Don’t worry – we are here to help! This is our job. We have the time set aside to manage your social media presence, so that your time is best spent on other tasks. From creating interesting posts to managing comments, we set aside time to ensure your account is cared for and kept thriving, especially while we find our world is more online now than ever before. Here at Social: Managed, we are the best social media managers in Pensacola, and we believe you could benefit from taking the stress off of your digital presence by letting us do what we do best.

Comment Moderation

You don’t have the time to sit and respond to all the messages you will get on Facebook or Instagram. Sometimes it is a very tedious task that is also time sensitive. This is where our team jumps in. With members of our team constantly monitoring our client’s accounts, we are quick to answer the questions that come up on social media.

Many people in today’s world want an immediate answer to their questions, and they often do not want to spend the time to call a business. Our team becomes well-versed in your business operations so that we can quickly answer any questions that we come across. Social media managers are often the unspoken customer service representatives for your business, and we are happy to provide your clients with the answers they are looking for without interrupting your workday.

Social Media Platforms We Work On

• Facebook
• Twitter
• LinkedIn
• Instagram
• Google My Business

Experience and Research

While some people may think it is easy to just throw up a few social media posts each week and scroll through the comments, it is actually a science that requires professionals to run successfully. In a world where everything is online, that also means that things are often changing. When you choose a social media management company like Social: Managed, you get our dedication to staying up-to-date on all things social media. Whether it is the newest trends or updated platform policies, we do our research to provide your audience with the best social media experience possible.

Ready to Hire the Best Social Media Management Company in Pensacola?

You have much better things to spend your time on, let us use our experience and knowledge to benefit your social media presence. Consider hiring the best social media management company in Pensacola to ease that stress off of your business. Our plans are designed for your needs. Call us today to talk about your options with social media management and how our team can help! Reach us at (866) 324-9700 today.

As a premier Kansas City SEO company, Social: Managed knows just how critical SEO is for our clients.  Search Engine Optimization (SEO) is the process of making your website’s content more visible on the internet.  The idea behind SEO is that when more eyes see your web content, the better chances you have of earning the reader’s business.   

When working with an SEO company in Kansas City, you must determine what area on the map you want to focus on for your business.  If you are at the beginning of your business journey, you may want to focus on content for a smaller area, like a city or county. 

Optimizing Your Site 

There are several ways to improve your site to appeal to the largest possible audience.  Many Kansas City SEO companies have had proven success by following the steps below: 

• Make Sure Your Site is Mobile-Friendly 
• Feature Your Business Address 
• Utilize Title Tags and Meta Descriptions 

Make Sure Your Site is Mobile-Friendly 

The best SEO companies in Kansas City know how crucial it is for a website to be easy to navigate, no matter what device your readers are using.  More than ever, mobile devices such as cell phones and tablets are the preferred method for most people searching the internet.  When your site is mobile-friendly, it can respond and adapt to any screen size, which results in higher conversions. 

Feature Your Business Address 

Although it may seem like an obvious step to feature your business’s address, many websites leave out this important piece of information.  Any business should make sure to add their address to the contact page and the website footer.  If there are multiple locations for your business, SEO companies in Kansas City recommend creating a locations page that shows the addresses for all the locations.  

Utilize Title Tags and Meta Descriptions 

Search engines will understand what your website is about if you utilize title tags and meta descriptions.  A title tag is a version of the web page that appears on search results pages, while the meta description is a short paragraph describing the page.  As a leading SEO company in Kansas City, Social: Managed recommends using tags and descriptions that feature your location and business category. 

At Social: Managed, we are a premier Kansas City SEO company because we know how to get our clients to page one on search results.  If your business wants to take the next step in optimizing your website, contact the experts in Kansas City website design, Social: Managed.  

You can contact us online or give one of our team members a call at (866) 324-9700.  We look forward to hearing from you!    

There are many SEO companies in the industry to choose from. Many try and offer fancy packages to catch your eye, promises of success, or even great deals compared to their competition. It is extremely important to understand what your SEO company offers and see if they are the right fit for you. While your digital marketing needs are unique to you, you should find a company that caters to that individuality. Join us through this article to look at three qualities to consider when choosing the right SEO company for you.

Location

Surprisingly, many SEO companies chose the cheap way out of work and outsource their writing to an overseas location. While this may save costs for their company, it can be a disadvantage for their SEO clients that are paying for these services. When you chose a company like Social: Managed, you get a United States based company who does all of their writing in-house. This gives you the advantage because you know someone locally is writing your content, making it more sincere and genuine then from someone thousands of miles away. As a trusted SEO company in Pensacola, we are dedicated to learning about your business, your industry, and how we can best advertise that through our SEO content. Location is extremely important.

Experience

You would never want to hear that you are your dentist’s first patient, that puts a little bit of stress on your experience and makes you concerned about your possible outcomes. The same goes when you choose a digital marketing company in Pensacola. We understand that everyone has to start somewhere, but you know that you can trust a company that has been around for years with your digital marketing. With time spent in the industry, we gain monumental knowledge and experience to best service your business and SEO strategy. Think smart when hiring an SEO company and find one that has client history to share with you, as well as some time spent in the industry.

Reputation

Lastly, it is extremely important to work with a company that their community supports. One thing to look at is reviews either via social media or through Google. You can get a good feel for any company you are working with based off of their client reviews. Here you can even gain clues about how the business works and communicates with their clients based off of first-hand experience. You can ask the companies you are working with for case studies that highlight clients, data showing previous client success, or even to preview some of their work to ensure you are getting the service you need for your business. As a trusted SEO company in Pensacola, we believe that our client’s success is our biggest highlight.

Need Guidance? Let Our Digital Marketing Agency from Pensacola Help!

The world of digital marketing can be confusing, complex, and even misleading if you don’t have the right information. Thankfully, our team here at Social: Managed is here to guide you through how best to invest your marketing funds. As a trusted digital marketing agency in Pensacola, we are ready to watch your business thrive like our current clients. Give us a chance to set up an SEO plan for your business today. Call one of our marketing experts today to talk about your options. Reach our team at (866) 324-9700 and let’s set your business up for success in today’s digital marketing world.

Are you familiar with The Lunar New Year?  In case you aren’t, here are a few fun facts about this holiday. 

The Lunar New Year was recently celebrated on Friday, February 12^th, and it recognizes the first new moon of the lunar calendar.  According to western calendars, the date of the new year can vary each year anywhere from January 21^st to February 20^th.   

In the days leading up to the Lunar New Year, houses are cleaned thoroughly to remove any bad luck remaining from the previous lunar year.  This process is known as sweeping of the grounds.  

As one of the best social media marketing companies in Kansas City, Social: Managed has recognized some of the ways your favorite social media outlets are getting into the Lunar New Year spirit.  Both Facebook and Instagram have added a few new themed tools to help celebrate the first moons of the new lunar year. 

Instagram 

Social: Managed is a premier Instagram Ad company in Kansas City, so we take note of any changes to the Instagram platform.  Instagram recently added new stickers that users can add to their stories to present a Lunar New Year theme.  These stickers were created with an “ox” theme since 2021 is considered the “year of the ox.”   

Each lunar year has a designated animal or Chinese zodiac.  Below you will see the Instagram stickers and a diagram showing the 12 animals of the Chinese zodiac. 

Facebook 

Facebook has also gotten into the spirit of the Lunar New Year with a new “Like” button (see far left of the picture below).  The red and gold colors are a commonly used color combination to celebrate the Lunar New Year.  

As a leading Facebook marketing company in Kansas City, Social: Managed is always looking at the latest trends on social media.  One theme we have noticed is that people are looking for new ways to celebrate after what was a rough year for many in 2020.   

The Lunar New Year is primarily celebrated in China but is becoming popular in other areas around the world.  With Covid-19 hampering many celebrations in person, virtual Lunar New Year’s parties were a trendy choice this year. 

At Social: Managed, we strive daily to be on top of the latest trends in the world of social media; that’s why we are one of the best social media marketing companies in Kansas City.  If you want to take your business to the next level, our team will provide the best service for high-quality SEO content, website design, and being a premier Google AdWords consultant in Kansas City. 

To get started with Social: Managed, give us a call today at (866) 324-9700 or contact us online.  We can’t wait to do business with you! 

In order to be a premier Kansas City SEO company, you have to start somewhere.  The same holds true for SEO (Search Engine Optimization) in general.  Let’s look back at how SEO started and see where we are today when it comes to SEO companies in Kansas City. 

The 90s 

The world’s first website was designed in August 1991, before anyone knew what a search engine was.  In 1993 search platforms such as Excite helped organize information on the web-based on keywords.   

Yahoo and Google both created search engines in the mid-90s to improve the indexing and data delivery process.  Keyword stuffing and tagging became a common theme for many irrelevant websites, which meant very inconsistent search results for those browsing the internet.   

To clean up search results, search engines would implement algorithm updates that would, unfortunately, take several months to complete.  Google began working on adding more regulations to help keep search results relevant to what readers were searching for.  SEO companies in Kansas City know that many of these same rules are still in place today. 

2000-2010 

In an effort to get rid of unethical SEO tactics, Google began to make things more fair for site’s that were trying to earn higher rankings the proper way.  This was music to the ears of SEO companies in Kansas City.  Sites were penalized for posting bad or broken links and for using keyword-stuffing to boost their standings.   

Localized SEO became more common, which was a huge benefit for any SEO company in Kansas City at that time.  Users were then connected with more relevant information near their location.  Items like maps, location, and store hours helped improve search results significantly. 

2010-Today 

In the most recent decade Google really stepped things up, as they stiffened SEO regulations, which forced companies to earn their rankings through quality content focused on the reader.  If companies did not comply with the new rules, they were subject to penalties.   

A Kansas City SEO company became more essential to businesses as marketers began focusing on valuable content shareable through backlinks and social media.  SEO companies in Kansas City began to utilize blogs, articles, and website content, as valuable components in obtaining higher Google results for their clients. 

If you are looking for the best Kansas City SEO company that will continue to persevere through the ever-changing world of SEO, contact Social: Managed.  Our mission is to provide our customers with a seamless marketing experience across all of their digital assets.   

Call us at (866) 324-9700 or contact us online to find out how Social: Managed can get your site to page one on Google and take your business to the next level. 

Any company specializing in Kansas City website design uses software that can take websites to the next level.  At Social: Managed, we use many different tools that help your company’s website get to page one on Google, and one tool is WordPress.   

There are many reasons to utilize WordPress website help in Kansas City, and this article will cover several of those areas.  After reading this, you may want to consider WordPress as your go-to-software for your company’s Kansas City website design. 

Some of the key features of WordPress are: 

• Easy to Learn 
• Free Software 
• Supports a Variety of Media Types 
• Puts SEO First 

Easy to Learn 

WordPress is widely known as being “open-source” software, so it can truly be used by anyone.  There are many support blogs available to new users that have been created by current users, which can assist in the learning process.  You can also purchase a subscription for dedicated support or WordPress website help in Kansas City.   

Free Software 

The software for WordPress is free to download and is great for beginners like bloggers and those designing websites for personal hobbies.  There are also free themes and plugins available for WordPress users; however, the paid or premium ones provide better quality and more features.   

Another thing to remember is that the software may be free, but the hosting is not.  Hosting packages for a Kansas City web design company using WordPress can start at $3 per month for the lower-end servers and go as high as a couple hundred dollars a month if they need lightning-fast speed.  

Supports a Variety of Media Types 

Another reason Kansas City website design companies love WordPress is the extensive list of acceptable files that can be used.  Whether it’s audio, video, documents, or images, WordPress is compatible with nearly all file types.  If you encounter a file type that is not accepted by WordPress, try checking the forums to find workarounds to get your file posted.   

Puts SEO First 

WordPress should be a top software choice for any Kansas City SEO company, as it automatically has SEO in its platform.  Title tags and meta descriptions are generated for all pages and posts when using WordPress.  This will help your site get indexed and increases your chances of getting moved up in the Google rankings. 

If your business is looking to boost your website and could benefit from WordPress website help in Kansas City, contact Social: Managed.  As a leading Kansas City web design company, we have the experience and skills to help get your website to page one on Google, thus increasing traffic to your page.   

To get started, call us at (866) 324-9700 or contact us online today! 

As a leading digital marketing agency in Kansas City, Social: Managed strives daily to get their clients to the top of page one of the Google rankings.  To do this, we must focus heavily on our SEO (Search Engine Optimization) strategies.  Using a focused Kansas City SEO company like Social: Managed can be the boost that your website needs to zoom past the competition.   

Many people think that SEO is merely plugging in a bunch of keywords, and Google will move you to the top of the rankings.  According to the top SEO companies in Kansas City, that is a complete myth.  A proven, effective SEO strategy is to use “Organic SEO.”  This article will explain the benefits of utilizing organic SEO for your website. 

How Organic SEO Works 

The ultimate role of organic SEO is to show Google that a website is worthy of a top ranking.  A high-quality strategy from a leading Kansas City SEO company typically consists of: 

• Creating Informative Content 
• Adding Multimedia 
• Smart Keyword Choice 
• Internal Links 

Creating Informative Content 

A critical piece of organic SEO is to create original content that is relevant to your website.  Make sure your keywords are featured in your content, but they are not just stuffed into the pages or articles.  The best SEO companies in Kansas City know that content should read naturally, or else it will not be rewarded on Google’s rankings. 

Adding Multimedia 

Adding images and infographics to your site helps engage readers and provide them valuable information without using plain text.  Multimedia items also break up written text and make your website much more appealing to your audience.  Many SEO companies in Kansas City use videos as well to help keep pages and articles more attractive. 

Smart Keyword Choice 

Choosing the right keywords for your target audience is critical for a Kansas City SEO company.  If you are struggling to get results on the Google rankings, try narrowing your keywords down to a specific area of the country or a specific city.  Start small and expand as you move forward. 

Internal Links 

Another effective method of organic SEO is to incorporate links on your site that take you to other pages.  This will allow search bots to crawl and index your site, improving the site’s rank on Google search results. 

If your business’s website needs a tune-up from a premier Kansas City SEO company, reach out to Social: Managed today.  You can contact us online or call (866) 324-9700, and we will answer any of your questions regarding website design, organic SEO, or social media ads.  We look forward to working with you!  

One of the most significant benefits of hiring a Kansas City website design company like Social: Managed is that our team of experts knows how to make your site stand out above the rest.  More importantly, we know what not to do when it comes to building the perfect website.   

This article will cover some of the most common errors made by businesses that try to design their own website without the expertise of a Kansas City website design company.  These mistakes include:  

Website is Not Mobile-Friendly 

If your site is not designed to be easily read by mobile users, you are doing your company a significant disservice.  As a leader in custom website design in Kansas City, Social: Managed knows that people access the internet on mobile devices more frequently than a computer.  Ensure that your fonts are large enough so they can be read easily and be clicked by mobile users that are using their fingers.  

Too Much Text 

According to the best SEO companies in Kansas City, one of the biggest turnoffs to readers is being overwhelmed by text.  Paragraphs should be short in length so that the text does not appear so daunting.  Utilize headings, images, and bullet points to break up the text and make articles flow much more smoothly. 

Slow Loading Speeds 

A website that doesn’t load in just a few seconds is another way to lose readers.  The internet is a place for people who want things now, and just a few seconds in lag time can cost your company valuable business.  As a leading digital marketing agency in Kansas City, Social: Managed recommends getting rid of pop-ups and autoplay videos to allow your site to load much faster. 

No Contact Information 

One of the biggest frustrations is when you find something you like, but don’t know how to get it.  Or if a customer loves your website and wants to do business with you, what do they do if they can’t find your contact information?  The best website companies in Kansas City know that your homepage and every internal page should have your company’s name, address, and phone number so that customers can easily contact you.   

Bad Links 

If you have links that led to a 404 Error page, that is a big turnoff for readers.  Also, bad links will get you penalized by search engines on the internet.  Ensure that all links you have posted on your site are working correctly. 

If you are looking to take your business’s website to the next level, that’s where we come in.  Social: Managed is an experienced company when it comes to  Kansas City website design as well as being a premier Kansas City SEO company.   If you want a flawless website than will consistently land one page one of Google, give us a call today at (866) 324-9700 or contact us online.