Most brands and businesses are beginning to understand that quality content gets more traffic online. To make sure you are consistently producing quality content, you should hire an SEO company in Pensacola.  

Here are a few tips to make sure that the content aligns with your brand:

Bring on New Talent

Find the right voice to represent your brand. A Pensacola SEO company knows whether you are creating blogs, infographics, or videos, you have to find your voice. That could be you or someone in your organization to be the frontrunner. You need someone to speak for your company, a good candidate might be someone who specializes in social media planning in Pensacola. Whatever option you pursue, make sure they have proficient writing skills and are knowledgeable when creating content.

A Pensacola SEO company has content writers up to the task. If you are not up to it yourself, make sure anyone who writes for you knows your goals. You may be better off starting with independent content creators at Social: Managed., because they are experts in their field.

You Make the Rules When it Comes to Your Content

Create a list of content requirements, your needs, wants, and expectations. Make sure you have a clear set of guidelines in place to produce quality branding. Your list of standards should include the following:

You, of course, can make exceptions to these rules at any time but make sure you are getting what you want, especially if you are hiring a Pensacola SEO company to produce content for your company. They should be working with you to help your brand achieve the greatest success possible.

Produce Quality over Quantity

The biggest takeaway from this is to produce quality content. Do not just produce massive, useless articles. Thin content has diminished as Google’s algorithm has changed. As a result, businesses are forced to start creating more engaging, high-quality content. This should have been the focus all along.

Do not fall into the trap of mass production. Instead, investigate making something that is shareable and reflects positively on your brand. It’s true that creating content is time-sensitive, but the long-term benefit of quality is so much better than the time wasted on the standard content most brands are pushing out. Use professional social media planning in Pensacola to help you with quality marketing.

Social: Managed. is a digital marketing agency in Pensacola with a mission to provide our customers with a seamless marketing experience across each of their digital assets. We achieve this by providing communication, execution, and becoming trusted advisors to all our customers.  

Citing Your Material

When you write content, name-dropping can make your blog posts more likely to get traffic. Social media managers in Pensacola know that to receive greater visibility, you should include quotes from experts and provide links to their work. You do not want to promote competitors, of course, but include insights from time to time.

Do not feel you have to stick with content you have already seen on the internet. Being original is now an innovation, occasionally, reach out to an expert and get an original quote. Original content will gain social traction, and a Pensacola website design company like Social: Managed. can help you implement it onto your web page.

In 2013, Brian Carter of “The Carter Group” told Social Media Examiner that 30% of content should be original, educational material, while the rest should be curated or promotional content.

Present Personal Research and Opinion

If you want customers to view you as an expert in your industry, do your own research, conduct it yourself and give that research to a good content writer. An SEO company in Pensacola can help you do just that. A few ways to conduct your own research would be sending out surveys and trying campaigns. 

Keep in mind that your research has to add actual value for your customer. Social media managers in Pensacola can help you conduct research and better help you market your product. Once you have finished your research, compile it into a blog post or give it to content writers to promote new insights. 

Picture Perfect

Visual elements will make or break your writing. An SEO company in Pensacola knows the visual basics of writing. The most crucial tactic is visual content for optimizing blog posts and other social media content. As a rule, every single piece of content you write should have a visual component. Here are a few tips to help you when writing a blog post: 

There is nothing more valuable than images. They should take top priority in content writing. Most brands are beginning to understand that quality content gets more traffic online. In part three of our blog series, we will talk about how to make sure you are consistently producing quality content and why you should hire an SEO company in Pensacola.

Social: Managed. is a digital marketing agency in Pensacola with a mission to provide our customers with a seamless marketing experience across all their digital assets. We achieve this by providing communication, execution, and becoming trusted advisors to all our customers.  

The best content writing does not come from stealing. It doesn’t come from looking at someone else’s content and regurgitating it onto your new website. The best digital marketing agency in Pensacola knows that you cannot look at some 800-word blog post you have done three times a week and then throw that up and call it new content.

It will also not come from building an infographic from a template floating around on 1000 other websites. You must establish yourself as an original, that is how you get google ranking help in Pensacola. Your content pieces are the best way to get people to your site.

Here is everything you need to know about developing the right strategy for your brand. Use an SEO company in Pensacola and have trained writers help you create some seriously amazing content pieces.

Brilliant Content Writing

Many companies use content writing, and an SEO company in Pensacola will use it on websites, blogs, and Facebook, but most companies do not have a clear strategy in place. If you want to beat them, you need to use the best digital marketing agency in Pensacola to build your brand.

Most brands believe that they will boost visibility simply by pushing out a lot of content. Many companies create 500-word blog posts that don’t consistently align with their branding goals, which is a huge mistake.

Rather than trying to increase content production, it is more important to get value out of each piece of content you produce. Here are a few ideas when creating content.

Create Meaningful Pieces

There is much debate over content length. It is becoming increasingly apparent that the longer the blog post, the more visibility it has to search engines. In fact, according to research from Medium, 1600 words will receive ten times the views that the standard 500-word article receives.

Now, several factors play into that, of course. It is always better to write concisely and don’t dilute your content with a bunch of unnecessary verbiages. The technique should be to spend more time brainstorming and giving readers real value to what you are writing.

Understand New Content Formats

Content formats are changing, which means writers must adapt and change too. Here are a few formats that you will want to be aware of in the future:

A digital marketing agency in Pensacola always wants to stay up to date on different content formats so that we can engage our customers and your customers in the most efficient, innovative ways possible.

Social: Managed. is a digital marketing agency in Pensacola with a mission to provide our customers with a seamless marketing experience across all their digital assets. We achieve this by providing communication, execution, and becoming trusted advisors to all our customers.  

Call us at (866) 324-9700 for a free quote, or visit our website to fill out a contact form and talk to one of our experts today. We look forward to showing you why Social: Managed. is one of the best digital marketing and SEO companies in Pensacola.