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MARKETING
Digital Marketing Services
At Social: Managed, we are your leading digital marketing agency based in Kansas City, offering comprehensive solutions tailored to elevate your brand’s online presence anywhere in the country. As a premier digital marketing company in Kansas City, we specialize in a range of services, including PPC Management, Website Design, Social Media Management, Digital Ad Management, and Email Marketing. Our team is dedicated to delivering cutting-edge digital marketing solutions in Kansas City to help your business thrive in a competitive landscape. Partner with us for expert strategies that drive results and enhance your visibility in the digital arena.
Industries We Serve
Home Services
Franchise
Real Estate
Restaurant
Ecommerce
Business Services
Wedding Services
How To Choose The Best Website Design Company to Design Your Website
When your company decides that it’s time to get a new website and you start researching options, it can be a little overwhelming. Essentially, you are making a significant business purchase; you are entrusting someone who can change the direction of your business.
There are so many important things to consider when choosing a website company in Pensacola. At Social: Managed., one of the best website companies in Pensacola, we have put together a list of things to look for as you start your search to find the perfect website. These are all crucial things to remember as your website will represent your business and play a major role in the success of your business.
- Find A Website Company in Pensacola That Will Meet with You
This is something that has fallen to the waste side of business practice. Sitting down with a business owner, learning about what they do, and learning what their vision is. These are essential components of creating the perfect website for a company.
Many website companies create generic websites that don’t bring unique branding to represent your business. At Social: Managed., a leading Pensacola website design company, we sit down and have a conversation with business owners to get a clear idea of how they want to use the website and their vision for its design. We also offer our expertise to set the business up for the best possible success.
- Find A Company That Can Help You Create a Seamless Marketing Plan
Many companies just offer web design services, then hand over the website to the customer after doing the bare minimum. This is a disservice to the customer when you think of the impact of marketing and the role your website plays in it. Marketing for your business should be consistent in branding, offering services that can boost sales, and offering Google ranking help in Pensacola.
Building a website that is fully functional and filled with SEO content is huge. Having a website is essential but having a successful site that drives business and online traffic is even more important. When you hire a website design company like Social: Managed., you are hiring a digital marketing agency in Pensacola that will get you your money’s worth when it comes to offering the best in digital marketing.
- Research Companies in Your Area
When you are looking for the top web design companies in your area, ask to see a portfolio of their work. Visit their websites and look for functionality, page loading speed, and where they rank in a google search. These are all critical indicators of a well-designed but also fully optimized website for marketing purposes.
If the company offers just a photo of their past websites, make sure and look up the website on your own time to look for these critical points. If you notice it lacks in these areas, it’s a hint that the company built a nice-looking website, but the key functions of marketing are not taking place. If you are going to pay for a website, you want it to look great and market your business.
At Social: Managed., a premier website company in Pensacola, we meet with our customers and listen to what our their needs and goals are. We take their goals and design ideas and pass them to our creative team to create a beautifully designed website. Our sites are fully optimized to market your company and give you the results you deserve.
Give us a call at (866) 324-9700 or visit our website to schedule a free consultation on our services. We look forward to meeting with you and helping create a website that will make your business thrive.
Questions to Ask Before Hiring an SEO Company in Kansas City
Many experts believe that hiring an SEO company in Kansas City is a great way to boost your business’s Google rankings. At Social: Managed., one of the leading SEO companies in Kansas City, we agree with the experts.
By focusing on SEO (Search Engine Optimization) terms, you can increase your company’s rankings on Google. As your rankings go up, you should receive an increase in customers because more people are getting your business’s name when they search for terms related to your field.
SEO can be a complicated subject to navigate, especially for new businesses. However, it is a helpful tool to advertise your business. If you are stuck on where to start, we suggest hiring a Kansas City SEO company.
It’s always best to ask questions before hiring anybody, and if you’re new to SEO, you might not know where to start. We’ve compiled a list of questions to ask to help ensure you hire the SEO company that’s best for your business.
How Do You Approach SEO to Deliver Results?
There are three different types of SEO, and an experienced SEO company should consider all of them to be a part of their SEO strategy. Your SEO company’s strategy should consist of technical SEO, off-page SEO, and user experience (UX).
- Technical SEO covers metrics that could impact your company’s search traffic. These metrics include code, site structure, and site speed. For technical SEO, a professional will check that Google has crawled your website. A technical SEO expert will also review “404 errors” and analyze any site redirects.
- Off-page SEO improves your business’s SEO presence by strengthening your brand’s presence online; they do this by using hyperlinks. A Kansas City SEO company will find places to increase your business’s domain and page authority through hyperlinks to execute off-page SEO successfully.
- User experience refers to the optimization of your digital property’s content. An SEO expert will analyze the user-facing aspects of your business’s website, including content and keyword optimization.
Modern SEO requires a fully developed strategy and someone with the proper experience to execute it. Before hiring an SEO company, ensure that they can adequately conduct all three aspects of SEO and that their strategy clearly balances them.
How Will You Adapt That Strategy to Our Business?
An SEO expert can tell you that not all businesses will benefit from the same SEO strategy. Every business’s needs are unique, and their SEO needs should be tailored specifically to their needs. An experienced SEO company should be able to construct a plan that caters to your business’s industry and your business’s specific goals.
How Long Will It Be Until We Start to See Results?
An effective SEO strategy takes time. However, an experienced SEO company should give you a timeframe for your business’s results. Experts believe that the average time for results is within the first six months.
How Do You Approach Mobile SEO?
Mobile SEO and Web SEO work hand-in-hand but are different systems. Google has developed its own mobile-first index, which made mobile optimization a concern for many businesses. You should look for an SEO company in Kanas City that can develop a plan for mobile audits to your business’s website.
How Do You Manage Keyword Research?
Keyword research has become more sophisticated in recent years and requires a lot more effort than it used to. Keyword research is now focused on user intent. When conducting keyword research, you are trying to understand the information customers are searching for and developing a keyword from that information.
What Tools Do You Use for SEO?
Professional SEO companies in Kansas City should be able to explain to you the tools they use and why they use them. An SEO expert will have multiple tools that they use to conduct their audits and complete other tasks. Some specific questions to ask an SEO professional include:
- What tools do you use to conduct your keyword research, and why do you use them?
- What tools do you use to conduct competitor analysis, and why do you use them?
- What tools do you use to monitor keyword rankings, and why do you use them?
An experienced Kansas City SEO company should give you specific names and detailed reasons about the tools they use and why they use them.
Are You Ready to Work with a Trusted SEO Company in Kansas City?
Social: Managed. is a leading Kansas City SEO company that wants to help our customers meet their goals. We can evaluate your business’s current SEO plan and develop a strategy tailored specifically to your needs. We strive to ensure our clients receive their desired results.
If you are interested in hiring an SEO company for your business, contact us online, or give us a call at (866) 324-9700 to discuss a free social life audit.
How To Develop and Create a Social Media Marketing Plan in Pensacola
Social media is everywhere these days for business or personal use. There is so much content continually being created and put on the internet that it can seem overwhelming to jump into the world of social media planning in Pensacola and enter the digital marketing world. However, with the help of the best digital marketing agency in Pensacola, Social: Managed., we can help you develop and execute the perfect social media plan for your company.
There is a great way to digitally market that gives you the most bang for the buck, and there is digital marketing that is ineffective and doesn’t reach its full potential of what it could be. Here are the top two points to consider when entering the world of digital marketing and social media.
Take a Look at Your Current Social Media Marketing Plan
There may be a few things that are working well and some that are not. It sounds far-fetched, but so many companies just stick with a plan without evaluating if it’s working. Taking time to really do a thorough examination is key. Here are five questions you should be asking yourself:
1. What is working well and what isn’t?
2. Are you getting consistent feedback from customers and potential customers?
3. Is there an area that is untapped and unreached that you could start incorporating?
4. What is your customer base? What platforms are they using?
5. What is my competition doing that is generating interest?
After you answer these five questions, it will help you get a blueprint for your digital marketing and aid you in formulating an excellent attack for your social media planning in Pensacola.
Set Some Goals!
After you have answered the questions above, it’s time to start coming up with achievable goals and what you want to accomplish with your digital marketing for your company. People start out with goals such as, “I want to be the best company in one month.” This is often admirable but not achievable. Setting a baseline that allows for growth towards a goal in steps is a better plan for marketing and can easily be done with the help of a digital marketing company in Pensacola.
When you set your goals, maybe start with something such as we currently have 1,000 followers, and I want to increase that to 2,000, or we currently get 100 likes on our ads; I would like to double that to 200 this month and increase to 300 in two months. Increasing views and viable clicks with the help of a Facebook ad company in Pensacola is vital to success. These types of goals not only look like an increase in digital viewers but also translates to more clicks to your website and more sales.
At Social: Managed., the best digital marketing agency in Pensacola, we strive to help our customers reach their goals. We help them evaluate their current plan, develop a new strategy, and execute it to achieve the maximum results desired. We would love to talk with you more about signing up for a free social life audit to get a good idea of where your company stands and its potential for growth and competition in the current market.
Hiring a company for social media management in Pensacola both frees up your time to focus on business operations and gives you a leg up on your competitors by having experts maximize your ad potential. Give us a call at 866-324-9700 or visit our website to fill out our contact form to be routed to one of our experts.
Are Facebook Ads Worth the Investment?
Are Facebook Ads Worth the Investment?
Like everything else in life, advertising on Facebook has its advantages and disadvantages. Many people believe that Facebook has run its course and isn’t popular anymore but social media marketing companies in Kansas City disagree. Here at Social: Managed., we have seen great results from Facebook advertising. As a leading Facebook marketing company in Kansas City, we want you to understand the advantages and disadvantages of investing in Facebook ads.
Advantages of Facebook Advertisements
A Facebook ad company in Kansas City wants you to know that, despite what people on social media might say, Facebook advertising has plenty of benefits. Facebook advertisements let you target your audience, test your advertisement images, create ads especially for mobile users, and use conversion tracking.
Targeting Your Audience
A premier Kansas City Facebook ad company will likely recommend running advertisements on Facebook because of how easy it is to target your ideal audience. With this feature, you can brand yourself to your ideal customer by creating a sales funnel. Facebook allows you to choose your ideal audience’s:
- Age
- Location
- Relationship status
- Gender
- Work
- Financial status
- Education level
- Interests
- Behaviors
So as you can see, investing in Facebook ads can ensure that you are reaching your target audience.
Testing Advertisement Images
Facebook advertisements with images generate double the interactions than advertisements without images. The more visually appealing your advertisement is, the more likely someone is to click on it.
You can use multiple pictures for a single ad, so it’s sometimes hard to decide which pictures to use. Be sure to use the preview feature before posting your ad and double-check it. It is important to ensure that the sizing of the images is correct and that you can see everything that you want your audience to see.
When choosing your pictures for your Facebook ad, keep your audience in mind. Ask yourself, “How do I want my audience to view my service or product?” or “What type of pictures will catch my audience’s eye?”
Mobile-Specific Advertisements
Facebook also lets you design advertisements specifically for mobile advertising. This is a huge advantage because you can optimize these ads differently than you would for a regular advertisement.
A well-respected Facebook marketing company in Kansas City may recommend investing in both mobile-specific and general advertising to ensure that you are promoting your business on all platforms.
Conversion Tracking
Conversion tracking measures how effective your advertisements are, so you know when and where to make changes. It tracks the number of people who click on your Facebook ad and then redirects it to your website. This helps you grasp if your Facebook ads are generating customers.
Disadvantages of Facebook Advertising
Although Facebook advertising has proved to help promote businesses, it’s not perfect. Common downfalls to Facebook advertising include:
- Some metrics can be misreported
- Users have to be logged into their account to see your advertisement
- Facebook is still popular, but other social media sites are stealing their traffic
However, with those disadvantages in mind, it’s important to remember that Facebook advertisements have been proven to work. Facebook might not be quite as popular anymore, but the platform is still used frequently and is a great way to promote your business and interact with customers.
Are You Looking to Work with One of the Best Social Media Marketing Companies in Kansas City?
At Social: Managed, a company specializing in Facebook ad management in Kansas City, we want to help our customers reach their goals. We help them evaluate their current SEO plan and develop a new strategy. We also strive to ensure our clients receive their desired results. Contact us online or at (866) 324-9700 to discuss a free social life audit and to get an idea of where your company’s potential growth lies.
Customer Engagement using SEO and Social Media planning in Pensacola
One of the most effective ways to attract customers to your website happens through the help of Search Engine Optimization (SEO). There are billions of searches each day on Google and making sure your website rises to the top is the critical priority for an SEO company.
An SEO company’s job is one of constant change and keeping up with the current analytic changes and trends. When considering how an SEO company in Pensacola can help you with your website and search opportunities on Google, there are several big factors. This article will cover some of the most important things to consider when optimizing your site for SEO.
Consider Keywords
What keywords you pick to search are extremely important to be successful on Google search results. At Social: Managed., one of the best SEO companies in Pensacola, we have the tools to precisely choose the keywords needed to move your company to the top of a Google search.
Keywords are embedded into your website throughout your content in order to attract a Google match when people search for whatever your company offers. When you know you have the optimal keywords, you can add these to your website and content to achieve a great result for your company’s search potential.
Organic Content
Good content is vital to the success of your company’s SEO. When you create unique content for your brand, it gives new content to Google that hasn’t been introduced anywhere else. This kind of content is key, and it is important to introduce new content regularly. If you need Google ranking help in Pensacola, it’s important to reach out to an SEO company in Pensacola in order to put out original and consistent content for your company.
Business owners are often busy with the day-to-day operations of their company, and updating social media, websites, and content is usually pushed to the last priority. But keeping these things at the forefront is vital to staying afloat, especially with online transactions being such a high priority.
Social Media
It’s no surprise that social media is a powerhouse when it comes to driving business and engaging customers. Almost everyone in today’s world has a social media platform they use, if not a handful of them. Social media planning in Pensacola is essential to your business having a strong online presence. By regularly updating your business’s social media, you are creating community engagement that not only attracts but keeps customers coming, interested, and committed to your brand.
At Social: Managed., one of the best SEO companies in Pensacola, we understand the importance of SEO and social media planning in Pensacola. Both of these items are vital to businesses and have a huge impact on your marketing success. Proper planning and regular execution on social media and SEO can be overwhelming to a business owner when you are focusing on the operations of a business. Hiring a digital marketing agency in Pensacola helps to free up your time and give a very industry-specific task to experts in the field.
Does Your Website Have an Expiration Date?
Believe it or not, your website does have an expiration date, as you can only reserve a domain for a specific period of time. As a premier Kansas City web design company, Social: Managed. suggests keeping track of when your website domain expires so that you can renew your hold on the name.
At Social: Managed., we want to help you ensure that you don’t lose your hold on your website’s domain. So, as a leading website company in Kansas City, we have compiled some helpful tips.
Use a Domain Validity Checker to See When Your Domain Will Expire
There are now websites that will check to see if your domain name has expired. Websites such as sitechecker.com and websiteplanet.com offer a domain validity checker. Your Kansas City website design company might suggest that your regularly check your websites to update your domain’s status.
Validity checkers are easy to use. Just enter the domain name into the checker’s search box, and all the information you need will be provided.
How to Tell Your Website’s Domain Has Expired
An easy way to find out if your domain name has expired is to use a validity checker. However, there are signs that can indicate your website has expired. Here are some warning signals that a company that does custom website design in Kansas City would consider indicators of an expired domain:
- You have lost all of your work
- You are getting loading errors
- The validity checker tells you that your domain name has expired
Regularly checking your domain status can help ensure you renew your hold on the domain and don’t lose your business’s website.
What Happens When Your Domain Name Expires?
When your domain name expires, it doesn’t necessarily change ownership immediately. It has to go through several steps first. The first step is reminding the current domain holder that the domain name is expiring. If no action is taken, they will be granted a grace period. If the owner fails to redeem the domain name, it is then put up for auction. If it is not purchased in the auction, it will be publicly listed for sale and anyone can purchase the domain name.
It is critical to avoid waiting until the last minute to renew your domain name. A respected Kansas City web design company will recommend that you constantly track the status of your domain and pay close attention to the expiration date. If you lose ownership of your business name, it will become challenging to conduct business, and it is virtually impossible to conduct digital marketing.
Are You Looking to Work with One of the Best Website Companies in Kansas City?
At Social: Managed., a leader for custom website design in Kansas City, we want to help our customers reach their goals. We help them evaluate their current SEO plan and develop a new strategy. We strive to ensure our clients receive their desired results. Contact us online or at (866) 324-9700 to discuss a free social life audit and to get a better idea of where your company can grow.
Why Your Company Needs a New Custom Website in Pensacola Today!
Having a highly functioning website should be a priority for most businesses, especially since we know most people’s web browsing practices. We live in an impatient world, especially on the world wide web, and if a website loads two seconds slower than expected, many people will jump off your page and onto another. This translates to thousands if not millions in sales over time.
Keeping this in mind, you can see that having the best Pensacola website design company, Social: Managed., build your website to make it a beautifully designed, fast, and updated site is essential to keeping your business thriving. Especially with people placing orders and doing business online more than ever before.
Here are a few hints that it might be time to upgrade your current website with a new custom website in Pensacola:
It’s Been a While Since Our Last Upgrade
By awhile, we mean more than a few years. Think about how often things change in the world of technology, and it’s not just the design elements that we are talking about. Website coding and content change all the time, which affects the speed and quality of your website.
When these things are not current, it makes for a low-functioning website, and could potentially cause sales to slowly decline over time. If you need WordPress website help in Pensacola to update your current site, you can count on Social: Managed. to be there to assist you.
Your Site is Built for Desktops
Most people in the US own and operate a cellphone daily. They also order things online and browse from their mobile device far more often than using a desktop. Some web pages are not optimized for online ordering and browsing from a mobile device, and this makes it nearly impressible to navigate. This can also guarantee that right off the bat, about 60 percent of the people that visit your site will automatically click off it.
Your Website’s Design is Outdated or Uninspiring
Website design is what gives your customers a first impression. Is your company relevant, and can people relate to your brand? These are the types of questions a Pensacola website design company, like Social: Managed., can help you answer so that when people see your company, you portray it exactly as you see yourself. With the ever-changing trends, it can be difficult to stay on top of website design, but with a Pensacola web design company, you can be sure they are on top of the current trends and know how to make your business stand out.
At Social: Managed., we offer a wide variety of services, not just website design, to make your business stand out and stay on top of your market. Whether you need Google ranking help in Pensacola or social media planning in Pensacola, we have you covered.
Being ranked in the top 30 best agencies in the United States, we have a reputation for being a marketing expert. Give us a call at (866) 324-9700 or visit our website to fill out an interest form or get a free quote on services.
We look forward to working with your company to achieve your business goals.
The Importance of Digital Marketing for Your Kansas City Small Business
Digital marketing has become an essential factor in the success of any business. Technology is constantly changing, and the growth of social media has made it easier than ever to promote your small business. As a small business owner, it’s crucial to invest in a proactive digital marketing strategy that keeps up with rapidly changing technological advances.
At Social: Managed., we take pride in being a trusted digital marketing agency in Kansas City. We want to help you and your small business grow to its full potential. To help, we’ve compiled some digital marketing tips to implement into your current marketing strategy.
Make Sure That Your Website is Optimized for Mobile Search
Mobile marketing has become a prominent way to promote your small business. Investing in mobile-specific marketing can be expensive, but experts at a digital marketing company in Kansas City argue that the investment is worth it.
The best way to ensure that your business is ready for mobile marketing is by ensuring that your website is mobile-friendly. Deborah Sweeney, the CEO of MyCorporation, believes that the most successful websites have clean, modern designs and are easy to navigate.
Website builders, such as Wix and Squarespace, make designing mobile-friendly websites easy. You can also seek help designing a mobile-friendly website from a Kansas City digital marketing company.
Focus in On Your Target Audience
The key to marketing is to understand the audience that you are trying to appeal to. A person trying to advertise their vintage clothing business doesn’t want to focus on keywords related to commercial painting businesses.
It’s important to know who the audience for your small business is and what their likes and dislikes are. To successfully market your business digitally, run advertisements and other content that catch your audience’s eye. If you are advertising your clothing business, a nicely dressed model will probably catch more people’s attention than a stack of boxes filled with clothes.
The best digital marketing companies in Kansas City focus on their target audience and will use a marketing strategy that will catch their attention.
Start a Blog
Starting a blog is a great way to create content that promotes your small business. Content marketing is an important part of digital marketing and one of the easiest ways to get some visibility for your company. According to a digital marketing company in Kansas City, publishing content can significantly impact the number of sales you make and the number of customers you attract.
Your blog should feature topics that relate to your business. It’s also a great way to add keywords to your website and link them back to landing pages. This will help increase your business’s SEO rankings, which can lead to more customers.
Encourage Online Reviews
Online reviews are one of the easiest forms of digital marketing. It allows interested customers to see what past customers have thought. Is a company really the best digital marketing company in Kansas City if they have poor reviews? Online reviews are a great way to let your customers know what to expect from your business.
Online reviews can also help increase your SEO rankings. The more your business’s name is used, the more Google will recognize it, and it will start moving up through their rankings system. It’s a free way to get your business’s name out there while promoting yourself to new customers.
In today’s society, digital marketing is the most effective way to promote your small business. However, we understand that rapidly changing technology can make it difficult. If you are struggling with your business’s digital marketing, an experienced digital marketing company in Kansas City can help.
Are You Looking to Work with a Kansas City Digital Marketing Agency?
At Social: Managed., a leading digital marketing agency in Kansas City, we want to help our customers reach their goals. We help them evaluate their current SEO plan and develop a new strategy. We strive to ensure our clients receive their desired results. Contact us online or at (866) 324-9700 to discuss a free social life audit and to get an idea of where your company can grow.
Why You Need a Digital Marketing Company in Pensacola to Help Your Business Thrive
Digital marking has become an increasingly important necessity for many companies. New forms of media and how customers are reached can feel like a constantly moving target. It is imperative to have a solid digital marketing plan in place to get a leg up with other companies competing for business in today’s market.
Don’t have a strategy? That’s ok, because Social: Managed., the best digital marketing agency in Pensacola, can help you formulate a plan that you can feel good about. Here are a few reasons why a digital marketing plan is a necessity for your business and why it’s important:
Your Small Business Can Compete with Big Box Stores
This has been a growing issue among small businesses for a while now. How can we possibly compete with the marketing of a large box store? The answer is using digital marketing with help of a Google AdWords consultant in Pensacola like Social: Managed.
Allowing small businesses to hold top rankings for searches such as with AdWords allows customers to find your store and your products easier. This translates to sales and interest in your company, its products, and its services.
You Can Target Your Audience
Gone are the days where you throw out an ad, hoping that the right people that would use your product or service will see it. Now with digital marketing, you can advertise to only people that would be a target audience for your product or service. This allows you to save a big chunk of money and increase your sales.
An example of this might be, if you are selling a certain baby toy, creating ads and targeting new moms and young families would be a great target audience, instead of just putting out an ad that might hit a few new moms but mostly business people. By doing this, you are using your marketing budget to its fullest potential.
You Can Target Your Ads to the Platform Your Customers Use the Most
Finding the most popular media platform for your customers makes the most sense for businesses, according to the best digital marketing agencies in Pensacola. When you have a business, most of the time, you do have a specific audience. When you know this information, you can see where that particular audience spends most of their time. This allows you to formulate a targeted ad for an audience, on the platform you know they are using.
With the expertise of one of the best social media marketing companies in Pensacola, Social: Managed., we can help your company get the most bang for your buck when it comes to ads.
You Can Track Your Ad’s Success
The fact that you can track your ad and your ad campaign’s progress is monumental to being successful. The days of wondering if anyone even saw your ad are gone. You can now track to see if people saw it, how many people saw it, and did they click on it, like it, or share it? You can even see if your ad led to a sale. This is huge because it allows you to adjust your digital marketing plan at any point to make sure you are hitting that moving target.
With the help of a digital marketing agency in Pensacola, getting a detailed report on what is working and what isn’t is key to more sales.
At Social: Managed., the best digital marketing company in Pensacola, we understand the importance of digital marketing and what it means to your business. We believe in researching, optimizing, and measuring your ad campaign to make sure you are getting the best results for your investment. Give us a call at (866) 324-9700 or visit our website to fill out a contact form to reach one of our experts and find out how to maximize your business’s potential.
Important Factors to Improve Your Business’s SEO Rankings
SEO (Search Engine Optimization) is a great way to boost your company’s search rankings and promote your business. However, it could be tough to know where to start. Social: Managed. is an experienced Kansas City SEO company, and we’ve compiled a list of important SEO factors to help improve your company’s search rankings.
Your Audience
It’s important to know the audience that your business is trying to appeal to. The best SEO companies in Kansas City are successful because they know who they are trying to appeal to. Your industry and audience should always be your first consideration when formulating an SEO strategy. If you’re struggling, ask yourself these questions.
- What industry is your business in?
- Who are your business’s top competitors?
- How are your competitors executing their SEO strategy?
The questions can help you determine how to form your SEO strategy and can help you understand what you need to do next to improve your SEO rankings.
Keywords
Keyword research is vital to your business’s SEO strategy. Keywords help you understand user intent and what your target audience is looking for. One of the top strategies for an SEO company in Kansas City is to have keywords that are subtly different from each other. Subtle shifts in keywords ensure that you are advertising to your target audience, no matter what variation of the keyword they search.
Analytics
Analytics and reporting are arguably the most essential parts of an SEO strategy. An accurate report shows how well your SEO campaign is working and can help your company determine where adjustments need to be made.
An accurate analysis is beneficial for businesses in rapidly changing industries. When you add keywords and landing pages into your SEO strategy, they become the primary source of your SEO strategy. If your keywords are not leading your audience back to landing pages, they are more likely to click off, and you will lose business.
A successful Kansas City SEO company does monthly, sometimes weekly rankings, to see how well their strategy works. They do this to check their work and see if they need to adjust any part of their strategy.
User Intent
When choosing your keywords and developing your SEO strategy, it’s crucial to think of your audience’s intent. Here’s an example:
Let’s say that your target audience searches for “Kansas City SEO company” as a starting point. Use that as a starting point to conduct keyword research and develop variations of that keyword to target. Keywords such as “best Kansas City SEO company” or “SEO company in Kansas City.” Then link these keywords back to a landing page.
Indexing
Although crawling and indexing are related, they are not the same thing. Indexing is the actual process of adding your company’s web pages into a Google search. Indexing affects the tags that you will use. The two most common tags are “index” and “NO-index.” A “NO-index” tag means that the page will not be added to a web search index.
Crawling
Crawling refers to the process of a search engine “spider” discovering your website. If your internal linking doesn’t work correctly, or your website’s set-up is hard to follow, it’s difficult for search engines to crawl it. And, in turn, you can rank lower in search results.
Other major issues, such as 404 errors, can make your website difficult to crawl. An easy solution that SEO companies in Kansas City use is to remove the term “disallow: /” from robots.txt. This term tells your server not to let search engines crawl your site, which, as mentioned earlier, hurts your search results rankings.
Content
It’s important that the content that you promote relates to your business and keywords. An experienced SEO company in Kansas City uses content to help increase their search result rankings. A good strategy is to write content that is helpful to your target audience making them less likely to click off of your website.
Technical SEO
Technical SEO includes your website’s speed, coding, Schema markup, and JavaScript. When one factor of your technical SEO doesn’t work correctly, it can throw your entire website off balance. Issues are commonly caused by SEO implementation mistakes. So, ensuring that your keywords are linking back to landing pages is important.
Hyperlinks
Hyperlinks are an easy way to drive up your business’s site traffic. It’s been shown that hyperlinks increase search result rankings. The best hyperlinks relate to one of the keywords your business is using and should lead back to a landing page. You want to use hyperlinks sparingly and not oversaturate your content with them.
One of the best tips you can receive from an SEO company is implementing your SEO strategy and being patient. Your search results won’t change overnight. However, after following your SEO strategy for a few months, you should notice a steady rise in your rankings.
At Social: Managed., a leading Kansas City SEO Company, we want to help our customers reach their goals. We help them evaluate their current SEO plan and develop a new strategy. We strive to ensure our clients receive their desired results. Contact us online or at (866) 324-9700 or contact us online to discuss a free social life audit and to get an idea of where we can help grow your company.
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