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MARKETING
Digital Marketing Services
At Social: Managed, we are your leading digital marketing agency based in Kansas City, offering comprehensive solutions tailored to elevate your brand’s online presence anywhere in the country. As a premier digital marketing company in Kansas City, we specialize in a range of services, including PPC Management, Website Design, Social Media Management, Digital Ad Management, and Email Marketing. Our team is dedicated to delivering cutting-edge digital marketing solutions in Kansas City to help your business thrive in a competitive landscape. Partner with us for expert strategies that drive results and enhance your visibility in the digital arena.
Industries We Serve
Home Services
Franchise
Real Estate
Restaurant
Ecommerce
Business Services
Wedding Services
What are the Different Types of Digital Marketing in Kansas City?
Digital marketing is almost a necessity to stay afloat in today’s business world. If you notice your business has become stagnant and isn’t growing, maybe it’s time to hire a digital marketing agency in Kansas City to boost your online presence and sales?
There are many routes to choose from when it comes to what kind of digital marketing you need for your business. At Social: Managed., our job is to understand your business and help you formulate a great digital marketing plan for your company. Here is a quick breakdown of a few options to consider.
This is kind of where digital marketing began. With the introduction to the internet and access to email, people started to send email marketing to customers shifting from traditional mail marketing.
Content
This is a way for your business to supply your customers or followers with meaningful content that isn’t focused necessarily on your product specifically, but by providing the content will lead to interest and eventually more sales. Your digital content should also have a heavy emphasis on SEO, and a bit later we’ll discuss the importance of working with a premier Kansas City SEO company to boost your online presence.
Videos
This is the most widely used and viewed type of content on the internet. Using videos is a great way to showcase how-to demonstrations, communicate your business, or share testimonials of past clients. Videos are a very powerful and effective way to grab online attention and keep it.
Pay-Per-Click
This is an option where an online advertiser pays a publisher every time an ad is clicked on. This is a great way to target potential customers and translate that to increased traffic and sales.
Search Engine Optimization (SEO)
This is a way for your business to increase traffic to your website using a strategic combination of keywords on your site that cause Google to move your website up in its list of rankings. As one of the best SEO companies in Kansas City, Social: Managed., has all the tools and experts to optimize your webpage to do just that, draw traffic and move your webpage up in the rankings. Working with a premier Kansas City SEO company will significantly impact your business and the interest it generates online.
Social Media
Companies like Instagram, Facebook, LinkedIn, and Twitter are just a few of the heavy hitters for social media. The accessibility for business owners to communicate directly with their customers in meaningful ways is essential for building a loyal following and a client base.
It is important to have a social media plan with regular content output to have continued interest in your page. When you hire a digital marketing company in Kansas City, they often take care of all the communication, ads, and content so you can focus on other aspects of your business.
Social: Managed., is an award-winning digital marketing agency in Kansas City. We understand the vital role digital marketing plays in the success of your business. We strive to understand the needs of your customers so that your business can meet them.
Give us a call today at (866) 324-9700 or visit our website to contact our staff to find out how we can help you formulate a digital marketing plan for your business.
Knowing Why People Search and How It Can Improve Your SEO in Pensacola
People search the internet for a wide range of reasons throughout the day. It turns out that there are distinct reasons why; and knowing this can help make your website more SEO-friendly. A Pensacola web design company, like Social: Managed., can help you create a fully optimized site so that when people search for a specific keyphrase, they find what they are looking for with your company’s website being at the top of Google’s set of rankings.
Google then uses these key phrases to pull sites that it thinks might match that description. However, the sites that Google pulls greatly depend on several things. So, it is important to know why people search, and then you can use that knowledge to help you formulate the areas of your website that fulfill those people’s needs. As a reputable Pensacola SEO company, Social: Managed. wants to help you better understand some of the top reasons why people search the internet and how this might help your business grow.
To Make a Purchase
Sometimes a customer needs to purchase an item online and is looking for the best option. Let’s say they want to buy a car; some keywords they use for this might be buying a car, purchasing a car, or price of a car. When building your webpage, if you are selling an item, it’s important to consult a SEO company in Pensacola to make sure your keywords are optimal for your page so that buyers can find your site easily.
To Research and Gather Information
Many people search the internet to educate themselves on a topic. So, if you’re doing research on chandeliers some keywords for this might be, what is a chandelier, how does a chandelier work, or what are the best chandeliers. These types of searches are for people that are trying to find information and learn more about a specific subject.
Navigators
These searchers are looking for a specific brand, webpage, or site. They already know what they are looking for and want to go directly there. The keywords might be specific companies, names, or brands that would bring up the page directly.
Commercial
This type of searcher is one that is considering a purchase and wants to look at their options. Let’s say they are looking for a refrigerator, some of their keywords might include: cheapest refrigerator, compare refrigerators, or reviews for refrigerators. This is a way for users to browse options before purchasing something. A reputable Pensacola SEO company has tools to know exactly what keywords people are using and the best ones that companies should use to achieve success.
Knowing these four types of users will help you formulate how to design your webpage with a website company in Pensacola company so that you are reaching all the types of searchers. Providing relevant and informative content for your webpage is key to a successful Pensacola website design and knowing what your users are looking for is important information.
At Social: Managed., a premier Pensacola web design company, we can help you design a fully optimized website in order to achieve success in today’s competitive market. Give us a call at (866) 324-9700 or visit our website to talk to our staff on how to get started optimizing your website.
Top Indicators for Your Website’s Success According to a Kansas City SEO Company
In the world of Google analytics and web metric reports, there are key indicators that will tell you if you are successfully optimizing your website. Knowing what to look for when measuring success is equally important. At Social: Managed., a leading Kansas City SEO company, we understand Google Analytics and metrics and have all the essential tools to measure success.
Here are a few essential things to look for when measuring the quality of your website.
The Ratio of Single-Page Site Visits to Your Website
Also called “bounce rate,” this is when someone visits your site but doesn’t stay to explore. If you ask any Kansas City web design company what the top reason is for a high bounce rate, they will likely tell you that readers found the site unappealing, and they didn’t see what they were looking for. A poor bounce could also be caused by a few other things:
- Not Easy to Use
- Pages is Loading Too Slow
- Page is Unappealing to Users
- Your Content Isn’t Relevant, is Outdated, or Not High Quality
The Number of Visitors to Your Site
When considering your goals for how much traffic your page should be getting, it’s a great idea to start with your history or a baseline of what you are currently getting. The next step would be to optimize your site with the help of a trusted Kansas City SEO Company like Social: Managed., and then remeasure the amount of traffic you are getting.
If traffic is increasing, then you are moving towards success. From here, you can set a realistic goal of desired results for a continual increase.
Number of Pages Viewed & How Long the Reader Stayed
A great starting standard for measuring this is if people view at least two pages of your site for about 2-3 minutes. This shows that once people find your site and begin to browse, that they make it past the first page and show interest in staying for a bit. A great Kansas City website design company can make sure your site is optimized and easy to navigate to increase traffic.
Conversion Rate
If you are selling a product, the industry-standard desirable conversion rate is 2%. This means that for every group of customers that visits your site, 2% would purchase your product or give you the desired result. Seeing the conversion rate can be a wake-up call for business owners, as they now see the amount of traffic coming to their site but also how many people do not end up purchasing their product.
Knowing what affects your conversion rate can help to turn your website traffic into customers. The best SEO companies in Kansas City, like Social: Managed., have the experience and tools to measure traffic and analyze websites to ensure that your conversion rate is its best.
Click-Through Rate
The best website companies in Kansas City know that this measuring tool is for looking at how well your website is indexed in a search. When people search for a specific thing, is it bringing up your website? If not, you may be missing key information on your website.
At Social: Managed., the best Kansas City website design company, we understand that a website can be fully optimized when it’s built from the ground up. We strive to provide a full user experience and excellent navigation so that your site runs fast and smooth for all your users. Measuring the success of your website is key to being successful in today’s markets, and we help businesses do just that.
Give Social: Managed. a call today at (866) 324-9700, or contact us online today to get a free SEO report and see how your business is stacking up against the competition.
Keys to Optimizing your Website for SEO
If you want your website to have a solid online presence, then having SEO is essential. SEO is short for Search Engine Optimization and greatly impacts how your website is ranked in the Google Rankings. Rankings matter because usually, only the top-ranked sites get clicked on by potential customers. At Social: Managed, the best Pensacola SEO company; we understand the importance of having a fully optimized website and its impact on future business. Here are some tips when considering your website and its SEO potential.
Make sure your website is current.
Static pages that don’t have a continuous flow of new content, pictures, and updates do not fare well when it comes to Google rankings. This translates to moving further and further in rankings which makes it nearly impossible for customers looking for a product or service to see your company’s page. At Social: Managed., one of the best SEO companies in Pensacola, when we manage website content for customers, we make sure that there is a constant flow of regular content to make sure you can keep up with your competition.
Use the correct meta descriptions and tags.
Meta descriptions are a short phrase or paragraph that tells the customer what your business is all about. According to best Pensacola SEO companies, these meta descriptions and tags should be concise, clear, and attractive to the customer.
Incorporate Keywords.
Keywords are the way that Google identifies your business when people search words to find a service or product. By incorporating these specific, researched keywords, you are increasing the chances of your page being identified when people search for something your business offers. At Social: Managed., one of the very best SEO companies in Pensacola, we do our research and know what keywords are best for our clients in order to move them up in Google rankings.
Pick your URL carefully.
Many businesses pick a dynamic URL versus a static URL, and this defeats the purpose of customers easily and efficiently finding you online. Dynamic URLs contain a series of numbers and symbols versus a static address containing an easily remembered name.
At Social: Managed., the best SEO company in Pensacola, we understand the importance of the tedious task of optimizing your business’s website to obtain the highest online presence possible. Give us a call at (866)324-9700 or visit our website today and a member of our team will follow up with you soon. We look forward to having the opportunity to develop your business through the advancements of search engine optimization.
Why You Should Go Digital
If there is one thing that Covid has taught the business world, it’s that the ability to go digital in more areas of business isn’t just a preference but it’s a necessity; digital marketing is no exception. When most customers are buying a product, even if they buy it in your store, will research and look at it online for it beforehand. This is where a digital marking company in Kansas City, like Social: Managed., comes into play. When it comes to digital marketing, more than 82 percent of customers use some sort of online search to look or learn about products. This showcases the huge need to hire a digital marketing agency in Kansas City.
Can my business afford digital marketing?
Yes! Companies like Social: Managed., the best digital marketing company in Kansas City, offer rates and options that small businesses can manage while bringing amazing results and an influx in customers. Although there are some fees upfront, the benefits of hiring a digital marketing agency in Kansas City far outweigh the costs. Moving your company up on Google searches, providing uniform ads for all platforms, measuring data, and tracking SEO progress are just a few services a digital marketing agency in Kansas City provides to you and your business.
Another huge benefit to digital marketing is that it allows you to track what your customers are viewing, what they like, and what they don’t like. This feedback makes your company constantly improving and performing better. You can also interact with customers in a very relatable way that helps them feel invested in your company, product, or service. Customers can ask a question, make comments, give reviews and provide feedback. This kind of interaction is invaluable for your business and can be achieved when you hire a digital marketing agency in Kansas City. Having instant feedback is like having a constant suggestion box on how to make your business better, improve products or services, and offer specials to increase traffic flow.
At Social: Managed., the best digital marketing company in Kansas City, we aim to research, optimize, and measure progress for all of your digital marketing needs. We make sure your webpage, ads, and content are all operating at peak performance to help generate new business while still retaining all of your loyal, long-standing customers. Give us a call today at (866) 324-9700 or visit our website to talk to a member of our sales team and find out our marketing professionals can help expand your business.
Social Media Planning in Pensacola
Having a social media plan is essential in today’s fast-paced business market. Having a clear plan for your business that is concise, professional, and consistent is the key to having a successful social media campaign. Using social media is a critical component of increasing both customer engagement and business. Here is a quick guide to social media planning in Pensacola.
Know your audience.
What demographic your business caters to requires social media management in Pensacola and will determine what social media platform you use and how to use it. This information requires research that tells you all about how your demographic uses social media. Gender, age, education level, income, and population density all use different platforms and view them differently as well. When you establish your main audience demographic, you can be strategic about marketing specifically to them, resulting in more business revenue.
How much time do you have?
Social media planning in Pensacola does take a significant amount of time, but the payoff is definitely worth it. If you are a business owner, then you are most likely limited on time. This is where Social: Managed. comes into play. We have all the tools to measure your demographic, strategize the best plan, and execute a consistent flow of social media content, resulting in successful social media planning in Pensacola.
How much in resources do you have to devote?
Resources that are needed to devote to social media management in Pensacola are quality content, time, and measurement tools. Having quality content is important because not only do you need it to fill your social media, but it must engage and inform your customers. Scrolling through content in seconds is what people do, so having content that actually makes them stop and engage is crucial to a successful social media campaign. Most small businesses do not have time to devote to full-scale social media marketing, and this is where a leader in social media planning in Pensacola can help. Social: Managed. has a staff fully committed to staying on top of your strategic marketing campaign so you can spend your time preparing for the influx of customers and focus on other aspects of your business,
At Social: Managed., we are experts at social media management in Pensacola and have extensive knowledge in developing and executing a successful social media marketing campaign. We have the right people to make sure that your business is successful across multiple platforms so you can focus on other business needs. Give us a call today at (866) 324-9700 or visit our website to contact us and learn more about the power of social media for your business.
Why SEO Matters
Suppose you do a basic search for Search Engine Optimization or an SEO. In that case, the definition is “The process of affecting the visibility of a website in a search engine unpaid result”. This means through some expert knowledge and tools; your site can move up in Google rankings without buying an ad. As a business owner, if you hire a Kansas City SEO company, you have the ability to increase sales and traffic to your page and get a leg up on the competition.
So how does a Kansas City SEO company work?
People are searching the internet for things related to your business. They are searching using certain words or phrases that are directly or indirectly related to your particular business. When you use carefully crafted content on your website with these words and phrases, you increase the likelihood of moving up in Google’s rankings.
• There are certain things that Google is looking for when determining rankings of your site, and it’s in your business’s best interest to make sure they are in top shape. The best Kansas City SEO company can help you get there.
• Are people finding what they are looking for easily on your site?
• Is the site mobile-friendly?
• Is the loading speed at it’s highest speed?
• Do you have enough new content?
These key factors will determine if algorithms in a Google search think that your site is ready to be moved to a top spot on page one of Google’s rankings. It’s important to note, these algorithms do change from time to time, so it’s a continuous process of readjusting your website to match the new demands.
Once all of these processes have been optimized, it is essential to measure your success. This is done through a number of tools. At Social: Managed., a local Kansas City SEO company, we have all the tools to optimize your site, measure your success, track your SEO trends, and continue to adjust accordingly to keep you at the top of the rankings so that you can focus on other areas of your business.
At Social: Managed., the best Kansas City SEO company, we understand the tedious work of making sure you are using the correct words and algorithms to make sure your site performs well on Google’s rankings. We assist business owners by researching the current data, optimizing your webpage to reflect that, and creating new content that will give your business the best shot at reaching the top of the rankings.
Give us a call at (866) 324-9700 or visit our website to get a free SEO report of your business.
How to Pick a Web Design Company
When you design a website, you want to make sure it represents your business. It should function at its highest ability and be easy to navigate. This seems like an obvious thing; however, website design varies greatly in quality. Choosing the right Pensacola web design company is the most important part of the process. Our team at Social: Managed. is regarded as one of the leaders in Pensacola website design and has some ideas on how to find the right design team.
1. They have a great reputation. When you pick a design team, you want to make sure they have a proven track record for web design. You can check for awards, credentials, ask for references, and read reviews. These steps will ensure that you have a Pensacola web design company that will give you the highest quality website.
2. They have great ideas, but they listen to your ideas too. So many companies go in as the experts, but you are the expert in your company. You know popular trends, topics, and things related to your field of business, and this insight is vital to whoever is designing your website. Having mutual respect and a team that you feel comfortable expressing your ideas is important.
3. They have a great marketing team on board. Most people don’t think about this as being an element of web design but if you are using your website to grow your business, then having an experienced marketing team on staff is imperative to make sure that the site looks great, has functionality but is also coded with great marketing in order to get optimal results. At Social: Managed., specializing in Pensacola website design, we also have a marketing team to make sure this element of your webpage is accounted for.
4. They outline a clear plan and desired results. Every client is different, and they should be treated as such. Creating a plan for design, timeline, and desired results after the website is up should be clearly outlined.
5. They have a portfolio of past website design work that has a proven track record for success. A well-established Pensacola web design company should have a list of past clients that you can view their websites and design work.
At Social: Managed., the best Pensacola web design company, we know how important our clients and their ideas are. We design websites with our clients in collaboration so that the end result is a website that functions at the highest level, looks beautiful, and exactly what the client has in mind for design. Give us a call at (866) 324-9700 or visit our website to contact a member of our sales team or read more about our website design process.
Why Your Company Needs SEO
Search Engine Optimization (SEO) is a way to optimize your website so that your company’s website ends up with a great search ranking, preferably in the number one spot of a Google search. Businesses are getting more competitive and more aggressive in their advertising so SEO is another way to get businesses added exposure.
Hiring one of the top SEO companies in Kansas City is necessary to stay on top of the competition. So, what can an SEO company in Kansas City do for your business? At Social: Managed., we do several things to make sure your business moves to the top of a Google search; here are just a few:
• We do our research. SEO companies in Kansas City research to identify exactly what key phrases or words are the right match for a specific business. When people are searching for your product or similar products, what words are they using to search? We research what the competition is doing and understand how to be one step ahead.
• Optimization of your website. When your website optimization takes place, a SEO specialist will evaluate keywords relevant to your business and make specific key phrases that search engines will see and help legitimize your website. Keep in mind that your website’s analytic requirements are always changing. To stay on top of what makes Google look for and respond to your page is critical in this process.
• Making a Great User Experience. When people visit your website, what they click on, how long they view a page, how hard it is to load content, and the viewer’s overall experience is thoroughly analyzed. The efficiency of the page is measured and affects your rankings. SEO companies in Kansas City will look at all of these measurements and make sure your website is running at its highest quality while identifying any problems that might be limiting business traffic.
It’s important to remember that SEO for businesses is an ever-changing world. Analytics are constantly changing, requiring you to adjust your webpage to stay competitive in your industry. Keeping your content up to date, relevant, and fresh is what keeps your rankings high, so keeping your webpage current is essential. At Social: Managed., the best SEO company in Kansas City, we are knowledgeable and up to date on all things SEO. Our job is to make sure your pages, content, and business are up to date and functioning at its highest capacity to stay ahead of your competitors. Give us a call at (866) 324-9700 or visit our website for a free marketing review of your company’s website.
Benefits to Hiring a Digital Marketing Agency
Digital marketing can be an overwhelming and time-consuming part of a business if you are a business owner. If you are not constantly monitoring and adjusting your digital marketing, you might be losing out on major business opportunities. Digital marketing can accelerate your business growth and help to maintain your current business. Here are the top reasons why hiring a digital marketing agency in Kansas City is a smart business decision.
1. Establish Your Brand. A digital marketing company in Kansas City, like Social: Managed. can help establish your social media, marketing, and other branding to make sure it’s consistent, well-executed, and most importantly, your customers can recognize you.
2. Maximize Your Time and Effort. Owning your own business takes so much time and effort, it leaves little time for anything else. In order for your business to grow and compete in today’s market, digital marketing is critical to its success. When you hire a digital marking company in Kansas City, you are gaining precious time to focus on other areas of your business and trusting your marketing to experts who know all the tips and tricks of the industry to make your company stand out and be successful.
3. Small and large businesses can benefit from hiring professionals. Digital marketing is an industry that allows small business owners to compete with large-scale businesses. By developing a strategy with a marketing company, you have access to market professionals that can answer questions and set you on a path for success.
4. You have the ability to track your competitors and your audience. Staying in tune with what your clients want and are looking for is key to success. It’s also important to keep an eye out on the competition, so you don’t fall behind. When you hire the best digital marketing agency in Kansas City, Social: Managed., you have access to industry experts and tools that can help you do both. With all of your digital marketing being constantly monitored by professionals, you now have time to focus on other areas of your business that needs your attention, especially due to an influx of customers that comes with hiring professionals to do your digital marketing.
At Social: Managed., one of the best digital marketing companies in Kansas City, our staff is full of great ideas and marketing standards that combine to give your business a creative digital marketing strategy to help you grow quickly. Give us a call at (866) 324-9700 or visit our website to get a free quote.
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Social: Managed. team is very personable…
Social: Managed. team is very personable and produces excellent results. It’s amazing my business page posts actually have interaction now. Our party trailer fleet was booked out for the rest of the year going into Q4 and the only thing we changed was hiring Social: Managed. to manage our digital strategy.
Social: Managed has been great!
Social: Managed. has been great! I’ve loved working with them. Their work has been very helpful to my business.
I’m so thankful for Social: Managed!
I’m so thankful for Social: Managed.!!! Social: Managed. has freed me up to focus on other parts of my business, so I don’t have to worry about social media component of advertising. The content is great and accuracy reflects my business! My social media presence is now more consistent than it has ever been! It is amazing to see so many people engaging with us and instead of feeling stressed regarding my business’ social media presence, I’m finally proud of it.
Why
Social:
Managed.
Social:
Managed.
