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MARKETING
Digital Marketing Services
At Social: Managed, we are your leading digital marketing agency based in Kansas City, offering comprehensive solutions tailored to elevate your brand’s online presence anywhere in the country. As a premier digital marketing company in Kansas City, we specialize in a range of services, including PPC Management, Website Design, Social Media Management, Digital Ad Management, and Email Marketing. Our team is dedicated to delivering cutting-edge digital marketing solutions in Kansas City to help your business thrive in a competitive landscape. Partner with us for expert strategies that drive results and enhance your visibility in the digital arena.
Industries We Serve
Home Services
Franchise
Real Estate
Restaurant
Ecommerce
Business Services
Wedding Services
That Cheap Website for Your Startup Company Is Costing You Money
Starting a new business is hard and we all know it. Not only is it hard, but it’s also expensive! For this reason, many new business owners look for the cheapest options possible to hit the ground running. Most start their online presence with a free social media page and a cheap website. As the top digital marketing agency in Pensacola, we work with small businesses daily and have found that these free or cheap websites are what end up costing them the most money. Let’s take a closer look at the advice of a Pensacola web design company on how websites cost your business money and how to find a better solution.
You might say, “Well, that makes no sense…how can a free website cost a business owner money?” The problem lies in the fact that there are few tools that a business owner needs to actively bring in the sales and leads that are necessary to grow.
For example, can you add plug-ins to the site? Are you able to add all the calls to action and forms that you need throughout the site? Can you connect to Google Analytics, Google Tag Manager, and other outside tools that allow you to pull necessary data for future business decisions? Is it easy to make changes? If you go into it already knowing you will need more, is it worth waiting until you are in the midst of a busy time in your business and have to stop everything to shift into that larger website?
Is it Okay to Hire a Friend to Build Our Website?
Recently we started working with a client who had a friend build the company’s website. They were launching their business and weren’t ready to spend $20,000 on a custom website in Pensacola. (Don’t worry, you don’t have to do that!) The website came out beautiful and the business was ready to start marketing and bring in some leads for all the new employees they had hired.
So, you may wonder, what’s the problem? The site was very restrictive on the backend. While it looked user-friendly, it was difficult to make changes or add to the site. For example, adding a new form to the homepage was time-consuming and didn’t give many options for the overall look. That makes it complicated when it needs to be a mobile-friendly website. In addition, we found the form submit button only worked about 25% of the time. This business had been spending money on marketing and losing out on 75% of the leads!
My Friend Has Experience with Pensacola Website Design
In addition to functionality issues, we’ve seen multiple businesses run into issues after having a friend or family member set up the website and/or hosting. While it seems like a great idea, if that person does not do this for a living, they have no interest in the future of the website.
For example, Susan is out of work right now and has a background in website development. She’s a good friend of yours, so you decide it’s a win-win situation for her to set up the website and hosting for your new business. She finds a beautiful template and gets it all set up. What happens when Susan goes back to work, and you need website updates? Did she set it up in WordPress and show you how to make the updates?
It is much easier to find WordPress website help in Pensacola than to try to figure out the backend of a website that is difficult. Is Susan willing to let others into the site and/or make hosting changes if that is what is best for your business? These are important questions to ask upfront. If you choose this route, we suggest a contract between you and Susan, so there is documentation that it truly is a business relationship.
With all these potential issues, what is the best solution for a new business? As a top Pensacola web design company, we suggest making a small investment in a WordPress website with a beautiful design and full capabilities to work with your business now and in the future. As the leading website builder in Pensacola, our websites start at less than $3,500 and provide a small business with the perfect platform to launch into the growth necessary for a successful company.
Do you already have a WordPress site and need WordPress website help in Pensacola? Contact our team at Social: Managed. We are happy to show you some projects we’ve worked on in the past and help find the best solution for your company.
Call (866) 324-9700 or contact us online to get started.
Social: Managed. Announced as a 2021 Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.
Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won!
We are ecstatic to announce that the Social Managed team has been recognized as one of the top B2B service providers of 2021 in both the Kansas City, MO area and nationally by UpCity!
The opportunity to share our energetic culture and commitment to custom ideation for each client is what excites us each day. Our detail-oriented thinking coupled with big-picture ideas provides each client with a well-rounded experience in the world of social media and marketing. Creating lasting, positive impacts online for our clients is the ultimate reward.
– “The Social Managed team creates an experience that can make any client certain that their thoughts and ideas are being valued and heard. The passion, expertise, and transparency brought by the team are incredibly refreshing. We’re so happy for Social Managed to win this award and hope to see the great work continue.”
– Dan Olson, CEO
Dan Olson, CEO at UpCity, had this to say about Social Managed:
This recognition has been driven in large part by our 5-star review rating on UpCity. Here are a few of our favorite pieces of feedback we’ve received from our incredible customers:
“Great experience I would recommend them to any business.”
-Kyle DeRodes, Social Managed Customer
“David and Kelli did a great job taking our ideas and crafting them into two nice, informative, and easy to navigate websites.”
-Jerry Dixon, Social Managed Customer
“They are proactive and able to support me when I need it most.”
-Michiyo Dougherty, Social Managed Customer
Receiving this award from UpCity is not only exciting but humbling. We come to work every day, putting in the effort on behalf of our clients because the passion for what we do is authentic. Being noticed by UpCity and clients is truly gratifying. Thank you, all!
Why Your Website Should Be Mobile Friendly
The majority of web browsing today is done on mobile devices. Therefore, it’s extremely important for businesses to have a website that is mobile-friendly. Social: Managed. is a Kansas City web design company that values user experience and boosting your website to increase traffic.
We know the important role that having a fully operating mobile website is to your business. Here are some of the top reasons why your business needs to have a mobile-friendly site in today’s competitive market.
A Mobile-Friendly Site Improves Your Customers’ Experience
When customers can’t move around your site easily on their phones to view content or order items, they will quickly click off your site and look at the competitor’s site instead. When you have a mobile-friendly website, it is critical that your website company in Kansas City makes sure that the site fits comfortably onto a mobile screen. Everything on the site should be easily accessible with a simple click, and your potential customers should not have to constantly scroll and swipe to get where they want to go.
Having a Mobile Site Makes Everything Instantaneous
In a world where customers are used to having things right this instant, we use our mobile devices to save time on so many things. You might hear someone say “Alexa, order a bag of dog food,” or “Siri, give me directions to the nearest park.” So, in our very “mobile-driven” society, it’s vital that your site be ready especially when your customers are on the go.
Your site needs to be very user-friendly for both making purchases and viewing content. It’s also critical to not only have content, but according to top SEO companies in Kansas City, your content needs to be relevant and optimized for Google. When you work with Social: Managed., you’ll have a partnership with a premier Kansas City SEO company that can help your mobile site jump to page one of Google’s rankings.
Expect to See a Spike in Your Numbers
When you work with a well-respected Kansas City web design company, you will likely see an increase in sales and revenue once your site is mobile-friendly. In fact, sales transactions on mobile devices have more than doubled over the last few years. Customers are browsing and ordering from their mobile devices all the time, so having your website optimized for mobile viewing and navigating is essential.
Your Google Rankings Will Flourish
Having your site mobile-friendly improves your legitimacy with Google and will improve your Google rankings. SEO involves many different components, but if you ask any Kansas City SEO company what their number one goal is, they’ll likely tell you that It’s to get their clients on page one of Google. So a mobile-friendly site is huge for any business to help boost their Google rankings and stay ahead of the competition.
It’s safe to say that having a mobile-friendly website is almost a necessity for any business. Not only does it boost your sales and increase customer satisfaction, but it also gives your business a leg up on the competition. At Social: Managed., a premier Kansas City website design company, we understand the immense benefit of having a mobile-friendly website and we can help your business get there.
Give us a call at (866) 324-9700 or visit our website to talk to our team about how we can boost your business by making your website more user-friendly.
Facebook Boosts Are Easy, But Are They Effective?
Running a Facebook business page means constantly being asked to boost posts. Sounds like a simple way to run an ad and generate business, right? It is! It’s like an “easy button” on Facebook. The question: is it effective?
We sat down with social media managers in Pensacola to discuss how a business can most effectively advertise on Facebook. Some questions they had were:
Do Facebook ads generate clicks and leads while being cost-effective? And is there a better option?
The answers to those questions are yes, and yes there is!
As a leading digital marketing company in Pensacola, we will break down the differences between a Facebook boost and a Facebook ad, as well as which one is the most effective for a business owner.
Most business owners who come to us have previously done Facebook boosts. They’ll throw $40 here and $25 there to boost sales, promote events, add before/after photos, and other popular posts. Discussing this, we discovered that they found success in the number of likes and shares as well. Although increasing social media followers is important, it is still the secondary goal below generating leads.
Goals of Sponsored Ads
The end goal is something that social media managers in Pensacola should consider when making a sponsored ad or boost on Facebook. If any items in the list below are something you want to achieve, then you should look into sponsored ads.
- Increase the number of followers
- Get current followers to see more of your posts
- Get more traffic to your website
- Get form fills directly from the ad
- Increase brand awareness
These are all results you can gain from a sponsored ad on Facebook, but they must be set up properly to achieve that goal. You know that’s exactly the setup you’ll receive when you work with a premier digital marketing agency in Pensacola like Social: Managed.
What Can a Facebook Ad Do That a Facebook Boost Cannot?
The main difference between a Facebook boost and a Facebook ad is the capability of targeting.
A Facebook ad gives you the ability to:
- Exclude certain audiences
- Build a custom audience
- Target people based on their physical location or where they travel
A Facebook boost only gives the ability to target:
- Specific interests, cannot exclude people with certain interests
- People who like the page and their friends
- People in the local area
Is a Facebook Ad More Cost-Effective?
Our experience as a digital marketing company in Pensacola has shown us that lower rates are given to advertisers who spend more money on that platform. That is due to ads running longer, more often, more money spent, and overall optimization of the campaigns. Facebook boosts are typically short bursts that run and then are done. Clicks can sometimes cost two times that of an ad.
Ready for a Social Media Marketing Company in Pensacola to Take You to the Next Level?
Not only do we do ads, but we also do social media management in Pensacola, SEO, website design, and more. So let’s talk about how we can enhance your business today. Social: Managed. is happy to show off campaigns we’ve worked on and find the best solution for your company. Give us a call at (866) 324-9700 to get started.
How Digital Marketing is Key to Your Business
Digital marketing is the modern way in which businesses promote themselves. There are many reasons why your business must begin to build its digital presence if you haven’t already. At Social: Managed., a premier digital marketing company in Kansas City, we are experts at building a plan that is right for your business while still fitting your budget so you get the maximum impact. Here are a few reasons why hiring a high-quality digital marketing agency in Kansas City is so important when trying to grow and develop your business.
It’s the Most Cost-Effective Way to Market
Most small businesses have a budget set aside for marketing, but every business owner wants to get the most bang for their buck based on that budget. When you work with a digital marketing company in Kansas City, they can look at your company’s needs and help build a plan to maximize your budget.
It’s Faster and Measurable
Digital marketing can hit unlimited customers almost instantly. When you put out a digital ad, you can see who clicked on it, if they stayed, how many likes you got on social media, etc. It will help you formulate a better plan each time you advertise to get the best feedback. Digital marketing is truly the most interactive way to do business.
Your Customers Are Digital
Almost everyone nowadays is online and has social media. Social: Managed., one of the premier social media marketing companies in Kansas City, understands all the ins and outs of marketing on social media and the best way to utilize these platforms to achieve the most interaction from customers.
Constantly monitoring success and feedback is essential, and Social: Managed., does just that! As one of the best social media marketing companies in Kansas City, we know that staying on top of the competition in the world of social media takes a definitive plan of action.
Your Competition is Already Doing It
It’s a given that your competitors are using digital marketing. In today’s world, to have a successful business, you have to have an online presence. If your business is thriving, then no doubt you have a successful digital marketing plan with a digital marketing company in Kansas City. In order to be successful with digital marketing, it often takes special tools and monitoring to see where you measure up against the competition.
You Can Develop or Improve Your Reputation
Most product users look at reviews before buying. By having a way to personally interact with your customers, provide service, view feedback, and improve based on that feedback, you can improve your business while establishing a strong reputation. Seeing lots of positive interaction and feedback enables customers to trust your company and consider it as a serious option.
At Social: Managed., a premier digital marketing agency in Kansas City, we know what it takes to develop a solid and successful online presence when it comes to marketing. We can help create a marketing plan for your business that is within your budget.
Give us a call at (866) 324-9700 or visit our website to contact one of our digital marketing experts today.
How SEO Companies in Pensacola Can Optimize Your Business
The job of an SEO company is one of constantly changing techniques in order to stay ahead of the competition. Google is continually changing the way it analyzes websites. Therefore, a Pensacola SEO company must stay on top of its techniques and maximize organic searches for their clients when they reach out for Google ranking help in Pensacola.
When you hire one of the best SEO companies in Pensacola, like Social: Managed., you are hiring a company that is up to date on all the latest SEO trends. So, what are some of the top ways for SEO companies in Pensacola can improve the amount of organic traffic to a website? Keep reading to find out.
Optimize Your Site for Mobile Devices
Most of the country’s population has a mobile phone or smart device, and about half of all purchases or browsing is now done on mobile devices. It sounds like it should be a given to focus heavily on mobile sites, but many websites are still not fully optimized for mobile devices. If your site is not mobile-optimized, your risk losing business to competitors with sites that are tailored for mobile devices.
Optimize Your Content for a Great User Experience
Here are some of the most important components of high-quality SEO content.
•Easy to read for most viewers. This means using uncomplicated words, making sure grammar is correct, and Pensacola SEO companies recommend using shorter sentences and paragraphs.
•The content should be of good quality. Good content should be informative without being wordy.
•Word flow is broken up into smaller sections. This can be done utilizing bullet points, small paragraphs, or numbered content. The content should also be a fast read, delivering necessary information with the least amount of work.
•It needs to include pictures or videos. Images and videos help customers visualize the content and break up the words to help illustrate a point more clearly.
Optimize Your Webpage for Voice Searches
With the introduction of voice commands on phones or devices for your home, it is becoming an ever-present need to be able to optimize for voice searches. What people search for with their voices versus what they search for with their text when typing in a search bar can vary significantly. This affects Pensacola SEO companies because words that optimize a site for organic searches differ depending on if someone searches by typing or by doing a voice search.
Know Your Audience
When you write content that is targeted to a specific audience that is interested in your page, you can give them exactly what they want, and they will keep coming back to your page. As long as there is new content matching what they are looking for, your target audience will keep showing up.
Increase the Speed of Your Website
Speed can be a factor in how your company ranks with Google; if your website is even a second slower than your competitors, you can lose out on business. Pensacola SEO companies suggest that if your page is loading slowly, it is losing business. It is imperative that you keep your website speed at an optimal 3-second loading speed to keep business flowing.
Managing your website’s SEO is a big part of the success of your online business. At Social: Managed., one of the leading SEO companies in Pensacola, we manage your SEO so that you can have your website optimized and help retain business while you manage other important aspects of your company.
Give us a call at (866) 324-9700 or visit our website to find out more about how our SEO team can help you stay ahead of the competition!
What are the Different Types of Digital Marketing in Kansas City?
Digital marketing is almost a necessity to stay afloat in today’s business world. If you notice your business has become stagnant and isn’t growing, maybe it’s time to hire a digital marketing agency in Kansas City to boost your online presence and sales?
There are many routes to choose from when it comes to what kind of digital marketing you need for your business. At Social: Managed., our job is to understand your business and help you formulate a great digital marketing plan for your company. Here is a quick breakdown of a few options to consider.
This is kind of where digital marketing began. With the introduction to the internet and access to email, people started to send email marketing to customers shifting from traditional mail marketing.
Content
This is a way for your business to supply your customers or followers with meaningful content that isn’t focused necessarily on your product specifically, but by providing the content will lead to interest and eventually more sales. Your digital content should also have a heavy emphasis on SEO, and a bit later we’ll discuss the importance of working with a premier Kansas City SEO company to boost your online presence.
Videos
This is the most widely used and viewed type of content on the internet. Using videos is a great way to showcase how-to demonstrations, communicate your business, or share testimonials of past clients. Videos are a very powerful and effective way to grab online attention and keep it.
Pay-Per-Click
This is an option where an online advertiser pays a publisher every time an ad is clicked on. This is a great way to target potential customers and translate that to increased traffic and sales.
Search Engine Optimization (SEO)
This is a way for your business to increase traffic to your website using a strategic combination of keywords on your site that cause Google to move your website up in its list of rankings. As one of the best SEO companies in Kansas City, Social: Managed., has all the tools and experts to optimize your webpage to do just that, draw traffic and move your webpage up in the rankings. Working with a premier Kansas City SEO company will significantly impact your business and the interest it generates online.
Social Media
Companies like Instagram, Facebook, LinkedIn, and Twitter are just a few of the heavy hitters for social media. The accessibility for business owners to communicate directly with their customers in meaningful ways is essential for building a loyal following and a client base.
It is important to have a social media plan with regular content output to have continued interest in your page. When you hire a digital marketing company in Kansas City, they often take care of all the communication, ads, and content so you can focus on other aspects of your business.
Social: Managed., is an award-winning digital marketing agency in Kansas City. We understand the vital role digital marketing plays in the success of your business. We strive to understand the needs of your customers so that your business can meet them.
Give us a call today at (866) 324-9700 or visit our website to contact our staff to find out how we can help you formulate a digital marketing plan for your business.
Knowing Why People Search and How It Can Improve Your SEO in Pensacola
People search the internet for a wide range of reasons throughout the day. It turns out that there are distinct reasons why; and knowing this can help make your website more SEO-friendly. A Pensacola web design company, like Social: Managed., can help you create a fully optimized site so that when people search for a specific keyphrase, they find what they are looking for with your company’s website being at the top of Google’s set of rankings.
Google then uses these key phrases to pull sites that it thinks might match that description. However, the sites that Google pulls greatly depend on several things. So, it is important to know why people search, and then you can use that knowledge to help you formulate the areas of your website that fulfill those people’s needs. As a reputable Pensacola SEO company, Social: Managed. wants to help you better understand some of the top reasons why people search the internet and how this might help your business grow.
To Make a Purchase
Sometimes a customer needs to purchase an item online and is looking for the best option. Let’s say they want to buy a car; some keywords they use for this might be buying a car, purchasing a car, or price of a car. When building your webpage, if you are selling an item, it’s important to consult a SEO company in Pensacola to make sure your keywords are optimal for your page so that buyers can find your site easily.
To Research and Gather Information
Many people search the internet to educate themselves on a topic. So, if you’re doing research on chandeliers some keywords for this might be, what is a chandelier, how does a chandelier work, or what are the best chandeliers. These types of searches are for people that are trying to find information and learn more about a specific subject.
Navigators
These searchers are looking for a specific brand, webpage, or site. They already know what they are looking for and want to go directly there. The keywords might be specific companies, names, or brands that would bring up the page directly.
Commercial
This type of searcher is one that is considering a purchase and wants to look at their options. Let’s say they are looking for a refrigerator, some of their keywords might include: cheapest refrigerator, compare refrigerators, or reviews for refrigerators. This is a way for users to browse options before purchasing something. A reputable Pensacola SEO company has tools to know exactly what keywords people are using and the best ones that companies should use to achieve success.
Knowing these four types of users will help you formulate how to design your webpage with a website company in Pensacola company so that you are reaching all the types of searchers. Providing relevant and informative content for your webpage is key to a successful Pensacola website design and knowing what your users are looking for is important information.
At Social: Managed., a premier Pensacola web design company, we can help you design a fully optimized website in order to achieve success in today’s competitive market. Give us a call at (866) 324-9700 or visit our website to talk to our staff on how to get started optimizing your website.
Top Indicators for Your Website’s Success According to a Kansas City SEO Company
In the world of Google analytics and web metric reports, there are key indicators that will tell you if you are successfully optimizing your website. Knowing what to look for when measuring success is equally important. At Social: Managed., a leading Kansas City SEO company, we understand Google Analytics and metrics and have all the essential tools to measure success.
Here are a few essential things to look for when measuring the quality of your website.
The Ratio of Single-Page Site Visits to Your Website
Also called “bounce rate,” this is when someone visits your site but doesn’t stay to explore. If you ask any Kansas City web design company what the top reason is for a high bounce rate, they will likely tell you that readers found the site unappealing, and they didn’t see what they were looking for. A poor bounce could also be caused by a few other things:
- Not Easy to Use
- Pages is Loading Too Slow
- Page is Unappealing to Users
- Your Content Isn’t Relevant, is Outdated, or Not High Quality
The Number of Visitors to Your Site
When considering your goals for how much traffic your page should be getting, it’s a great idea to start with your history or a baseline of what you are currently getting. The next step would be to optimize your site with the help of a trusted Kansas City SEO Company like Social: Managed., and then remeasure the amount of traffic you are getting.
If traffic is increasing, then you are moving towards success. From here, you can set a realistic goal of desired results for a continual increase.
Number of Pages Viewed & How Long the Reader Stayed
A great starting standard for measuring this is if people view at least two pages of your site for about 2-3 minutes. This shows that once people find your site and begin to browse, that they make it past the first page and show interest in staying for a bit. A great Kansas City website design company can make sure your site is optimized and easy to navigate to increase traffic.
Conversion Rate
If you are selling a product, the industry-standard desirable conversion rate is 2%. This means that for every group of customers that visits your site, 2% would purchase your product or give you the desired result. Seeing the conversion rate can be a wake-up call for business owners, as they now see the amount of traffic coming to their site but also how many people do not end up purchasing their product.
Knowing what affects your conversion rate can help to turn your website traffic into customers. The best SEO companies in Kansas City, like Social: Managed., have the experience and tools to measure traffic and analyze websites to ensure that your conversion rate is its best.
Click-Through Rate
The best website companies in Kansas City know that this measuring tool is for looking at how well your website is indexed in a search. When people search for a specific thing, is it bringing up your website? If not, you may be missing key information on your website.
At Social: Managed., the best Kansas City website design company, we understand that a website can be fully optimized when it’s built from the ground up. We strive to provide a full user experience and excellent navigation so that your site runs fast and smooth for all your users. Measuring the success of your website is key to being successful in today’s markets, and we help businesses do just that.
Give Social: Managed. a call today at (866) 324-9700, or contact us online today to get a free SEO report and see how your business is stacking up against the competition.
Keys to Optimizing your Website for SEO
If you want your website to have a solid online presence, then having SEO is essential. SEO is short for Search Engine Optimization and greatly impacts how your website is ranked in the Google Rankings. Rankings matter because usually, only the top-ranked sites get clicked on by potential customers. At Social: Managed, the best Pensacola SEO company; we understand the importance of having a fully optimized website and its impact on future business. Here are some tips when considering your website and its SEO potential.
Make sure your website is current.
Static pages that don’t have a continuous flow of new content, pictures, and updates do not fare well when it comes to Google rankings. This translates to moving further and further in rankings which makes it nearly impossible for customers looking for a product or service to see your company’s page. At Social: Managed., one of the best SEO companies in Pensacola, when we manage website content for customers, we make sure that there is a constant flow of regular content to make sure you can keep up with your competition.
Use the correct meta descriptions and tags.
Meta descriptions are a short phrase or paragraph that tells the customer what your business is all about. According to best Pensacola SEO companies, these meta descriptions and tags should be concise, clear, and attractive to the customer.
Incorporate Keywords.
Keywords are the way that Google identifies your business when people search words to find a service or product. By incorporating these specific, researched keywords, you are increasing the chances of your page being identified when people search for something your business offers. At Social: Managed., one of the very best SEO companies in Pensacola, we do our research and know what keywords are best for our clients in order to move them up in Google rankings.
Pick your URL carefully.
Many businesses pick a dynamic URL versus a static URL, and this defeats the purpose of customers easily and efficiently finding you online. Dynamic URLs contain a series of numbers and symbols versus a static address containing an easily remembered name.
At Social: Managed., the best SEO company in Pensacola, we understand the importance of the tedious task of optimizing your business’s website to obtain the highest online presence possible. Give us a call at (866)324-9700 or visit our website today and a member of our team will follow up with you soon. We look forward to having the opportunity to develop your business through the advancements of search engine optimization.
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