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MARKETING
Digital Marketing Services
At Social: Managed, we are your leading digital marketing agency based in Kansas City, offering comprehensive solutions tailored to elevate your brand’s online presence anywhere in the country. As a premier digital marketing company in Kansas City, we specialize in a range of services, including PPC Management, Website Design, Social Media Management, Digital Ad Management, and Email Marketing. Our team is dedicated to delivering cutting-edge digital marketing solutions in Kansas City to help your business thrive in a competitive landscape. Partner with us for expert strategies that drive results and enhance your visibility in the digital arena.
Industries We Serve
Home Services
Franchise
Real Estate
Restaurant
Ecommerce
Business Services
Wedding Services
What An SEO Article Is and How To Write One According to an SEO Company
Every good website has a blog page. Blogs are a great way to show that a website is authoritative and relevant, but they are also critical when it comes to being visible on search engines. However, there are specific rules you must follow when writing a blog for ranking purposes. This is what’s known as an SEO article. You may have heard of this before, but not many people know what an SEO article is and how to write one.
In this blog, we are going to discuss what SEO articles are, how they differentiate from other blog articles and some of our best tips for writing one as a Kansas City SEO company.
What An SEO Article Is
Blog articles for businesses tend to be written for either informative, marketing purposes or SEO. The purpose of an SEO article is to primarily gain more visibility on search engines, like Google or Bing. An SEO article is optimized through the use of keywords to help the website rank better.
How To Write An SEO Article
To write a rank-worthy SEO article, an SEO company would suggest a few things.
1. Define Your Keywords
The first step before writing a blog article for SEO purposes is to define the keywords you want your business to be found for on Google. Find out what phrases people are searching for online and how often those phrases are being searched for. This will give you a good idea as to how competitive a specific keyword is and whether it’s a word you should spend time ranking for.
Tip – If you are unsure about how to do keyword research, SEO companies have the necessary tools and experience to do the research for you!
2. Write Valuable Content
Once you have determined your list of keywords, it is then time to start writing! It is very important to make sure you are writing content that is both valuable to customers and Google. Because the Internet is full of millions of junk pages, your article must be written well enough to stand out to Google.
What kinds of articles do well? That depends on your industry. However, “how to” articles are great for any industry and tend to do very well. To start, SEO companies suggest picking one of your keywords and then forming an article around it. Looking at what your competitors are writing about is another great way to get ideas.
3. Incorporate Your Keywords
After deciding what you will write your SEO article about, you will want to choose at least one primary keyword and two secondary keywords to incorporate in the article. SEO companies tend to go back and forth between how many times a keyword should be used; however, there is no hard-core evidence to support a certain number. All that matters is that you use your keyword in the title, somewhere in the first and last paragraph, incorporate them naturally throughout the article, and ensure the content is relevant to the chosen keyword.
4. Optimize The Article
Unfortunately, there’s more to writing an SEO article than just incorporating keywords within it. There are a few other things you need to do to optimize your article in order to rank well.
The first is ensuring your SEO article is of a certain word-length. A while ago, Google was fine with blogs being around 300-400 words long, but this is no longer the case. While there is no specific word count you are supposed to follow, many SEO companies find that blogs with a word count of over 700 words tend to do the best. Basically, the more words the better.
Other optimization pieces non-SEO experts tend to forget include optimizing the title tag, the meta description, and image alt tags. These tend to be overlooked in their importance, but any SEO company can tell you just how important they are.
Tip – there are many SEO plugins available to ensure your article is optimized.
Rank Better With SEO Articles
SEO articles are one of the best ways to help your website rank higher on search engines. To learn more about SEO and other digital marketing tips and tricks, check out our blog page! As one of the best SEO companies in Kansas City, we at Social: Managed. are well-versed in all things SEO and are more than happy to discuss an SEO strategy for your business. Contact us today by dropping us a message or give us a call at (866) 324-9700.
6 Common Google PPC Mistakes
It is no secret that GoogleAds can be a complicated system to operate, especially if you are not properly certified. Mistakes happen every day, but it important to learn from them so you don’t make the same mistake tomorrow. Here at Social: Managed., our team is composed of GoogleAd words consultants in Pensacola and Kansas City that can help guide your campaign in the right direction. Join us through this article to learn about 6 common Google PPC mistakes.
Bidding on Bad Keywords
Just because your campaign is running, does not mean you have the right keywords being used to spend your campaign money. In order to optimize your campaign, you must do thorough keyword research to determine what your potential customers could be looking for. Now, that can be a time-consuming task. If you do not have the time to research, you can hire a GoogleAd company in Pensacola to help you optimize your campaign. Our team of certified individuals would love to get your campaign on the right track to earn you more conversions.
Location Set in Wrong Place
While your products and services may be spectacular, if you are showing on ads to the wrong area, you could be wasting money. When targeting your ad, it’s vital to have a location objective in mind. It can be broad like a whole country or restricted to a city, depending on what your budget and company’s restrictions are. Setting the correct location is an essential part of properly optimizing your campaign.
Ignoring Negative Keyword Settings
Just like adding the right keywords, it is critical to remove unwanted keywords. In Google this is called making a term negative, meaning it will not show up again. If this is not a task you are familiar with, contact our Google Ad consultants in Pensacola to help you and your campaign.
Too Short Ad
Ad length is an essential part to making conversions. Let’s take a look at an example we do not want you to follow.
This ad is simply just too short to work well. It has only two titles when it should have three and the text is too brief to explain what they do. While the ad is clean and has no frills, that does not often work with Google Ads. Now join us to take a look at one of our GoogleAds to compare.
This ad was built by one of our GoogleAd consultants in Pensacola, and we believe it works extremely well. The titles are long enough and catchy, the text has enough information about our brand, and it gives pricing which is a great bonus. This ad will do better than the one listed above, simply because it will gain more clicks. If you are looking for an ad like the second one, contact our Google Ad team in Pensacola or Kansas City to help build a great campaign.
Not Using Ad Extensions
Under each ad, there’s a space that advertisers can use to add more relevant links that searchers may find useful such as your phone number, address, or a direct link to a particular product. It is important to utilize this tool to drive more accurate conversions. Take a look below at an example of some good extension usage.
Good Use of Ad Extensions:
Wrong Keyword Types
There are 3 types of keyword match that you can use for your ad. These are:
- Broad match
- Phrase match
- Exact match
Each of these serve different purposes, but that is a topic for another blog. What you do need to know is that in order to fully optimize a campaign, these types need to be utilized correctly. If you need help with this task, contact our Google Ads team in Pensacola or Kansas City to help!
Need GoogleAd Help in Pensacola?
Are you guilty of any of these common PPC mistakes? Do you need GoogleAd help? Our team at Social: Managed. Pensacola is made of qualified GoogleAd Consultants who are ready to help you navigate your campaign. We are excited to provide AdWords help in Pensacola to the businesses who need assistance. Call today at (866) 324-9700 to discuss your options with GoogleAds.
How does GoogleAds Call Reporting Work?
Recently, Google released a new way to track conversions in GoogleAds. It is called Call Reporting. It is an easy way to track the calls that are made when clicking on a Google Ad. With each new addition to GoogleAds, it is important to fully understand this tool and how it works. That is where our team of GoogleAd consultants in Pensacola come to help. Join us throughout this article to learn about this new tool and how you can use it for your advertising campaign.
What is GoogleAds Call Reporting?
Call reporting lets you measure the performance of your call extensions, location extensions, and call-only ads. You can track details like call duration, call start and end time, caller area code, and whether the call was connected. You also can count phone calls of a specified duration as conversions and use automated bidding strategies to increase the likelihood of conversions.
How does Call Reporting Work?
Call reporting—which is only available on the Search Network—uses Google forwarding numbers to measure the performance of your call extension or call-only ad. A Google forwarding number is a specific number given to a business that allows Google to track this unique conversion. While your business number will show on your ad and website, when the number is clicked by a potential customer it dials this specific forwarding number. Here’s what happens when your ad runs with call reporting:
- A customer taps your ad to call you. You’re charged for a click—the same CPC as if the customer were clicking on an ad that goes to your website.
- The call goes to your business. Customers’ calls get routed through a Google forwarding number, which allows you to gather data about the call. So, you can see who’s calling you, caller ID still works for calls routed through Google forwarding numbers (except in India).
- You can review data about all the calls from your ads and optimize your campaigns based on that information.
Need GoogleAd Help?
Do you need GoogleAd help? Our team at Social: Managed. Pensacola is made of qualified GoogleAd Consultants who are ready to help you navigate your campaign. We are excited to provide AdWords help in Pensacola to the businesses who need assistance. Call today at (913) 222-9617 to discuss your options with GoogleAds.
iOS 14: New Iphone Customizations for the Perfect Home Screen
Iphone Customizations–Apple recently just launched one of its most significant
updates to date – iOS 14. Now, iPhone users can customize their home screen
with custom app icons, widgets, and wallpapers. If you’ve been on any social
media app lately, you have likely seen many people show off their home screens.
If you have no idea what we’re talking about, go to Twitter and search #ios14
or #ios14homescreen, and you’ll see what we mean.
But what does this mean for social media management? Well, with the rise of personalized iPhone screens, it opens up a whole new opportunity for businesses to market themselves. Brands can now create custom app icons that align with their branding and aesthetics, making their app stand out on users’ home screens.
- Widgets also provide another avenue for businesses to reach their audience. Now, companies can create widgets that display real-time information or updates, such as sales or new products. This feature allows brands to stay connected with their audience even outside of the app.
- Moreover, the ability to set unique wallpapers means that companies can design backgrounds that showcase their products or services in a visually appealing way. This feature is perfect for promoting new releases or special promotions.
- But it’s not just about promotion and marketing. With custom app icons, widgets, and wallpapers, businesses can also enhance their customer’s overall experience with the app. By providing a visually appealing and personalized interface, users are more likely to engage with the app and have a positive impression of the brand.
- In addition, these customizations create a sense of exclusivity for users. Knowing that they have access to unique app icons, widgets, and wallpapers adds value to their experience with the brand’s app. This can lead to increased loyalty and retention rates for businesses.
- Overall, customizable features like app icons, widgets, and wallpapers open up endless possibilities for businesses looking to stand out in today’s competitive market. They not only provide new ways to promote products or services but also create a stronger connection between the brand and its customers. So why settle for generic, cookie-cutter designs when you can offer your users a unique and personalized experience? Give them the power to make the app their own and watch as they become more engaged and loyal to your brand.
Iphone Customizations: What’s New With iOS
14?
According to Apple, “iOS 14 brings a fresh look to the
things you do most often, making them easier than ever.” There are a large
number of key features and enhancements with this update, such as:
- Redesigned widgets
- Home screen widgets
- Widgets in different sizes
- Siri suggestion widget
- Automatic app categorization
- App search bar
- Phone call banners
- Picture in picture
- In-app search
- Pinned conversations
- Direct message in group conversations
- Updated memojis
- Share ETA with a contact
- Sign language prominence
- Send money via Messages
- And much more!
You can check out the full list of new features and enhancements on Apple’s website.
Iphone Customizations: How to Customize Your
Home Screen
Customizing your home screen is relatively simple but is
time-consuming. What you will need is a custom wallpaper and accompanying icon
pack. The following steps will show you how to customize your home screen.
1. Choose a Custom Wallpaper:
The first step to customizing your home screen is choosing a custom wallpaper that reflects your personal style. You can either use an image from your camera roll or download one from the internet that fits your preferences.
2. Download an Icon Pack:
Next, you will need to download an icon pack that matches the design of your chosen wallpaper. There are many free and paid options available on the App Store, so choose one that suits your taste and budget.
3. Set Up Your Widgets:
With the new iOS 14 update, you now have access to redesigned widgets that can be placed anywhere on your home screen. To add a widget, long-press on any app icon until they start jiggling, then tap the plus button in the top left corner. From there, you can choose from a variety of widgets and customize their size and placement to your liking.
4. Organize Your Apps:
Now that you have your wallpaper, icon pack, and widgets set up, it’s time to organize your apps. You can either arrange them by category or color for a visually pleasing look. To do this, long-press on an app until it starts jiggling, then drag and drop it into a new location.
5. Use Shortcuts:
Shortcuts are a great way to save time and make your home screen more functional. You can create custom shortcuts for frequently used apps or actions by going to the Shortcuts app and setting up automations.
Iphone Customizations: The Simple Way
If you don’t want to go through the hassle of creating and
designing your own apps and widgets, you can easily add existing widgets to
your home screen by doing the following:
- Hold down an empty space on your screen until
your apps jiggle and then press the + sign in the top left corner - Press the widget you want to add to your screen
- Swipe left and right to choose its size and
shape - Tap “add widget” and move it around to where you
want it to be on your screen
If you want to get fancy with your home screen, you will
want to download the following apps:
Iphone Customizations: Download Widgetsmith
The first step in adding custom widgets to your home screen will be to download the app called Widgetsmith. Once this app is downloaded, you will be able to choose the size of your widgets and then customize them. After your widgets are created, you will then want to head to your home screen > hold down the screen to bring up customization options > click the + sign to add a widget > scroll to find your creations.
To add a specific widget to your screen, simply tap and hold the widget you want to add. You can then swipe left and right to choose its size and shape. Once you have found the perfect fit, tap “add widget” and move it around on your screen until it is in the desired location.
But why stop at just one custom widget? With Widgetsmith, you can create multiple widgets for different functions or designs. For example, you could have a weather widget that displays the current temperature and conditions, as well as a motivational quote widget to keep you inspired throughout the day.
If you really want to elevate your home screen game, there are also other apps that offer unique and creative widgets. Some popular options include Color Widgets for customizable colored widgets, and Widget Pack for a wide variety of widget designs to choose from.
Not only do these widgets add a personal touch to your home screen, but they also provide quick and convenient access to information that you care about. No more opening multiple apps or scrolling through pages of icons – with widgets, everything you need is right at your fingertips.
So why wait? Start customizing your home screen today with the help of Widgetsmith and other widget apps. Make your phone truly yours by adding beautiful and functional widgets that reflect your unique personality and preferences. Say goodbye to boring static home screens and hello to a personalized and dynamic experience every time you unlock your device. Get creative and have fun with your widgets – the possibilities are endless!
Iphone Customizations: Download Shortcuts
Now that you have customized your widgets, you will then want to download the Shortcuts app to add custom app icons to your home screen. Once it’s downloaded, open the app > click the + sign in the top right to create an app > press action > scripting > open app > choose the app you want to customize.
To add your newly customized app to your screen, click the
three-dot menu at the bottom of your home screen > select “add to home
screen” > click the icon under the “home screen name and
icon” and choose the image from the camera roll you want to use.
Once you have these two apps downloaded, you can get as
fancy or as simple as you want with your home screen. For inspiration, we
suggest going on social media to platforms like Pinterest, Twitter, and
Instagram to see how other people are designing their custom home screen. Happy customizing!
At Social: Managed., we understand the importance of personalization and customization in today’s digital world. Just as you can personalize your iPhone’s home screen, from designing the layout to adding a banner to a photo, we believe in customizing our digital marketing services to fit your unique needs. With the iOS 14 update, Apple has introduced an array of features allowing you to design your iPhone home screen with customizable widgets and icons, making it truly yours. Similarly, our approach to digital marketing is tailored, focusing on creating strategies that resonate with your brand’s identity and objectives.
Imagine the satisfaction of seeing your redesigned iPhone home screen with every app and widget perfectly placed, including the ability to add pictures to your home screen or a specific banner on your iPhone. This level of customization enhances your interaction with your device. Now, apply that feeling to working with Social: Managed., where every service from SEO to social media marketing is as customizable as your iPhone’s home screen. Our expertise in crafting bespoke digital marketing strategies ensures that your brand stands out, just like a well-organized, personalized home screen on your iPhone. Discover the difference customization can make with Social: Managed., your partner in navigating the digital landscape confidently and professionally.
In today’s digital world, your online presence is crucial. That’s where Social: Managed., the premier digital marketing agency in Kansas City, steps up. We’re not just a digital marketing company in Kansas City; we’re your partner in the digital landscape. Our team, known as one of the best website companies in Kansas City, crafts compelling social media strategies, manages your SEO services in Kansas City, and offers proficient custom website design in Kansas City and SEO optimization. Need WordPress website help in Kansas City? Our Kansas City website design company has got you covered.
We believe in transparency at Social: Managed., and provide detailed reports and analytics to show how our strategies boost your business. From crafting a compelling social media strategy locally to managing your blogs, we’re here to ensure your message is heard loud and clear. As the best website company in Kansas City, we create sites that don’t just look great but also reach the right audience. Don’t just take our word for it; join the businesses who have experienced the benefits of Social: Managed.
Contact our Kansas City website design experts today and let our digital marketing expertise make your online presence remarkable.
Understand The Consumer Buying Process In Marketing
As a business owner, before you start marketing your products and services, it’s crucial that you understand the consumer buying process in marketing first. The consumer buying process, also known as the buyer decision process, helps businesses identify the journey a customer would take to make a purchase.
There are five stages a consumer goes through when deciding whether to make a purchase or not:
- Problem Recognition
- Information Search
- Evaluation of Alternatives
- Purchase Decision
- Post-Purchase Behavior
Problem Recognition
The first step in the consumer buying process is identifying a problem or recognizing a need. This could be considered the most crucial step, as a purchase cannot be made unless consumers recognize their specific needs. A need can be triggered by a variety of things, including advertisements, word of mouth, or even internal stimuli such as hunger or thirst.
Information Search
Once a problem or need has been recognized, the next step is researching the best solution. A consumer can receive information from family and friends, advertisements, mass media, packaging, online forums, salespeople, etc. As you can see, an information search can be internally or externally.
This stage is where working with one of the best SEO companies is very beneficial. You want to be on the first page of a search engine when a consumer is researching their options. If you aren’t on page one, it is less likely they will do business with you.
Evaluation of Alternatives
After conducting research, a consumer will then proceed to the evaluation of alternatives stage. In this stage, information from various sources is combined to evaluate different alternatives. People evaluate products based on certain attributes, such as whether the product can fulfill what the consumer is seeking.
Purchase Decision
The fourth stage in the consumer buying process is the purchase decision. In this stage, the consumer will have to decide who they want to buy from, when they want to buy, and whether they want to buy.
In the marketing world, this stage lets a brand or SEO company know how well their advertising and marketing are and whether they need to make any significant changes in the future.
Post-Purchase Behavior
After a purchase is made, a consumer then decides whether he is satisfied or dissatisfied with the product or service. Their decision will determine if they are going to buy from that brand again. It will also likely compel the consumer to share their experience online or through word-of-mouth.
Conclusion
No stage in the consumer buying process is more important than the other. Every stage is crucial in marketing, as marketers can learn a lot from the actions of consumers. It’s important that your marketing team knows how to recognize and measure each stage in order to make effective changes.
Contact Social: Managed. – A SEO Company in Kansas City
Don’t have a dedicated marketing team to market your products and/or services? Give the team at Social: Managed. a call today. We are one of the best SEO companies in Kansas City. We will personalize your marketing strategy based on your specific target audience and start getting you leads in a matter of days!
What is a NoFollow Link?
Website terminology can be confusing, even for those who work on coding and websites every day. There are ways to best optimize your advertising technique through your website, and one way to do that is by learning about nofollow links. We realize that understanding links is not always easy. There are many rules one needs to understand when integrating backlinks and nofollow links into articles and websites. Throughout this article, we will be exploring the concept of a nofollow link and how to add them in WordPress.
What is a NoFollow Link?
A nofollow link is a link that does not count towards boosting page rank. Nofollow links do not contribute to the amount of “link juice”. If you want to make a link to be a nofollow one, you simply add an attribute to it:
<a href=”http://www.yourwebsite.com/” rel=”nofollow”>Link Text</a>
Even though nofollow links do not count as virtual points that boost your SEO rank, what they can do is create a good amount of natural traffic for your website. If you have quality content, nofollow links can turn out to be very useful.
How to Add NoFollow Links using Gutenberg in WordPress
- Highlight the Text You Want to Use as an Anchor
- Click On the “Link” Icon in The Toolbox Menu
- Paste the Link
- Click on the 3 Dots on the Right Side of the Screen, and Locate “Edit as HTML” option
- Open the Page in HTML Code and add the Attribute
By the rule of thumb, all links that lead towards untrusted external websites should be marked as nofollow. If you have your doubts regarding any website, do everything you can to protect yourself. Before marking their links as do follow, make sure to check the authenticity of the website.
Benefits of NoFollow Links
- Benefits Your SEO Strategy
- Helps You Ranking Higher and Faster on Google
- Increases Site Traffic
- Better Opportunity to Gain a Strong and Natural Link Profile
Need Website Help in Pensacola?
Are you wondering how to integrate nofollow links and maintain your website with time to still run your business? Don’t feel overwhelmed, our team of qualified GoogleAd consultants in Pensacola are here to help you. Social: Managed is a highly qualified digital marketing agency that is dedicated to helping businesses with their GoogleAd campaigns and marketing strategies. As a trusted digital marketing company in Pensacola, we have worked with many local businesses in improving their website by optimizing it for both SEO and displaying authority. Contact us today at (913) 222-9617 to discuss your options.
How To Build Brand Loyalty Using Social Media
Nowadays, getting new customers isn’t the easiest thing to do. With more competition and technology, many companies have switched from the tactic of attracting new customers to retaining current ones. Not only is it cheaper, but a company also has a much more likely chance of selling to existing customers than a new customer. But how do you get and keep loyal customers? You connect with them, and social media is the best place to do so. Here are a few easy strategies to follow when wondering how to build brand loyalty using social media according to one of the best social media marketing companies.
User-Generated Content
If you aren’t utilizing user-generated content (UGC) in your marketing strategy, what are you doing? Okay, we’re only kidding… well, kind of. Not every brand is able to post content shared by customers, but those who are should be doing so. UGC is visual content such as photos or videos that include a brand’s product that customers share on social media and then the brand uses in their marketing. UGC is an excellent way to gain new customers by showcasing current happy customers and letting existing customers feel important.
Here’s an example of LL Bean utilizing UGC on their Instagram:
Inform Customers
When you want to build brand loyalty with your current customers, you need to make sure that they are regularly informed about what’s going on at your company. Honesty and transparency are two of the best ways to encourage a positive relationship and show customers why they should continue buying with you and not another brand.
Engage With Customers
If you go on any business social media page, you will likely find many comments from customers on posts. It is very common for customers to ask questions and leave comments on a business’s social media. Depending on how big or small your brand is, you may not be able to respond to every customer, but it’s important that you engage with as many as possible. Engaging with customers shows that your brand cares about them and their needs. Being unresponsive is one of the easiest ways to decrease brand loyalty.
Our goal as one of the best social media marketing companies in Kansas City is to be 100% responsive on all of our client’s social media, as well as our own digital marketing company. It takes time, but is completely worth it in the end.
Share Customer Feedback
In addition to sharing user-generated content, it’s also a good idea to share customer feedback. By publicly showcasing positive reviews, you are more likely to attract new customers and build brand loyalty. If you have a hard time getting customers to leave reviews, it’s totally okay to ask them to leave a positive review. Whenever someone does share their opinion about your brand or product, always be sure to express thanks to show you have acknowledged them.
Build Brand Loyalty With Social: Managed.
Social media marketing is a fantastic way to build brand loyalty, but can only be effective when you dedicate the time to engage with your customers. If you find it challenging to make time for social media management, we encourage you to contact our digital marketing company in Kansas City. When working with us, you will have an assigned team to your account that is quick to respond to customers on social media and help keep your current customers loyal to your brand.
Google PPC Basics: Keywords
When focusing on your marketing strategy, it is very important to understand the basic concepts of Google PPC. The first topic we will review are the keywords. Whether you do it on your own, or use a GoogleAd Consultant in Pensacola, it is essential that this concept is something that you not only understand but also know the common mistakes that are made with this topic. Our team at Social: Managed, the best GoogleAd company in Pensacola, is here to help you learn about keywords and how you can use them in your Ad campaign. Join us throughout this article to navigate this interesting topic.
What Is a Keyword?
By definition, GoogleAd keywords are words or phrases describing your product or service that you choose to help determine when and where your ad can appear. The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers. When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person’s search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.
Types of Keywords
- Exact
A search must be typed in exactly
- Exact (Close Variant)
A search must be typed in exactly but can include misspellings or other variants
- Phrase
A search must be typed in the correct order, even if there are additional terms before or after the search
- Phrase (Close Variant)
A search must be typed in the correct order, even if there are additional terms before or after the query. Search can include misspellings or other variants
- Broad
Search can be typed in any order and will potentially show ads for similar searches
- Modified Broad
Search can be typed in any order but must include terms that contain a plus sign
- Broad (Session-Based)
A form of broad match that takes into account other queries from that user’s search session
Common Keyword Mistakes
A common mistake we see with individuals seeking to navigate keywords on their own is that they choose keywords that are too broad. This often leads the wrong customers to spend your ad budget, leading to empty conversions. You want to be as specific as you can to ensure the right people are seeing your ads. Another mistake that is common when using keywords is not utilizing all match types. While it’s important to choose the right keyword, you can cripple your performance drastically if you choose the wrong match type.
You must at all times at least utilize two match types:
- Broad Match Modifier
- Exact Match
Need GoogleAd Help in Pensacola?
Do you need GoogleAd help? Our team at Social: Managed. Pensacola is made of qualified GoogleAd Consultants who are ready to help you navigate your campaign. We are excited to provide AdWords help in Pensacola to the businesses who need assistance. Call today at (913) 222-9617 to discuss your options with GoogleAds.
Advantages of a WordPress Website for Businesses
There are many website design and programming systems available, yet one continues to be the most popular choice – WordPress. WordPress powers the majority of all websites across the world, including small blogs and large corporate websites. As a business owner, you have many website builder options to choose from, but as a website company in Kansas City, we prefer WordPress for many reasons. Here are five advantages of a WordPress website for businesses.
WordPress is Free
A significant advantage of WordPress over other Content Management Systems (CMS) is that WordPress is free. Once you download and install it, you can quickly get started building and designing your new website.
Easy To Use
You don’t have to be a tech wizard to understand WordPress basics. Managing a WordPress web design isn’t rocket science either. The Admin dashboard is easy to follow and has all the features you need to create pages and posts effectively.
While a WordPress website is easy to use, it’s not always easy to put together an attractive website design. This is why we recommend hiring a website company to design you a custom website design because they know what they’re doing and how to do it well. If you’re in the Kansas City area, reach out to Social: Managed. We are a nationally recognized digital marketing agency specializing in custom website design in Kansas City.
Thousands of Plugins
WordPress makes it easy to design a basic website, but if you really want to attract customers to your site, you need it to be more customized. One way to do this is by installing plugins. A plugin is a piece of code that you can download to your site’s back end to perform specific tasks. Popular plugins include shopping carts, contact forms, photo galleries, etc.
SEO Friendly
If you want your hard-earned website to be found on search engines, you need it to be optimized for search engines. Fortunately, there are many plugins and tools available to help make your WordPress website discoverable.
Customizable Design
In addition to thousands of plugins, there are also hundreds of theme designs to make your website stand out from the rest. While there are plenty to choose from directly on WordPress, you can also purchase themes from third-party designers online.
Contact Social: Managed. For Custom Website Design
There are many advantages of a WordPress website for businesses, and our website company can help. While we understand and know how easy WordPress is to use, we also know it can be challenging to design an attractive site and find the time to manage it. Luckily, if you need WordPress website help, our team is here for you! Contact us by dropping us a message or giving us a call at 913-222-9617 to see how we can help.
Hidden Perks of GooglePPC Marketing
What are the Perks of using GoogleAd Words?
The many benefits a Google Adwords consultant in Pensacola can bring your brand is astounding. One of those things they can help you with is PPC (Pay-Per-Click) marketing. Consumers have various media methods at their fingertips but using search engines is something every consumer uses. Working with a Pensacola SEO company to capitalize on this platform is essential to growing your business and brand. Throughout this article, we will explore two hidden perks that you could see when integrating Google PPC into your marketing strategies.
Benefits your SEO Strategy
PPC can also help benefit your SEO as well. If you’re not performing as well in the organic search listings as you would like to be, PPC enables you to pay to be over the top of the organic listings altogether. Every digital marketing agency in Pensacola knows how important this strategy can be and how effective it possibly can be as well. Having search results in both organic and paid listings is ideal, but sometimes you are forced to choose which will be the most relevant to you. Your earned rankings are subject to daily fluctuations. One day your web pages are in the top three for a high-priority search term, and the next day it seems to have disappeared from the first page in SERPs.
Given that we now know that Google’s algorithm updates continually and user-interface demands change, organic rankings seem more hot-blooded and fluid than ever. After you have optimized your AdWords account, quality score, budget, and bidding strategies, your Ad Rank’s position in relativity to other ads is typically fairly consistent. Paid search marketing demands a considerable amount of daily monitoring and tweaking to achieve the right Ad Rank and lower costs per conversion, but marketers still have far more control over the ranking of your ads than SEO professionals do over organic search rankings.
Boosts Your Other Marketing Strategies
It is proven that a consumer will touch a vendor multiple times before making a purchase decision. It can start offline, like a magazine ad, and then even show up again as a social media interaction or ad. PPC can help shorten this process and be there for your target market when they are looking and when they aren’t. PPC allows you to be in front of your client at all times, with your website, only being a click away.
Need GoogleAd Help?
Do you need GoogleAd help? Our team at Social: Managed. Pensacola is made of qualified GoogleAd Consultants who are ready to help you navigate your campaign. We are excited to provide AdWords help in Pensacola to the businesses who need assistance. Call today at (913) 222-9617 to discuss your options with GoogleAds.
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Social: Managed. team is very personable…
Social: Managed. team is very personable and produces excellent results. It’s amazing my business page posts actually have interaction now. Our party trailer fleet was booked out for the rest of the year going into Q4 and the only thing we changed was hiring Social: Managed. to manage our digital strategy.
Social: Managed has been great!
Social: Managed. has been great! I’ve loved working with them. Their work has been very helpful to my business.
I’m so thankful for Social: Managed!
I’m so thankful for Social: Managed.!!! Social: Managed. has freed me up to focus on other parts of my business, so I don’t have to worry about social media component of advertising. The content is great and accuracy reflects my business! My social media presence is now more consistent than it has ever been! It is amazing to see so many people engaging with us and instead of feeling stressed regarding my business’ social media presence, I’m finally proud of it.
Why
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Managed.
Social:
Managed.
