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At Social: Managed, we are your leading digital marketing agency based in Kansas City, offering comprehensive solutions tailored to elevate your brand’s online presence anywhere in the country. As a premier digital marketing company in Kansas City, we specialize in a range of services, including PPC Management, Website Design, Social Media Management, Digital Ad Management, and Email Marketing. Our team is dedicated to delivering cutting-edge digital marketing solutions in Kansas City to help your business thrive in a competitive landscape. Partner with us for expert strategies that drive results and enhance your visibility in the digital arena.

Industries We Serve

Home Services

Franchise

Real Estate

Restaurant

Ecommerce

Business Services

Wedding Services

Why You Should Hire an SEO Company Over a Freelancer

It’s no secret that search engine optimization (SEO) is a critical piece in any business strategy. SEO helps businesses boost sales, rank better on search engines, increase website traffic, and achieve business goals. Unfortunately, excelling in SEO isn’t an easy one. It requires time, strategy, expertise, and patience. This is why many companies and organizations hire either an SEO company or freelancer for help. However, there are a few reasons why you should hire an SEO company over a freelancer. As an SEO company in Kansas City, we are going to discuss some reasons why investing in a team of experts is better than a single person. 

Why You Should Hire an SEO Company Over a Freelancer

Why You Should Hire an SEO Company 

When you hire an SEO company, you are hiring a team of SEO experts that work together to help businesses succeed. There are typically two types of agencies that offer SEO. The first is a boutique agency that offers strictly SEO services with maybe a couple of other marketing services. The other option is a full-service digital marketing agency that offers everything from custom website design to SEO. A full-service agency is the best option, as they can take care of your other marketing aspects in conjunction with SEO. 

The following are just a few benefits of hiring a full-service agency that offers SEO services: 

Cost-Effective 

Hiring an SEO company is very cost-effective. With more people dedicated to working for your business, you will ultimately spend less money in the long run because the labor time will be lower. 

Experience and Professionalism   

Marketing agencies hire only the best of the best. This means when you decide to work with an agency for your SEO, you can feel confident knowing you will have professionals working on your account. 

Access To Other Digital Marketing Services  

Good SEO goes hand-in-hand with a good website. If your website isn’t crawlable, then your SEO efforts will go to waste – no matter who does your SEO. By hiring a full-service agency, they can help you redesign your website and update it so that Google can crawl it easily. If your social media is struggling or you are interested in digital ads, a digital marketing agency can help with that too. 

Diverse Expertise 

When you work with an SEO company, you will have a dedicated team of experts that are experienced in various aspects of SEO. For example, you will have someone that is excellent at link building and another person who is better at the more technical stuff. The more people you have working on your SEO, the better your SEO will be.  

Why You Shouldn’t Hire a Freelancer 

When you compare the benefits of working with an SEO company to hiring a freelancer, working with an SEO company wins by a landslide. Now, some may argue that a freelancer tends to be cheaper, and you get one dedicated person to your account. While this may be true, there tends to be more cons to working with a freelancer than an agency. 

SEO involves a wide range of aspects. Typically, freelance SEO experts will only focus on one or two skills related to SEO. If you want to achieve the full benefit of SEO, then you would have to hire multiple freelancers. Apart from this, it can be hard to find a trustworthy freelancer. Just because someone claims to be an SEO expert does not mean they are. Lastly, freelancers are individuals working for themselves and their clients. This means you will be competing with the freelancer’s other clients for time and attention, which can be difficult if they have a lot on their plate. 

Conclusion 

Hiring an SEO company is much more beneficial because you get a team of SEO experts to work on your account rather than one person. An agency has the time, experience, tools, and training necessary when doing SEO – an industry that is always adapting.  

To reach your SEO goals, contact Social: Managed. We are a nationally recognized digital marketing agency in Kansas City with a second branch in Pensacola. Call 866-324-9700 today to see how our SEO experts can help you. 

By |November 9, 2020|Categories: Uncategorized|Comments Off on Why You Should Hire an SEO Company Over a Freelancer

How Often Should My Business Post on Facebook?

How Often to Post on Facebook | Advice from a Social Media Marketing Company in Pensacola | Digital Marketing Agency in Pensacola

Facebook is one of the pillars of social media marketing and has been the focus of many business’ marketing efforts for years. With such power comes great responsibility, and it is crucial to understand the ins and outs of using Facebook for your business. Join us, the best digital marketing agency in Pensacola, to learn more through this article about how to effectively post on Facebook.  

Is Less More? 

In years past, it had been proven that more was best, and businesses would post multiple times each day. Old algorithms did not take this into consideration and showed your content to your audience at all times. However, that is not the case today. Facebook is much smarter than it used to be, and it is important to use that to your advantage. Companies who post multiple times a day now are at risk for being considered spam like content and show your content to your audience less. In order to ensure you do not get demoted by Facebook’s algorithm, it is important to have a high engagement rate. If you are currently struggling with a low engagement rate, consider hiring the best digital marketing agency in Pensacola to help you out of your rut. Our team of social media managers have multiple accounts showing our success in increasing engagement across social media accounts. Call us today to talk about your goals with Facebook and let’s chat about how we can help you! 

How Often to Post on Facebook | Advice from a Social Media Marketing Company in Pensacola | Digital Marketing Agency in Pensacola

Engagement is Key 

As mentioned above, engagement is essential to keep your content in the eyes of your audience. If you want to increase your engagement, you need to design your content to start a conversation and ask questions. That can be a simple question such as  

“Fall is here! What are you looking forward to most during this wonderful season?” 

It could also encourage meaningful interaction for your niche such as 

“Halloween is one of our favorite holidays and here in the office we love our candy. What is your go-to Halloween candy? Leave us a comment and let us know!” 

It is important to get your audience talking, because having a conversation on a post increases your engagement rate with each post. Facebook’s current engagement rate is .09%. 

For our digital marketing agency, we strive for MUCH higher engagement rates and design our post to encourage interaction with every account. If you are struggling to find unique ways to start a conversation and increase engagement, consider hiring the best social media marketing company in Pensacola to help! 

Need a Social Media Marketing Company in Pensacola? 

Is your company looking for the best social media marketing company in Pensacola? Look no further than Social: Managed. Our team of qualified and experienced individuals are here to help guide your Facebook page to success. Call us today at (866) 324-9700 to talk about how our team can help you today! 

By |November 8, 2020|Categories: Uncategorized|Comments Off on How Often Should My Business Post on Facebook?

What to Expect with Google’s New Ranking Factor

What to Expect with Google’s New Ranking Factor

Google recently announced that user experience (UX) will be a very important ranking factor come 2021. This should come as no surprise, as Google is always finding new ways to update their algorithm. This new update is called Google Page Experience and is essential for anyone with a website or about to design a new website. So how will Google determine whether a website’s UX is good or not? Here’s what you can expect with Google’s new ranking factor. 

What Will Google’s New Ranking Factor Entail? 

This new ranking factor will combine a variety of factors to evaluate how user-friendly a website is. It will include: 

  • Page load speed 
  • Mobile-friendliness 
  • Safe browsing with no malware 
  • Use of HTTPS  
  • Visual layout 
  • Responsiveness 

What Are The Core Web Vitals? 

Google intends to measure page experience using its Core Web Vitals. The Core Web Vitals assign scores to different website features and is especially important for the best SEO companies to know. The metrics will fall under the following three categories: 

LCP – Largest Contentful Paint 

The LCP metric will measure how long it takes for the main content on a website to load. According to Google, LCP should take up to 2.5 seconds to provide excellent UX. Anything longer than 2.5 seconds means the website needs improvement.  

FID – First Input Delay 

This will measure how much time passes between initial user interaction with the loaded page. To provide a good UX, an FID will need to be fewer than 100 milliseconds. Anything above 100 milliseconds is either poor or needs slight improvement. 

CLS – Cumulative Layout Shift 

The CLS metric is designed to measure the visual stability of a page. For Google, the lower the CLS is, the better, which means keeping it under 0.1.  

How To Prepare For Google’s New Ranking Factor 

Even though Google announced that this new page experience ranking factor won’t launch until sometime in 2021, it is something that all businesses should prepare for now. One way to prepare for this change is to try out the Core Web Vitals report to see how well your website’s UX is.  

However, the best way to prepare is to reach out to one of the best SEO companies for WordPress website help to ensure your website will be compatible with this new ranking factor. SEO companies closely monitor websites and changes to Google’s algorithm to ensure their clients’ websites are always prepared and will continue to rank well.   

Contact Social: Managed. For WordPress Website Help in Kansas City 

If you need help updating your website to be compatible with the Core Web Vitals, we can help! We are known as one of the best SEO companies in Kansas City and assist many businesses in SEO and WordPress website help. Give us a call at 866-324-9700 today. 

By |November 2, 2020|Categories: Uncategorized|Comments Off on What to Expect with Google’s New Ranking Factor

How to Optimize Your Google My Business Listing

Advice from a Digital Marketing Agency in Pensacola | Google Help in Pensacola

It is essential that you use every tool you have as a business owner to help your business thrive. This also means the technical tools. You have access to something called a Google My Business listing. Join us through this article to take a look into how you can optimize this listing quickly and easily! 

Check That You Have a Google Account and are Listed 

If you do not have one yet, go ahead and sign up for a Google Account! Follow the step by step instructions to ensure you have a complete account before going on. From there check Google Maps to see if you are a business that is already listed. To search, enter any combination of the following into the search bar: your business name, address, or phone number. If your store pops up with a little red pin and an address listing in the sidebar, Google was kind enough to take care of the address listing for you. Click Claim This Business next to your address and you are good to move on to the next step! The point of the business profile is to link your account with your business, and let you control the listing. 

Create a Business Profile for Your Account 

To start from the beginning, you can begin your Google My Business Account at their log in page found here. It will ask you for a business address. The business address can be your storefront, office, home, or even your website link. If your service has a walk-in location but also offers delivery or shipping, you’ll have the option to note that you also serve customers outside your physical business area. Remember that you want to enlist your true, legal business name, the way it would appear in the Yellow Pages or on tax forms. Keep it simple and avoid the fluff. From here you add your website URL, and you are set! 

Get to Optimizing 

Try researching local businesses on Google Maps and you’ll see local business listings that are filled out with a photo gallery showing a shop tour, hours, messages from the business owner, and all the amenities of a virtual storefront. The most vibrant listings that really come to life are the media-rich listings with photos and videos. Here is a good list of things we encourage you add to your listing to fully optimize it. 

Things to Add 

  • Photos and Videos 
  • Updated Hours 
  • Accommodations or Amenities 
  • Accurate Website Listing 
  • Special Promotions 
  • Virtual Tours 

Need a Digital Marketing Team’s Help? 

Do you need GoogleAd help? Our team at Social: Managed. Pensacola is made of qualified GoogleAd Consultants who are ready to help you navigate your campaign. We are excited to provide AdWords help in Pensacola to the businesses who need assistance. Call today at (913) 222-9617 to discuss your options with GoogleAds. 

By |November 1, 2020|Categories: Uncategorized|Comments Off on How to Optimize Your Google My Business Listing

Tips for SEO Success

Tips for SEO Success from a Pensacola SEO Company

Proper Keyword Use 

Good SEO practices include using a careful structure to ensure that primary keywords are used only as much as needed. Cramming keywords into blogs and text tells Google that you are trying to be sneaky with your SEO strategy. Using only a few terms every couple hundred words is enough to have proper usage. 

Content Is King 

Nobody wants to read a boring blog. While the content is written first for Google, it needs to be written for audiences to learn from and find interest in. That is why our Pensacola SEO company believes that Content is King. You must research topics and find enough information to create an interesting and educational blog for your audience. It is also important to remember the length of your posts count as well. Writing a 150-word blog is just not going to cut it, but at the same time a 5,000-word blog is too lengthy. It is crucial to find a happy middle and try to write around 400 words per blog at a minimum. 

If you find that you do not have the time to blog for yourself, that is okay! Hire a SEO company in Pensacola to help build your content. Our team would love to help launch your website content higher in Google search results. Until then, remember the importance of content and the need for quality text on your website and blogs. 

Trend Research 

You cannot expect to know all the great trends happening in SEO and the changes made by Google or Yoast. So, you need to keep up to date on trending SEO topics. Whether from Reddit or other newsletters, you should have a way to learn about all that is new when it comes to your work in SEO. 

Need a Pensacola SEO Company? 

SEO is a task that should be handled by a professional SEO company in Pensacola. Our team of qualified individuals use these three tips to become the best in the industry. Call Social: Managed. today at (866) 324-9700 to talk about your options for SEO. We would love to help optimize your website with more conversion-driven content. 

By |October 25, 2020|Categories: SEO & Search|Comments Off on Tips for SEO Success

Guide to GoogleAd Extensions

Guide to GoogleAd Extensions – Help from a GoogleAd company in Pensacola

GoogleAds can be a difficult system to operate, especially without the help from a GoogleAd company in Pensacola to guide and run the process. A basic portion of the ad itself is known as an extension. There are a few different types of extensions. Through this article, we will explore three different versions. Join us to learn more about the subject! 

To add more links to your ads, you can create sitelink extensions. The original ad extension, sitelinks are a powerful way to add more links to your ads. Each sitelink can contain up to 25 characters in the link text plus a two-line description totaling 140 characters per link. As with most ad extensions, Google selects which sitelinks and how many will appear with each ad and will show two to six sitelinks per ad.   

If you create a sitelink at a more granular level, that sitelink will always trump the higher level sitelink extensions. For example, If you create sitelinks for an ad group, that sitelink will serve over campaign-level sitelinks by default. It’s important to ensure that a new sitelink is associated at the correct level in order for it to serve. You can also choose to show no sitelinks for an ad group. 

Call Extensions 

Call extensions allow advertisers to append a phone number to an ad without including it in the body of the ad text. Phone numbers using call extensions are clickable on mobile devices, allowing users to tap on a phone icon to call the business directly rather than going to the website or landing page. Here is a visual example of a Call Extension. 

Guide to GoogleAd Extensions – Help from a GoogleAd company in Pensacola

Callout Extensions 

Callouts are short snippets of text that can be up to 25 characters. They can be used to highlight business selling points and features and they come directly below the ad description and above the sitelink extensions. Google shows two to six callout extensions per ad, though the specific number of callouts varies based on what Google feels are the most relevant. 

Looking for a Certified GoogleAd Company in Pensacola? 

Are you looking for a certified GoogleAd company in Pensacola? Look no further than Social: Managed. Our team of certified GoogleAd consultants are prepared to tackle your next digital marketing campaign. Let us help guide you through the world of Google and optimize a great ad for you! Call today at (866) 324-9700 to speak with an expert in digital marketing! 

By |October 22, 2020|Categories: Digital Ads|Comments Off on Guide to GoogleAd Extensions

How to Optimize a Blog for SEO

How to Optimize a Blog for SEO

In one of our most recent blog articles, we discussed what an SEO article is. An SEO article is a blog article that is optimized for search engines to find it. But do you know how to optimize a blog for SEO? Truth is, many people fail to know how to enhance their blogs to be search engine friendly and the business potential an optimized blog can bring. As the best Kansas City SEO company, we have a few tips to help you get your blogs noticed.  

Determine Your Keywords 

Chances are you are already incorporating keywords into your blogs and not even realizing it. However, in order to rank for keywords that are relevant to your business, you will need to do some keyword research. Some keyword research tools our digital marketing agency use include semrush.com and spyfu.com.

Incorporate Keywords In Your Blog 

Once you have determined which keywords you want to be found for, the next step will be to incorporate them into your blog articles. Now, before you start integrating a keyword into every sentence, it’s important that you know where to place your keywords for search engines to crawl your content. Any SEO company recommends that you include your keywords in the following places: 

  • Title 
  • First paragraph 
  • Headers and subtitles 
  • Anchor text 
  • Meta description 
  • Title tags 
  • Last paragraph 
  • Alt Text 
  • URL 

Optimize Images 

Something our SEO company has found is that many bloggers forget to optimize the images on their blogs. This tends to be a very overlooked part of SEO, yet it is quite important. Whenever you upload an image in your blog post, make sure you include a keyword in the file name and fill out the alternative text field. Because Google can’t yet examine a photo to determine what it is, you must optimize your images to tell Google what the image is about. 

By adding links in your content, you help search engines determine the article’s validity and relevance. SEO experts recommend internally linking to other pages on your website in your blog posts, as well as links to external sources. External links are an excellent metric when it comes to determining web page popularity, the relevancy of a page, increasing your website’s reputation, determining how much value your website offers, and encouraging others to link to your site. 

Publish Blog Articles Consistently 

Google is a big fan of websites that are constantly publishing new and relevant content. If you want to be on Google’s good side, our digital marketing agency highly recommends publishing articles at least twice a month. The longer the blogs are (400+ words), the more likely your SEO will improve. 

Optimize Your Blog for SEO  

Following these tips will help your website rank higher on search engines, increase web traffic, and ultimately lead to more customer conversions. If you would like to learn more about SEO and begin incorporating it on your website, you can give us a call at (866) 324-9700. Social: Managed. is a nationally recognized digital marketing agency in Kansas City and Pensacola. Our SEO experts look forward to talking strategy with you! 

By |October 19, 2020|Categories: Uncategorized|Comments Off on How to Optimize a Blog for SEO

Holiday Marketing Checklist for 2020

It may only be October, but the holiday season is right around the corner. Holidays are going to look a bit different this year due to COVID-19, which means you need to change your marketing tactics to reflect this new way of living. What do we mean by this? Continue reading for the ultimate holiday marketing checklist for 2020 according to our digital marketing company in Kansas City. 

Holiday Marketing Checklist for 2020

Holiday Marketing Checklist for 2020 

While last year you may have used your holiday marketing budget on large in-store signs, you will need to reconsider what you are going to spend your marketing budget on this year. We can likely expect an increase in online shopping. This means you need to invest more in marketing with the help of a digital marketing company. 

PPC Ads 

Not on page one of Google? PPC ads can help. If you’re in a competitive industry, you may have difficulty getting your website to show up on the first page of a Google search result page. This is where PPC ads come in handy. Pay-per-click (PPC) is when you pay a search engine a specific dollar amount for every click on your ad that you receive. While PPC does cost you money, it is a quick solution to getting in front of consumers for relevant searches. 

Ensure you’re working with a digital marketing company to help you run and create successful PPC ads. It can be tricky to understand if you don’t have any digital ad experience and ultimately lead you to waste precious money.  

Social Media Ads 

People are suckers for good social media ads. Think about it – how many times have you been scrolling on social media, found an attractive ad, and clicked on it? We can likely assume a lot. Social media ads are one of the best things you can spend your digital marketing budget on as they easily pull people in (especially if it mentions a good deal). If you plan on running a special or deal this holiday season, we highly suggest looking into getting started on social media ads. 

Update Local Listings 

Any business with a physical office location should have a Google My Business page. A Google My Business listing provides consumers with information about your business, such as hours, location, website, and phone number. Be sure to update your Google My Business listing to reflect accurate holiday hours and information.  

If you are unsure how to do so, you can check out the Google My Business FAQ page here.

Assess Your Website 

Nearly 75% of consumers in the United States said they plan on shopping online for the holidays this year more than they have in previous years. Because more people will be online shopping than in-store shopping, it is crucial that your website has the latest updates and is optimized for user experience.     

Do a quick audit of your website and ask the following questions: 

  • Does my website have the latest version? 
  • Does my website state what we are doing to keep our customers and employees safe during the pandemic? 
  • Is my company information correct on my website (phone number, address, email, hours, etc.)? 
  • Is my website easily navigable? 
  • Does my website contain an accurate representation of my inventory, or is it outdated? 

Get Social 

Social media should be your best friend this holiday season. As we said, people will be spending a lot of time online this year, including being on social media. Make sure your business is on the right social media platforms, keeping your followers in the loop, sharing new products and any special holiday deals that consumers may enjoy.  

Tip – having an active social media page is essential when you plan on running social media ads!  

Local SEO 

During this pandemic, many people have been making a bigger effort to support local businesses and plan to shop locally this holiday season. If you want to be found for local searches, it’s important that you hop on the SEO train right away. Optimizing your website for local SEO will help your website show up on page one for searches in your area.  

As one of the best SEO companies in Kansas City, we have seen how easily small businesses fall through the cracks when they cancel their SEO efforts. Be sure to capitalize on local SEO this holiday season! 

Develop Your Holiday Marketing Strategy With Social: Managed. 

Now that you know what your holiday marketing checklist should include, are you ready to start checking off some boxes? If you need marketing help fast, give our digital marketing company a call today. We know how stressful the holidays can be for small businesses, which is why we are more than happy to help you develop a holiday marketing strategy. As the best SEO company, Social: Managed. offers a variety of digital marketing services. Call (866) 324-9700 to get started! 

By |October 16, 2020|Categories: Uncategorized|Comments Off on Holiday Marketing Checklist for 2020

8 Reasons Why Your Company Needs SEO

There are several things you can spend your digital marketing budget on. However, the best thing you can spend that budget on is search engine optimization (SEO). And we’re not just saying that because we’re an SEO company. Seriously, ask anyone in digital marketing! This article will discuss 8 reasons why your company needs SEO and why you should’ve started it yesterday. 

8 Reasons Why Your Company Needs SEO

#1 SEO Makes Your Company Visible on Google 

The first (and most obvious) reason why your company needs SEO is that it’s what helps make your website visible on search engines, like Google. Without SEO, your website basically doesn’t exist in Google’s eyes. By optimizing your website, you are increasing the chance that your website will show up on page one of Google. There are billions of people online conducting Google searches every day. Make sure you are visible! 

#2 SEO Increases Sales 

SEO helps you earn money? You heard that right. Investing in a good SEO strategy can help you achieve the sales leads and conversions you’ve been searching for. As an SEO company in Kansas City, we have helped hundreds of small businesses generate thousands of dollars in a short amount of time, all because of SEO. 

#3 SEO Doesn’t Require Paid Advertising 

Fun fact – SEO is not the same as paid advertising. This is where we often find customers get confused. Paid advertising, or search, is when you pay a certain dollar amount to have your website show up at the top of a search page. Unfortunately, paid search can get fairly expensive.  

SEO, on the other hand, is more of an organic technique, which means you likely won’t spend a dime – unless you pay an SEO company to help you out. Hint: which you should

#4 Improves User Experience 

User experience on a website is crucial, and SEO can help with it. Google finds it very important to provide users with relevant content. This means if your website isn’t navigable, you can likely kiss your spot on page one goodbye. This is why SEO is good to invest your time in, as it can make it easier for users to find information on your site. 

Check out our blog on 5 elements of a good website to improve your website’s user experience! 

#5 SEO Helps Attract Local Customers 

SEO is neat in that you can attract local customers through it. This is what’s known as Local SEO. In fact, local searches are becoming so popular that “near me” searches have increased over 500% in the past few years! So, local SEO should be your number one priority if you are a small to medium-sized business. 

#6 SEO Increases Brand Awareness 

SEO can help increase brand awareness by placing your website on the first page of Google. Think about it – how often do you go to the second page of a search result? We can likely assume hardly ever. Because very few people go past the first page of Google, your business will receive much more awareness by being on page one than on page two.   

#7 Easily Measure Success 

SEO is a measurable marketing technique. With the help of online tools (or one of the best SEO companies), you can: 

  • Easily measure your conversions  
  • Find out how well your website is ranking 
  • Look at traffic growth 
  • See which keywords are ranking the best 

#8 SEO Brings The Right Customers 

If you are a dog food company, it does your business no good to show up for a Google search on washers and dryers, right? This is why SEO is such a beneficial marketing strategy to invest in. It helps avoid your website showing up for irrelevant searches to your business and instead bring the right customers to your site. 

Get Help From An SEO Company 

Did you know the first five results on a Google search account for 67.60% of all clicks? Yep, you heard that right. Make sure your website is one of the first five results with the help of an SEO company, like Social: Managed.! Ranked one of the best SEO companies in Kansas City, we know how to work Google’s ever-changing algorithm to get your business ranking towards the top. Contact us to discuss a strategy today! 

By |October 12, 2020|Categories: Uncategorized|Comments Off on 8 Reasons Why Your Company Needs SEO

What is TikTok Marketing? Is it Worth It?

Advice from Social Media Managers in Pensacola

What Is TikTok? 

Unless you have been living under a rock during quarantine, you know of an app called TikTok. This revolutionary app took over the world of social media amidst a global pandemic and has evolved into a household name. Once primarily for Gen Z, TikTok’s demographics have grown to reach all generations. You can create 15-60 second dance, lip-sync, comedy and talent videos, but this is only one of its uses. As our social media managers in Pensacola know, this app has many different uses and video types. Let’s look at some statistics. 

  • Originally musical.ly, this app began in 2014 as a dupe to DubSmash and Vine, both places where creators and influencers shared humor and entertainment. 
  • As of September 2020, this app has over 800 million active users all across the globe. 
  • Half of users fall between 18-24 years old 
  • Around 35% of Creators have Participated in a Hashtag Challenge 

Type of TikTok Ads 

Now you know a bit about the app, let’s talk marketing. As on any social media platform, TikTok allows businesses and creators to participate in advertising on the app. There are 4 main types of ads on TikTok and they all perform differently. Each type is used for a specific reason and businesses can choose which one works best for them. Let’s dive into it. 

Advice from Social Media Managers in Pensacola

Native Ads 

Similar to Instagram stories, Native Ads cover the entire screen and are a part of the normal scrolling pattern. They are mutable, skippable, and have measurable results. You can add extensions such as Buy Now or Learn More within the actual ad. Most users experience no negative attribution to these apps and find that they will simply scroll right past if they are not interested. 

Hashtag Challenge 

With a hashtag challenge ad, a user will see an image or video that takes them to the “challenge page” that contains the rules and instructions of the challenge. The great thing about hashtag challenge ads is they’re targeted so that only the right people see them, which makes this type of ad different from hashtag challenges. Creators like Jimmy Fallon and Charli D’amelio have participated in these challenges to gain account traffic. 

TopView Ad 

TopView ads usually appear as the first video you come across on you For You page when you open the app. This type of ad allows brands to capture a user’s full attention by making a great first impression. Since the user will see a TopView ad before any other type of content, they’re more likely to get hooked and then look up the brand. 

Branded Effect 

Branded effects are ads that feature an effect and/or an interactive element from an advertiser. Similar to Snapchat and Instagram, these options are fun for all users to interact with and gives the brand a larger engagement percentage. Branded effects can give users the opportunity to utilize effects that can interact with the environment. Of course, in standard TikTok fashion, the videos can feature music and are clickable. 

Is It Worth It? 

Each business has to determine the best avenue of digital marketing for their service or product. Not all avenues work for all businesses. TikTok is unique and should be carefully analyzed before jumping the gun with a digital marketing company.TikTok marketing does well on goods, and not as well on services. It is great for branding, but only for certain companies. In short, it depends on your business type. However, if you are interested in hiring a digital marketing company to run your online campaigns, there are many options for you. Talk with one of our social media managers in Pensacola about a few options you have in the world of social media.  

Looking for a Digital Marketing Company in Pensacola? 

Are you actively looking for a digital marketing company in Pensacola? Social: Managed., is here to help you through whichever avenue you choose. Whether Facebook, Google, or other platforms, our team is dedicated to finding a campaign that works best for your company. Call today and let’s talk about your goals and options when it comes to digital marketing. Reach us today at (866) 324-9700

By |October 8, 2020|Categories: Social Media|Comments Off on What is TikTok Marketing? Is it Worth It?

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