Curious how your website is performing?
let’s talk
MARKETING
Digital Marketing Services
At Social: Managed, we are your leading digital marketing agency based in Kansas City, offering comprehensive solutions tailored to elevate your brand’s online presence anywhere in the country. As a premier digital marketing company in Kansas City, we specialize in a range of services, including PPC Management, Website Design, Social Media Management, Digital Ad Management, and Email Marketing. Our team is dedicated to delivering cutting-edge digital marketing solutions in Kansas City to help your business thrive in a competitive landscape. Partner with us for expert strategies that drive results and enhance your visibility in the digital arena.
Industries We Serve
Home Services
Franchise
Real Estate
Restaurant
Ecommerce
Business Services
Wedding Services
Search Engines: How Do They Work?
Search engines are known for being the best place to get answers on the internet. They organize the internet’s content to offer the most relevant results. If you want your content to show up on search results, you must first be visible to search engines. If your site cannot be found, you won’t show up on a search engine results page. That’s where the expertise of a Kansas City SEO company can pay dividends.
At Social: Managed, we strive every day to be the best Kansas City SEO company. We focus heavily on getting your business the highest results possible on search engines. You may ask, “How do search engines work?” They are broken down into three primary functions:
- Search Engine Crawling
- Search Engine Index
- Search Engine Ranking
We will describe each function below.
Crawl
When search engines send out a team of robots (a.k.a. spiders or crawlers) to find the newest and updated content, this process is known as “Crawling.” It could be for a new video, web page, or image, but it will be discovered by links no matter what the content is.
The search engine grabs a few web pages and then follows the links on those same pages to find new URLs. By following this path, a crawler can now add new content and add it to their index.
Index
The extensive URL database of a search engine is known as an index. It contains all the information that a search engine processes, stores, and has decided is relevant enough to make available to searchers. As a leading Kansas City SEO company, Social: Managed, we will continue to make sure your business gets added to a search engine’s index as we continue to work towards being one of the best SEO companies in Kansas City.
Search Engine Ranking
When someone performs a search using a search engine, the search engine goes through their index for the most relevant content. It then orders that content to be put in order with the most relevant at the top, this process is called ranking.
Typically, the highest-ranked sites have the most relevant content according to the search engine.
“As one of the best SEO companies in Kansas City, Social: Managed will ensure that search engines will find your website’s content to be relevant, thus improving your search results.”
It is possible to block crawlers from all or part of your site should you so choose. Blocking is a bit risky if you want your content to be the most accessible as it may make your content less indexable.
In order to be the best Kansas City SEO company, you must focus heavily on those three areas. We do that here at Social: Managed. If you would like a free consultation to see how your business can get to page 1 on Google, please give us a call at (866) 324-9700. You can also contact us online.
We look forward to hearing from you!
Marketing Expenses: Are They Tax-Deductible?
(Please note: these are simply tips from Social:Managed, you should always consult with your accountant or financial advisor with any concerns regarding filing your taxes)
If you are a small business owner, you know first-hand the struggles that go into filing your taxes every year. Can this expense be deducted? Can that be deducted? It can be a lot!
Social: Managed, a leading digital marketing company in Kansas City, has some good news for you though. Marketing expenses are tax-deductible!
According to the IRS, the government does allow you to deduct many expenses. These expenses can be for your existing clients or the expenses you incur that help bring in new customers. However, please note that you can only deduct your marketing costs directly related to your business activities.
Here is a list of common items that may be able to be deducted from your taxes:
- Email Marketing
- Media Advertising (newspapers, magazines, TV, internet, radio, cable)
- Banner Ad Expenses (excludes political websites)
- Print Advertising (business cards, brochures, web pages)
- SEO Services (fees for a digital marketing agency in Kansas City like Social: Managed.)
- Search Engine Advertising
- Social Media Advertising
- Promotional/Public Relations Expenses (t-shirts, mugs, pens, sponsorships)
Although there are many tax-deductible items when it comes to using a digital marketing agency in Kansas City , we want to make you aware of some items that are NOT tax-deductible. There is a bit of a grey area for some items, but the best rule of thumb is that if it is primarily a personal item, it will likely be non-tax-deductible.
Here is a list of items that are NOT tax-deductible:
- Advertising expenses for research and development activities
- Advertising used to donate to a political contribution indirectly
- Ads on vehicles (the ad itself is tax-deductible, but the operating expenses of the vehicle are not deductible)
- Donations to a charity or non-profit organization (these may be deductible in other areas of your tax return)
When you go to file your taxes, you may wonder where you go to input these deductions. That all depends on the type of business you have. Here is a quick list of the different types of businesses and some instructions for each.
Sole Proprietorships & Single Member LLCs
File on Line 8 in Part II-Expenses of Schedule C.
Partnerships and Multiple-Member LLCs
File on Line 20 in the Other Deductions section of Form 1065: Partnership Income Tax Return.
Corporate Tax Returns
Use form 1120: Corporate income tax return and file on Line 22.
As a leading digital marketing company in Kansas City that, Social: Managed knows how important it is to get your name out there to potential clients. We are also at the top of the industry for Kansas City website design as well as being one of the best SEO companies in Kansas City Our mission is to provide our customers with a seamless marketing experience across all of their digital assets.
We also know how important it is for your business to maximize every dollar that you have earned. We hope these tips on marketing and tax-deductions benefit you and your business when filing your taxes in 2020.
3 Reasons Why Every Website Needs a Blog
If you were to go on pretty much any business website, you would likely find a blog page. Unfortunately, blogging has many benefits that our SEO company finds too many businesses not taking advantage of. Here are 3 reasons why every website needs a blog:
Blogs Provide Authority and Credibility
The first reason why every website should have a blog page is because blogs can help position your website as an expert in your field. Google is a big fan of websites that are continually providing informative, well-written content, and a blog page is an excellent place to do so.
Not only will Google view your site as authoritative, but so will your customers and competitors. The more consistent you are about uploading blogs to your website, the more your customers and competitors will find your company to be a credible source that keeps up with developments and innovations within your industry.
Blogs Increase SEO Performance
Possibly the most important reason why every website needs a blog according to our SEO company in Kansas City is to increase SEO performance. When a website offers robust and consistent blog content, the more likely a site visitor will stay. The more high-quality traffic a website receives, the more search engines view the site as credible. In the end, this increases a website’s SEO performance.
Blogs Humanize Your Brand
It can be fairly challenging to provide a humanizing aspect to a website. A blog gives visitors to your website an opportunity to get to know your brand on a more personal level. Blogs are also a space where you can have fun, share your opinions, and showcase news and changes within your company. There really are no rules as to what you can and can’t post on a blog page. Just make sure it is relative to your industry!
Contact Social: Managed.
As a Kansas City web design company, we always aim to include a blog section on every website we design. If you have a smaller marketing budget, blogging is an excellent and cheap way to increase your SEO, humanize your brand, and give your website the credibility it needs.
Speaking of blogs, check out our web design company blog page! We keep it up-to-date with digital marketing trends and advancements, as well as industry tips and tricks.
For help writing articles for your website, or to learn about all of our digital marketing services, give Social: Managed. a call at 866-324-9700.
How to Improve Your CTR and Conversion Rates
1. Focus on Mobile
With so many people using their phones to roam the web, it is important for marketers to stay one step ahead of the game. Regardless of the type of ad, Google is smart enough to change the format and show up on mobile devices when someone searches for related keywords. But there are some ads, such as Call Only, that are specifically designed to be used on mobile phones.
Here are some ways you can Optimize your GoogleAds for Mobile
- Create a Mobile-Friendly Landing Page for Your Ad
- Design Smart for Mobile as the Ads are Smaller
- Use Call Bid Adjustments to Drive More Calls to Your Business
2. Use Exclusions and Negative Keywords
Exclusions include all those websites and mobile apps where you do not want your ad to appear. This generally includes all business niches which are irrelevant to your business. You can use this to your advantage by removing each category you wish to not show your ads. That leads to better clicks and ultimately more secure leads. Just like keywords which we decide for our ads to appear on, there are certain keywords which we do not want our ads to show for. These are called negative keywords. Just like the exclusions, using this can ensure more secure leads and better clicks over time. Doing both of these can save you money on clicks!
3. Watch Your Competitors
Bidding on competitor keywords cuts down your research work and is highly efficient. Having a look at how others are running ads on the same products simplifies things a lot. It is essential that you pay attention to how your competitors are spending their money and consider if the way you are spending your money is the best.
4. Hire a GoogleAd Consultant in Pensacola
The best way to attempt to improve your CTR and conversion rates is to hire a GoogleAd consultant in Pensacola. Our team of certified individuals work hard to get the best clicks for our accounts. Through thorough research and analysis, we have found strategies that work for each industry and we are dedicated to performing the best for our clients.
Ready to Hire a GoogleAd Company in Pensacola?
If you are ready to watch your campaigns thrive, it is time to hire a GoogleAd company in Pensacola. Full of certified and qualified GoogleAd consultants, our team at Social: Managed. is excited to guide you to success with our tried and true strategies. Call us today at (866) 324-9700 to talk about how our team can help you!
5 Marketing Tips for Roofing Companies in Kansas City
The secret to marketing roofing companies no longer lies in placing an ad in Yellow Pages or putting up a billboard off the side of the highway. With thousands of roofing companies in the Kansas City area, roofing company owners need to rely heavily on digital marketing to find business. Here at Social: Managed., where we do a lot of work with roofing contractors, we have 5 marketing tips for roofing companies in Kansas City to share.
Local SEO
As a roofing contractor, local SEO should be your best friend. The competition is high in the roofing industry, which means you need to work with one of the best SEO companies in Kansas City to get your website on page one of Google.
Working with SEO companies for local SEO will ensure homeowners in your service area are finding you online easily. For example, as a Kansas City roofing company, you obviously don’t want to show up on Google for someone in Boise, Idaho, right? SEO companies will find relevant local keywords to incorporate on your website to bring you the right customers.
Be Social
Social media has become a new way for consumers to communicate and interact with businesses. Basically, if you want to stay ahead of the competition, you need to be on social media.
What kinds of things should you post on social media as a roofing company? Well, there are lots of things! Here are some post ideas to help you get started:
- Showcase before and after photos of roofing projects
- Highlight positive customer reviews
- Share roofing tips and tricks and other relevant news
- Post behind-the-scenes pics and videos of your crew when working on a roof
- Show your involvement in the community
Have a Beautiful and Optimized Website
In addition to investing in local SEO, make sure you have a beautiful website to go with it. SEO will do you little good if you don’t have a user-friendly website. Even if your website is on page one, there’s no guarantee a visitor will stay on it if it isn’t functional. Having a professionally designed website from a digital marketing company in Kansas City will increase your chance of receiving quality leads. Also, optimizing your website will dramatically help your SEO. Things your website should have:
- Easy navigation
- Contact page
- Lead generation tool
- Roof work portfolio
- A section with reviews and ratings
- Blog
- FAQ section
- Fast load times
Have a Work Portfolio
Roofing contractors have been known to scam homeowners for years. Be sure your website has a portfolio or gallery of past work. A work portfolio shows potential customers that you are the real deal and will deliver quality work. Photos are a great way to build trust with homeowners and showcase your roofing abilities.
Tip – Invest in a nice camera to take high-quality photos and always make sure to take before and after photos from multiple angles on the property.
Be Active in the Community
Being active in your community is an excellent way to not only get your name out there but also show homeowners that your business cares. Now, by being active in the community, we don’t mean soliciting, being a “storm chaser,” or planting signs on every corner. Instead, we mean contributing to charities and fundraisers, host giveaways, and showing up to local events.
Need Help With Your Roofing Company Marketing?
We get it – the roofing industry isn’t the easiest one to market. However, our experts have found a way to master it. We have helped many roofing companies in Kansas City achieve more leads and earn quality reputations between website redesigns to social media and PPC ads. Give Social: Managed. a call at 866-324-9700 to see how our digital marketing company can help you!
Why Link Building is Important
Whether a new SEO company in Pensacola, or a seasoned pro, link building is crucial to succeeding in your SEO strategy. The rules and regulations are constantly changing, so it is very important to stay up to date on current trends that your company is using. Let’s explore the topic. Why is link building so important for SEO companies in Pensacola?
What is Link Building?
Link building is the process that the best Pensacola SEO company uses to acquire hyperlinks from other websites to your own website. Google and other search engines crawl the web and the links that are directing users from page to page. Having these links accurate for Google to crawl is an essential part of your link building strategy. All the best SEO companies in Pensacola will agree that link building is one of the hardest parts of an SEO strategy, but essential to beat out the competition.
So Why Is It Important?
Two of the most important ways that search engines use links is to discover new pages and help determine their ranking on search results. Once a search engine has crawled a web page, they are able to index that page and its content. This is how they decide which page is sufficient to rank highest in a search query. They don’t just look at the content on each page, but also the number of links pointing to other pages on the internet. This shows Google that your web page is relevant.
Use the Help of the Best SEO Company in Pensacola
If you want to boost your link building strategy, hire the best SEO company in Pensacola. Our team have spent much time dedicated to researching proper link building strategies and how they can best serve our clients. Call (866) 324-9700 to talk with an SEO expert today about your situation and how our qualified individuals can help you. We want to be a part of your digital success, so reach out today and let’s chat about the best options for you.
Why You Should Hire an SEO Company Over a Freelancer
It’s no secret that search engine optimization (SEO) is a critical piece in any business strategy. SEO helps businesses boost sales, rank better on search engines, increase website traffic, and achieve business goals. Unfortunately, excelling in SEO isn’t an easy one. It requires time, strategy, expertise, and patience. This is why many companies and organizations hire either an SEO company or freelancer for help. However, there are a few reasons why you should hire an SEO company over a freelancer. As an SEO company in Kansas City, we are going to discuss some reasons why investing in a team of experts is better than a single person.
Why You Should Hire an SEO Company
When you hire an SEO company, you are hiring a team of SEO experts that work together to help businesses succeed. There are typically two types of agencies that offer SEO. The first is a boutique agency that offers strictly SEO services with maybe a couple of other marketing services. The other option is a full-service digital marketing agency that offers everything from custom website design to SEO. A full-service agency is the best option, as they can take care of your other marketing aspects in conjunction with SEO.
The following are just a few benefits of hiring a full-service agency that offers SEO services:
Cost-Effective
Hiring an SEO company is very cost-effective. With more people dedicated to working for your business, you will ultimately spend less money in the long run because the labor time will be lower.
Experience and Professionalism
Marketing agencies hire only the best of the best. This means when you decide to work with an agency for your SEO, you can feel confident knowing you will have professionals working on your account.
Access To Other Digital Marketing Services
Good SEO goes hand-in-hand with a good website. If your website isn’t crawlable, then your SEO efforts will go to waste – no matter who does your SEO. By hiring a full-service agency, they can help you redesign your website and update it so that Google can crawl it easily. If your social media is struggling or you are interested in digital ads, a digital marketing agency can help with that too.
Diverse Expertise
When you work with an SEO company, you will have a dedicated team of experts that are experienced in various aspects of SEO. For example, you will have someone that is excellent at link building and another person who is better at the more technical stuff. The more people you have working on your SEO, the better your SEO will be.
Why You Shouldn’t Hire a Freelancer
When you compare the benefits of working with an SEO company to hiring a freelancer, working with an SEO company wins by a landslide. Now, some may argue that a freelancer tends to be cheaper, and you get one dedicated person to your account. While this may be true, there tends to be more cons to working with a freelancer than an agency.
SEO involves a wide range of aspects. Typically, freelance SEO experts will only focus on one or two skills related to SEO. If you want to achieve the full benefit of SEO, then you would have to hire multiple freelancers. Apart from this, it can be hard to find a trustworthy freelancer. Just because someone claims to be an SEO expert does not mean they are. Lastly, freelancers are individuals working for themselves and their clients. This means you will be competing with the freelancer’s other clients for time and attention, which can be difficult if they have a lot on their plate.
Conclusion
Hiring an SEO company is much more beneficial because you get a team of SEO experts to work on your account rather than one person. An agency has the time, experience, tools, and training necessary when doing SEO – an industry that is always adapting.
To reach your SEO goals, contact Social: Managed. We are a nationally recognized digital marketing agency in Kansas City with a second branch in Pensacola. Call 866-324-9700 today to see how our SEO experts can help you.
How Often Should My Business Post on Facebook?
Facebook is one of the pillars of social media marketing and has been the focus of many business’ marketing efforts for years. With such power comes great responsibility, and it is crucial to understand the ins and outs of using Facebook for your business. Join us, the best digital marketing agency in Pensacola, to learn more through this article about how to effectively post on Facebook.
Is Less More?
In years past, it had been proven that more was best, and businesses would post multiple times each day. Old algorithms did not take this into consideration and showed your content to your audience at all times. However, that is not the case today. Facebook is much smarter than it used to be, and it is important to use that to your advantage. Companies who post multiple times a day now are at risk for being considered spam like content and show your content to your audience less. In order to ensure you do not get demoted by Facebook’s algorithm, it is important to have a high engagement rate. If you are currently struggling with a low engagement rate, consider hiring the best digital marketing agency in Pensacola to help you out of your rut. Our team of social media managers have multiple accounts showing our success in increasing engagement across social media accounts. Call us today to talk about your goals with Facebook and let’s chat about how we can help you!
Engagement is Key
As mentioned above, engagement is essential to keep your content in the eyes of your audience. If you want to increase your engagement, you need to design your content to start a conversation and ask questions. That can be a simple question such as
“Fall is here! What are you looking forward to most during this wonderful season?”
It could also encourage meaningful interaction for your niche such as
“Halloween is one of our favorite holidays and here in the office we love our candy. What is your go-to Halloween candy? Leave us a comment and let us know!”
It is important to get your audience talking, because having a conversation on a post increases your engagement rate with each post. Facebook’s current engagement rate is .09%.
For our digital marketing agency, we strive for MUCH higher engagement rates and design our post to encourage interaction with every account. If you are struggling to find unique ways to start a conversation and increase engagement, consider hiring the best social media marketing company in Pensacola to help!
Need a Social Media Marketing Company in Pensacola?
Is your company looking for the best social media marketing company in Pensacola? Look no further than Social: Managed. Our team of qualified and experienced individuals are here to help guide your Facebook page to success. Call us today at (866) 324-9700 to talk about how our team can help you today!
What to Expect with Google’s New Ranking Factor
Google recently announced that user experience (UX) will be a very important ranking factor come 2021. This should come as no surprise, as Google is always finding new ways to update their algorithm. This new update is called Google Page Experience and is essential for anyone with a website or about to design a new website. So how will Google determine whether a website’s UX is good or not? Here’s what you can expect with Google’s new ranking factor.
What Will Google’s New Ranking Factor Entail?
This new ranking factor will combine a variety of factors to evaluate how user-friendly a website is. It will include:
- Page load speed
- Mobile-friendliness
- Safe browsing with no malware
- Use of HTTPS
- Visual layout
- Responsiveness
What Are The Core Web Vitals?
Google intends to measure page experience using its Core Web Vitals. The Core Web Vitals assign scores to different website features and is especially important for the best SEO companies to know. The metrics will fall under the following three categories:
LCP – Largest Contentful Paint
The LCP metric will measure how long it takes for the main content on a website to load. According to Google, LCP should take up to 2.5 seconds to provide excellent UX. Anything longer than 2.5 seconds means the website needs improvement.
FID – First Input Delay
This will measure how much time passes between initial user interaction with the loaded page. To provide a good UX, an FID will need to be fewer than 100 milliseconds. Anything above 100 milliseconds is either poor or needs slight improvement.
CLS – Cumulative Layout Shift
The CLS metric is designed to measure the visual stability of a page. For Google, the lower the CLS is, the better, which means keeping it under 0.1.
How To Prepare For Google’s New Ranking Factor
Even though Google announced that this new page experience ranking factor won’t launch until sometime in 2021, it is something that all businesses should prepare for now. One way to prepare for this change is to try out the Core Web Vitals report to see how well your website’s UX is.
However, the best way to prepare is to reach out to one of the best SEO companies for WordPress website help to ensure your website will be compatible with this new ranking factor. SEO companies closely monitor websites and changes to Google’s algorithm to ensure their clients’ websites are always prepared and will continue to rank well.
Contact Social: Managed. For WordPress Website Help in Kansas City
If you need help updating your website to be compatible with the Core Web Vitals, we can help! We are known as one of the best SEO companies in Kansas City and assist many businesses in SEO and WordPress website help. Give us a call at 866-324-9700 today.
How to Optimize Your Google My Business Listing
It is essential that you use every tool you have as a business owner to help your business thrive. This also means the technical tools. You have access to something called a Google My Business listing. Join us through this article to take a look into how you can optimize this listing quickly and easily!
Check That You Have a Google Account and are Listed
If you do not have one yet, go ahead and sign up for a Google Account! Follow the step by step instructions to ensure you have a complete account before going on. From there check Google Maps to see if you are a business that is already listed. To search, enter any combination of the following into the search bar: your business name, address, or phone number. If your store pops up with a little red pin and an address listing in the sidebar, Google was kind enough to take care of the address listing for you. Click Claim This Business next to your address and you are good to move on to the next step! The point of the business profile is to link your account with your business, and let you control the listing.
Create a Business Profile for Your Account
To start from the beginning, you can begin your Google My Business Account at their log in page found here. It will ask you for a business address. The business address can be your storefront, office, home, or even your website link. If your service has a walk-in location but also offers delivery or shipping, you’ll have the option to note that you also serve customers outside your physical business area. Remember that you want to enlist your true, legal business name, the way it would appear in the Yellow Pages or on tax forms. Keep it simple and avoid the fluff. From here you add your website URL, and you are set!
Get to Optimizing
Try researching local businesses on Google Maps and you’ll see local business listings that are filled out with a photo gallery showing a shop tour, hours, messages from the business owner, and all the amenities of a virtual storefront. The most vibrant listings that really come to life are the media-rich listings with photos and videos. Here is a good list of things we encourage you add to your listing to fully optimize it.
Things to Add
- Photos and Videos
- Updated Hours
- Accommodations or Amenities
- Accurate Website Listing
- Special Promotions
- Virtual Tours
Need a Digital Marketing Team’s Help?
Do you need GoogleAd help? Our team at Social: Managed. Pensacola is made of qualified GoogleAd Consultants who are ready to help you navigate your campaign. We are excited to provide AdWords help in Pensacola to the businesses who need assistance. Call today at (913) 222-9617 to discuss your options with GoogleAds.
Tailored Marketing Solutions: Empowering Diverse Industries with Expertise
Home
Services
Franchise
Real
Estate
Restaurant
Ecommerce
Business
Services
Wedding
Services
Grow Your Business With Our Digital Marketing Solutions Committed To Your Success.
Contact Nationally Awarded, Social: Managed. Your Digital Marketing Agency Committed to Your Business.
Social: Managed. team is very personable…
Social: Managed. team is very personable and produces excellent results. It’s amazing my business page posts actually have interaction now. Our party trailer fleet was booked out for the rest of the year going into Q4 and the only thing we changed was hiring Social: Managed. to manage our digital strategy.
Social: Managed has been great!
Social: Managed. has been great! I’ve loved working with them. Their work has been very helpful to my business.
I’m so thankful for Social: Managed!
I’m so thankful for Social: Managed.!!! Social: Managed. has freed me up to focus on other parts of my business, so I don’t have to worry about social media component of advertising. The content is great and accuracy reflects my business! My social media presence is now more consistent than it has ever been! It is amazing to see so many people engaging with us and instead of feeling stressed regarding my business’ social media presence, I’m finally proud of it.
Why
Social:
Managed.
Social:
Managed.
